Sustainability stories are on the agenda at the Sustainability Strategies Luncheon: Inside and Out, hosted by the Specialty Graphic Imaging Association (SGIA) on October 23 at PRINTING United (Dallas, October 23 – 25). However, these aren’t the “sustainability journey” stories commonly heard at such events.
“We want to inspire action,” said Mike Compton, Print Media Product Marketing Manager, Top Value Fabrics, who chairs SGIA’s Sustainability, Safety, Heath and Personnel Advisory Council. “Our presenters will discuss strategies attendees can integrate into marketing plans and conversations with customers.”
Central to the luncheon are in-depth discussions about how companies are engaging around sustainable print and how they’re addressing customers’ reactions. Attendees will hear from a functional printer, a print buyer and a substrate supplier:
Dale Crownover, CEO, Texas Nameplate Company, will talk about sustainability as a “given” in today’s world, describing his customers’ reactions to conversations he starts. Texas Nameplate manufactures nameplates attached to products and equipment to educate and protect users.
Jenny Dela Cruz, COO and Co-Founder, Snowball Print Marketing will talk what customers say when the topic of sustainability comes up — and what they’re really asking for when they say they want to work with a sustainable supply chain.
Brett Thompson, Sign and Graphic Market Manager, Piedmont Plastics, a substrate supplier, will discuss what it means to be sustainable and how he communicates that with customers.
“The conversation will revolve around what they’re doing to move sustainability up and down the supply chain, and how they’re overcoming obstacles,” Compton added.