EFI is premiering a new VUTEk printer to help customers capture new opportunities based on surging demand for high-quality, lightweight reusable fabric graphic soft signage used in retail visual merchandising, trade show graphics and other applications.
According to a study from industry research firm IT Strategies, the soft signage market will grow 8% annually from 2015 to 2020. EFI is helping signage and display graphics customers capture that growth with new 1.8- and 3.4-meter EFI VUTEk FabriVU printers developed by EFI Reggiani – a global leader in aqueous-based textile print technology based in Italy that was acquired by EFI in 2015. The printers run environmentally friendly water-based inks and open the door to new, profitable applications.
This family of printers brings high print quality and speed that will help print providers quickly expand their range of offerings. They feature precise unwinding for smooth, reliable feeding and print direct to fabric or transfer paper. A patented ink circulation system in the printer prevents nozzles from drying out, reducing ink costs by up to 15%.
According to Frank Mallozzi, EFI’s senior vice president of Worldwide Sales and Marketing, “With this product line launch, we are making EFI Reggiani’s technology and know-how in textile printing available to EFI signage and display graphics customers to positioning them to grow along with – or even faster than – the soft signage market at large.”
Available now, this printer family offers print speeds up to 464 square meters per hour at 600 dpi and ultra-high resolution up to 2,400 dpi. It also features four-level greyscale printing with 4- to 72-picolitre drop sizes. These printers and their environmentally friendly, water-based sublimation inks help users produce stunning soft signage and banner applications.