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Dear [[FirstName]],
This week's Digital Queue features Leveraging POP, the fourth and final part of our series on Point-of-Purchase Signage. Look for the full feature article on the topic in this month's issue of Digital Output.

[ Volume IX Issue 1 ]   [ January 5, 2007 ]

 exclusive editorial  > Capture  > Creation  > Output  > Finishing

Leveraging POP 
Ask marketers and brand builders why they use point-of-purchase displays and you get a very simple answer-it works.POP is a proven sales driver, confronting the customer at a crucial moment when they reach for their wallet or purse. No other marketing can touch a consumer at such a vital moment, when they're deliberating and poised to finish the sale...more >>

 recent coverage  > Capture  > Creation  > Output  > Finishing  

A Wide Path
In hopes of better understanding our readers' outdoor graphics businesses, Digital Output and InfoTrends conducted a market survey in October 2006. InfoTrends is a market research company specializing in the wide format digital printing business. Together with the participation of 230 Digital Output subscribers, we gathered research on the wide format printing market that indicates strong buying and supplies consumption expectations. The market research includes a number of key findings that have major implications for wide format digital graphics providers in the U.S...more >> 

Pinched Profits
What do a volatile oil market, hurricanes, natural gas price spikes, ethylene capacity crunches, a Chinese construction boom, and plasma TVs have in common? All have conspired to raise the price of laminates and related finishing materials for the graphics industry to what vendors are nearly unanimous in describing as unprecedented levels...more >>

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 industry news  > Capture  > Creation  > Output  > Finishing  

Ink2Image Named Distributor for Nazdar's Lyson - Inks               

SMART Papers Acquired by Plainfield - Media & Substrates          

Mutoh Announces FUJIFILM a ValueJet Dealer  Wide Format Printing         
LexJet Named Direct Sales Force for FLEXcon - Wide Format Printing

Plastics & Vinyls Top List of Substrates - Media & Substrates          


Editorial Mission: To provide a practical guide to success for all who work in the graphic arts industry. Our editorial exclusively targets managers and users of digital printing and publishing tools including capture, creation, output, and finishing. Through product reviews, application stories, and columns from industry leaders, we show you how to grow your business.

 Reader feedback: Article ideas, thoughts and general suggestions. We appreciate your input.
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