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DPS Newsletter
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Dear
[[FirstName]],
This week's Digital
Queue
includes Unwrapping Profits, the second part
in a four-part exclusive editorial series on Building
Wraps. Here, we explore
the profit potential and the requirements.
Look for two more installments on the topic, as well as our full feature article
in the July 2006 issue of
Digital Output.
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[
Volume VIII Issue 13 ] [ April 28, 2006
]
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exclusive
editorial
> Capture >
Creation > Output > Finishing
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Unwrapping Profits: Is There Money to be Made
in Building Wraps?
Building wraps are notorious for delivering an eyeful
for advertisers, but do they deliver eye-popping results for your bottom
line? The short answer:
yes. Of course, there’s a caveat. Proper execution
and an intimate understanding of your client’s needs are essential;
experience doesn’t hurt either. The key to making money on building wraps
is not selling sheer square footage, but selling a service, notes Marco Perez,
assistant marketing manager, Point Imaging. There are multiple elements to
a building wrap beyond simple production. ...more
>>
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recent
coverage
> Capture > Creation >
Output > Finishing
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The Full Package: A
Look
at Digitally
Printed
Packaging
Digital
print technologies have profoundly changed the way consumer packages are
conceptualized, created, and proofed. But is the packaging industry ready
for digital print to replace traditional press technologies, such as
offset and flexography? Print
industry veterans may laugh at the notion that digital print may one day
be the technology of choice to produce consumer packaging. Then again,
many people in this industry once neglected the ideas of computer-to-plate
(CTP) imaging, film-less workflows, and soft proofing. Just look how
essential these technologies are to the printing process today
.
...more >>
Working Smart, Not
Long: The Importance of Time
Management
In a recent article by Stever Robbins, a Harvard
Business School graduate, suggests that the time has come to change
American work ethos towards working smarter, not longer.
Many have wondered why other western countries
seem to get along just fine, even though they work far less than we do.
Having worked with many European companies in this industry for years, we
are forever amazed that in most of Western Europe there are mandatory
rules for four to six weeks of vacation and more public holidays than we
have here in the States.
...more
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industry news
> Capture >
Creation > Output > Finishing
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Neschen
Pro Gloss Sign Vinyl Features 6 New Colors - Media &
Substrates
Screen
USA New Solution for Personalized Production – Digital Printing
GretagMacbeth
New Eye-One iSis Automated Chart Reader – Color
Management
EXPOGO
Announces New Options for ShowStyle - Displays
Wasatch
Announces Support for New MacDermid ColorSpan DisplayMakers - RIPs
MGI
Announces their Newest line of Digital Presses – Digital
Printing
VUTEk:
First Environmentally Friendly Solvent Ink for SuperWide Print –
Inks
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Editorial Mission: To provide a practical guide to success for all
who work in the graphic arts industry. Our editorial exclusively targets
managers and users of digital printing and publishing tools including
capture, creation, output, and finishing. Through product reviews,
application stories, and columns from industry leaders, we show you how to
grow your business.
Reader feedback: Article ideas, thoughts and
general suggestions. We appreciate your input.
 email our editors
[subscribe]
[industry news]
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Copyright 2006 Digital Output. All rights reserved.
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