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Screen to Digital

 

Direct to Rigid Expands Opportunities

 

By Cassandra Balentine

 

Located in King, NC, King International Corporation (KIC) boasts a 50,000 square foot facility specializing in screen and wide format digital printing. The company has flourished since its establishment in 1960, after steady growth from a humble beginning as a basement sign making operation.

 

Transitioning from a family business to the corporation it is today in 1977, KIC was one of the first screenprinting organizations to utilize UV ink technology. In the late 1990s the company focused on decal printing, continuously adding services—including digital printing. Today, KIC employs a staff of approximately 30.

 

Tyler Butts, VP operations, KIC, estimates that 65 percent of its work is wide format digital. The remaining jobs are screenprint. Primarily, the company serves other printers, producing the job and sending it off for assembly. Its customers are located nationwide, from FL to NJ and CA.

 

Core offerings include decals and stickers, printed magnets, printed plastic, signs and posters, advertising specialties, and custom work.

 

Production Equipment

To create a range of products, the company utilizes a variety of software and hardware. In addition to traditional screenprinting equipment, the company also relies on digital wide format inkjet solutions, which provide—among other things—the ability to print to rigid substrates on demand.

 

Its art department is fully stocked with Macintosh and Dell computers; an Intel Custom RIP Station; two flatbed scanners; a variety of image setters; design software, including Adobe System Incorporated’s design suite and QuarkXPress; and color inkjet and laser printers, including an Epson Stylus Pro 9800 44-inch digital printer.

 

For digital production, the company operates an Epson Stylus Pro 9800, a :Jeti 3150 UV flatbed from Gandinnovations—now owned by Agfa Graphics, multiple Zünd digital cutters, and most recently the Inca Onset S20 from Fujifilm North America Corporation, which was installed in October 2011. Butts says this printer was chosen due to its reputation of speed, quality, and dependability.

 

Quick Turn

KIC recently created a point of purchase (POP) campaign for one of its regular customers, a major retailer, looking to promote a new product.

 

The displays were comprised of three different graphics, each designed to fit into a wooden structure. One was printed on six mm Palight from Palram. And the other two components were printed on three mm Palight.

 

Butts finds that the Palram media holds print well and cuts better than other PVC products. The display was printed on the Inca Onset S20.

 

In total, the job consisted of 1,300 kits, which were printed on about 750 sheets, kitted, and bulk shipped to the client’s distribution center.

 

The client required the materials in just less than two weeks, submitting the artwork on the first of the month with a ship date of the 12th. “We had the Palram sheets in two days and hit the ship date,” says Butts.

 

Dedicated to Success

KIC is dedicated to continuously offering higher quality work using faster techniques for quick turnarounds. With the help of the latest digital equipment, the company offers clients a variety of products, including POP work on rigid materials printed with digital wide format flatbed devices.


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Dec2013, Digital Output DORI1311

 

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