At the end of December 2012, Hewlett-Packard (HP) announced its 2013 Sign & Display Print Excellence Awards. Recognizing customers on a worldwide basis, the program promotes best-in-class usage of HP Scitex and Designjet systems in the creation of large format graphics. Applicants from all over the world entered the contest, showcasing their work from vehicle graphics to retail and point of purchase applications.
At the 2013 Specialty Graphic Imaging Association (SGIA) expo, Digital Output received an exclusive invite to learn more about the winners from the Americas region and the projects that earned them recognition. According to Tom Wittenberg, sign & display market development segment manager, Americas, HP, the winners were determined based on best use of ink and color, overall aesthetics, marketing appeal, and creativity of placement/installation.
Three judges reviewed the submissions, representatives from the International Sign Association, InfoTrends, and the SGIA. Each judge rated submissions based on a scale of one to five and then these were taken and tabulated to determine the winner in each of six categories, in addition to an overall winner out of the six.
KADO, based in Mexico City, Mexico, won in the decorative category for the creation of a display made up of several types of media. The final graphic consisted of a colorful image of toucans for Showroom Segra Mexico. The work was done on HP Latex 280 and HP Scitex FB500 Printers. Several different materials were used including vinyl, PVC, and Sintra. The challenge of color matching across all of the substrates earned praise from the judges and was a crucial element in determining its win. Color was controlled with the help of an ONYX RIP.
Eclipse Imaging Green
Burlington, ON, Canada-based Eclipse Imaging won the green category for its work for retailer Wal-Mart, who had very specific requests when it came to the creation of a Starbucks display. The big box company asked that the half palette utilize the minimum amount of floor space while simultaneously holding three different products and maintaining enough space to relay a marketing message on three sides. Printed on B-Flute on an HP Scitex FB7600 Industrial Press in four color, this brand messaging application was shipped to the retailer fully assembled.
Britten, Inc. Innovative Application/Media
Britten, Inc. was asked by ESPN Headquarters to create an award wall where panels could be removed individually as honors were bestowed upon the company and its employees. 11,000 pieces were printed using the Traverse City, MI-based firms HP Scitex TJ8350 Industrial Press. The judges were especially impressed with the number of materials used to create the wall, with cut out letters and boxes creating a visual three-dimensional graphic effect.
Fabric Images, Inc. Interior Advertising
Fabric Images, Inc., located in Elgin, IL, is known for its dye-sublimation backdrops. For this application, it worked with a flag knit polyester, printing 400 feet of material in three weeks with its HP Scitex XL1500 Industrial Press with eight colors. The final dimension of the backdrop, a graphic promoting a video game, was 72x25 feet. The full width of the printer, 120 inches, was utilized for the job.
Coolprint SA de CV Outdoor Advertising
Based in Jalisco, Mexico, Coolprint SA de CV created a massive building wrap for the Inauguracion Puente Matute Remus with its HP Scitex XL1500 Industrial Press. Printing 600 square meters of canvas mesh, this project was done in an incredibly short timeframe. Printed and installed for the RUI Hotel, the entire job was completed in three days.
Heritage Paper Packaging
Heritage Paper, known for its packaging design and digital printing capabilities, relied on its HP Scitex FB7600 Industrial Press to create a sample product which resembled a wine barrel, right down to the sizing. Color wise, the sample also had to match an existing display. The Livermore, CA-based printer created several pieces with an insert and then digitally printed directly onto corrugated, forming the barrel.