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Planted POP


Adimations Creates Creative Signage


By Katrina Ceruolo


Part 2 of 2


Whether it is creating interesting vinyl window clings for local liquor stores or taking on a nationwide point of purchase (POP) display campaign, Adimations Imaging Solutions consistently produces one-of-a-kind POP. 


Past and Present

Viani Navarrete, president, Adimations Inc., began the shop in April 2000 after spending three years developing his skills in digital print. The Miami, FL print service provider (PSP) originally served as a brokerage service for Navarrete to leverage his contacts in the industry as he transitioned into a business owner. The shop now operates out of a 3,500 square foot facility and employs four full-time workers and a dozen subcontractors.


The PSP produces a variety of displays and graphics, from simple banners and roll-up trade show displays to more complicated projects at major sports stadiums. Navarrete and his team are usually asked to manage the project from start to finish. This includes coordination and execution with other trades such as custom construction, electrical, cabinet making, painting, and lighting.


Adimations’ clients are located nationwide as well as in the Caribbean. Navarrete notes that solving clients’ imaging and marketing issues is its mission, with the president’s past in the commercial photography field and the creation of color profiles aiding the shop in its goal.


“Normally we start by surveying the situation at typical establishments. We then either produce original art for the client, or we format the client’s existing art to fit the job. Then we print and install the work. We pride ourselves on start to finish customer service and customization,” he says.


The shop’s most popular output is window graphics for local liquor stores. Adimations produces window graphics for about 70 percent of the spirits brands in FL.


Equipment Evolution

When the PSP first started production it utilized an Encad printer, a used Seal laminator from Neschen Americas, and ErgoSoft RIP and profiling software. After much research, the shop changed its equipment line up. Currently it includes multiple Mimaki USA, Inc. JV3 and Mimaki JV33 printers and the recent purchase of a Canon Solutions America (CSA) Océ Arizona 318 GL flatbed printer.


Navarrete and his staff are happy with the addition. More jobs are now possible with the flatbed. For example, the Océ Arizona 318 GL excels at printing backlit images, which are bright and rich with the added advantage of being frontlit viewable if printed color-white-color.


“In the two and a half months we have had the printer it is obvious that the commitment was well worth it. One of the features that we use frequently is the ability to print on an odd shape. We have the shape routed out of PVC, acrylic, or other materials, place it on the flatbed, and print it. This feature alone has eliminated the need to buy an expensive router,” says Navarrete.


Costa Farms

Costa Farms, 3,000 acre plant farm in Miami, FL with national clients such as Home Depot and Lowe’s, reached out to the PSP for a POP solution. Having worked with the shop on many occasions, the farm was confident that Adimations could handle the job. Costa Farms wanted to quickly and affordably produce POP signage locally instead of proceeding with its usual production order in China, which generally has a long turnaround time.


Signage was printed on the Océ Arizona 318 GL with UV-curable inks directly onto a .020 styrene substrate, which saved the PSP the step of printing onto vinyl and mounting the material. Four iterations of the design were printed to a 48x96-inch sheet then separated into 12x84-inch individual signs with a Foster Keencut Ltd. Evolution cutter. The sheets were then rolled up into several units and delivered directly to the farm. Finished signage was packed with the plants for later installation at the retail locations throughout New England.


From order request to delivery the process took a total of four days. The clients at Costa Farm were so pleased with the quality of work and fast turnaround time that they plan on working more regularly with Adimations.


Obstacles and Observations

After 13 years in the business the shop still encounters some obstacles with POP orders such as artwork, size, or timelines.


“Sometimes the client doesn’t have completed art, or it is low quality or low resolution. Getting the art elements is often a major issue. Another problem we encounter is producing pieces of different sizes and shapes to fit different spaces. And of course, the deadline issue always looms,” notes Navarrete.


These challenges are never insurmountable or a hindrance for the PSP as its primary goal is to always please clients. Navarrete says the secrets to its success is its respect for deadlines, a high-quality product, loyalty to clients, and a willingness to take on projects of any size.


Adimations and Quad Express Printing, Inc. are just two examples of PSPs using creative and resourceful steps along with top of the line digital wide format equipment to produce innovative POP.


Click here to read part one of this exclusive online series, A POP of Produce.

Click on the link above to get more information on the vendors mentioned in this article.

Nov2013, Digital Output DOPOP1311

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