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A POP of Produce

 

Quad Express Produces Distinctive Displays

 

By Katrina Ceruolo

 

Part 1 of 2

 

In-store point of purchase (POP) displays are an eye-catching way to attract consumers. This two-part, Web-exclusive feature focuses on two print service providers (PSPs) creating unique POP.

 

Inside Quad Express

Beginning in 1985 in offset print, Quad Express Printing, Inc. now employs 30 employees in sales, customer service, marketing, accounting, prepress, press operations, shipping, bindery, and fulfillment. From its 55,000 square foot Hayward, CA facility, it provides grand format prints on a global basis, reaching as far as Europe and Asia. The PSP serves clients with store lists of up to 4,250 retail locations nationwide.

 

The shop’s main focus is retail POP signage. “We offer services in grand format printing to multiple retail outlets such as Safeway, Rite Aid, and the Grocery Outlet. Our ten-foot flatbeds specialize in POP and point of sale but are not limited to those specific areas. We also offer commercial printing to fulfill the business collateral for any corporate business,” says JB Garcia, president, Quad Express.

 

To fulfill its retail orders, Quad Express uses two EFI printers, a VUTEk GS3250 and hybrid VUTEk HS100 Pro. The VUTEk GS3250 was purchased first, two years ago, to assist the PSP in transitioning from offset to grand format press operations. The VUTEk HS100 Pro was added later to improve production time, providing the company with a competitive edge.

 

Due to its range of clientele, Quad Express works with a variety of substrates including foamcore, sintra, scrim vinyl, blockout vinyl, smooth vinyl, perforated vinyl, aluminum, fabric, coroplast, and static cling. The PSP uses UV inks in gloss, satin, or matte finishing options. To finish printed substrates, the shop works with an Esko Kongsberg automated cutting table.

 

Produce POP

A nationwide grocery chain with 1,400 locations across the U.S. wanted to create POP signage to cleverly transition into and promote new seasonal items such as organic produce. The in-store signage featured bright images as well as assurance and facts about the location and quality of the fruits and vegetables. It turned to Quad Express.

 

The PSP utilized various rigid board from 3A Composites USA, UV inks, and both of its EFI printers. A total of 48,880 pieces were printed for the grocery store.

 

“What made this job unique were the newly added resources and techniques that were both derived and implemented throughout the whole process,” notes Garcia.

 

From request to execution the application was completed in a two month timeframe. The PSP worked closely with the grocery store throughout the process. The grocer was pleased with the finished signage and continues to work with Quad Express on new projects.

 

Seasonal Success

80 percent of Quad Express’ promotional signage is designed for seasonal selling. It acts as a partner in evolving a company’s brand.

 

It is our responsibility as the print manufacturer to discover new ways of developing the project. Extensive research is initiated in finding the ideal material to run the job paired along with quality hardware to display the signage. Although this is common in the print industry, the added effort in providing viable options to our clients is what generally keeps us on our toes and sets us apart from our competitors. Our continued enthusiasm in welcoming new challenges has afforded our establishment many more opportunities for growth,” shares Garcia.

 

Taking the time to develop new printing techniques and keep clients happy justifies the chance Quad Express took in transitioning printing formats.

 

Printing seasonal signage with wide format helps diversify our portfolio. We’ve gone from being a commercial offset printer to a one-stop printer. We have the capability and versatility to produce multiple items that seasonal programs often require. After adding wide format to our service list, our clients have entrusted the majority of their seasonal programs with Quad Express,” says Garcia.

 

In the second half of this Web-exclusive feature learn about Miami, FL-based Adimations Image Solutions.


Click on the link above to get more information on the vendors mentioned in this article.

Nov2013, Digital Output DOPOP1311

 

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