At the end of June 2013, in Alpharetta, GA, Hewlett-Packard (HP) invited press and analysts to the HP Graphics Leadership Summit. At the two-day event, attendees learned about announcements in the graphic arts division of the company, from new product launches to portfolio rebranding.
Boaz Peret, business director and site manager, Scitex Industrial Presses, and Joan Perez Pericot, marketing director, large format sign and display division, printing and personal systems group, HP, led the presentations. Pericot began his remarks stating, “inkjet will transform everything.” He then discussed HP’s future in digital.
Of note, based on reports from IDC and internal research, HP cites it has held 50 percent of the market share in high-end large format print over eight consecutive quarters. This positioning allows it to expand into markets unfamiliar with digital.
It previewed the newest member of its Scitex portfolio—the HP Scitex FB10000. An official announcement came at FESPA in London June 25 to 29, 2013. The printer targets those looking to capitalize on the capabilities of digital in corrugated packages and displays, as well as retail graphics. New HP Scitex HDR300 printheads, the third generation of HP Scitex Piezo inkjet technology, offer high image quality, productivity, and easy maintenance.
The printheads are part of HP Scitex High Dynamic Range (HDR) printing capability, which provides color accuracy, fine color relation, fine image detail, and productivity. Speeds range from sample print mode at 3,358 square feet per hour (sf/h) to 6,727 sf/h in production mode. Combined with new HP HDR240 Scitex pigmented UV inks, output from the HP Scitex FB10000 is a fit for a variety of applications.
Continuing its support of its latex printers, the company showcased the HP Latex 3000, which offers broader media versatility, including heat-sensitive substrates. It features six colors plus an additional channel for the HP Latex Optimizer. The optimizer consists of a clear ink vehicle and a cationic polymer applied by the printhead proportionally to local ink coverage in the image. Print speeds range from a high-saturation mode of 375 sf/h to 1,950 sf/h in billboard mode. Third-generation HP 881 Latex Inks provide scratch resistance comparable to hard-solvent inks on certain substrates.
The HP Latex 3000 comes on the heels of the announcement HP is rebranding all of the Designjet and Scitex printers in the latex portfolio to HP Latex. Also important to latex models, HP expands media offerings by certifying third-party media.