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Worth the Wait


Elevator Wraps Rise


By Melissa Donovan


Part 2 of 2


Elevator wraps complement existing graphics. They add to an overall message when found in a mall, or can also promote a company’s branding when placed in a corporate office park. Pensacola Sign & Graphics, Inc. shared its experience in creating its first elevator wrap for a hospital in part one of this series. The application process was similar to installing a vehicle wrap. With one project under the print service provider’s (PSP’s) belt, it feels confident it can promote the application to its other customers.


Unique and Different

SignPlex, based in Albuquerque, NM, also offers elevator wraps for its diverse clientele, which is found locally and nationwide. Established in 2002, 15 employees work out of a 2,000 square foot location offering everything from banner track systems, logo creation, and vehicle lettering to window graphics, backlit signage, wall murals, trade show displays, and full-color magnets and decals.


At its inception, SignPlex was tasked with working with customers who requested unique and different graphics to make them stand out and catch passerby’s eyes. One such client asked for this type of application at a local mall and the PSP made the suggestion of wrapping an elevator, the client said yes and the rest is history.


Today the print provider finds itself creating elevator wraps for event centers, malls, amusement parks, stadiums, corporate offices, and casinos. These are just one portion of a multi-faceted campaign. “Many times the wrap is just one element of their messaging. They want to make sure their message is received at all possible touch points by their audience,” explains Kiki Lopez, sign specialist, SignPlex.


Lopez shares that the company’s installers rely on their knowledge and expertise of wrapping vehicles to successfully implement vehicle wraps. She even admits that while essentially the same process, elevator wraps are less difficult, as they require less detailing versus a vehicle.


Recently, SignPlex was tasked with creating an elevator wrap for Lovelace Health. Hoping to increase awareness of the hospital, the graphic was created for an elevator in a mall. Job submittal to install took one week. The shop relies on its Hewlett-Packard solvent wide format printer and media from 3M Commercial Graphics, namely 3M Controltac Graphic Film with Comply v3 Adhesive IJ180Cv3-10 and Scotchcal Gloss Overlaminate Ultra Matte 8515 for most of its elevator graphics, and these were used for this specific application.


Overall the customer was amazed with the results. Lopez admits that not only did the graphic bring attention to the hospital, but it helped the PSP’s marketing as well. Offering elevator wraps presents their message to the public in a new way.


Elevator wraps are an excellent addition to any PSP’s portfolio. If you wrap vehicles, offering this service is an easy add on. Not only will it boost your selection of offerings, but it shows customers you are devoted to offering them a solution that helps them stand out from the competition.   


Click here to read part one of this exclusive online series, First Floor Please.

Click on the link above to get more information on the vendors mentioned in this article.

Jun2013, Digital Output DOELV1306

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