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For the Love of Signage

Recap of the ISA Sign Expo

The International Sign Association’s (ISA’s) recent expo wrapped up on April 6, 2013, after four daylong event held in Las Vegas, NV that included educational sessions and a slew of exhibitors scattered throughout the show floor.


The event broke a number of records, including exhibit space in the Mandalay Bay Convention Center topping out at 200,000 square feet, surpassing the square footage set in 2008 at 199,900. It also marked the first time in ISA’s history that exhibit space was completely sold out, with a waiting list created for those vendors hoping to display products at the show.


Reports estimate that 19,700 attendees walked the show floor and perused 593 exhibitors. The event kicked off with a flash mob sponsored by both ISA and Oracal USA, to the delight of those lucky enough to catch the show. Also, keeping to the theme, each day a mini parade of showgirls and acrobats balancing on balls marched through the main floor.


There were many noteworthy announcements, including Roland DGA Corporation’s newest SOLJET XF-640 printer, which outputs at speeds up to 1,098 square feet per hour. Epson displayed its foray into dye-sublimation with its SureColor F-Series. Media One debuted the Teleios Black in its booth. MTL Print showcased its newest flatbed entry, the NURStar 305D. Seiko highlighted its entry into flatbeds, presenting the InkTec Jetrix series.


Media took center stage in regards to wall and floor materials, with announcements in particular from Asphalt Art, Better Life Technology, Catalina Graphic Films, McGrann, Neschen, Photo Tex Group, Sihl, and Ultraflex Systems. Fabric-based media was top of mind, Agfa introduced its Duratex PolyFab Polyester Coated Fabric, Berger Textiles promoted the Samba FR, Fisher Textiles announced seven new products, HEYTex displayed a blue-backed media, and Top Value Fabrics showcased its new Direct Print Textiles line.


Finishing devices were also popular throughout the venue. For instance Esko promoted the addition of a 3kW router for its Kongsberg XP and XN. MCT introduced its MasterCut VersaTech flatbed finisher as well.


Of note was the Dynamic Digital Signage Park. Roland held a press conference that provided a peek into implementing an easy-to-use dynamic system. Recognizing that providers should consider electronic signage into their offerings, Caldera launched the Discover PrintBoard. Similarly, MACtac showcased its GlassMovie, a combination of both print and electronic display.


This year’s expo expressed a confidence that the graphic arts, in particular the sign industry, is ready to learn and grow. We look forward to attending ISA next year, held in Orlando, FL at the Orange County Convention Center on April 23 to 26, 2014. Hope to see you there!


May2013, Digital Output


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