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Make it Magnetic

 

Spread the Word About Magnets

 

By Amber E. Watson

 

Part 2 of 2

 

In part one of this series, we discussed some the many applications produced on magnetic material. Magnets are a relatively new market for print service providers (PSPs) and many do not know how to print on them. With the ability to print directly on magnetic sheeting using standard wide format devices, PSPs now understand the possibilities available to them and to their customers.

 

Then and Now

Signs Now of Rochester, NY opened in 1999. The 6,720 square foot shop employs seven people and offers output such as vehicle wraps, trade show displays, banners, wayfinding signage, and dimensional letters and graphics. While the shop offered magnetic applications from the beginning, this segment of business continues to grow.

 

PSPs like Signs Now realize the proficiency and capabilities of running magnetic sheeting on wide format devices, and customers look for new and interesting material to showcase their promotion, event, idea, or image. There is a new trend, even in small print shops, to print magnets in house directly to the media. In the past, printers output onto the vinyl then adhered the graphic to the magnet material. This process was difficult, expensive, and time consuming.

 

Signs Now prints directly on the magnetic material using a Canon Solutions America Océ Arizona 250 GT flatbed printer, then applies a clear cast laminate to protect the surface and add to the life of the print. 

 

“The biggest issue for us is trying to die cut magnetic material on our plotters after printing,” shares Jackie Ciresi, co-owner, Signs Now. This is one reason she advocates for the use of Flexmag Industries, Inc.’s FlexCoat-EZ material. “The real advantage is that it allows us to cut any shape on our plotters and then magnetize it after the specialty cut.” This avoids any issues with the material sticking to metal parts in or around the printer.

 

FlexMag’s FlexCoat-EZ is available in sheet sizes up to 25 inches wide and thicknesses ranging from .010 to .060 inches. It may be printed on many different types of wide format devices using solvent, eco-solvent, and UV inks. FlexCoat-EZ can be used magnetized, or if a particular printer has metal parts, it can be used unmagnetized and then magnetized with a magnetizer after.

 

Promotional Partnership

Magnetic sheeting manufacturers like Flexmag are committed to showing PSPs the many types of opportunities available by offering magnetic output. Suggested applications include indoor and outdoor advertising, banners, car signs, coupons, business cards, and calendars.

 

To provide an example of this, Flexmag recently partnered with Signs Now to produce a direct mailing piece, which showcased the material itself. Flexmag provided the shop with 0.015-inch by 24-foot and 5/16-inch by 50-foot rolls of unmagnetized FlexCoat-EZ printable magnetic media to print promotional magnets for the company’s mailings to over 1,900 potential customers. Signs Now printed directly to the material on the Arizona 250 GT and cut each magnet into 4.5x4.75-inch sheets using a Graphtec America, Inc. FC7000-160 cutting plotter.

 

Signs Now of Rochester then provided Flexmag with the printed and cut magnets which were run through a motorized magnetizer to magnetize them prior to including them with the mailing package. “The whole purpose of the mailer was to inform sign shops of this particular product’s benefits, and that they can print directly on magnets rather than printing on vinyl or paper first and then laminating to a magnetic sheet,” explains John De Leon, director of sales and marketing, Flexmag Industries. “Printers also have the option of printing on pre-magnetized magnetic media or un-magnetized magnetic media that can be magnetized after printing and cutting.”

 

New Avenues Open with Magnets

While magnetic media has been around for many years, recent advancements in technology make them more versatile. It possesses the ability to open many new revenue channels for PSPs of all sizes and does not require a lot of extra investment. As customers gain more knowledge about the types of applications available to them, they turn to PSPs like Signs Now for something a little different than the norm.

 

In part one of this series, we discussed some the many applications produced on magnetic material. Magnets are a relatively new market for print service providers (PSPs) and many do not know how to print on them. With the ability to print directly on magnetic sheeting using standard wide format devices, PSPs now understand the possibilities available to them and to their customers.

 

Then and Now

Signs Now of Rochester, NY opened in 1999. The 6,720 square foot shop employs seven people and offers output such as vehicle wraps, trade show displays, banners, wayfinding signage, and dimensional letters and graphics. While the shop offered magnetic applications from the beginning, this segment of business continues to grow.

 

PSPs like Signs Now realize the proficiency and capabilities of running magnetic sheeting on wide format devices, and customers look for new and interesting material to showcase their promotion, event, idea, or image. There is a new trend, even in small print shops, to print magnets in house directly to the media. In the past, printers output onto the vinyl then adhered the graphic to the magnet material. This process was difficult, expensive, and time consuming.

 

Signs Now prints directly on the magnetic material using a Canon Solutions America Océ Arizona 250 GT flatbed printer, then applies a clear cast laminate to protect the surface and add to the life of the print. 

 

“The biggest issue for us is trying to die cut magnetic material on our plotters after printing,” shares Jackie Ciresi, co-owner, Signs Now. This is one reason she advocates for the use of Flexmag Industries, Inc.’s FlexCoat-EZ material. “The real advantage is that it allows us to cut any shape on our plotters and then magnetize it after the specialty cut.” This avoids any issues with the material sticking to metal parts in or around the printer.

 

FlexMag’s FlexCoat-EZ is available in sheet sizes up to 25 inches wide and thicknesses ranging from .010 to .060 inches. It may be printed on many different types of wide format devices using solvent, eco-solvent, and UV inks. FlexCoat-EZ can be used magnetized, or if a particular printer has metal parts, it can be used unmagnetized and then magnetized with a magnetizer after.

 

Promotional Partnership

Magnetic sheeting manufacturers like Flexmag are committed to showing PSPs the many types of opportunities available by offering magnetic output. Suggested applications include indoor and outdoor advertising, banners, car signs, coupons, business cards, and calendars.

 

To provide an example of this, Flexmag recently partnered with Signs Now to produce a direct mailing piece, which showcased the material itself. Flexmag provided the shop with 0.015-inch by 24-foot and 5/16-inch by 50-foot rolls of unmagnetized FlexCoat-EZ printable magnetic media to print promotional magnets for the company’s mailings to over 1,900 potential customers. Signs Now printed directly to the material on the Arizona 250 GT and cut each magnet into 4.5x4.75-inch sheets using a Graphtec America, Inc. FC7000-160 cutting plotter.

 

Signs Now of Rochester then provided Flexmag with the printed and cut magnets which were run through a motorized magnetizer to magnetize them prior to including them with the mailing package. “The whole purpose of the mailer was to inform sign shops of this particular product’s benefits, and that they can print directly on magnets rather than printing on vinyl or paper first and then laminating to a magnetic sheet,” explains John De Leon, director of sales and marketing, Flexmag Industries. “Printers also have the option of printing on pre-magnetized magnetic media or un-magnetized magnetic media that can be magnetized after printing and cutting.”

 

New Avenues Open with Magnets

While magnetic media has been around for many years, recent advancements in technology make them more versatile. It possesses the ability to open many new revenue channels for PSPs of all sizes and does not require a lot of extra investment. As customers gain more knowledge about the types of applications available to them, they turn to PSPs like Signs Now for something a little different than the norm.

 

Click here to read part one of this exclusive online series, Stick with Magnetics.


Click on the link above to get more information on the vendors mentioned in this article.

Apr2013, Digital Output DOMG1304

 
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