Wide format print is more than signage. With the high resolution and wide color gamut of printers today, fine art reproduction houses are more apt to rely on these devices to create works of art. The ability to recreate original paintings, photographs, and other art presents revenue opportunities. Artists reach a new audience of buyers, those who would not be able to spend upwards of thousands of dollars for an original.
This two-part series focuses on fine art printers creating work with wide format digital devices regularly for themselves and clients.
Tamas Revesz, founder, Ecovision LLC, moved to the U.S. from Hungary in 1996. The photographer is recognized internationally for World Press Photo and Pulitzer Memorial awards. He regularly publishes photo books of his work. Upon moving to America he continued his photobook creations, namely working with publisher W.W. Norton & Company to capture scenes of New York, NY. The book turned into a traveling exhibition.
Around this time Revesz realized the need for a digital printer. He printed all of his own photographs for the exhibitions and at the time was relying on analog. Making the switch in the late 1990s he initially had a difficult time at first finding a printer that was both affordable and the easy to control. He happened upon an Epson device and then rented space at the Jewel Spiegel Gallery in Englewood, NJ to hold the machine.
“I entered into large format printing primarily because I wanted to make my prints myself,” admits Revesz, indicating starting the business was a happy accident. After creating space in the gallery the word that fine art printing was available spread quickly and artists in the area visited to request the creation of limited editions.
Today the photographer works with a Canon U.S.A., Inc. imagePROGRAF printer for all of his big prints. Canvas and paper are both used, but it depends on the artist and the artwork. Revesz’s paper of choice is from Hahnemühle. With Revesz’s photo background he was able to easily grasp color management, however he admits it isn’t always perfect and accepting that is an essential part of the process.
“Recreating a fine art print requires dedication and patience. It must be understood that sometimes colors of the original artwork are outside of the printable color gamut. In this case, both the printer and the artist have to find and accept a compromise,” he explains.
Despite the capabilities Revesz offers, he’s kept mostly quiet about the printer—sharing that he’s never truly advertised as a giclée printer because he doesn’t have the time to commit to a big business. For him, it’s best to keep it as a niche in a growing portfolio of talents, for example continuing his own photography work and heading a photojournalist department at a university in Budapest.