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Short-Run Labels Kick it Up a Notch


Steady Business from Micro Ventures


By Amber E. Watson


Part 2 of 2


With the ability to produce more affordable short runs using today’s digital print technology, many print service providers (PSPs) offer clients higher quality and more cost-effective labels and prototypes. Core Color Graphics of Fallsington, PA enjoys a steady stream of work from its label printing services, which account for approximately 20 percent of business. The 5,000 square foot facility is run by eight employees that understand the needs of the small businesses it serves firsthand.


Micro Venture Labeling

Core Color Graphics began as a commercial printer in 2009 and provides multi-media solutions to customers, utilizing digital, offset, and digital wide format devices. While offering label printing from its inception, the company started to uncover the micro venture niche in 2010, which led to consistently producing jobs in short runs and prototypes. The PSP not only creates custom labels on its wide format device, but also provides custom embossing and sealing options.


Using Roland DGA Corporation’s VersaUV LEC-300 30-inch printer, Core Color Graphics produces labels on a variety of vinyl and paper media. The machine’s low heat UV LED lamps allow printing on heat-sensitive media such as shrink wrap, pressure sensitive, and paper stocks with no risk of damaging the substrate. Small quantities of customized graphics of various shape, size, and texture are printed and digitally die cut with ease. Core Color Graphics recently updated its digital portfolio with the Roland VersaUV LEC-330.


Roland’s VersaUV LEC series is ideal for the packaging prototype and short-run label industries, allowing customers to print CMYK plus white and clear inks for varnishing and embossing effects on virtually any substrate, then crease, contour cut, or perforate cut the designs on one device. 


Core Color Graphics prefers the flexible and air egress properties of vinyl media because it aids ease of application. The shop typically produces batches ranging from 300 to 3,000. An order takes about two to four days to fully process.


Hot Labels

One of Core Color Graphics customers is Blackwoods, a local handcrafted manufacturer of chicken wing hot sauce. The client recently requested a textured, custom die cut label that would not bubble during application with a durable shelf life. The PSP produced four batches of premium wing sauce labels that satisfied their requests.


Using UV inks on a Roland VersaUV LEC and a premium cast coat 3.8-mil vinyl with air egress properties to reduce bubbling, a custom die shape and texture showcased Blackwoods’ hot and fiery brand.


Thomas Urban, owner, Color Core Graphics, uses the company’s Web site and Facebook page to spread the word about its services. “The hardest part about the label market is making people aware of the type of work printers can produce for a fraction of the cost,” he shares. For instance, with short-run capabilities an advertising agency can now afford to present an exact prototype.


Urban helps small businesses and micro ventures with design concepts and printing advice early on in hopes of securing the client as a repeat customer down the line. “The idea is that as their business grows, so does ours,” he shares. By providing unique and affordable labels to these small business brands, Core Color Graphics grows one batch at a time.


Click here to read part one of this exclusive online series, Lucrative Label Printing.


Click on the link above to get more information on the vendors mentioned in this article.


Jan2013, Digital Output DOWFL1301

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