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Stepping Up Creativity

Floor Graphics Excite

By Cassandra Balentine

Situated in Cuyahoga Falls, OH, Central Graphics Inc. began its operation in 1995 as a sign company by the name of Sign Central, Inc. At first, it offered signage produced using a vinyl cutting plotter. Throughout the years, the digital evolution influenced the print service provider’s (PSP’s) movement towards the production of full-color photographic signs and graphics. In 2001, the company updated its location and equipment portfolio. A name change followed in 2006.

 

David Soulsby, president/CEO, Central Graphics, explains that its new identity was the result of a decision by the company to better define themselves as a regional leader in large format digital graphics and other visual communications. Despite expanding its capabilities, the PSP emphasizes its commitment to signage. “We always remain close to our roots in the sign making portion of this industry,” he says.

 

Today, Central Graphics offers a range of output and services, including fleet and vehicle graphics; signs; banners—mesh, pole, fabric, and banner stands; point of purchase, floor, and trade show graphics; exhibit and display signage; exterior signs; backlit sign faces; offset printing; wall wraps; window perforations; as well as design, identity, retail, stadium, and arena graphics. It primarily serves the Northeast region, but also installs wall and vehicle graphics from coast to coast.

 

To the Floor

Central Graphics prides itself on commitment to its customers. By providing an array of services, it is able to offer almost any graphic need. As a PSP, the company remains on top of the latest capabilities in digital print technologies and media. When appropriate, it strives to educate its clients on ways to differentiate with unique signage applications.

 

Recently, the company completed a campaign that promoted the town library as Stow, OH’s Summer reading headquarters. The library wanted to utilize signage that would entice customers to enter the building in a creative way. Central Graphics encouraged its client to become creative and incorporate sidewalk graphics to help generate attention outside of the building. The library obliged and a floor graphic was produced and installed by the PSP.

 

In addition to the floor graphic application, it also provided wall graphics for the library, which were printed onto MACtac Graphic Products’ IMAGin wallNOODLE adhesive wall vinyl.

 

The library designed the imagery in Adobe Systems Incorporated Illustrator, which was sent to Central Graphics as an EPS file. The print provider utilized ONYX Graphics, Inc. ProductionHouse RIP, and output with its Hewlett-Packard Designjet L25500 60-inch latex printer.

 

The floor graphic was printed onto MACtac’s IMAGin StreetRap film and laminated with MACtac’s Permacolor PermaFlex PF6300 floor laminate. PF6300 meets Occupational Safety and Health Administration recommendations for slip resistance when tested under ASTM C 1028. The company is pleased with the pairing.

 

Central Graphics handled the installation. First, one team member used a stiff brush to wipe away loose stone and dirt. Then the entire film backing was removed and the vinyl applied to the sidewalk using the same stiff brush. The film was heated with a torch and then swept once more. “The brush helped to ensure that the IMAGin StreetRap film got into the rough surface,” explains Soulsby. “We also rounded to corners in production prior to installation so that they wouldn’t get kicked up,” he adds.

 

A temporary campaign, the floor graphics were featured on the library’s sidewalk throughout the Summer. Soulsby notes that removal was easy and involved a simple putty knife to lift up corners.

 

While this was the first outdoor concrete application for the library, future plans include more sidewalk graphics as well as floor graphics for inside the building.

 

Durable media is an integral element of a successful floor graphics implementation. Soulsby notes his satisfaction with MACtac products. “We have some MACtac floor vinyl installed in the Quicken Loans Arena in Cleveland, OH. With more than 20,000 people a night walking over it, it still looks like the day we put it down,” he exclaims. “We don’t buy anything but MACtac vinyl for floors and sidewalks,” he adds.

 

Stepping it Up

In addition to traditional sign offerings, savvy PSPs rise to the challenge to present clients with unique, attention-generating solutions. Floor graphics are a complementary expansion of the norm. The added curb appeal they provide enable businesses and organizations to stand out. By offering and suggesting floor graphics as part of a client’s campaign, PSPs prove innovation and ensure success.

 

Dec2012, Digital Output

 

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