Businesses of all types and sizes realize the benefits of installing window graphics to attract more customers. For many, finding the right print service provider (PSP) is based on trust and proven results. Aside from producing quality output that impresses clients, establishing oneself as a go-to printer in a particular area helps build a strong reputation and lasting client relationships.
Shop owners Mike and Tami Napolitano understand what it takes to successfully work with regional clients. They are part of a five-person team that runs Awesome Graphics, Inc. out of a 3,500 square foot shop in Rutland, VT. It opened 14 years ago. The family owned and operated business provides large format printing, trade show booth development, and graphic design services to clients located in Central VT, Northern New England, and some across the country.
From Vehicles to Buildings
Awesome Graphics began offering window graphic applications at the same time it started to offer vehicle wraps and lettering in 2005. “We receive a lot of work from three main sources—leads from our Web site, the branding on our shop through window graphics and signage, and wrapped shop vehicles,” shares Mike Napolitano, owner, Awesome Graphics.”
According to Napolitano, one of the biggest challenges associated with producing window graphics is the question of if and when to laminate. Judy Bellah, public relations manager, Clear Focus Imaging, Inc., suggests that if an overlaminate is necessary confirm it is compatible with the film and does not obscure visibility.
“It helps to conduct a test run first. Ensure the product is rated to last the desired life of the job, and be sure to match the overlaminate to the installation surface. For curved surfaces, this means a conformable cast PVC overlaminate; for small-format graphics installed on flat surfaces, a less-expensive polyester overlaminate may do the job. In some cases, a liquid laminate is a better alternative, especially on surfaces with extreme compound curves,” she advises. After lamination it is advised to wait at least 12 hours for the adhesive to before installation.
Awesome Graphics achieves positive results printing the majority of its window graphics on Clear Focus materials. “Our installers love it, and it is a reliable material to generate accurate colors with little fuss,” says Napolitano. The PSP outputs material from a Roland DGA Corporation printer using eco-solvent inks. “We use different hole patterns for vehicle versus store frontage, and this gives us great results,” he adds.
Hitting the Slopes
Awesome Graphics decorates windows for businesses throughout the region and beyond. Using the Roland printer, Clear Focus material, and optically clear lamination, it recently partnered with a local ski resort to produce window graphics to draw attention to shops in the base lodge. “Our clients saw an immediate increase in foot traffic,” says Napolitano.
“Many of the graphics are created by an in-house design team, but we also work regularly with outside design agencies,” shares Napolitano. The design for the base shop windows took a few days to finalize. The output was produced in a half day and two installers worked another half day to apply on site.
Building a Regional Reputation
Both local businesses and nationwide companies realize the benefits of installing eye-catching window graphics to draw attention and pull in more people as they pass by. PSPs such as Awesome Graphics have a tried-and-true method for printing window films, which upholds its reputation in the region and makes them a go-to printer for local businesses and beyond.
Click here to read part one of this exclusive online series, Window Films Take Off.