Open House with Parallax
PSP Collaborates with MTL Print
May 10, 2012 Parallax Digital and MTL Print Ltd. hosted an open house in Parallax’s new Atlanta, GA facility. The company showcased its Meital 304-D printer in conjunction with the opening. The high-speed UV inkjet device is an ideal fit for Parallax’s full service, on demand, large format, and exhibit services.
From its early days as a creative and production studio, Parallax evolved into a experienced and versatile print service provider (PSP). David Clevenger and Kedar Gore, principals of the venture, continue to drive Parallax into the 21st century.
The company offers end-to-end solutions for indoor and outdoor signage by blending cutting-edge large and grand format print production expertise with the latest in digital production technologies. Staff includes over 35 dedicated professionals with over 25 years of experience to deliver comprehensive graphic display services.
The company’s solutions and services include custom graphic applications like retail signage, trade show displays, vehicle and fleet graphics, dimensional signage, product and point of purchase displays, window graphics, sports and arena graphics, museum and corporate exhibits, custom wallpaper and window shades, soft signage, and dye-sublimation. Parallax also handles installation or logistics and fulfillment requirements, and offers Web-based ordering for program customers.
Though a large portion of the business is regionally located in the Southeast, Parallax serves clients across the country. 80 percent of business is direct, while 20 percent is wholesale.
A Creative Evolution
The business originally started as a creative agency and built a core group of customers in that role. The principals were not afraid to embrace new technology, and over time, began to both manufacture and print a range of output. With a background in technology, a strong understanding of color, and a customer base in place from the agency, the seemingly natural evolution to a commercial printer occurred.
Parallax’s creative roots have a great deal to do with how the company currently approaches business. “We come from a creative side of the business,” explains David Clevenger, principal/former commercial photographer, Parallax. “As opposed to coming directly out of the print business, no one here has offset or screenprinting experience,” he continues. As small business people, they are not afraid to take risks and embrace new technology. Its passion for the industry, unique approach to processes, and range of capability helps set Parallax apart from the competition.
Covering a wide spectrum of applications, Parallax strives to match output with clients’ specific needs. “Someday we may see more of a common process, but right now our job is to provide the best solution and the right product to truly serve the customer,” shares Clevenger.
The shop prints mostly UV, but also solvent and latex. It has several Roland DGA Corporation and some latex printers. New, high-speed inkjets such as the Meital 304-D provide additional service options.
Parallax’s acquisition of a MTL Print Meital 304-D improves workflow and efficiency in the shop. It is the fastest flatbed in its price range with a printing speed of up to 2,700 square feet per hour. It produces high-quality output at fast speeds, with only 12 seconds between jobs compared to typical 40 to 60 seconds. Two interchangeable tables allow for non-stop production and loading/unloading while printing.
The print engine consists of a new printhead carriage—Xaar 1001 printheads; four per color; CMYK. The new UV system features dynamic UV lamps. According to MTL Print, the printheads offer 360 dpi—apparent resolution 1,440 dpi—at production speeds. With only four colors, and variable dot drop size technology, the system delivers superior image quality than a traditional six- or eight-color inkjet printer while significantly reducing ink cost.
Parallax joined forces with MTL Print because of the capabilities of the device, but also because of the expertise of the management team. MTL Print was founded in 2007 by industry veterans, Kobi Markovitch and Moshe Nur. Nur is the inventor of wideboard and blueboard—the first superwide format inkjet printers, and founder of Nur Macroprinters. Kobi Markovitch is the former CTO and VP R&D at Nur Marcoprinters, which is now part of Hewlett-Packard (HP).
In the industry for 20 years, he pioneered drop on demand and UV-curable use, and is the mind behind of Expedio, Fresco, idanit, and Tempo. “We go back ten years with Nur, and of course HP,” shares Clevenger. “We knew that whatever came out of that think tank would be cutting edge and innovative. As with any new technology, the Meital 304-D has wrinkles to work through, however the performance is there. When the press is in its tuned state, it runs fast and efficiently,” he adds.
Dare to Print More
With the Meital 304-D and an array of other equipment on hand, Parallax welcomes challenging customer requests and tries to never say no to a project. “We are constantly pushing our limits and not settling for what we did last year,” states Clevenger. Of recent, the company branched out into signmaking, working with LEDs, metal components, and even printing custom window shades for some customers. It recently printed custom fine art prints on blackout window shades for approximately 800 rooms in a new John Hopkins Hospital. Parallax’s prepress and planning process was intense and the project went on for about a year.
Parallax’s creative background, technical expertise, and industry partnerships have led to great success over the years, and the adoption of new technology helps the company continue to tackle new projects and branch out into new avenues.
Jun2012, Digital Output