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The Specialty Graphics Association (SGIA) hosts its annual trade show at the Georgia World Conference Center in Atlanta, GA and anticipates over 15,000 attendees this year. With more than 46 new exhibitors, the expo offers the largest array ever of digital imaging, screenprinting, pad printing, finishing, and embroidery feats. Navigating the show floor is a daunting task, we hope the following attraction, product, and seminar previews help plan your schedule.

Off the Show Floor
The Golden Image/André Schellenberg Awards celebrate excellence. This contest covers almost every item—no matter how complex—created through the specialty graphic imaging process. Enter your favorite print in the contest. Every entrant is considered for Best in Show—screenprinting, Best in Show—digital imaging, and Best in Creativity—digital imaging.

This year, SGIA partnered with the Professional Decal Application Association (PDAA) to feature WrapQuest ‘08, providing the opportunity to observe the best techniques and practices for flawless wrap jobs. WrapQuest ‘08 includes vehicle wrap demonstrations by top installers. PDAA Master Certified installers will use vehicle wrapping films from Arlon, Inc., Avery Dennison Graphics & Reflective Products Divison, LG Chem, MACtac Graphic Products, and Oracal USA. After each demonstration, WrapQuest participants can ask questions and tryout these manufacturers’ films on different vehicles. Each participant of WrapQuest ‘08 is able to attend five demonstrations—one for each of the film manufacturers.

At SGIA’s Interior Design Display witness industry experts’ abilities to create wallpaper, pillows, tabletops, and more with digital printing.

Interior design isn’t the only hot digital niche, apparel is also gaining in popularity. See the latest technologies and applications at SGIA’s sales free Digital Apparel Production Zone. Talk with digital decoration experts about direct to garment, dye-sublimation, rhinestones, and other digital garment applications.

Sponsor Highlights
Out of the many innovative technologies shown at SGIA trade show sponsors stand out with the debuts of several new products including hardware, media, and inks.

3M Graphics Market Center, booth 1831, showcases 3M Scotchcal Window Graphic Film IJ66, specifically created for transit and retail applications. The media is a 5.8-mil perforated film.

EFI/VUTEk, booth 1807, exhibits the DS Series digital screenprinter. The 6,000 square feet per hour printer will be introduced to the North American market for the first time in GA.

Gandinnovations, booth 1403, highlights the Jeti 3324 Aquajet roll-to-roll printer. A 9.8-foot device, the dye-sublimation printer is targeted toward polyester-based fabric usage. Using water-based dye-sublimation inks, the printer prints directly to fabric, creating fade and wash-resistant prints.

Hewlett-Packard (HP), booth 2203, debuts the HP Designjet L65500 printer for the first time in North America. The device is the first in the category of large format signage printers utilizing HP Latex Inks. This 104-inch printer offers outdoor and indoor application options, while delivering odorless printer.

InteliCoat Technologies, booth 2015, showcases new products from their Magic brand polyester fabric product line—FAB-FR, FAB-LITE, and FAB-MESH.

Roland DGA Corporation, booth 731, introduces the new VersaArt RS-640 eco-solvent inkjet printer. The new printer uses Roland ECO-SOL MAX ink and Roland Intelligent Pass Control technology.

Sun Chemical, booth 1719, exhibits its Platinum White technology. This UV-flexo white ink delivers increased line speeds, fast changeovers, and improved color separations.

Education Reigns
The expo plans to offer more than 50 courses to educate visitors. Each informational session is assigned to a category—business management, digital graphics, garment decoration, production management, and screen graphics. These tracks assist trade show attendees in quickly narrowing their choices and allows them to focus on their specific needs in this expanding digital market. As a media partner for SGIA, Digital Output is proud to recommend several of the scheduled educational sessions.

Wednesday, October 15

Introduction to Digital Imaging
Track: Digital Graphics
Dan Marx, VP, markets and technology, SGIA provides information about success in digital imaging. Marx discusses equipment, materials, products, and shares what is new in the industry. 9:30 to 10:15 Room: C-201

Lamination: Opportunities in Post Print Finishing
Track: Production Management
Learn about the benefits of lamination. Angie Mohni, VP of marketing, Neschen Americas outlines basic lamination techniques, compares hot and cold laminates, discusses "green" lamination choices, and shares specialty products that print service providers can offer with the use of a laminator. 10:30 to 11:45 Room: C-204

G7 Color Calibration for Screen and Digital
Track: Production Management
G7 helps achieve consistent color in both screenprinting and digital imaging. Hear the history of G7, how it works, its benefits, and successful results. Mike Ruff, CTO, Nazdar Consulting shares screen and digital end user stories to illustrate successful implementations. 2:00 to 3:15 Room: C-201

Thursday, October 16

Making Lean Work
Track: Business Management
Les deHamer, Chromatix consultant, Nazdar Consulting discusses the importance of willingness to adapt to shifting economic and market conditions. Implementing lean manufacturing into your mentality can help prevent possible issues. 9:30 to 10:45 Room: C-101

Color Profiles and Default Settings: Pitfalls to Profits
Track: Production Management
Understanding the scientific principles behind color profiling assists profit in the digital marketplace. Richard Carlston, global OEM director, Wasatch Computer Technology, explores how inks, media, dot gain, and default software settings and profiles all behave similar to filters affecting color. 12:30 to 1:45 Room: C-101

Digital Textiles: Expanding Markets and Applications
Track: Digital Graphics
Digitally printed textiles are ideal for a number of reasons—professional appearance, ease-of-shipping, and environmental friendliness. Today, textiles are used in a number of applications. Hear from several members of the SGIA community about the most exciting textile work being done today. 2:00 to 3:15 Room: C-205

Friday, October 17

Choices for Wide and Superwide Format Printers
Track: Digital Graphics
A discussion on wide and superwide format opportunities in the digital marketplace. Yariv Avisar, large format printing industrial solutions VP/GM, HP discusses printhead technology, ink selection, and differentiates between wide and superwide. Also mentioned, substrate options and how to complement existing applications with wide and superwide printers. 12:30 to 1:45 Room: C-201

Trends in Digital Fine Art Photographic Markets
Track: Digital Graphics
Many artists are attracted to digital fine art reproduction due to its cost effectiveness. Jennifer Chagnon, product manager, digital imaging, InteliCoat Technologies and Reed Hecht, product manager, Epson Professional Imaging, discuss how digital print providers can succeed in this growing market place. 2:00 to 3:15 Room: C-203

RIPs, Macs, & Docs: Prepress Workflow
Track: Production Management
Rick Mandel, owner/president, Mandel Company shares insight on the newest RIP technologies and discusses color issues and the latest dot configurations. 3:30 to 4:45 Room: C-102

SGIA also offers Future Forums on both high-production inkjet printing and environmentalism. These seminars are designed to help attendees achieve success in the digital print marketplace. Three free sessions, including Marx’s Introduction to Digital Imaging, are also offered. Screenprinting Basics: Process and Technology and Purchasing Options are the other free sessions scheduled for Wednesday, October 15.

Take advantage of the courses offered at SGIA this Fall—whether it is the nine we recommend, or others throughout the length of the trade show. Please visit booth 2457 and let us know your favorites!

Oct2008, Digital Output

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