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No Job Too Big or Small

858 Graphics Exceeds Expectations

Part 2 of 4

By Gretchen A. Peck

Cousins David Hay and Brandon Stapper founded 858 Graphics in San Diego, CA with a single piece of equipment—a vinyl cutter. Soon thereafter the company invested in its first print solution, a 54-inch VersaCAMM VP-540 digital printer/cutter from Roland DGA Corporation.

"With the print-and-cut feature we streamlined our production," explains Hay. The technology proved ideal for the market 858 Graphics planned to tap—trade show graphic buyers.

Hay reports that the company stocks more than 40 brands of media. "We load ten to 20 different mediums into the Roland each day," he estimates.

The technology is instrumental to 858 Graphics’ ability to accept almost any job, no matter how big or small, simple or intricate.

Recently, a client asked the print service provider to produce a 50x25-foot banner. The banner was intended to promote a surfing contest sponsored by Revolt Magazine and hung from the side of a pier. Hay credits the VersaCAMM with enabling the company to produce the job in a single day. "The ability to respond quickly was critical to getting this job," he confides.

"Our dedication to exceeding our clients’ expectations—no matter how crazy the timeline—is what sets us apart from other sign shops," says Hay. "With our VersaCAMM, we consistently produce spectacular displays for our clients."

858 Graphics is a perfect example of a shop differentiating itself with print-and-cut technologies. The addition of an integrated solution increases production dramatically. "It also opens the door for non-traditional signage at a profit, including POP, window signs, floor graphics, decorated apparel, banners, signs, and exhibits," shares Dana Curtis, product manager, inkjets and cutters, Roland.

Alternatively, many PSPs find success with standalone technologies, which allows printers to produce graphics while a cutter works on a separate project. The next two end user stories in this four part series on digital cutting explore the benefits of standalone cutting device.

Next week hear from Mighty Imaging in Phoenix, AZ.

Click here to read Part 1 of this exclusive online series, Differentiate Yourself.

Click on the link above to get more information on the vendors mentioned in this article.

May2009, Digital Output

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