Established originally as a provider of printed corrugated output, CorrDigital Graphics opened four years ago in St. Augustine, FL. The shop, generating approximately 1.2 million in annual revenue, occupies a 5,000-square-foot space and employs six people. With the addition of a Virtu printer from Leggett & Platt, the company expanded into the large and grand format print markets, where growing demand provides a steady stream of customers.
Burl White, president, CorrDigital spent 20 years working at Leggett & Platt, Inc., formerly as a division president in charge of machinery. White came out of retirement when he purchased a Leggett & Platt Virtu printer. Since White had a hand in the design of the Virtu printer, he knows the technology well.
Grand format services provide endless possibilities for output—from building wraps to billboards, vehicle graphics, stadium signage, trade show graphics, and more. Demand for grand format output is climbing. "For us, it’s picked up tremendously. When we first started we were geared to the display industry—short run corrugated sample and display projects," says White. Moving toward grand format, "has doubled our business."
The company services a number of high-profile clients including Busch Gardens, Gillette, Hallmark, Hasbro, the Omni Orlando Resort, the PGA, and Publix. White says they operate strictly as a wholesale provider to their customers and, locally, they are probably the lowest priced production printer.
Tools and Capabilities
CorrDigital produces products such as fabric and vinyl banners, fine art reproductions on canvas, backlit plexiglass signs, vehicle graphics, foamcore and corrugated POP displays, packaging, fleet and marine graphics, and window graphics. For clients with minimal access to design, the company offers standard POP and signage templates with tested, successful layouts.
With the Virtu printer, CorrDigital can print six-color, 600 dpi, on rigid substrates or roll-to-roll media up to 98 inches wide and 2.5 inches thick. The Virtu features UV-curable ink technology and piezo drop-on-demand printheads.
The company has a HP Designjet 500ps printer which prints four-color at 1,200 dpi on roll-to-roll media. The It uses thermal inkjet technology with dye and pigment based inks. In 2007, CorrDigital added to its portfolio with a HP Designjet 10000s solvent roll-to-roll printer that offers up to 720x720 dpi at up to 104 inches wide. The Designjet 10000s features low-solvent pigment inks, which Hewlett Packard says resist fading for up to three years without lamination and are scratch, smear, and crack resistant.
Substrate options vary with the aid of the Virtu printer. In addition to conventional material such as paper, vinyl, corrugated board, fabric, Coroplast corrugated plastic, styrene, Cintra, Gatorfoam, and fiberboard. CorrDigital prints on material such as metals, glass, wood, and acrylic.
A M3000 Series heavy-duty samplemaker from Data Technology, Inc.—a company acquired by Gerber Scientific, Inc., in May 2007—adds die cutting capability to the shop.
CorrDigital offers a unique value option, a POP-On-Demand Web-based solution. Corporate marketing departments and other businesses benefit from access to a Web program where they can custom tailor display units, banners, and more with special promotions, regional and seasonal elements, and logos. CorrDigital handles printing and fulfillment, and the solution tracks spending.
On the Green
The World Golf Hall of Fame is a frequent CorrDigital customer. Part of the World Golf Village in St. Augustine, FL, the museum includes an 18-hole natural grass putting course, an IMAX theater, a restaurant, a gift shop, and world-class permanent and temporary exhibits. "We’ve been working with [CorrDigital] for several years now and they’ve been great," says Andrew Hunold, director of exhibits, World Golf Hall of Fame. "We consider them an extension of our in-house operations and have come to depend on their convenient location and fast turnarounds."
The World Golf Hall of Fame and IMAX theater have a combined annual attendance of nearly 300,000 visitors. CorrDigital recently produced prints for a new exhibit—Jack Nicklaus: Golf’s Golden Champion—which celebrates the standout career of the golf great.
The print project and exhibit consists of more than 160 images printed and mounted on different materials including Fredrix artist canvas and Gatorfoam, as well as about three quarters of a mile of cut vinyl lettering. About 90 percent of the job is output from the Virtu printer.
A wide array of memorabilia and imagery from Nicklaus’ career fill the 3,500-square-foot space in the museum. Part of the exhibit includes a replica of the pharmacy and soda fountain that Nicklaus’ father operated when he was a child, decorated with graphics printed by CorrDigital. A rotunda area is surrounded by eight, 5x12-foot canvas prints highlighting majors that Nicklaus has won over the years.
One piece of the exhibit that CorrDigital printed is a collage of thousands of tiny photographs from Nicklaus’ career which morph in to a 5x12-foot image of the legendary golfer’s face.
The World Golf Hall of Fame’s exhibit committee helps define storylines, and Hunold does the exhibit design work himself. "[This] tends to keep us most flexible in production," he says. "Graphically speaking, we were very fortunate to work with high quality original image files," he adds. "All that said, mounting large formats on-site always tends to present their own set of challenges."
The museum does all of its own installs. A variety of display methods and equipment are used based on the content and space for the exhibit. "Most of our work is custom made since every show has different requirements for both in- and out-of-house shows," explains Hunold.
CorrDigital Leads the Course
One way to succeed in grand format is to have a deep understanding of the equipment and pay attention to high quality and customer service, all qualities that CorrDigital Graphics seems to use to keep customers like the World Golf Hall of Fame coming back for more.