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Showcasing the Great Outdoors

Trade Show Graphics for Outdoor Apparel

By Cassandra Carnes

Successfual businesses are often comprised of passion and experience. Grizzly Graphics, based out of Ogden, UT, is no exception to that rule. The family run, full-service shop operates a 12,000 square foot facility and offers a variety of large format print products and services, including, point of purchase signage, trade show graphics, banners and signs, fleet and vehicle wraps, and photo enlargements.

Kenny Wright, president/owner, Grizzly Graphics, started his career in the graphic arts at a young age; a trait he’s passed on to his sons. Now a print veteran of 37 years, he witnessed a shift from silkscreen and hand-painted lettering to wide format digital print, leading to the establishment of Grizzly Graphics in 2001. For the past 28 years, Wright and his wife Debbie worked to successfully grow the business.

Trade Show Experience
Trade show signage is a specialty for Grizzly Graphics. These graphics are generally offered in three formats; flatbed direct-print products, including Sintra, poly, Gatorboard, and plex with UV liquid coating; mesh and vinyl banners; and adhesive-backed vinyl graphics applied directly to exhibit booth walls.

The company offers a full selection of digital printing equipment, including a 60-inch Graphtec America, Inc. printer/cutter, Hewlett-Packard Designjet 5000, Mutoh America, Inc. Toucan 64 and Falcon II, Gandinnovations Jeti 3150 true flatbed printer, two ColorPainter 64S solvent inkjet printers from Seiko I Infotech, and the new Seiko ColorPainter H-104s.

Finishing equipment includes Drytac Corporation’s Cyclone UV liquid laminator, a Seal Image 600 hot/cold dry-pressure laminator, a Miller Weldmaster Corporation banner seamer, and POLAR-Mohr 35- and 45-inch cutters.

Banners are printed on a variety of materials—both single and double sided. For trade show creation, the shop relies on the speed and quality of its solvent Seiko devices, and the media flexibility of the Gandinnovations UV flatbed printer.

Since output is Grizzly Graphics’ specialty, the company maintains a three year installation partnership with Mackenzie Exhibit, an exhibit company based out of Vancouver, BC, Canada. Mackenzie operates a warehouse facility in UT, located just down the street from Grizzly Graphics’ printing facility. For projects that include the company’s services, “we print the graphics in-house, then deliver them to Mackenzie’s warehouse to be installed,” explains Wright.

Going Skiing
Grizzly’s Ogden, UT location gives them an advantage. The city is well known for its ties to skiing and was the home to events during the 2002 Winter Olympics. In addition to a strong customer base serving the interior display needs of the supermarket industry, fast food, and other retail/wholesale companies, a good portion of the shop’s work includes providing outdoor sporting good companies with signage and trade show graphics.

A number of Grizzly’s outdoor sporting goods customers, including Atomic, Icebreaker, Rossignol, Salomon, and Suunto showcased their products at an annual skiing exposition, the SnowSports Industries of America Snow Show, which took place January 28 to 31, 2010 in Denver, CO.

At press time, the Grizzly Graphics team was in the middle of producing graphics for one of Mackenzie Exhibit’s booths. “We printed over 2,000 square feet of adhesive-backed vinyl with laminate,” says Wright. The graphics were produced on the Seiko ColorPainter H-104s using Seiko solvent inks and Avery Graphics’ MPI 2922 matte gray removable film, formerly MPI 3402 calendered opaque vinyl.

The Time Crunch
Grizzly Graphics maintains its customer base by providing exceptional quality and fast turnaround. While customers have come to expect this, the shop in turn relies on suppliers and manufacturers to produce fast, durable, and high-quality hardware, ink, and media.

“What’s so nice about the ColorPainter H-104s is the speed,” says Wright. The shop faces customer turnaround expectations that can create production challenges. “Customers pull together their design, but a lot of times it changes—even one or two days before they need it,” he says.

Beyond the Snow
While it’s location amidst a skiing hub has its benefits, Grizzly Graphics’ customer base extends worldwide. Trade show graphics are essential to every industry, as popular events provide organizations with a targeted group of interested buyers. Consumers respond to appealing imagery. Crisp, clear, and big graphics are sure to leave a lasting impression.

Apr2010, Digital Output

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