If you’ve ever seen or flown over the Grand Canyon, you catch a glimpse of the awesomely destructive power of water. Contending with water is one of the great challenges print service providers (PSPs) face when approaching the market for marine graphics. Overcoming this hostile force has its rewards, as the market for digitally printed boat wraps continues to expand. Most of the skill sets acquired for applying graphics to land vehicles are fairly easily migrated to the life aquatic.
Almost any marine vehicle—from jet skis to small motorboats and even larger yachts—can be wrapped. But it’s sporting, and particularly bass fishing boats, that grab the lion’s share of the business, says Tim Boxeth, marketing manager, 3M Graphics Market Center.
“The market is still growing in the competition boat arena, especially bass boat and offshore fishing tournaments,” seconds Jason Yard, application specialist, MACtac Graphic Products. “Due to current economic conditions personal watercraft wraps are not in demand, but this could change,” he adds.
At first glance, the transition from land vehicles to marine graphics seems fairly straightforward. And while there is plenty of overlap, and plenty of PSPs who make a healthy business catering to both markets, marine wraps still require their own set of certain skills.