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Easy Installation

Banner Stand Installation Techniques

Part 2 of 2

By Kim Crowley

The evolution of banner stands includes updated tools that make it easier for users to install graphics. Certain features such as Velcro, removable graphic cassettes, and pressure clamps enable faster assembly. Additionally, the construction of banner stands positively affects portability. More products are made up of aluminum and bamboo, which are lightweight and eco-friendly materials.

Here, banner stand vendors share the how easy it is to install graphics used in conjunction with their products.

Installing Graphics
Accenta Display Corporation’s ImageStand 1 banner stand won a Red Dot international product design award. It features a simple design for quick assembly. First, the fish-shaped foot is connected to the bottom profile. Then the three-section pole is unfolded and the sections are connected together. The pole is connected to the foot, then the graphic panel is pulled up, and the pole is connected to the top profile, making the graphic panel stand straight. Accenta recommends that the installer steps on the fish-shaped foot and bend the pole forward to easily connect the pole into the slot on the top profile.

The ImageStand 2 has a similar design and assembly as the ImageStand 1, but features a tripod foot for maximum stability. It uses horizontal profiles that can be custom-cut to display unusual contours—tall and thin, short and wide, or even V-shaped.

Accenta’s best-selling unit is the Roll-It-Up 1. "It is our workhorse and offers excellent quality for the price," says Christer Wernerdal, director, U.S. operations, Accenta. The stand is made of clear anodized aluminum. It can be used at various heights, by extending the pole to only one-third or two-thirds of its full length.

"Almost all of our banner stands and pop-up displays are very easy to set up and transport," states Jerry Hill, VP of sales and marketing, Drytac Corporation. Drytac’s Banner Bug models use a special low profile hook and loop tape to attach graphics. "The low profile hook and loop allows for easy graphic change outs without the bulk of traditional Velcro," he says. A hex key locks the roller mechanism in place while changing the graphic.

Drytac’s GrandStand model also has a removable cartridge, which enables a user to change the graphic and roller at the same time.

Drytac considers current and popular print media choices when developing banner stands. "For instance, as the popularity of fabric rose we developed a clamp-style top-profile option for several of our models, including the Banner Bug and the Retractable II banner stands. The Panda Stand also has a dowel-type top rail that accommodates fabric media," explains Hill.

Expand International of America, Inc.’s retractable units use a double-sided adhesive connection at the bottom and a reusable, clamping profile for the top. Their patented, removable graphic cassette holds the graphic inside and functions similar to a traditional film canister. Non-retractable Expand displays use either Velcro or clamping profiles to hold the media, allowing for easy graphic replacement.

MagicPak retractable graphics from EXPOGO Displays & Graphics, Inc. are attached using an adhesive header system and non-retractables use pressure clamps to secure the graphics. "MagicPak retractable banner systems come fully assembled so set up takes less than a minute and they offer equally easy break down. Remove the unit from its case and in four easy steps it’s ready to show. After the presentation, MagicPak’s edge-to-edge graphic retracts safely inside the protective casing," says Terry Moore strategic planning and marketing team leader, EXPOGO. EXPOGO products also include ShowStyle Briefcase Displays, ShowMax Tabletop Displays, Pactiva panel systems, and StarLite Tabletop Pop-Up.

"There is nothing worse than the frustration of putting up a difficult display," notes Michael Kurilec, managing director, Expolinc Americas. "At Expolinc we design products that are intuitive and easy to set up. This provides dealers with satisfied customers who actually use the system many times over." Most Expolinc systems usually require only a simple hex key, supplied with the system, to add a graphic panel.

Graphics attach to Expolinc systems via an internal roller that can be repeatedly used. A plastic adhesive strip is applied to the bottom of the graphic and it slides onto the roller. "The cost to change graphics can be less than ten dollars—excluding the cost of the print. It is so easy to change that it can be done in the field," says Kurilec.

He continues, "The way we change the graphics in our system is easy and very cost effective. Our customers tend to change graphics more often because of the ease and cost effectiveness. Our resellers—print service providers (PSPs)—like this because it drives additional, incremental print business for them," he says.

Graphics are attached to Mark Bric Display Corporation’s stands with 3M Graphic Market Center’s pressure-sensitive tape and mechanical fasteners such as pushpins and gripping banner rails. All styles are designed to provide little or no consumable cost on banner change, and all have many years of proven durability and security.

Orbus Company uses leader strip technology in almost all banner stands. "Historically this has been the design of choice for ease of application and to present a seamless appearance," says Patrick Carrig, sales manager, Orbus. The company also offers quick-change cassettes on a few banner stands, and they are coupled with leader strips as well. "While other attachment methods may seem easier or quicker, they could leave banding or streaking marks in the graphic material and do not always make the best graphic presentation. Our top rail attachment has a grippa rail system using a guided metal adhesive strip along with tension screws to securely fasten your banner," he adds.

No tools are needed to install graphic panels—typically half-inch foam boards—in a Standzall Display Systems’ stand. Users insert panels between the vertical jaws of the stand and then tighten them. Rubber cushioning prevents damage to the graphic. The unique patented design traps the graphic in a vertical position without clamping or damaging the graphic.

Prints attach to the Tex Visions Roll Up 100.080 banner stand using clamping rails. "This makes it easy for anyone to change the print as needed," says Ashley Werner, marketing manager, Tex Visions. "We offer banner stands that use alternate methods to suit everyone’s needs," she adds.

Tex Visions provides construction sheets for most of the products, and Werner says that the average set up time is one to two minutes for banner stands.

New Product Profiles
The beginning of a new year markets new products for many. Here is a sneak peak at upcoming banner stands and a review of new launches in 2009.

Drytac is launching three new stands for 2010. The Arc is a retractable banner stand made from bamboo and polished aluminum. The Arc’s top-end fit and finish targets high-end retail applications. The Boost is a retractable banner stand that targets large volume point of purchase applications. The Banner Buddy is an L-stand with a heavy foot that allows for stability.

Expand’s most popular retractable banner stand, the Expand QuickScreen 3, received a facelift last Summer, with the exchange of gray trim pieces for new transparent end caps and accents. Expand also added a telescopic pole and a new clamping top graphic holder. The telescopic pole allows the height of the graphic to be adjusted. The graphic holder is reusable and holds a variety of materials from vinyl to fabric.

At the same time, Expand broadened the Expand MediaScreen 4 retractable display line with an additional, wider size; 39 3/8 inches.

The new SmartPak Banner Case, developed by EXPOGO, is a blow-molded banner case that holds a 50-watt light and offers added shipping protection for a variety of banner systems. Its dimensions are six by six by 39.5 inches.

New to Expolinc banner stands is a quick release button on all models for easy, quick change of graphics. The stands are now available in variable widths of 27, 33, 39, 45, and 57 inches.

A new patented universal top profile was added to Expolinc’s Roll Up Classic and the Roll Up Professional stands. Users fasten their image on a pre-glued aluminium list and push it into place. Then they tension the image by pushing in locking clips with their thumb or a simple tool.

Mark Bric calls its new concept, the BannerUp Cabrio, the first retractable truly designed for total branding. Introduced in Fall 2009, the base of the Cabrio is customizable with interchangeable logo plates to match graphics or enhance brand identity. PSPs can add decals or full vinyl wrap to the plates.

Orbus is introducing a new bamboo banner stand in January 2010. "With the introduction of a bamboo retractable stand, Orbus offers a truly ‘green’ solution using a renewable resource," says Carrig. "We are excited to be part of the growing green movement."

This concludes our two part, exclusive Web series on banner stands. Click on the link below if you missed the first article. To request information on any of the vendors mentioned throughout the series, visit www.DOdirect.net.

Click here to read Part 1 of this exclusive online series, Stand Strong and Tall.


Click on the link above to get more information on the vendors mentioned in this article.

Jan2010, Digital Output

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