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Dear [[FirstName]],
The final part in our series on POP displays focuses on Virtuoso Graphics, based in Houston, TX. This sign shop uses print-and-cut devices to produce quality POP projects. Read more about POP in the new, re-designed January issue of Digital Output magazine.

[ Volume X Issue 49 ]   [ December 5, 2008 ]

 exclusive editorial  > Capture  > Creation  > Output  > Finishing


Making POP Sing            
Thomas Wink and his partner, Jamie Novak, founded Virtuoso Graphics in 2004. The Houston, TX-based company quickly became known for both its offset operations and creative solutions for large format applications—particularly those intended for point of purchase (POP) advertising. "We pride ourselves on offering more than the average sign shop," Wink explains. "We really try to find a niche that separates us from the other sign companies." He estimates that there are seven print competitors within a three-mile radius of the company’s shop.... more >>

 

 recent coverage  > Capture  > Creation  > Output  > Finishing  


Sustainability on the Show Floor
This year’s Specialty Graphics Imaging Association (SGIA) Expo & Conference held in Atlanta, GA at the Georgia World Congress Center attracted 19,201 attendees. 487 exhibitors spread over 225,686 square feet of expo floor. Highlights included WrapQuest ’08—held in conjunction with the Professional Decal Application Association (PDAA), the Interior Design Display, the Golden Image/André Schellenberg Awards display, and the Digital Apparel Production Zone... more >>

The Power of POP
The point of sale (POS) print market is experiencing a perfect storm. Consumers are more cautious than usual about spending, however the point of purchase (POP) market remains in demand compared to the skyrocketing costs of other advertising outlets including TV, radio, and direct mail. Retailers are ready to compete for consumer attention. POP advertising is a sure thing. Its very foundation is an already-captive audience... more >>


 

 industry news  > Capture  > Creation  > Output  > Finishing  


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Editorial Mission: To provide a practical guide to success for all who work in the graphic arts industry. Our editorial exclusively targets managers and users of digital printing and publishing tools including capture, creation, output, and finishing. Through product reviews, application stories, and columns from industry leaders, we show you how to grow your business.

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