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Dear [[FirstName]],
In The Power of POP, media manufacturers and banner stand distributors share their opinions on the allure of POP. The vast range of applications considered POP prove that any venue is ideal for product placement—including walls, ceilings, and floors. 

  

[ Volume X Issue 46 ]   [ November 14, 2008 ]

 exclusive editorial  > Capture  > Creation  > Output  > Finishing


The Power of POP     
The point of sale (POS) print market is experiencing a perfect storm. Consumers are more cautious than usual about spending, however the point of purchase (POP) market remains in demand compared to the skyrocketing costs of other advertising outlets including TV, radio, and direct mail. Retailers are ready to compete for consumer attention. POP advertising is a sure thing. Its very foundation is an already-captive audience. "Primarily, retailers we sell to use banner stands to promote specialty services within their store, such as... more >>


 

 recent coverage  > Capture  > Creation  > Output  > Finishing  


Wrapping Wheels
Mary-Beth Kellenberger, consultant, Frost & Sullivan, a TO, Canada-based research firm, began studying the vehicle wrap market while researching the custom paint industry. She admits that it is a tough market to measure because there are so many variables involved. Accordingly, the potential market—every car, truck, and bus on the road today—is not same as the actual market... more >>

Under Wraps
After the design file is to specification and site surveys are complete, a building wrap begins its journey from concept to creation. While eco-solvent and UV inks gain traction in flatbeds, building wraps remain a predominately solvent-based application. Thanks to a large install base of solvent grand format printers, most building wraps are produced with... more >> 


 

 industry news  > Capture  > Creation  > Output  > Finishing  


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EFI Concludes Successful SGIA 2008 in Atlanta - Wide Format Printing

WIFAG Polytype Group Acquires L&P - Wide Format Printing 

Océ CS9000 Certified for Avery Performance Guarantee - Wide Format Printing

DigiFab Systems Launches StampaJet - Wide Format Printing

Gandinnovations Wins Multiple Awards at SGIA - Wide Format Printing

Bordeaux Offers a Cost-Effective Solution for Russian Printers - Inks

For the Fourth Time in a Row 3P Wins DPI Award - Media & Substrates

Epson Introduces Professional Proofing Media - Media & Substrates

MACtac Graphic Products Launches StreetRap - Media & Substrates

Inca Digital Announces Inca Onset S20 - Wide Format Printing

 

Editorial Mission: To provide a practical guide to success for all who work in the graphic arts industry. Our editorial exclusively targets managers and users of digital printing and publishing tools including capture, creation, output, and finishing. Through product reviews, application stories, and columns from industry leaders, we show you how to grow your business.

 Reader feedback: Article ideas, thoughts and general suggestions. We appreciate your input.
 
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