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Dear [[FirstName]],
This week's Digital Queue includes VDP: The Smart Approach, the second in our four part series on variable data printing (VDP). Learn how vertical markets employ VDP. In our May print issue look for a full feature article. Now online, streaming video. 

[ Volume X Issue 8 ]   [ February 22, 2008 ]

 exclusive editorial  > Capture  > Creation  > Output  > Finishing

VDP: The Smart Approach
Just because you can, doesnít mean you should. Thatís a good creed to live by, and one thatís quite apt when talking about VDP. Certainly digital printing enables the concept of personalized print, but VDP continues to be a strategy best employed by certain key vertical markets, and by print suppliers dedicated to serving them...more >>



 recent coverage  > Capture  > Creation  > Output  > Finishing  

Leading by Example and Winning
As little as ten years ago, customers were limited to print, TV, and radio as communication outlets to the masses. With the growing application of wireless and Internet technologies, communication options now include PDAs, electronic billboards, blimps, cell phones, iPODs, and even display screens on gas station pumps. Your customer base is trying to leverage technology to effectively target more defined audiences with updated information and promotional communications...more >>

Getting Personal
Some call it one-to-one marketing; others refer to it as personalized communications. But folks in the print industry know it best as variable data printing, or VDP, for short. No matter what you call it, VDP is a highly effective marketing strategy that elicits far greater response rates than non-personalized messaging. Certain segments of the commercial and publication print world have known this for many years...more >>

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 industry news  > Capture  > Creation  > Output  > Finishing  

Raster Printers and EFI Extend Strategic Relationship - Workflow

EFI Expands VUTEk QS Superwide Format Printers - Wide Format Printing

FDC Graphic Films to Celebrate 20th Anniversary at ISA - Media & Substrates

LexJet Introduces True Photo Quality Papers - Media & Substrates

White Solution a Versatile Feature of GCC StellarJET 183UV - Inks

Gerber Scientific Products Names New President - Wide Format Printing

New Sizes for SEAL Print Shield Floor Guard Laminates - Media & Substrates

Bruin Plastics Introduces Value Banner Line - Media & Substrates

Hexis Presents New Cast Vinyl at FESPA - Media & Substrates

Ultraflex Showcases a Variety of Products at ISA 2008 - Media & Substrates

Dscoop Prepares for Largest Conference in its History - Digital Printing

Paradigm Announces BERTL Four Star Rating for Graphtec Scanners - Scanning

Testrite Names New West Coast Account Manager - Finishing

CorelDRAW Graphics Suite X4 Shipping Worldwide - Desktop Publishing

Sawgrass Technologies Adds CESCO as Chromablast Distributor - Inks

Colortrac's CopySmart Enhances CAD and Reprographics Color - Scanning

New panoRama Vinyl Sizes from Continental Grafix - Media & Substrates

KAPCO's New Metalized PVC in 6 Finishes - Media & Substrates

Paradigm Introduces Improved Rocket Scanner Controller - Scanning

Xerox Unveils New Wide Format Color Printers - Wide Format Printing


Editorial Mission: To provide a practical guide to success for all who work in the graphic arts industry. Our editorial exclusively targets managers and users of digital printing and publishing tools including capture, creation, output, and finishing. Through product reviews, application stories, and columns from industry leaders, we show you how to grow your business.

 Reader feedback: Article ideas, thoughts and general suggestions. We appreciate your input.
  email our editors

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