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Dear [[FirstName]],
This week's Digital Queue includes Getting Personal, the first in our four part series on variable data printing (VDP). The article provides an overview on VDP and its continued growth in commercial printing. Look for a full feature article on VDP in Digital Output's May print issue. Now online, streaming video. 

[ Volume X Issue 7 ]   [ February 15, 2008 ]

 exclusive editorial  > Capture  > Creation  > Output  > Finishing

Getting Personal
Some call it one-to-one marketing; others refer to it as personalized communications. But folks in the print industry know it best as variable data printing, or VDP, for short. No matter what you call it, VDP is a highly effective marketing strategy that elicits far greater response rates than non-personalized messaging. Certain segments of the commercial and publication print world have known this for many years. Although VDP first became prevalent in transactional documentation, today, it continues to be broadly adopted in direct mail, catalogs, publications, and even in the high-end book market...more >> 



 recent coverage  > Capture  > Creation  > Output  > Finishing  

Variety Cutting
Like many digital print businesses, McFarland, WI-based Brandboxx Display Graphics saw an acute need to bolster its cutting/routing capabilities with the purchase of a UV flatbed—the 63-inch Inca UV with white ink—a little over a year ago. The 16-year-old shop styles itself as an all-terrain printer, producing the full range of trade show, retail, display, and fleet graphics digitally on a wide assortment of media...more >> 

Sticky Applications
Conventional signage is everywhere, but what about hard to reach, strangely contoured areas? Whether it is a brick wall, concrete column, or sidewalk, it shouldn’t stop sign shop owners and their clients from utilizing a potential marketing spot. Many media manufacturers create products to handle these difficult surfaces. Adhesive vinyl and magnetic signage are two of these applications...more >>

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 industry news  > Capture  > Creation  > Output  > Finishing  

Bruin Plastics Introduces Value Banner Line - Media & Substrates

Hexis Presents New Cast Vinyl at FESPA - Media & Substrates

Ultraflex Showcases a Variety of Products at ISA 2008 - Media & Substrates

Dscoop Prepares for Largest Conference in its History - Digital Printing

Paradigm Announces BERTL Four Star Rating for Graphtec Scanners - Scanning

Testrite Names New West Coast Account Manager - Finishing

CorelDRAW Graphics Suite X4 Shipping Worldwide - Desktop Publishing

Sawgrass Technologies Adds CESCO as Chromablast Distributor - Inks

Colortrac's CopySmart Enhances CAD and Reprographics Color - Scanning

New panoRama Vinyl Sizes from Continental Grafix - Media & Substrates

KAPCO's New Metalized PVC in 6 Finishes - Media & Substrates

Paradigm Introduces Improved Rocket Scanner Controller - Scanning

Xerox Unveils New Wide Format Color Printers - Wide Format Printing

Avery Dennison Customer Featured on Car TV Show - Media & Substrates

Walls + Forms Introduces New Dual Mount Profile - Finishing

FESPA Announces Digital Textile Conference in Geneva - Media & Substrates

HP Completes Integration of MacDermid ColorSpan, Inc. - Wide Format Printing

Moab by Legion Introduces Somerset Photo Line - Media & Substrates

HP Bridges Gap Between Content Creation and Publishing - Digital Printing


Editorial Mission: To provide a practical guide to success for all who work in the graphic arts industry. Our editorial exclusively targets managers and users of digital printing and publishing tools including capture, creation, output, and finishing. Through product reviews, application stories, and columns from industry leaders, we show you how to grow your business.

 Reader feedback: Article ideas, thoughts and general suggestions. We appreciate your input.
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