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Dear [[FirstName]],
This week's Digital Queue includes Profiting From Wraps , the second part of our building wrap series. Here, we discuss the profitability of the building wrap market, according to wrap experts. Look for a full feature article on the topic in an upcoming issue of Digital Output.  


[ Volume IX Issue 41 ]   [ October 19, 2007 ]

 exclusive editorial  > Capture  > Creation  > Output  > Finishing

Profiting From Wraps 
Building wraps don't just provide advertisers with a big bang for their outdoor buck, they can enrich print providers as well. Producing building wraps can be a lucrative addition to a grand format printers' portfolio of services, print providers say, but it's not without its challenges.

"It's a nice, niche market," is how Tom Wilhelm, president, GP Color & Imaging of North Hollywood, CA succinctly puts it. While coy about specifics, print providers acknowledge that properly executed building wrap projects can offer significant margins versus other graphics products...more >>  


 recent coverage  > Capture  > Creation  > Output  > Finishing  


Making Point of Sale POP
While other advertising and marketing industries are suffering in a tumultuous economy, large format print-particularly, point-of-purchase (POP) signage-continues to thrive. As marketers determine how best to distinguish their products at the point of sale, print suppliers are investing in digital technologies that enable more than just better, faster, and cheaper print; they're buying hybrid and true flatbed machines capable of fulfilling their customers' lofty visions...more >>

Making an Impression
Colors that pop, a glossy container, hip design, gotta-have-it promises...Many people admit an eye-catching package is what their purchases are based on, rather than an informed buy. This consumer behavior makes it imperative for packaging and labels to be designed and produced with a seasoned marketer's eye. With this in mind, high-speed digital printing presses are adopted more in the label industry for their color output and ability to handle a variety of substrates...more>>

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 industry news  > Capture  > Creation  > Output  > Finishing  

Pitman Company to Attend SGIA '07 - Digital Printing

All-Purpose Bullet Inholders From Walls + Forms - Finishing

HP Improves Productivity of ElectroInk Manufacturing Process - Inks

Vista System Introduces Suggestion Box - Finishing

Roland Announces AdvancedJET AJ-1000 Promotion - Wide Format Printing

PowerQuote 12.2 Cross Platform Estimating Software - Digital Printing

EFI Introduces VUTEk QS3200r - Wide Format Printing

ONYX Graphics Releases ONYX Workflow Software Version 7.1 - Workflow

Teckwin Will Present i-cut-Equipped TeckRouter at SGIA - Finishing

Ricoh Introduces Aficio Wide Format Printer - Wide Format Printing

Mutoh Announces Blizzard - Wide Format Printing

Hahnemuhle Launches Two New Papers at Photo Plus Expo - Media & Substrates

Walls + Forms' Front-Loading Frames - Finishing

Avery Reflective Sheeting Approved for Highway Signage - Media & Substrates

Megaink Launches Bio Ink Product - Inks

Vista System's Lawsuit Regarding Signage Piracy Yeilds Success - Finishing

HP Scitex TJ8500 Unleashes Capabilities - Wide Format Printing


Editorial Mission: To provide a practical guide to success for all who work in the graphic arts industry. Our editorial exclusively targets managers and users of digital printing and publishing tools including capture, creation, output, and finishing. Through product reviews, application stories, and columns from industry leaders, we show you how to grow your business.

 Reader feedback: Article ideas, thoughts and general suggestions. We appreciate your input.
  email our editors

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