Profiting From
Wraps
Building wraps don't just
provide advertisers with a big bang for their outdoor buck, they can
enrich print providers as well. Producing building wraps can be a
lucrative addition to a grand format printers' portfolio of services,
print providers say, but it's not without its challenges.
"It's a nice,
niche market," is how Tom Wilhelm, president, GP Color & Imaging of
North Hollywood, CA succinctly puts it. While coy about specifics, print
providers acknowledge that properly executed building wrap projects can
offer significant margins versus other graphics products...more
>>
