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DPS Newsletter
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Dear [[FirstName]],
This week's Digital Queue
includes
Invest
for Success,
the first part of our building wrap series. Here, we
discuss the investments needed to enter the
building wrap
market. Look for a full feature article on vehicle wraps in an upcoming issue of
Digital Output.
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[
Volume IX Issue 40 ] [ October 12, 2007
]
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exclusive
editorial
> Capture >
Creation > Output > Finishing
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Invest for
Success
To hear print providers tell it,
producing building wraps is a lot like climbing a mountain. You don't
start out on Everest. That would almost certainly be fatal. Instead, you
begin by struggling up the small hills before working your way up to the
pinnacle.
"Building wraps are not something you start out doing
when you invest in grand format printing," says Tom Wilhelm, president, GP
Color & Imaging Group. "But it's something ...more
>>
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recent
coverage
> Capture > Creation >
Output > Finishing
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Celebrate Being
Small
Many of the small print businesses we know are the
most creative marketers in the world. They celebrate being small by
focusing on the inherent advantages they have due to their size and
maneuverability-such as quick decision making, grassroots marketing, and a
very personal sales approach. They can quickly size up a customer's needs
and provide innovative approaches to fulfilling them, or find unique niche
products that nobody else locally has thought to provide. By using these
attributes to advantage, your print business can thrive when competing
with, or doing business with, a much larger...more >>
Making an
Impression
Colors that pop, a glossy container, hip
design, gotta-have-it promises...Many people admit an eye-catching package
is what their purchases are based on, rather than an informed buy. This
consumer behavior makes it imperative for packaging and labels to be
designed and produced with a seasoned marketer's eye. With this in mind,
high-speed digital printing presses are adopted more in the label industry
for their color output and ability to handle a variety of
substrates...more>>
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industry news
> Capture >
Creation > Output > Finishing
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EFI
Introduces VUTEk QS3200r - Wide Format Printing
ONYX
Graphics Releases ONYX Workflow Software Version 7.1 -
Workflow
Teckwin
Will Present i-cut-Equipped TeckRouter at SGIA - Finishing
Ricoh
Introduces Aficio Wide Format Printer - Wide Format Printing
Mutoh
Announces Blizzard - Wide Format Printing
Hahnemuhle
Launches Two New Papers at Photo Plus Expo - Media &
Substrates
Walls
+ Forms' Front-Loading Frames - Finishing
Avery
Reflective Sheeting Approved for Highway Signage - Media &
Substrates
Megaink
Launches Bio Ink Product - Inks
Vista
System's Lawsuit Regarding Signage Piracy Yeilds Success -
Finishing
HP
Scitex TJ8500 Unleashes Capabilities - Wide Format Printing
Hawk
Mountain Papers 10-Year Anniversary - Media & Substrates
Image
Specialists' Solvent-Pigment Line - Inks
Saint
Francis Health System Uses Vista System Signs - Digital
Printing
Marabu
Acquires Clearstar Coatings - Digital Printing
Oracal Hosts 75th Professional Wrapping Academy -
Media & Substrates
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Editorial Mission: To provide a practical guide to success for all
who work in the graphic arts industry. Our editorial exclusively targets
managers and users of digital printing and publishing tools including
capture, creation, output, and finishing. Through product reviews,
application stories, and columns from industry leaders, we show you how to
grow your business.
Reader feedback: Article ideas, thoughts and
general suggestions. We appreciate your input.
 email our editors
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Copyright 2007 Digital Output. All rights reserved.
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