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Dear [[FirstName]],
This week's Digital Queue includes Capturing the Consumer, the sixth and final part of our fabric signage series. Here, we discuss a shop that has added textile printing to its line of services. Hear directly from the shop about what type of signage they produce and what they recommend. Look for a full feature article on the topic in an upcoming issue of Digital Output. 

 

[ Volume IX Issue 35 ]   [ September 7, 2007 ]

 exclusive editorial  > Capture  > Creation  > Output  > Finishing


Capturing the Consumer 
Many retailers realize how attractive fabric signage is to the human eye-the lack of glare, its soft feel. Thomas Poetz, director of marketing and product development, 3P Textiles, believes it is because fabric is something we can relate to, "Textiles are products that have a general positive image. People have this positive idea of fabric because we all wear it. It makes us comfortable, even in our own homes-we have curtains, cushions, and couches. This is the point of advertising ...more >>   

 

 recent coverage  > Capture  > Creation  > Output  > Finishing  


Contract Negotiations
                      
In the sales process, whether we're looking to sell print to a print buyer, sell capital equipment to a printer, or negotiate a partnership agreement to sell to another company, coming to the final agreement generally results from a negotiation. As we have recently been involved in a major re-negotiation of a partnership between two manufacturers, it really got us to think about what a negotiation is, and how it should best be handled...more >>

Location, Location, Location
"Key West is a special place. A kind of melting pot of the crazy, the carefree, the very wealthy, and tons of artists; a place where pretty much any kind of artistic expression is allowed as long as you're not breaking any laws," notes professional photographer Alan Kennish...more>>

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 industry news  > Capture  > Creation  > Output  > Finishing  


Xerox Launches Business Development Services - Digital Printing 

Plant Identification Signage from Vista Systems - Digital Printing

Konica Minolta Opens Second Direct Selling Branch - Digital Printing

Canon U.S.A. and Barr Systems Sign Agreement - Digital Printing

Neschen Introduces New & Improved SolvoTex - Media & Substrates

Roland Adds 74" Model to AdvancedJET Line - Wide Format Printing

FLEXcon's 70/30 Perforated Window Film - Media & Substrates

Wasatch Supports Popular UV-Curable Printers - Workflow

LexJet's Sunset Fibre Elite Photo Media - Media & Substrates

EFI Connect User Conference Returns to Lynn Las Vegas - Digital Printing

ICS' Remote Director Monitor Proofing Software - Workflow

Gerber Scientific M Series Flatbed Cutting Systems - Finishing

Artgrafix Introduces New Adhesives and Laminates - Media & Substrates

Roland Launches Summer Trade-In Promotion - Digital Printing

Arlon Launches New Decal Film - Media & Substrates

 

Editorial Mission: To provide a practical guide to success for all who work in the graphic arts industry. Our editorial exclusively targets managers and users of digital printing and publishing tools including capture, creation, output, and finishing. Through product reviews, application stories, and columns from industry leaders, we show you how to grow your business.

 Reader feedback: Article ideas, thoughts and general suggestions. We appreciate your input.
 
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