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Rolling Into Wraps

Training Sessions Get Wrappers Going

by Melissa Tetreault

2 of a 4 Part Series

With the upswing in vehicle wraps, more and more sign shops are turning to their media suppliers for answers on best installation techniques. To compensate for this, manufacturers and distributors like 3M Graphics Market Center, Arlon Graphics Films, Avery Dennison Graphics & Reflective Products Division, FELLERS, Inc., MACtac, and Oracal USA offer training sessions across the country. These sessions can benefit all from the novice to the experienced.

Equipped to Sell
3M offers two training options. Their 3M Distributor Installation Seminars are full-day programs taught by 3M and 3M distributors. At these seminars, customers gain tools for selling vehicle wraps successfully. They also learn how to select the right materials depending on the job and experience hands-on installation training. At 3M World Headquarters Training, customers receive a two-day training course in St. Paul, MN. This course is more in-depth than the 3M Distributor Installation Seminars.

Tim Boxeth, marketing supervisor, 3M Graphics Market Center, believes that 3Mís customer-focused approach to training is critical at this time in vehicle wrapping, especially as more and more companies become attracted. This approach includes offering their customers tips on how to sell their wraps. "We are now taking [training] a step further by equipping customers with vehicle advertising effectiveness data to assist them in selling vehicle graphics," Boxeth explains.

Teaching Mom and Pop
Arlon Graphic Filmsí recent training sessions coincide with the debut of their newest product, the 4560 GTX with X-Scape Technology. With the new product, Arlon is targeting smaller mom and pop sign shops that want to learn how to do a partial vehicle wrap. These training sessions also focus on smaller shops. Gabe Maxwell, director of print technology, Arlon, explains that these half-day sessions were created because the company wanted to accommodate the smaller business owners who wanted to learn how to wrap vehicles. "Itís all about education," Maxwell says. "We really want to get these shops educated on the value and unique character of Arlon products, help them learn how to design, and teach them how to wrap."

Dealing with Distributors
Avery Dennison Graphics & Reflective Products Division also offers two options. One, the Avery Dennison Graphics University, is geared towards their distributors and is held several times throughout the year. Lance Hutt, global digital products manager, Avery Dennison Graphics & Reflective Products Division sees theses tutorials as beneficial. "It helps to prepare distributors to sell our line of products and to be able to recommend the right product for an application." At the class, distributors learn about the technology behind Averyís vinyl product line.

Averyís Easy Apply Vehicle Wrap Seminars are targeted towards those looking for help on how to print, apply, and install vehicle wrap graphics. Offered in conjunction with their key distributors, attendees have the opportunity to learn how to successfully install a wrap with Avery Graphics products.

FELLERS, Inc., a distributor of 3M Commercial Graphics, Avery Dennison Graphics & Reflective Products Division, and Oracal USA products also holds its own wrap seminars. The course, called Fellers Certified, includes training and certification for those who participate in the two-day experience.

Classes are held in Tulsa, OK, where FELLERS, Inc. created a 7,500-square-foot training facility. There, a mix of the experienced and inexperienced gather to be taught by industry professionals, such as FELLERS, Inc.ís own Sergio DeSoto, VP of marketing, who has over ten years of experience in the vehicle wrapping business.

After learning the basics, attendees are thrown into six real world installing applications. DeSoto couldnít go into specifics, however, he says that these scenarios emulate the hardest wraps possible.

Creating a Wrap Nation
At ISA this past spring MACtac launched its new training program, MACtac Application Nation.

Rob Ivers, from Rob Ivers Training, teaches these one and a half day sessions. Here anyone can come learn about design theory to application and installation.

Class size is limited, but MACtac is offering at least one class if not two a month because of the popularity. Kristi Young, project manager, MACtac, shares how enthused MACtac is to help the next generation of vehicle wrappers. "We are truly interested in educating the industry about our products. We want to create a following of people that know and love our product and who know how to use it the right way."

Training A La Carte
Oracalís ORACAL Professional Wrapping Academy is a two-day classroom instruction and hands-on wrap training class. At least two, if not more, experienced and certified wrap installers are on hand to teach attendees the fine points of vehicle wrap installation. To create a more personal approach to learning, David Grant, VP of marketing, Oracal, says that they try and keep the student/instructor ratios low to maximize learning experience.

If you think you need an extra day of wrap education, Oracal also offers a Rip2Wrap class that is three days long. Grant says, "This class is ideal for end-users looking for a more comprehensive introduction to the business of vehicle wraps." With the extra day, students are able to study the design, printing, and installation of vehicle wraps in more depth.

Thatís A Wrap
Itís beneficial to participate in vehicle wrap training, especially if you are using a product that is unfamiliar. Industry leaders and certified professionals can help you gain the knowledge that you need to create successful wraps for your business. The best part is you can be new to the process or involved for twenty years and these sessions are still offering ideas that are useful.

Click here to read Part 1 of this exculsive online series, Media That Zooms

Sep2007, Digital Output

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