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Roland DGA Corporation - 2/4/2013

Roland DG Opens Manufacturing Facility in Thailand

Roland DG Corp., parent company of U.S.-based Roland DGA Corp., has announced the opening of a new manufacturing facility based in Bangkok, 
Thailand, for the company’s digital printing equipment.  As the company’s first to be located outside of Japan, the new production center is expected
to greatly strengthen the company’s manufacturing capabilities. 

According to Masahiro Tomioka, president of Roland DG Corp., “We established this production center in Thailand primarily to plan and manufacture 
large-format inkjet printers for developing countries across Asia, but it will also serve Roland globally in the areas of design and development. With 
Thailand’s good infrastructure, plus the availability of skilled labor and strong network of supporting companies, we believe this new production center 
will help us achieve our goals for global expansion.”

In establishing the factory in Thailand, Roland will benefit from better procurement capabilities, lower operating costs, and increased pricing 
competitiveness.  The company will also reduce its exposure to natural events that can occur regionally without warning, such as the 2011 
earthquake and tsunami that impacted so many Japanese companies and their local supply chains. 

The construction of the Thai factory was started in January 2012 and the facility became fully operational in October.  Given the recent floods which 
plagued the region in and around Bangkok, Roland’s new production center was designed with the floor of the factory raised approximately six feet 
above ground level.  Additionally, 300 85-foot-long piles were used to further support the building.  

Production at the new facility is based on Roland’s own revolutionary “Digital Yatai” manufacturing model, a cell-based approach which employs 
digital technologies such as on-screen instructions and automated systems to assist employees in the production of products.  The approach has 
been acclaimed worldwide for its ability to significantly reduce human errors, even for new workers. 

The new facility is part of Roland’s “Global One” initiative, which is underway to strengthen the ties between each subsidiary and partnering company 
in the 133 countries Roland serves.  Through a more unified global approach to business, each Roland organization will be able to tap into broader 
resources and respond faster and more flexibly to the complexities of their respective markets. Though the factory in Thailand will initially be a central 
base for operations in the local region, going forward it will also handle planning and design functions which will enhance operations globally.

“By setting up this manufacturing facility in Thailand, Roland is now able to produce more affordable products that meet the increasing demand for 
wide-format inkjet printers in Asia, as well as the rest of the world,” said Rick Scrimger, president of Roland DGA Corp.  “It is exciting to see the 
company expand its reach in this way.  We look forward to passing on the many benefits of this new global center to our customers, not only 
across Asia and the surrounding regions, but here in the Americas as well.”

www.rolanddga.com


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