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Hewlett Packard Company - 1/9/2013

HP Unveils Digital Wallcovering Solution for High Value Interior Décor Market

HP today announced a new HP digital printing solution for wallcoverings, helping print service providers (PSPs) and wallcovering manufacturers capture 
more of the growing custom décor market. 

On display at Heimtextil 2013, Jan. 9-12, the solution consists of a modular range of design software, media, printing and finishing options to help 
customers expand their wallcovering business. Components include:

·   The HP WallArt Solution, an easy-to-use, cloud-based web service that simplifies the design, visualization and production of customized 

·   Solutions from new partner AVA, including design software and the AVA raster image processor (RIP) for file preparation as well as ripping with 
enhanced color management in addition to improved efficiency;

·   A wide range of compatible wall decoration media from HP and partners, including coated and uncoated, non-woven, vinyl, paper and PVC-free 

·   The HP Designjet L26500 and L28500 Printer series for printing proofs or short runs directly to production media;

·   High-volume, on-demand wallcovering production with the HP Scitex LX600 and LX850 Industrial Printers, which provide environmental certifications 
such as the GREENGUARD Children & Schools Certification ProgramSM; and

·   Automatic, accurate panel cutting from partner Fotoba International. 

“In the commercial, retail and residential markets, demand for unique décor is rapidly growing as both consumers and designers seek new ways to reflect 
their individual tastes, values and experiences in their homes as well as businesses,” said Xavier Garcia, vice president and general manager, Sign and 
Display, HP. “The new digital printing solution from HP and our industry-leading partners helps PSPs and wallcovering manufacturers deliver this 
unique differentiation, bringing customers’ creativity to life.”

HP WallArt Solution provides an easy entry into customized wallcovering design

For customers interested in growing their wallcovering business, the HP WallArt Solution offers an intuitive, and easy-to-use design tool that allows 
PSPs or wallcovering manufacturers to design themselves or work with customers through the cloud to produce customized wallcoverings. The HP 
WallArt Solution enables the designer to enter precise room dimensions and easily work around windows and doors, giving designers more time to 
spend creating with an automated measurement process.

Customers can also render realistic visualizations of wallcoverings using their own content for backgrounds, objects and text with advanced image 
quality as well as scaling features. Requiring no special software or infrastructure support, the cloud-based HP WallArt Solution, allows for fast, 
convenient client reviews and approvals, keeping all parties involved throughout the process.
Color management and increased productivity with new HP partner AVA
New HP partner AVA has delivered computer aided design and manufacturing (CAD/CAM) software to the printed decorative, textile and wallpaper 
industries for more than 20 years. With AVA design and file preparation software, designers can work easily with repeated patterns. The software 
solutions can also improve color management with accurate screen-to-print color matching, accuracy between layers and the ability to match 
digital prints to analog in a hybrid print environment.

The AVA RIP gives customers increased color control, faster ripping times and a seamless workflow from file preparation to printing. The RIP 
increases color saturation and gamut for high-quality wallcoverings as well as helping achieve realistic colors on non-white media. As part of the 
fully integrated solution, the software also automatically generates cut marks for the Fotoba cutter, simplifying the cutting process. 

HP Latex offers broad media compatibility, proofing and high-quality production

Once the wallcovering is designed, customers can choose from a wide range of compatible substrates from HP and industry-leading media providers. 
HP Latex Printing Technologies have been internally tested with more than 25 wall décor media, including embossed, coated and uncoated, 
non-woven, vinyl, paper and PVC-free wallpaper substrates. Media profiles are available for download from HP 

The HP Designjet L26500 and L28500 Printer series allows customers to print proofs or very short runs directly on the production media, eliminating 
doubts about how the design will appear on the final product. Ideal for design studios or small PSPs, these high-quality HP Latex printers are both 
affordable and easy to use. 

For high-volume production of customized wallcoverings, the HP Scitex LX600 and LX850 Industrial Printers offer media versatility, a wide color gamut 
and vivid colors up to 1200 dots per inch. With unattended overnight printing at production speeds, an optional dual roll kit and prints that come 
off the printer dry and ready to use, customers can increase productivity and reduce running costs.

HP proofing and production printers with HP Latex Inks give customers a competitive advantage with recognized indoor air quality certifications. 
HP Latex Ink prints are GREENGUARD Children & Schools CertifiedSM, meet AgBB criteria and the inks have achieved UL Sustainable 
Product Certification. These inks produce odorless prints ideal for residential, healthcare and other sensitive environments as well as help 
improve the work environment with no requirements for hazard warning labels.

Fotoba wallcovering cutting solution reduces bottlenecks

Transforming the traditionally complicated process of cutting wallcoverings, Fotoba International is helping PSPs and manufacturers streamline 
workflow with automatic, accurate panel cutting. The new XLD 170 WP automatic cutting device is designed specifically for wallcovering panels, 
delivering precise edge panel cutting on a wide range of media. 

The new solution offers horizontal cutting and vertical slitting of multiple panels simultaneously on pieces up to 1.7m (5.57 ft) wide. The XLD 170 WP 
also works with the automatic cut marks created by a wide variety of RIPs including AVA, Caldera and ONYX. 

Pricing and availability

All components of the HP digital printing solution for wallcoverings are available now from HP, AVA and Fotoba.

A free one-year trial license of the HP WallArt Solution is available now at

HP at Heimtextil 2013

In addition to the new digital printing solution for wallcoverings and the HP WallArt Solution, HP will display its HP Latex and UV-curable flatbed printer 
portfolios at Heimtextil in Hall 4.2, stand E.81. HP has partnered with world-renowned designer Karim Rashid to bring the possibilities of digital printing 
to life for today’s forward thinking interior designers. Rashid designed the lounge area of HP’s booth, which features a variety of designs printed with 
HP technologies.

HP will host product and application experts for informative presentations on the stand daily at 11 a.m., 1 p.m. and 3 p.m. Designed to inspire and 
educate visitors, these presentations will demonstrate the interior design and home décor applications made possible with HP digital printing technologies.

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