InfoTrends Announces Study on Wide Format Printing's Role in the
Communications Mix
Signage is an integral part of the marketing mix, and it represents an opportunity for print service providers to make an impression. However, entering the
market or growing an existing business starts with understanding key trends driving buyer markets. InfoTrends’ new multi-client study entitled Wide
Format Printing: A Critical Element in the Communications Mix will uncover who buys wide format graphics, what they buy, and why.
Print buyers span a broad range of vertical markets, each with different needs. Wide format graphics play a unique role in each market’s evolving media
mix. InfoTrends will examine wide format buyers across five vertical markets including retail, advertising, amusement/entertainment, events, and food
services. “This study will identify market forces driving wide format graphics demand, purchasing behaviors of wide format buyers, and top purchasing
criteria,” says Lisa Cross, Associate Director of InfoTrends’ Business Development Strategies Service. “It will also measure the impact of mobile
technology on wide format applications and how this affects wide format graphics’ role in a cross-media world.” In this study, InfoTrends will
describe best practices and rationale for moving from transactional to value-added selling as well as the tools and information print service
providers require from equipment and supplies manufacturers to grow their wide format business.
Objectives of this study will:
Define the market and communications trends driving purchasing of wide format digital graphics
Benchmark key trends in applications, order volume, frequency, and more, compared to previous versions of this study completed in
2009 and 2011
Generate a definition of application eco-systems for key applications and markets
