Worthen Industries - 6/3/2014
Industry’s First Premier Wall Graphic Fabric Made from Recycled Water
Perception Wide Format Media, a brand of Worthen Industries, recently released the industry’s first 100% recycled, eco-friendly, repositionable wall
graphic fabric. PhotoFAB ECO is just one of its latest products to address today’s trend in life-sized, precision-cut wall graphics.
Unlike other wall graphic products which are made from vinyl, PhotoFAB ECO’s base is fabric, of which is produced from recycled water bottles. “We’re
very excited to offer our customers and the industry a high quality, fabric-based product that supports an eco-friendly environment,” said Jim Tufts,
Business Unit Manager, of Perception Wide Format Media.
PhotoFAB ECO wall graphic fabric provides a crisper, cleaner look. It is repositionable and removable, allowing the customer to easily peel and reapply. It is
ideal for walls, displays, cabinets; glass, metal and plastic surfaces. With excellent opacity and higher print quality, PhotoFAB ECO gives the customer
excellent imagery and optimum realism as compared to other direct print fabrics. Like Perception’s PhotoFAB Ultra product, PhotoFAB ECO offers a
higher-end look than a vinyl-based product. Therefore, PhotoFAB Ultra is perfect for both consumer and retail applications. Its proprietary coating
technology eliminates edge fray during cutting and is available in standard and custom sizes.
“As in many industries, demand for eco-friendly products and processes is high in our business. Developing a product that speaks directly to that need
really underscores Perceptions dedication and responsiveness to the needs of our industry and the world at large,” said Tufts.
Worthen Industries - 7/12/2012
Worthen Industries Announces Launch of Perception Wide Format
Worthen Industries proudly announces the launch of its new line of coated fabrics and canvases, Perception Wide Format Media (WFM).
Originating inWorthen’s Advanced Canvas Technology business unit, where the “gold standard” for base canvas was created, the Perception WFM
line of products is a natural extension of coated fabrics and canvasesmade locally and used globally.The technologically-advanced productline
allows the creation of award-winning products and prints that, unlike other canvases, are chemically designed to last. The Perception WFM line
includes the widely successful PhotoFABUltra, a repositionable adhesive backed fabric and PhotoFAB HD fabric.
With the launch of Perception WFM, Worthen brings many years of coating and coated substrate development and manufacturing experience to
the wide format media marketplace.Focused on creating chemistry-perfect coatings and fabrics woven in American textile mills, Perception creates
customizable products that meet strict quality standards and the highest consistency expectations.
“We are delighted to release a first-rate product that will be invaluable to the graphic art industry and consumers internationally,” says Jim Tufts, Business
Unit Manager of the Perception line.“The Worthen team is committed to exceeding industry standards, and we’ve done just that with Perception