Click on a tab below to view
  articles within channel topics

Banners and Stands

Design

Digital Printing
Capture

Color

 

Finishing

 

Grand Format

 

Inks and Media

Management


Wide Format

Workflow


Events
Upcoming Events
   

Company:
Category:

Visual Magnetics - 10/20/2014

Visual Magnetics Launches VM-POLYEDGE Value Line, VM-CHALKboard PLUS and VM-POLYeight PLUS

Visual Magnetics, industry leader in magnetic receptive print technology, is back in force for the SGIA Expo. The company is launching three new products, 
the VM-POLYEDGE™ line, VM-CHALKboard PLUS™ and VM-POLYeight PLUS™, on the opening day of the trade show.

The VM-POLYEDGE line is a new family of magnetic receptive MagnaMedia® that provides unmatched economy, value and agility to campaigns, 
delivering aggressive cost savings to the entire large format graphics industry. This collection maintains the quality Visual Magnetics has built its name 
on, and is also 100% PVC-free with true cross-platform compatibility.
 
"The reality is, in order for magnetic receptive to deliver on the promise of consistent print results and easy, smooth installation, there needs to be a 
benchmark of quality, which we've been providing to customers for years," says Joe Deetz, CEO of Visual Magnetics. "This is where we are 
confident POLYEDGE stands out from the competition. We are delivering aggressive cost savings with a product that holds true to our high 
quality standards."

The company will also premiere two new products in its MagnaMedia line, VM-CHALKboard PLUS and VM-POLYeight PLUS. VM-CHALKboard PLUS 
boasts a printable surface that has been optimized for use with liquid chalk markers, allowing for the combination of printed elements with free-hand 
artwork and lettering. The material will serve the existing needs of brands in the grocery, café and restaurant industries as an easy-to-install and easy 
to manipulate material for menu boards and signage. VM-POLYeight PLUS is an optimized version of Visual Magnetics' popular VM-POLYeight® print 
media, boasting the highest possible white point, improved durability and rolls up to 60 inches wide. VM-POLYeight PLUS will be offered alongside 
Visual Magnetics' legacy product VM-POLYeight.

In addition to these new print media options, Visual Magnetics will be launching InvisiLock® magnet in up to 48" widths later this year. Visit Visual 
Magnetics at SGIA Expo booth 2869 to learn more.

www.visualmagnetics.com


Visual Magnetics - 6/17/2014

Visual Magnetics Receives Patent for InvisiLock System

Visual Magnetics announced today that it has received a U.S. Utility Patent for the InvisiLock® system, an integral part of the Visual Magnetics 
Graphic System®.  The InvisiLock system allows you to place dimensional objects on a wall with graphics without harming the wall or graphic surface, 
since the system works without adhesive, nails or screws. A dimensional object outfitted with InvisiLock can be moved around with ease and locked 
into position after being placed on a wall with a graphic image on it.

The science behind the InvisiLock system leverages a grid of magnetic poles to allow objects backed with the product to move around and lock into 
place when applied to a wall or another large surface also fitted with InvisiLock. The product, a flexible magnet tile, is one of the three primary 
components of Visual Magnetics Graphic System, which also includes ActiveWall® magnetic primer and MagnaMedia®, a magnetic receptive print 
media available in 17 different finishing options. All three components work together to create dynamic wall-to-wall interactive environments by 
allowing you to layer graphics and dimensional objects such as frames and shelves onto walls.

The InvisiLock magnet system was developed by Visual Magnetics founder and CEO Joe Deetz, the inventor of magnetic paint. Deetz also developed 
the magnetic receptive coating used in Visual Magnetics' line of print media. "This will open up a whole new world for designers in the wall décor, set 
design and point-of-purchase sectors," says Deetz. "Being able to create dynamic, flexible environments with dimensional objects will change the way 
people look at ordinary walls."

www.visualmagnetics.com


Visual Magnetics - 1/30/2014

Visual Magnetics' Product to Be Offered by FASTSIGNS

 FASTSIGNS® International, Inc., franchisor of 550 FASTSIGNS® locations worldwide has announced a new initiative with Visual Magnetics® and their 
unique magnetic-receptive graphic system used for creating environmental graphics, décor and merchandising.

The Visual Magnetics Graphic System® uses a magnetic receptive micro-iron™ based primer called ActiveWall®, a flexible roll or sheet magnet backer 
called InvisiLock® and magnetic receptive print media called MagnaMedia® to provide a versatile solution for graphics and décor. MagnaMedia is a 
premium eco-friendly solution made from recycled post-consumer synthetics, sustainable natural fabrics or FSC/GREENguard Gold certified cellulose 
based media.

"Because FASTSIGNS centers serve a wide variety of industries in urban and rural areas, our graphic system will now be more accessible than 
ever. FASTSIGNS centers will be able to provide top of the line customer support and expertise to create complete solutions for wall coverings, décor 
items and fixtures," said Visual Magnetics CEO Joe Deetz. "We are proud to be working with such a major player in the visual communications, sign 
and graphics industry."

"We are excited to offer such a unique system of layered, easily changeable graphics that can be used to add intrigue and impact to the sign, décor 
and graphics projects we create for customers," said FASTSIGNS CEO Catherine Monson. "Whether it is used by a restaurant to update daily specials, 
in an office lobby to change the décor with the seasons or in a healthcare facility to promote different wellness initiatives, we believe the Visual 
Magnetics Graphic System will add value to our customers' décor, promotional and other sign and graphics programs, giving them more flexibility and 
providing high quality, long-lasting results."

www.visualmagnetics.com


Visual Magnetics - 10/7/2013

Visual Magnetics VM-ECOten Utilizes FSC and GREENGUARD Gold Certified Composite Base

Materials innovation company Visual Magnetics® announced today that the cellulose based material used in the production of magnetic receptive 
print substrate VM-ECOten has achieved two official environmental certifications. 

Last month the cellulose base used in VM-ECOten was awarded GREENGUARD Gold Certification, officially designating the material as acceptable for use 
in educational and healthcare environments. Achieving this certification means the material reduces indoor air pollution and the risk of chemical exposure. 
This certification features safety factors to account for sensitive individuals such as the elderly and children, provides assurance a material meets some of 
the world’s most stringent indoor air quality standards for low emissions of volatile organic compounds (VOCs), and indicates that a material has been 
screened for over 10,000 chemicals. Using GREENGUARD Gold Certified products is becoming more and more important for architects and designers 
to ensure they create healthier educational, healthcare, office and home environments.

The cellulose base material in VM-ECOten has also been FSC certified, meeting the official standards established by the Forest Stewardship Council (FSC).  
FSC has earned an international reputation as the most rigorous, credible certification system to ensure cellulose based products are produced using 
sustainable practices from tree to post-consumer processes. Visual Magnetics also offers other products made from FSC certified base material including 
VM-Maple™12, VM-Oak™12 and VM-Walnut™12 from their Digital Veneers™ Collection. 

“Achieving these certifications demonstrates Visual Magnetics’ commitment to providing products that are not only high-quality, but also 
environmentally responsible and sustainable,” said Joe Deetz, CEO of Visual Magnetics.  “These certifications play a key role in continuing our efforts to 
create a more sustainable environment for future generations.”

Visual Magnetics will be featuring VM-ECOten — a candidate for SGIA’s 2013 Product of the Year— at the 2013 SGIA Expo alongside its other products, 
including VM-Walnut12 and VM-ActiveWall® Micro-Iron® wall primer, which have also been nominated for Product of the Year awards. Visual Magnetics 
will be showcasing their materials at booth #1412 and will be premiering live transformations of the entire booth front for SGIA attendees. SGIA 2013 
will take place October 23-25, in Orlando, FL.

www.visualmagnetics.com


Visual Magnetics - 3/6/2013

Visual Magnetics Adds JetGraph Co., LTD as New Direct Sales Channel

Visual Magnetics®, creator of the Visual Magnetics Graphic System®, today pronounced that the company has added JetGraph Co.,LTD, as its 
new direct sales channel based in Tokyo, Japan.  JetGraphhas been the number one distributer of HP latex inkjet printers in Japan for the last three years. 

As a direct sales channel, JetGraph Co., LTD will provide technical and expert sales support, including four sales offices nationwide, and 
prototyping of Visual Magnetics’ product lines. Five-time winner of the DPI/SGIA Product of the Year Award, the easy-to-use Visual Magnetics 
Graphic System featurespatented Micro-Iron® MagnaMedia® printable films to produce stunning photo-quality graphics that enable design 
flexibility and allow for multi-layering of graphic panels.  Thesystem components include ActiveWall? Micro-Iron wall primer, MagnaMedia Micro-Iron 
coated print media, and InvisiLock?custom engineered sheet magnet, which may be applied to virtually any surface, incorporated into frames and 
fixtures or simply mounted directly to a wall.

“JetGraph is committed to providing a comprehensive solution for the wide format inkjet market,” says Keiichi Shindo, president of JetGraph Co., LTD.  
“We are very excited to be able to provide Visual Magnetics’ products as a new and innovative solution to our customers.”

“JetGraph isa trusted and valued supplier of comprehensive wide-format printingsolutions in Japan,” said Joe Deetz, CEO of Visual Magnetics.  
“We are thrilled to add JetGraph to our group of direct sales channels, and are confident the company will not only be an exceptional reseller, but 
also an advocate of our product lines.”  

Visual Magnetics crafts 100% fully recyclable products, utilizes PVC-free base materials, and creates select media constructed from 100% 
post-consumer products. The company has implemented a complete end-of-life process encouraging customers to return all retired 
MagnaMedia to Visual Magnetics to be recycled for use in steel and electricity production.

www.visualmagnetics.com


Visual Magnetics - 10/16/2012

Visual Magnetics Introduces Digital Veneers Collection

Visual Magnetics (@VisualMagnetics), developer of the revolutionary Visual Magnetics Graphic System™ that matches magnetic-receptive technologies 
with high-quality print media, today announced the launch of its new Digital Veneers Collection of MagnaMedia, which will feature new woodgrain 
finish products with a 100% FSC certified cellulose base that is dye sublimation printed with popular wood grain patterns then encapsulated in a 
durable resin finish. The first three products in the line, VM-Maple™12, VM-Oak™12 and VM-Walnut™12, will be displayed in Visual Magnetics’ 
booth, #2869, at SGIA 2012 taking place October 18th -20th in Las Vegas, NV.

The Digital Veneers Collection is not only a natural choice for POS signage but also for architectural and design applications across markets 
including healthcare, hospitality, retail, education, and visual merchandising to name a few. All products in the Digital Veneer Collection feature 
a durable printable surface and a cellulose base material manufactured using sustainable forestry practices. The products’ woodgrain surface is 
printable with a wide range of digital and analog print technologies, while the reverse side has Visual Magnetics’ patented magnetic-receptive 
surface that attracts to its InvisiLock® custom engineered sheet magnet. 

The Visual Magnetics Graphic System components include ActiveWall® Micro-Iron™ wall primer, MagnaMedia Micro-Iron coated print media and 
fabrics, and InvisiLock magnet, which may be applied to virtually any surface, incorporated into frames and fixtures, or simply mounted directly to a 
wall when used in combination with ActiveWall® primer. Once InvisiLock is applied, users can easily roll graphics printed on any MagnaMedia 
product to achieve instant, high-quality signage and displays. 

VM-Maple12, VM-Oak12 and VM-Walnut12 are ideal for producing high-resolution natural photo and artwork reproductions, rich tone wall murals, 
customized architectural woodwork and POP signage. Like all MagnaMedia, products in the Digital Veneer line inspire the creation of displays 
that can be effortlessly updated, easily installed, layered, transported, stored or recycled. 

“Visual Magnetics has revolutionized the POP and wallcovering markets by enabling the creation of photo-quality graphics that can be updated 
virtually effortlessly. Now we are launching a line of materials designed for the architecture and design market sector,” said Joe Deetz, CEO of Visual 
Magnetics. “The Digital Veneers Collection will allow the A+D community to create customized, natural woodgrain graphics that can be installed and 
changed out as easily as our traditional MagnaMedia products. We are excited to show this product at SGIA and think customers will be very 
impressed with the finished product.”   

All MagnaMedia®, including Digital Veneers, will be recycled into energy and new steel production when returned to Visual Magnetics, per its 
“Recycling Retired Graphics” program.

www.visualmagnetics.com


Visual Magnetics - 10/9/2012

Visual Magnetics Announces Additions to MagnaMedia Digital Fabric Collection

Visual Magnetics® (@VisualMagnetics), developer of the revolutionary Visual Magnetics Graphic System™ that matches magnetic-receptive technologies 
with high-quality print media, today announced that it has added three new products to its popular MagnaMedia® Digital Fabrics Collection, which 
provides unique, textured surfaces for graphic content. The latest products, VM-Harvest™32, VM-Luna™14, and VM-Monarch™22 will be displayed in 
Visual Magnetics’ booth, #2869, at SGIA 2012 taking place October 18th -20th in Las Vegas, NV.

The new products - which add a natural warmth and luxurious feel to the in-store experience - are ideal for producing textured photo and artwork 
reproductions, wall murals and fabric-based POP signage. VM-Monarch22 and VM-Luna14 are made from 22 and 14 mil thick 100% post-consumer 
polyester, magnetic-receptive fabrics. VM-Monarch22 features a smooth, plain weave print surface intended for producing medium-resolution 
graphics. Alternatively, VM-Luna14 has an ultra-smooth, poplin weave print surface, making it a more delicate option perfect for producing high-
resolution graphics. VM-Harvest is a 32 mil* 100% natural jute and natural rubber-based, magnetic-receptive, burlap fabric with a coarse-textured 
print surface for producing heavily textured graphics. 

All three products utilize Visual Magnetic’s proprietary print coat, providing compatibility with most digital and analog printing technologies. They also 
feature Visual Magnetics’ patented Micro-Iron™ back-coating, enabling displays to be effortlessly updated and easily installed, layered, transported, 
stored or recycled.

The Visual Magnetics Graphic System components include ActiveWall® Micro-Iron™ wall primer, MagnaMedia Micro-Iron coated print media and fabrics, 
and InvisiLockÒ custom engineered sheet magnet, which may be applied to virtually any surface, incorporated into frames and fixtures, or simply 
mounted directly to a wall when used in combination with ActiveWall® primer. Once InvisiLock is applied, users can easily roll graphics printed on 
any MagnaMedia product to achieve instant, high-quality signage and displays.

“Since debuting last year at SGIA 2011, our Digital Fabric Collection has proven extremely popular, with leading brands like Verizon Wireless opting to 
use our unique fabric offerings to create truly eye-catching kiosk designs to enhance the retail store experience,” said Joe Deetz, CEO of Visual 
Magnetics. “It seems fitting that at this year’s SGIA we will be unveiling exciting new additions to this line, which will enable our customers to 
create an even wider variety of textured graphics to suit their application needs."

www.visualmagnetics.com


Visual Magnetics - 5/10/2012

Visual Magnetics Announces New “Production Roll” Sized MagnaMedia®

Visual Magnetics® (@VisualMagnetics), developer of the revolutionary Visual Magnetics Graphic System™ that matches magnetic-receptive technologies 
with high-quality print media, today announced that several MagnaMedia® Micro-Iron™  coated print media products are now available in longer length
rolls designed specifically for today’s most popular production style inkjet printing devices.  

MagnaMedia is a major component of the Visual Magnetics Graphic System, a unique large-scale graphics solution that enables the creation of in-store 
graphics that can be updated effortlessly. Additional components include ActiveWall® Micro-Iron wall primer and InvisiLockÒ custom engineered sheet 
magnet, which may be applied to virtually any surface, incorporated into frames and fixtures, or simply applied to wall surfaces. Once InvisiLock is 
applied, users can easily roll graphics printed on any MagnaMedia to achieve instant, high-quality signage and displays without the use of frames, 
fasteners or adhesives. MagnaMedia can be rolled-out by in-store personnel, dramatically reducing the time and costs associated with shipping and 
installation of promotional graphics.

Visual Magnetics will now offer MagnaMedia products in a 150ft roll length compatible with most wide-format inkjet printing devices, resulting in maximized 
uptime and reduced change-outs during the printing process. 

Several popular MagnaMedia products including award-winning VM-Canvas™ 22, the first product in Visual Magnetics’ digital fabric collection, will now 
be available in 300ft. rolls specifically designed for today’s high production ink jet printing devices. Rolls of the following products will be available with 
3” or 6” cores.

www.visualmagnetics.com


Visual Magnetics - 5/1/2012

Visual Magnetics Announces New InvisiLock Custom Engineered Magnet with Surface Protect

Visual Magnetics® (@VisualMagnetics), developer of the revolutionary Visual Magnetics Graphic System™ that matches magnetic-receptive technologies 
with high-quality print media, today announced the introduction of a new InvisiLockÒ magnet with a white scuff-resistant coating called Surface 
Protect™. 

InvisiLock custom engineered sheet magnet is a flexible 30-40 mils thick roll or sheet magnet which may be applied to virtually any surface, incorporated 
into frames and fixtures, or simply applied to wall surfaces. With the addition of the white Surface Protect ™ coating, InvisiLock can now be layered on 
top of graphics or light colored walls without concern about scuffing of the application surface. 

InvisiLock custom engineered magnet with Surface Protect is now available in the same sheet and roll sizes as standard InvisiLock magnet. 

Additional components of the Visual Magnetics Graphic System include ActiveWall® Micro-Iron wall primer and MagnaMedia. Visual Magnetics’ 
MagnaMedia is so thin that when combined with the properties of both the standard InvisiLock magnet and new InvisiLock magnet with Surface 
Protect, it is possible to create multi-layer graphics to update images instantly for specific promotions, without the use of frames, fasteners or adhesives. 

“The white magnet surface coating was designed specifically to address customers that frequently reposition InvisiLock-backed fixtures onto light 
colored base graphics or walls,” said Joe Deetz, CEO of Visual Magnetics. “We are pleased to offer our customers this innovative new InvisiLock option.”

www.visualmagnetics.com


Visual Magnetics - 10/17/2011

Visual Magnetics Announces New Digital Fabric Collection

Visual Magnetics®, developer of the revolutionary Visual Magnetics Graphic System™ that matches magnetic-receptive technologies with high-quality print 
media, today announced the launch of its new MagnaMedia® Digital Fabrics Collection. The first two products in the line, VM-Canvas™ 22 and VM-
Bamboo™17, will be displayed in Visual Magnetics’ booth (#653) at SGIA 2011 taking place October 19-21 in New Orleans. 

The new MagnaMedia® Digital Fabric Collection brings warmth and luxury to the in-store experience by adding unique, textured surfaces to graphic 
content.  The Digital Fabric Collection is ideal for producing woven fabric-textured photo reproductions, wall murals and fabric based POP signage. 
VM-Canvas 22, a 22 mil, 100% cotton magnetic receptive canvas with a luxurious, soft matte, washable, textured print surface and Visual Magnetics 
VM-Bamboo 17, a 17 mil, 100% bamboo magnetic- receptive fabric has a versatile, smooth textured matte print surface for a high quality look and feel.

VM-Bamboo17 and VM-Canvas 22 MagnaMedia are well suited for graphics using almost any digital and analog printing technologies and feature 
Visual Magnetics’ patented Micro-Iron™ back-coating, which allows for concave, convex or flat, multi-layered dynamic displays which can be retrofitted 
into existing POS fixtures while providing customers savings on costs associated with shipping, storage and installation vs. bulkier rigid panel displays. 
Verizon Wireless recently selected VM-Canvas 22 to create new eye-catching wall designs promoting new product launches to enhance the retail 
store experience. The company is now using Visual Magnetics MagnaMedia in about 2,200 of its locations. 

“Verizon wanted to create displays that demanded attention, represented maximum quality yet were easy to install and remove when campaign cycles 
changed,” said Joe Fiamingo, associate director, print services at Verizon Wireless. “VM-Canvas 22 was perfect for creating something different and 
visually impactful without requiring a hard or resin-based wallcovering. It provided all of the capabilities and rich texture that Verizon was looking for 
and we are very pleased with the results.”

The Visual Magnetics Graphic System components include ActiveWall® Micro-Iron™ wall primer, MagnaMedia Micro-Iron coated print media and fabrics, 
and InvisiLockÒ custom engineered sheet magnet, which may be applied to virtually any surface, incorporated into frames and fixtures, or simply 
mounted directly to a wall. Once InvisiLock is applied, users can easily roll graphics printed on any MagnaMedia product to achieve instant, high-
quality signage and displays. Visual Magnetics’ MagnaMedia is so thin that when combined with the properties of the InvisiLock magnet, it is 
possible to create multi-layer graphics to update images instantly for specific promotions, without the use of frames, fasteners or adhesives.  

“Visual Magnetics’ magnetic-receptive media is revolutionizing the graphics display industry, and our new collection of digital fabrics will allow us to 
take our offerings to another level,” said Joe Deetz, CEO of Visual Magnetics. “The unique properties of MagnaMedia digital fabric will enable the 
creation of stunning, fabric-textured graphics that, like all of Visual Magnetics’ products, can be updated effortlessly.”

VM-Canvas22 is available immediately in 60 inch x 100-foot rolls while VM-Bamboo17 will be available in January 2012 in 50 inch x 100-foot rolls.

www.visualmagnetics.com


Visual Magnetics - 6/21/2011

Visual Magnetics Chooses Trico Specialty Films as a Major Supplier

Visual Magnetics, LP, developer of the Visual Magnetics® Graphic System™, today announced that the company has selected Trico Specialty Films, 
LLC of North Kingstown, Rhode Island as a major supplier for components used in the manufacture of its Visual Magnetics Graphics System. This new 
domestic venture will bring at least $1 million dollars of business to the local economy, with the potential to grow to as much as $7 million in the near 
future. The new business brought in by Visual Magnetics also provides Trico Specialty Films with the potential to double its employment.

The Visual Magnetics Graphic System matches patented magnetic-receptive technology with high-quality print media to enable the creation of 
photo-quality promotional graphics that can be updated effortlessly, offering a truly unique and innovative solution for the graphics industry. The 
Visual Magnetics Graphic System can be tailored to meet a wide array of changeable graphic needs and is engineered to be ultra-low profile, 
allowing for multi-layering of images while giving the seamless appearance of a single layer print. 

The Visual Magnetics Graphic System effectively changes the way graphic displays are currently rolled out – which can typically involve any number 
of challenges such as high shipping costs, the need for professional installers, unnecessary waste and limited usability of promotional graphics. 
Since its introduction in 2007, the Visual Magnetics system has revolutionized the way that many businesses are producing and installing promotional 
graphics, with over 200 major brands currently using Visual Magnetics.

“Visual Magnetics is proud to have American made products in our portfolio as we strongly believe in growing our local economy and creating jobs for 
American workers,” said Joe Deetz, president and CEO of Visual Magnetics. “Trico is also an ideal partner due to its superior manufacturing skills and 
quality, coupled with the fact that the company can react in way that overseas manufacturers simply cannot with respect to critical business issues 
such as fast turnaround time, delivery time, product redesign and more.”

Trico Specialty Films, LLC was originally founded in 1996, and makes specialty films for the graphics, label, release and automotive markets. All Trico 
materials are environmentally-friendly, plasticizer free and 100% recyclable, which is a critical factor as Visual Magnetics is committed to 
environmental responsibility. Visual Magnetics has implemented a recycling program in which all users are encouraged to return all retired graphics 
printed on MagnaMedia® print films to Visual Magnetics to be recycled using a process that creates both renewable energy and steel.

www.visualmagnetics.com


Visual Magnetics - 10/12/2010

Visual Magnetics Introduces New POLYpeel Magnetic-Receptive Film

Visual Magnetics, developer of the Visual Magnetics™ Graphic System, today introduced the new POLYpeel™ magnetic-receptive film. The 3-mil magnetic-
receptive satin polyester film boasts a highly magnetic coating on the back, which allows for the printing of images that will hold magnets through the surface 
of the film. This allows a user to place magnets directly on a printed image, and with POLYpeel’s microsphere adhesive technology, the image can be removed 
at will. POLYpeel is an ideal solution for applications such as menu boards, or for the temporary placement of any magnetic-receptive removable panel.

Visual Magnetics’ microsphere technology allows for user- friendly installation with harmless removal and repositioning of the panel. Unlike the standard Visual 
Magnetics Graphic System that is engineered to be placed over a magnetized base, POLYpeel magnetic-receptive film has a removable adhesive that 
adheres to most smooth surfaces. 

“Innovation is at the heart of everything we create at Visual Magnetics, and we designed our new POLYpeel magnetic-receptive film to put an entirely new 
spin on magnetic-receptive graphic solutions,” said Joe Deetz, founder and CEO of Visual Magnetics. “We created POLYPeel to provide a better option 
than previous magnetic-receptive surfaces made with steel, offering more flexibility for removable/repositionable magnetic-receptive graphics.” 

POLYpeel magnetic-receptive film is available now in 54” widths, compatible with UV curable, screen, HP Latex, solvent and Litho printing platforms.  
POLYpeel magnetic-receptive film is made from 25-50% post-consumer soda bottles and is part of Visual Magnetics’ recycling program in which users are 
encouraged to return all used material to Visual Magnetics to be recycled for automotive manufacturing.

www.visualmagnetics.com


Visual Magnetics - 9/27/2010

Visual Magnetics Delivers Huge Cost Savings

Visual Magnetics, developer of the Visual Magnetics™ Graphic System, today announced that Oakley, Inc. has used its system to reinvent the way it 
creates and installs in-store signage. The new method of display enabled by the Visual Magnetics Graphic System has allowed Oakley to cut shipping costs 
associated with in-store signage by more than 50 percent, and achieve greater flexibility in changing out promotional graphics. 

Visual Magnetics’ system is a unique large-scale graphics solution that matches magnetic-receptive technologies with high-quality print media to enable the 
creation of in-store graphics that can be updated effortlessly. Unlike traditional printable magnets, which are difficult to print on and cut, and require a steel 
base for installation, the Visual Magnetics Graphic System offers a patented, non-metal based media option that is flexible and smooth, easily printable, and 
can be applied on virtually any surface. 

The Visual Magnetics system components include MagnaMediaÔ magnetic-receptive papers and films, and InvisiLockÒ magnet technology, which may be 
applied to virtually any surface, incorporated into frames and fixtures, or simply mounted directly to a wall. Once InvisiLock is applied, users can easily roll 
graphics printed on any MagnaMedia to achieve instant, high-quality signage and graphics. Visual Magnetics’ MagnaMedia is so thin that when combined 
with the properties of the InvisiLock magnet, it is possible to create layerable graphics to update images instantly for specific promotions, without the use of 
frames, fasteners or adhesives. 

Oakley began using the Visual Magnetics system in 2005, when the retailer selected it to replace its traditionally printed and mounted foam board cash wrap 
displays. Oakley applied InvisiLock to 4’ by 8’ inset back frames located behind the cash registers in its Oakley and Oakley Vault retail outlets, and from then 
on, simply changed out the faces with new MagnaMedia–printed signage as the company’s graphic assets were updated. Installation of MagnaMedia is 
easy – users simply unroll the media onto the surface. According to Oakley concept development manager Philip Gordon, the company began realizing 
enormous benefits from the system almost immediately. 

“Before using Visual Magnetics, every time we had an asset update, we were sending shipments to each store that weighed 60 pounds or more,” said 
Gordon. “With Visual Magnetics, because we only need to swap out the faces of the display, we can just roll the graphics up and ship them like paper. 
We started seeing enormous savings on shipping costs right away.” 

Gordon continued, “Damages had also been a problem – a percentage of the assets we shipped were invariably damaged in transit, and resources had to 
be used to try to recoup our losses from those damages. With Visual Magnetics’ system, that is no longer an issue.” 

Oakley was so pleased with the performance of the Visual Magnetics Graphic System in the cash wrap applications that the retailer began to integrate the 
concept into its store build-outs, by having the manufacturers put in magnetic walls. Today, all of Oakley’s 117 retail stores in the U.S. utilize the Visual 
Magnetics Graphic System for their promotional signage.

“The Visual Magnetics Graphic System is an elegantly simple interface for changing out graphics,” said Gordon. “Image quality is also important to us, and 
we have found Visual Magnetics’ media has a particularly nice white base that delivers excellent color reproduction. This technology has really exceeded 
our expectations in every way, and liberated us to be more flexible and free in our promotions.”

“We are delighted with the success that Oakley has had with our graphics system,” said Joe Deetz, founder and CEO of Visual Magnetics. “This technology 
has the potential to revolutionize the way companies roll out their promotional campaigns, and we are seeing an increasing number of customers around the 
world who are doing just that.”

www.visualmagnetics.com


Home  |  Buyers Guide  |  Privacy  |  Reprints
Rockport Custom Publishing, LLC © 2003 - 2014