Visual Magnetics Adds JetGraph Co., LTD as New Direct Sales Channel
Visual Magnetics®, creator of the Visual Magnetics Graphic System®, today pronounced that the company has added JetGraph Co.,LTD, as its
new direct sales channel based in Tokyo, Japan. JetGraphhas been the number one distributer of HP latex inkjet printers in Japan for the last three years.
As a direct sales channel, JetGraph Co., LTD will provide technical and expert sales support, including four sales offices nationwide, and
prototyping of Visual Magnetics’ product lines. Five-time winner of the DPI/SGIA Product of the Year Award, the easy-to-use Visual Magnetics
Graphic System featurespatented Micro-Iron® MagnaMedia® printable films to produce stunning photo-quality graphics that enable design
flexibility and allow for multi-layering of graphic panels. Thesystem components include ActiveWall? Micro-Iron wall primer, MagnaMedia Micro-Iron
coated print media, and InvisiLock?custom engineered sheet magnet, which may be applied to virtually any surface, incorporated into frames and
fixtures or simply mounted directly to a wall.
“JetGraph is committed to providing a comprehensive solution for the wide format inkjet market,” says Keiichi Shindo, president of JetGraph Co., LTD.
“We are very excited to be able to provide Visual Magnetics’ products as a new and innovative solution to our customers.”
“JetGraph isa trusted and valued supplier of comprehensive wide-format printingsolutions in Japan,” said Joe Deetz, CEO of Visual Magnetics.
“We are thrilled to add JetGraph to our group of direct sales channels, and are confident the company will not only be an exceptional reseller, but
also an advocate of our product lines.”
Visual Magnetics crafts 100% fully recyclable products, utilizes PVC-free base materials, and creates select media constructed from 100%
post-consumer products. The company has implemented a complete end-of-life process encouraging customers to return all retired
MagnaMedia to Visual Magnetics to be recycled for use in steel and electricity production.
Visual Magnetics Introduces Digital Veneers Collection
Visual Magnetics (@VisualMagnetics), developer of the revolutionary Visual Magnetics Graphic System™ that matches magnetic-receptive technologies
with high-quality print media, today announced the launch of its new Digital Veneers Collection of MagnaMedia, which will feature new woodgrain
finish products with a 100% FSC certified cellulose base that is dye sublimation printed with popular wood grain patterns then encapsulated in a
durable resin finish. The first three products in the line, VM-Maple™12, VM-Oak™12 and VM-Walnut™12, will be displayed in Visual Magnetics’
booth, #2869, at SGIA 2012 taking place October 18th -20th in Las Vegas, NV.
The Digital Veneers Collection is not only a natural choice for POS signage but also for architectural and design applications across markets
including healthcare, hospitality, retail, education, and visual merchandising to name a few. All products in the Digital Veneer Collection feature
a durable printable surface and a cellulose base material manufactured using sustainable forestry practices. The products’ woodgrain surface is
printable with a wide range of digital and analog print technologies, while the reverse side has Visual Magnetics’ patented magnetic-receptive
surface that attracts to its InvisiLock® custom engineered sheet magnet.
The Visual Magnetics Graphic System components include ActiveWall® Micro-Iron™ wall primer, MagnaMedia Micro-Iron coated print media and
fabrics, and InvisiLock magnet, which may be applied to virtually any surface, incorporated into frames and fixtures, or simply mounted directly to a
wall when used in combination with ActiveWall® primer. Once InvisiLock is applied, users can easily roll graphics printed on any MagnaMedia
product to achieve instant, high-quality signage and displays.
VM-Maple12, VM-Oak12 and VM-Walnut12 are ideal for producing high-resolution natural photo and artwork reproductions, rich tone wall murals,
customized architectural woodwork and POP signage. Like all MagnaMedia, products in the Digital Veneer line inspire the creation of displays
that can be effortlessly updated, easily installed, layered, transported, stored or recycled.
“Visual Magnetics has revolutionized the POP and wallcovering markets by enabling the creation of photo-quality graphics that can be updated
virtually effortlessly. Now we are launching a line of materials designed for the architecture and design market sector,” said Joe Deetz, CEO of Visual
Magnetics. “The Digital Veneers Collection will allow the A+D community to create customized, natural woodgrain graphics that can be installed and
changed out as easily as our traditional MagnaMedia products. We are excited to show this product at SGIA and think customers will be very
impressed with the finished product.”
All MagnaMedia®, including Digital Veneers, will be recycled into energy and new steel production when returned to Visual Magnetics, per its
“Recycling Retired Graphics” program.
Visual Magnetics Announces Additions to MagnaMedia Digital
Fabric Collection
Visual Magnetics® (@VisualMagnetics), developer of the revolutionary Visual Magnetics Graphic System™ that matches magnetic-receptive technologies
with high-quality print media, today announced that it has added three new products to its popular MagnaMedia® Digital Fabrics Collection, which
provides unique, textured surfaces for graphic content. The latest products, VM-Harvest™32, VM-Luna™14, and VM-Monarch™22 will be displayed in
Visual Magnetics’ booth, #2869, at SGIA 2012 taking place October 18th -20th in Las Vegas, NV.
The new products - which add a natural warmth and luxurious feel to the in-store experience - are ideal for producing textured photo and artwork
reproductions, wall murals and fabric-based POP signage. VM-Monarch22 and VM-Luna14 are made from 22 and 14 mil thick 100% post-consumer
polyester, magnetic-receptive fabrics. VM-Monarch22 features a smooth, plain weave print surface intended for producing medium-resolution
graphics. Alternatively, VM-Luna14 has an ultra-smooth, poplin weave print surface, making it a more delicate option perfect for producing high-
resolution graphics. VM-Harvest is a 32 mil* 100% natural jute and natural rubber-based, magnetic-receptive, burlap fabric with a coarse-textured
print surface for producing heavily textured graphics.
All three products utilize Visual Magnetic’s proprietary print coat, providing compatibility with most digital and analog printing technologies. They also
feature Visual Magnetics’ patented Micro-Iron™ back-coating, enabling displays to be effortlessly updated and easily installed, layered, transported,
stored or recycled.
The Visual Magnetics Graphic System components include ActiveWall® Micro-Iron™ wall primer, MagnaMedia Micro-Iron coated print media and fabrics,
and InvisiLockÒ custom engineered sheet magnet, which may be applied to virtually any surface, incorporated into frames and fixtures, or simply
mounted directly to a wall when used in combination with ActiveWall® primer. Once InvisiLock is applied, users can easily roll graphics printed on
any MagnaMedia product to achieve instant, high-quality signage and displays.
“Since debuting last year at SGIA 2011, our Digital Fabric Collection has proven extremely popular, with leading brands like Verizon Wireless opting to
use our unique fabric offerings to create truly eye-catching kiosk designs to enhance the retail store experience,” said Joe Deetz, CEO of Visual
Magnetics. “It seems fitting that at this year’s SGIA we will be unveiling exciting new additions to this line, which will enable our customers to
create an even wider variety of textured graphics to suit their application needs."
Visual Magnetics Announces New “Production Roll” Sized MagnaMedia®
Visual Magnetics® (@VisualMagnetics), developer of the revolutionary Visual Magnetics Graphic System™ that matches magnetic-receptive technologies
with high-quality print media, today announced that several MagnaMedia® Micro-Iron™ coated print media products are now available in longer length
rolls designed specifically for today’s most popular production style inkjet printing devices.
MagnaMedia is a major component of the Visual Magnetics Graphic System, a unique large-scale graphics solution that enables the creation of in-store
graphics that can be updated effortlessly. Additional components include ActiveWall® Micro-Iron wall primer and InvisiLockÒ custom engineered sheet
magnet, which may be applied to virtually any surface, incorporated into frames and fixtures, or simply applied to wall surfaces. Once InvisiLock is
applied, users can easily roll graphics printed on any MagnaMedia to achieve instant, high-quality signage and displays without the use of frames,
fasteners or adhesives. MagnaMedia can be rolled-out by in-store personnel, dramatically reducing the time and costs associated with shipping and
installation of promotional graphics.
Visual Magnetics will now offer MagnaMedia products in a 150ft roll length compatible with most wide-format inkjet printing devices, resulting in maximized
uptime and reduced change-outs during the printing process.
Several popular MagnaMedia products including award-winning VM-Canvas™ 22, the first product in Visual Magnetics’ digital fabric collection, will now
be available in 300ft. rolls specifically designed for today’s high production ink jet printing devices. Rolls of the following products will be available with
3” or 6” cores.
Visual Magnetics Announces New InvisiLock Custom Engineered
Magnet with Surface Protect
Visual Magnetics® (@VisualMagnetics), developer of the revolutionary Visual Magnetics Graphic System™ that matches magnetic-receptive technologies
with high-quality print media, today announced the introduction of a new InvisiLockÒ magnet with a white scuff-resistant coating called Surface
Protect™.
InvisiLock custom engineered sheet magnet is a flexible 30-40 mils thick roll or sheet magnet which may be applied to virtually any surface, incorporated
into frames and fixtures, or simply applied to wall surfaces. With the addition of the white Surface Protect ™ coating, InvisiLock can now be layered on
top of graphics or light colored walls without concern about scuffing of the application surface.
InvisiLock custom engineered magnet with Surface Protect is now available in the same sheet and roll sizes as standard InvisiLock magnet.
Additional components of the Visual Magnetics Graphic System include ActiveWall® Micro-Iron wall primer and MagnaMedia. Visual Magnetics’
MagnaMedia is so thin that when combined with the properties of both the standard InvisiLock magnet and new InvisiLock magnet with Surface
Protect, it is possible to create multi-layer graphics to update images instantly for specific promotions, without the use of frames, fasteners or adhesives.
“The white magnet surface coating was designed specifically to address customers that frequently reposition InvisiLock-backed fixtures onto light
colored base graphics or walls,” said Joe Deetz, CEO of Visual Magnetics. “We are pleased to offer our customers this innovative new InvisiLock option.”
Visual Magnetics Announces New Digital Fabric Collection
Visual Magnetics®, developer of the revolutionary Visual Magnetics Graphic System™ that matches magnetic-receptive technologies with high-quality print
media, today announced the launch of its new MagnaMedia® Digital Fabrics Collection. The first two products in the line, VM-Canvas™ 22 and VM-
Bamboo™17, will be displayed in Visual Magnetics’ booth (#653) at SGIA 2011 taking place October 19-21 in New Orleans.
The new MagnaMedia® Digital Fabric Collection brings warmth and luxury to the in-store experience by adding unique, textured surfaces to graphic
content. The Digital Fabric Collection is ideal for producing woven fabric-textured photo reproductions, wall murals and fabric based POP signage.
VM-Canvas 22, a 22 mil, 100% cotton magnetic receptive canvas with a luxurious, soft matte, washable, textured print surface and Visual Magnetics
VM-Bamboo 17, a 17 mil, 100% bamboo magnetic- receptive fabric has a versatile, smooth textured matte print surface for a high quality look and feel.
VM-Bamboo17 and VM-Canvas 22 MagnaMedia are well suited for graphics using almost any digital and analog printing technologies and feature
Visual Magnetics’ patented Micro-Iron™ back-coating, which allows for concave, convex or flat, multi-layered dynamic displays which can be retrofitted
into existing POS fixtures while providing customers savings on costs associated with shipping, storage and installation vs. bulkier rigid panel displays.
Verizon Wireless recently selected VM-Canvas 22 to create new eye-catching wall designs promoting new product launches to enhance the retail
store experience. The company is now using Visual Magnetics MagnaMedia in about 2,200 of its locations.
“Verizon wanted to create displays that demanded attention, represented maximum quality yet were easy to install and remove when campaign cycles
changed,” said Joe Fiamingo, associate director, print services at Verizon Wireless. “VM-Canvas 22 was perfect for creating something different and
visually impactful without requiring a hard or resin-based wallcovering. It provided all of the capabilities and rich texture that Verizon was looking for
and we are very pleased with the results.”
The Visual Magnetics Graphic System components include ActiveWall® Micro-Iron™ wall primer, MagnaMedia Micro-Iron coated print media and fabrics,
and InvisiLockÒ custom engineered sheet magnet, which may be applied to virtually any surface, incorporated into frames and fixtures, or simply
mounted directly to a wall. Once InvisiLock is applied, users can easily roll graphics printed on any MagnaMedia product to achieve instant, high-
quality signage and displays. Visual Magnetics’ MagnaMedia is so thin that when combined with the properties of the InvisiLock magnet, it is
possible to create multi-layer graphics to update images instantly for specific promotions, without the use of frames, fasteners or adhesives.
“Visual Magnetics’ magnetic-receptive media is revolutionizing the graphics display industry, and our new collection of digital fabrics will allow us to
take our offerings to another level,” said Joe Deetz, CEO of Visual Magnetics. “The unique properties of MagnaMedia digital fabric will enable the
creation of stunning, fabric-textured graphics that, like all of Visual Magnetics’ products, can be updated effortlessly.”
VM-Canvas22 is available immediately in 60 inch x 100-foot rolls while VM-Bamboo17 will be available in January 2012 in 50 inch x 100-foot rolls.
Visual Magnetics Chooses Trico Specialty Films as a Major Supplier
Visual Magnetics, LP, developer of the Visual Magnetics® Graphic System™, today announced that the company has selected Trico Specialty Films,
LLC of North Kingstown, Rhode Island as a major supplier for components used in the manufacture of its Visual Magnetics Graphics System. This new
domestic venture will bring at least $1 million dollars of business to the local economy, with the potential to grow to as much as $7 million in the near
future. The new business brought in by Visual Magnetics also provides Trico Specialty Films with the potential to double its employment.
The Visual Magnetics Graphic System matches patented magnetic-receptive technology with high-quality print media to enable the creation of
photo-quality promotional graphics that can be updated effortlessly, offering a truly unique and innovative solution for the graphics industry. The
Visual Magnetics Graphic System can be tailored to meet a wide array of changeable graphic needs and is engineered to be ultra-low profile,
allowing for multi-layering of images while giving the seamless appearance of a single layer print.
The Visual Magnetics Graphic System effectively changes the way graphic displays are currently rolled out – which can typically involve any number
of challenges such as high shipping costs, the need for professional installers, unnecessary waste and limited usability of promotional graphics.
Since its introduction in 2007, the Visual Magnetics system has revolutionized the way that many businesses are producing and installing promotional
graphics, with over 200 major brands currently using Visual Magnetics.
“Visual Magnetics is proud to have American made products in our portfolio as we strongly believe in growing our local economy and creating jobs for
American workers,” said Joe Deetz, president and CEO of Visual Magnetics. “Trico is also an ideal partner due to its superior manufacturing skills and
quality, coupled with the fact that the company can react in way that overseas manufacturers simply cannot with respect to critical business issues
such as fast turnaround time, delivery time, product redesign and more.”
Trico Specialty Films, LLC was originally founded in 1996, and makes specialty films for the graphics, label, release and automotive markets. All Trico
materials are environmentally-friendly, plasticizer free and 100% recyclable, which is a critical factor as Visual Magnetics is committed to
environmental responsibility. Visual Magnetics has implemented a recycling program in which all users are encouraged to return all retired graphics
printed on MagnaMedia® print films to Visual Magnetics to be recycled using a process that creates both renewable energy and steel.
Visual Magnetics Introduces New POLYpeel Magnetic-Receptive Film
Visual Magnetics, developer of the Visual Magnetics™ Graphic System, today introduced the new POLYpeel™ magnetic-receptive film. The 3-mil magnetic-
receptive satin polyester film boasts a highly magnetic coating on the back, which allows for the printing of images that will hold magnets through the surface
of the film. This allows a user to place magnets directly on a printed image, and with POLYpeel’s microsphere adhesive technology, the image can be removed
at will. POLYpeel is an ideal solution for applications such as menu boards, or for the temporary placement of any magnetic-receptive removable panel.
Visual Magnetics’ microsphere technology allows for user- friendly installation with harmless removal and repositioning of the panel. Unlike the standard Visual
Magnetics Graphic System that is engineered to be placed over a magnetized base, POLYpeel magnetic-receptive film has a removable adhesive that
adheres to most smooth surfaces.
“Innovation is at the heart of everything we create at Visual Magnetics, and we designed our new POLYpeel magnetic-receptive film to put an entirely new
spin on magnetic-receptive graphic solutions,” said Joe Deetz, founder and CEO of Visual Magnetics. “We created POLYPeel to provide a better option
than previous magnetic-receptive surfaces made with steel, offering more flexibility for removable/repositionable magnetic-receptive graphics.”
POLYpeel magnetic-receptive film is available now in 54” widths, compatible with UV curable, screen, HP Latex, solvent and Litho printing platforms.
POLYpeel magnetic-receptive film is made from 25-50% post-consumer soda bottles and is part of Visual Magnetics’ recycling program in which users are
encouraged to return all used material to Visual Magnetics to be recycled for automotive manufacturing.
Visual Magnetics, developer of the Visual Magnetics™ Graphic System, today announced that Oakley, Inc. has used its system to reinvent the way it
creates and installs in-store signage. The new method of display enabled by the Visual Magnetics Graphic System has allowed Oakley to cut shipping costs
associated with in-store signage by more than 50 percent, and achieve greater flexibility in changing out promotional graphics.
Visual Magnetics’ system is a unique large-scale graphics solution that matches magnetic-receptive technologies with high-quality print media to enable the
creation of in-store graphics that can be updated effortlessly. Unlike traditional printable magnets, which are difficult to print on and cut, and require a steel
base for installation, the Visual Magnetics Graphic System offers a patented, non-metal based media option that is flexible and smooth, easily printable, and
can be applied on virtually any surface.
The Visual Magnetics system components include MagnaMediaÔ magnetic-receptive papers and films, and InvisiLockÒ magnet technology, which may be
applied to virtually any surface, incorporated into frames and fixtures, or simply mounted directly to a wall. Once InvisiLock is applied, users can easily roll
graphics printed on any MagnaMedia to achieve instant, high-quality signage and graphics. Visual Magnetics’ MagnaMedia is so thin that when combined
with the properties of the InvisiLock magnet, it is possible to create layerable graphics to update images instantly for specific promotions, without the use of
frames, fasteners or adhesives.
Oakley began using the Visual Magnetics system in 2005, when the retailer selected it to replace its traditionally printed and mounted foam board cash wrap
displays. Oakley applied InvisiLock to 4’ by 8’ inset back frames located behind the cash registers in its Oakley and Oakley Vault retail outlets, and from then
on, simply changed out the faces with new MagnaMedia–printed signage as the company’s graphic assets were updated. Installation of MagnaMedia is
easy – users simply unroll the media onto the surface. According to Oakley concept development manager Philip Gordon, the company began realizing
enormous benefits from the system almost immediately.
“Before using Visual Magnetics, every time we had an asset update, we were sending shipments to each store that weighed 60 pounds or more,” said
Gordon. “With Visual Magnetics, because we only need to swap out the faces of the display, we can just roll the graphics up and ship them like paper.
We started seeing enormous savings on shipping costs right away.”
Gordon continued, “Damages had also been a problem – a percentage of the assets we shipped were invariably damaged in transit, and resources had to
be used to try to recoup our losses from those damages. With Visual Magnetics’ system, that is no longer an issue.”
Oakley was so pleased with the performance of the Visual Magnetics Graphic System in the cash wrap applications that the retailer began to integrate the
concept into its store build-outs, by having the manufacturers put in magnetic walls. Today, all of Oakley’s 117 retail stores in the U.S. utilize the Visual
Magnetics Graphic System for their promotional signage.
“The Visual Magnetics Graphic System is an elegantly simple interface for changing out graphics,” said Gordon. “Image quality is also important to us, and
we have found Visual Magnetics’ media has a particularly nice white base that delivers excellent color reproduction. This technology has really exceeded
our expectations in every way, and liberated us to be more flexible and free in our promotions.”
“We are delighted with the success that Oakley has had with our graphics system,” said Joe Deetz, founder and CEO of Visual Magnetics. “This technology
has the potential to revolutionize the way companies roll out their promotional campaigns, and we are seeing an increasing number of customers around the
world who are doing just that.”
