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Roland DGA Corporation - 10/20/2014

Roland DGA Launches Industrial-Strength Flatbed UV Printer

Roland DGA has introduced the VersaUV LEJ-640FT UV-LED flatbed printer, capable of printing on substrates up to six inches thick and weighing as much 
as 220 pounds. Roland will be unveiling the LEJ-640FT, along with other exciting new products, at the SGIA 2014 Expo, October 22-24, in Las Vegas.   

Featuring a 64” (W) by 98” (L) bed, the LEJ-640FT flatbed UV printer easily handles popular 4’ by 8’ sheets. A rigid, all-steel frame reduces vibration. 
Adjustable pinpoint guides ensure precise registration and a zoned vacuum bed optimizes suction to keep substrates of different sizes flat. Dual 
stepper motors incorporated with a rack and pinion drive system ensure accurate printing.  

In addition to CMYK, the LEJ-640FT offers White and Clear Coat inks for POP displays, art, architectural signs and two-sided signs with high visual impact 
and unique dimensional effects.  Roland’s ECO-UV inks adhere to a wide range of treated and untreated materials with an exceptional color gamut. A 
patented Roland Automated Ink Circulation System™ prevents unnecessary discharges and minimizes the settling of pigments in the ink lines.

The LEJ-640FT flatbed UV printer is operated through a handheld EZ Controller with a user-friendly interface. The EZ Controller is programmed to 
deliver 1/1000th of an inch accuracy for precise print registration and print head height adjustment. 

According to Jay Roberts, Roland product manager, the new flatbed’s six-inch gap and 220-pound capacity allows users to print on the widest range 
of materials and objects, opening up new opportunities for product decoration and industrial applications.  Like Roland’s other VersaUV series printers, 
it can produce 1440 x 1440 dpi prints with flawless gradations, super fine details and sharp text.  

The LEJ-640FT comes bundled with powerful VersaWorks® RIP software, which includes the Roland Color System and PANTONE® libraries for spot 
color matching.

Additional features that add to the LEJ-640FT’s ease-of-use and productivity include dual sensors for automatic media thickness detection and  print 
head protection, plus a cross-hair laser guide for precise base-point selection. 

The VersaUV LEJ-640FT flatbed printer is backed by a Two-Year Trouble-Free Warranty and Roland’s world-class service and support.  Roland owners 
and users can also take advantage of helpful resources available through the Roland Academy, including webinars, videos and hands-on instruction 
covering everything from printer basics to advanced applications and production techniques.

www.rolanddga.com


Roland DGA Corporation - 10/6/2014

Roland Introduces Texart 64-Inch Dye-Sublimation Printer

Roland has introduced the Texart RT-640, an advanced, 64-inch dye-sublimation transfer printer featuring innovative print control technology, powerful 
ErgoSoft Roland Edition RIP software, and a choice of four- or eight-color ink configurations. 

According to Lily Hunter, Roland product manager, the Texart RT-640 incorporates a host of technological advancements that optimize sublimation 
transfer output while minimizing running costs. “Both the printer and our new specially formulated inks are highly innovative,” Hunter said. “Previously, 
colors sublimated to fabrics could look distorted with dull blacks, missing grays and fuzzy details. The RT-640’s variable droplet technology in 
combination with Roland Texart dye sublimation ink displays bold, vibrant colors and rich velvety blacks, as well as subtle gradations and fine details.” 

The Texart RT-640 incorporates a gold-plated, anti-static print head capable of printing seven different droplet sizes for smooth gradations and denser color. 
A newly designed feed adjuster which, in combination with a more powerful fan and an included TU-3 take-up system, ensures added stability for high-
speed printing up to 351 square feet per hour. 

Roland’s RT-640 is equipped with a bulk ink system that uses airtight-sealed pouches of one liter each. The Roland Ink Switching System™ allows users to 
load a fresh pouch without stopping the printer. In four-color CMYK mode, this system provides two liters per color and automatically switches to a backup 
ink pouch when the primary pouch runs out.

ErgoSoft Roland Edition RIP is a powerful tool for either four (CMYK) or eight-color (CMYKLcLmOrVi) ink configurations.  “Adding Orange and Violet 
inks increases color gamut and allows for exceptional reds, oranges, deep blues and purples, while Light Cyan and Light Magenta provide subtle 
gradations and beautiful skin tones,” said Hunter.  

Increased convenience and ease-of-use is provided by new Roland Printer Assist – a cutting-edge system that enables the operator to manage production, 
test-printing and cleaning functions directly from an iPad tablet from virtually anywhere within their shop. 

Additional user-friendly features include media loading levers at both the front and back of the printer and media brackets that make loading even the 
heaviest media rolls a simple task.

“We built the RT-640 to answer user demand for a high production sublimation printer that’s affordable, reliable, inexpensive to run and easy to operate,” 
said Hunter. “The RT-640 delivers on all of these fronts, offering users both high quality performance and unbeatable value.”   

The Texart RT-640 printer is backed up by a Two-Year Trouble-Free Warranty and Roland’s world-class service and support.  Roland owners and users 
can also take advantage of useful resources available through the Roland Academy, including webinars, videos and hands-on instruction covering 
everything from printer basics to advanced applications and production techniques.

www.rolanddga.com


Roland DGA Corporation - 9/25/2014

Roland DGA Announces Winners of Creative Awards Contest

Wide-format digital printing leader Roland DGA has announced the winners of its recent Creative Awards Contest, a competition designed to showcase 
the diverse and highly original array of projects produced by Roland users.  A total of three winners were selected over the Aug 11-29 contest period, 
with each winner receiving a free trip to Roland’s inaugural imagiNATION™ 2014 inkjet user conference, Oct. 21 in Las Vegas, including round-trip 
airfare, lodging and event registration.

“All three of this year’s winning entries are great examples of what can be accomplished when imagination, skill and state of-the-art digital printing technology 
are combined,” said Rick Scrimger, president of Roland DGA. “We congratulate all of our contest winners on their abilities and accomplishments, and 
look forward to playing host to each of them at imagiNATION 2014.” 

Below is a list of the Roland Creative Awards Contest Winners, along with brief descriptions of their award-winning entries:

Week 1 Winner:  StickerCity, Sherman Oaks, Calif.
This stunning holographic, multi-color chrome wrap of a Lamborghini Aventador Roadster incorporates an intricate design and vibrant, eye-catching 
colors, showcasing both the talents of the StickerCity team and the advanced capabilities of their Roland SOLJET Pro 4 XR-640 printer/cutter. 
According to StickerCity’s Andy Soleimani, wrapping this car was an extremely complicated process due to continued patterns from body panel to 
body panel that required the application of multiple layers to create the final effect.

Week 2 Winner:  Monster Image, Huntington Beach, Calif.
Monster Image blended more than 120 high-resolution photos taken from all different angles to produce this truly unusual wrap, transforming an 
ordinary bathroom into a one-of-a-kind room with a view.  When you’re sitting on the “throne,” the 360-degree panoramic wrap creates the illusion 
of being atop a Copper Canyon, Arizona cliff, looking down on the pristine waters below. Monster Image used a Roland SOLJET Pro 4 XR-640 to 
print the detailed images needed to successfully complete the project.

Week 3 Winner: SignCo, Vancouver, British Columbia, Canada
SignCo used a Roland VersaArt RS-640 printer to produce this attention-grabbing sign for Canada’s Vancouver Aquarium. The 14’ x 44’ four-layer 
billboard features crisp, vivid colors, and an oversized, adventurous octopus that seems to have escaped the confines of its tank.  The billboard’s 
unique three-dimensional design features tentacles that extend well beyond the borders of the sign, literally reaching out to those who pass by.

www.rolanddga.com


Roland DGA Corporation - 9/24/2014

Roland imagiNATION 2014 User Conference to Feature NASCAR Legend Richard Childress as Keynote Speaker

Richard Childress, a championship NASCAR figure and race team owner, has earned 205 NASCAR victories and 15 championships through the past 45 
years.  After making his NASCAR Sprint Cup racing debut at the age of 23 as a driver in the 1969 Talladega 500, Childress went on to make 285 starts 
behind the wheel earning 76 top-10 finishes. In 1981, he stepped aside from the driver’s seat to assume primary ownership of Richard Childress Racing 
(RCR), which has gone on to become one of most successful organizations in NASCAR history. So, who better to deliver the keynote at imagiNATION 
2014, Roland’s very first inkjet user conference, Oct. 21 in Las Vegas?

At imagiNATION 2014  Childress will discuss how he built his business, obstacles he overcame along the way, and where he found the motivation that 
enabled him to rise up to the top of his industry.  

“These are key aspects of business that every professional can relate to,” noted Roland President Rick Scrimger. “We are honored to have Richard as 
our keynote speaker, and we’re sure all of our imagiNATION 2014 attendees will be inspired by what he has to share.  Our hope is that those 
participating in imagiNATION will walk away not only with renewed motivation, but also with valuable success strategies they can apply within their 
own businesses.”

Co-located with this year’s SGIA Expo, imagiNATION 2014 will provide attendees with a wealth of useful information through 16 educational workshops 
created specifically for Roland users.  The informative, interactive classes, conducted by well-known and respected industry experts, are designed to 
help owners get the most out of their equipment, discover new ideas and applications, and increase the overall success of their operations.  

Gold Sponsor partners Aberdeen Fabrics, Inc., CGS, Digital Blanks, GMG Color, and X-Rite, will be leading some of the workshops at imagiNATION 2014, 
and will also be available throughout the event to interface with users and answer questions.  

“We greatly appreciate the participation and contributions of all of the sponsors helping to ensure that our very first imagiNATION inkjet user conference 
will be a productive and memorable experience for everyone involved,” said Scrimger.

Along with the educational sessions, imagiNATION 2014 will include two meals, as well as a post-event cocktail reception featuring additional 
inspirational experiences, prize-winning opportunities, and more.

www.rolanddga.com


Roland DGA Corporation - 9/18/2014

New Promotional Lease Rates as Low as 3.9 Percent for Roland Products

Those interested in leasing an advanced Roland wide-format printer or printer/cutter can take advantage of low, promotional Geneva Capital lease rates 
being offered on some of the company’s most popular models. 

Special lease rates as low as 3.9 percent are available now through October 31, 2014 on Roland’s flagship SOLJET® Pro 4 XR-640 printer/cutter, 
the state-of-the-art SOLJET® Pro 4 XF-640 printer, next-generation VersaCAMM® VSi series printer/cutters, the new VersaEXPRESS® RF-640 printer, 
and the compact yet powerful VersaStudio® BN-20 desktop printer/cutter.  

This limited-time Roland DGA promotion through Geneva Capital is valid in the U.S. only.

www.rolanddga.com


Roland DGA Corporation - 9/3/2014

Roland DGA Unveils Its First 3D Printer and a New Milling Machine

Roland DGA Corporation, a leading manufacturer of wide-format inkjet printers and 3D devices, announced today the release of the monoFab™ series, 
including the company’s first additive 3D printer, the ARM-10, and a new compact 3D subtractive milling machine, the SRM-20. 

“The monoFab series desktop fabrication tools are the culmination of over 25 years of experience in 3D milling,” said Rachel Hammer, 3D product 
manager for Roland DGA. “By combining the capabilities of these advanced rapid prototyping machines, users can select the best method for their 
workflow, from concept to production. Now, designers have greater opportunities to turn their ideas into reality.” 

The ARM-10 3D printer is ideal for validating a design in the initial stages of prototyping or modeling a complex shape. Incorporating a Digital Light 
Processing (DLP) layered projection system, this rapid prototyping 3D printer builds models by sequentially curing layers of resin from a resin tray. 
Simultaneous production of multiple objects can be accomplished within the same work area to reduce modeling time. The suspended build system 
also minimizes resin usage. Roland’s imageCure™ resin becomes semi-transparent when cured, and post-processing procedures like support removal 
and polishing are simple to do. The included monoFab Player AM software supports 3D printing from STL files and features automatic functions such 
as healing that fills in any gaps in 3D data, simplifies meshes and generates supports. 

Based on more than 25 years of Roland innovations in manufacturing CNC machines, the SRM-20 desktop mill incorporates the latest subtractive 
rapid prototyping technologies. With its new milling spindle, independent collet, circuit board and firmware, the SRM-20 delivers speed, precision and 
ease of use in a compact desktop size. The SRM-20 can mill a variety of non-proprietary materials typically used for prototyping, including acrylic, ABS, 
wood and modeling wax, making it possible to check the feel and weight of materials that are similar or the same as final deliverables. An interlocked 
cover prevents dust from escaping during milling for a safe, clean and quiet environment. A full suite of software is included for out-of-the-box productivity.

www.rolanddga.com


Roland DGA Corporation - 8/25/2014

Roland Announces Price Reductions on VersaCAMM SP-i Series Wide Format Printer/Cutters

Digital printing leader Roland DGA has reduced the prices of its popular VersaCAMM SP-300i and SP-540i wide-format printer/cutters, making these 
advanced, reliable eco-solvent inkjets even more affordable.  The price of the SP-300i, previously $13,995, has been reduced to $11,995 (MSRP), 
while the SP-540i, previously $18,995, is now $15,995 (MSRP).

The industry’s most versatile entry-level printer/cutters, the SP-i series models combine 4-color printing and contour cutting into a single device to 
simplify workflow, increase convenience and maximize productivity. They’re the perfect tools for creating eye-catching signs, decals, labels, vehicle 
and floor graphics, banners, posters and more. Both the 30-inch SP-300i and 54-inch SP-540i boast excellent print speeds, Roland Intelligent Pass 
Control for smooth gradations and vibrant colors with virtually no banding, and a host of additional state-of-the-art features. VersaCAMM SP-i series 
technology works hand-in-hand with Roland’s high-density, wide-gamut Eco-Sol MAX® inks to produce vivid, detailed prints that are also resistant to 
water, scratches and UV rays.  Each model also comes bundled with powerful Roland VersaWorks® RIP software, ensuring exceptional production 
output and unmatched ease of use.

www.rolanddga.com


Roland DGA Corporation - 7/2/2014

Roland Introduces VersaEXPRESS RF-640 Large Format Inkjet Printer

Roland has introduced the new VersaEXPRESS RF-640, an advanced, high-speed large-format inkjet printer offering exceptional print quality and 
unsurpassed production capability at an extremely affordable price.  

Roland’s RF-640 incorporates a state-of-the-art gold-plated print head, a robust take-up system, innovative features and high-density Eco-Sol MAX® 2 inks 
to deliver superior graphic results while maximizing output, ease-of-use and efficiency.  Roland Intelligent Pass Control™ precisely controls dot placement, 
working hand-in-hand with GREENGUARD Gold certified Eco-Sol MAX 2 to ensure rich prints with virtually no banding on a wide range of substrates. 
The RF-640 is also engineered to optimize production and minimize running costs. This unique design enables the RF-640 to produce rich, vivid prints 
at speeds of up to 48.5m2/h (521.9 ft2/h), with an ink savings of up to 20 percent compared to previous models. 

Productivity is enhanced by the RF-640’s new Roland Ink Switching System, which supports continuous, unattended printing by allowing users to load 
a backup cartridge that automatically discharges ink to the printer when the primary cartridge is empty.  Also increasing convenience and user-
friendliness is new Roland Printer Assist – a cutting-edge system that enables the user to manage production, test-printing and cleaning functions 
directly from an iPad tablet. 

Other features that further increase the RF-640’s ease-of-use and operational effectiveness include front-loading ink cartridges, media loading levers at both 
the front and back of the printer, and media brackets that make loading even the heaviest media rolls a simple task. A take-up unit is also included for 
added production capability and convenience.

“We built the RF-640 to answer user demand for a high production printer that’s affordable, reliable, inexpensive to run and easy to operate,” said Roland 
DGA Product Manager Eric Zimmerman. The VersaEXPRESS delivers on all of these fronts, offering users both high quality performance and 
unbeatable value.”   

The RF-640 comes bundled with Roland’s powerful VersaWorks® RIP software, which provides advanced productivity tools for optimizing image quality 
and workflow, including built-in PANTONE® spot color libraries.  A Spot Color Replacement Tool lets you automatically convert a PANTONE spot 
color in the design file to a CMYK value for accurate reproduction on the RF-640 without reopening the source file.  VersaWorks can operate up to 
four Roland devices and also includes a Predictive Ink Calculator that estimates the amount of ink needed to complete each job so users can plan 
accordingly.

For trouble-free unattended printing, there’s Roland OnSupport®, which automatically sends e-mail or text messages to your computer or smart phone when 
a print job is complete or ink is running low.  This system also makes downloading firmware updates and important product information quick and easy.

Priced at $16,995 (MSRP), the VersaEXPRESS RF-640 is available now through authorized Roland dealers. Every VersaEXPRESS RF-640 printer is 
backed up by a Two-Year Trouble-Free Warranty and Roland’s world-class service and support.  Roland owners and users can also take advantage of 
useful resources available through the Roland Academy, including free webinars, videos and hands-on instruction covering everything from printer 
basics to advanced applications and production techniques.

www.rolanddga.com


Roland DGA Corporation - 5/14/2014

Roland DGA VersaUV LEC Printer/Cutter Promotion Features Free CGS ORIS Color Proofing Software Valued at $11,995

Now through July 31, 2014, any customer who buys a new VersaUV LEC-330 or LEC-540 will receive a copy of CGS ORIS Color Tuner // Web software 
(a value of $11,995) free of charge.  This powerful CGS software combines the features of two market-leading products – ORIS Color Tuner and ORIS Soft 
Proof – to provide the ultimate flexibility in color proofing technology and risk-free, reliable results. 

Roland’s advanced VersaUV LEC UV inkjet printer/cutters are revolutionizing the pre-press process, making the production of realistic packaging 
prototypes on actual press substrates faster and more cost effective than ever before.  The added value of free CGS ORIS Color Tuner // Web 
software makes buying an LEC printer/cutter even more attractive by providing tools that streamline workflow and take the guesswork out of color 
proofing.

“The unique capabilities and innovative user features of our VersaUV LEC UV-LED inkjets are reason enough to buy one of these state-of-the-art printer/
cutters, but the inclusion of free CGS software makes this a truly unbeatable offer,” said Hiroshi Ono, group product manager for Roland DGA. 
“Roland’s VersaUV technology allows you to quickly create package prototypes that look just like the finished product, complete with eye-catching 
embossing and varnishing effects.” CGS ORIS Color Tuner // Web software enhances the entire process by removing the risk of making the wrong 
decision when proofing and allowing you to control and track print jobs from anywhere in the world via the internet.”

Roland’s VersaUV LEC promotional offer is valid in North America and South America (Brazil excluded) for a limited time only, and terms and conditions 
apply.

www.rolanddga.com


Roland DGA Corporation - 4/28/2014

Roland DGA to Host Free Dynamic Digital Signage Webinar May 6

Digital printing leader Roland DGA Corp. is hosting a free, informative webinar on the dynamic digital signage market Tuesday, May 6, at 9 a.m. PDT.  

Led by Tim Greene, director of wide-format research for InfoTrends, “Dynamic Digital Signage Opportunities for Sign Companies” will introduce sign 
businesses to this fast-growing market, present the business case for companies looking to expand into dynamic digital signage, and provide strategies 
for integrating the technology into a company’s existing product mix.    

“The market for dynamic digital signage is growing by all measures, and sign shops are well positioned to provide their customers with all the benefits of 
this powerful and highly versatile signage platform,” Greene said.  “As a product line extension, dynamic digital signage can increase revenues and profits 
for sign shops and provide their customers with a greater value proposition.”  

The webinar follows Roland DGA’s announcement earlier this month of the company’s new Roland DisplayStudio™ digital sign system, a complete, 
affordable dynamic digital signage solution designed especially for sign makers. 

Roland DisplayStudio is a turnkey solution featuring all the hardware and software components required to get started in digital signage quickly, easily 
and profitably.  Several system options are available through authorized Roland dealers, and all are backed by the company’s Three-Year Trouble-
Free Warranty and Roland Care service and support.

To register for the webinar, visit www.rolanddga.com/rolandacademy.  For more information on the Roland DisplayStudio digital sign system, 
visit www.rolanddga.com/displaystudio or call (800) 542-2307.

www.rolanddga.com


Roland DGA Corporation - 4/15/2014

Roland DGA Enters the Dynamic Digital Signage Market with the Introduction of Roland DisplayStudio

Digital printing leader Roland DGA Corp. has entered the dynamic digital signage market in a big way with its new Roland DisplayStudio digital sign system, 
a complete, affordable solution that allows traditional sign shops to increase profits by adding digital signage to their product mix. 

Designed especially for sign makers and backed by renowned Roland Care service and support, the Roland DisplayStudio digital sign system transforms a 
wide variety of graphics into eye-catching digital presentations that can be changed on demand while giving users the option to manage them remotely. 

“Like the rest of our product line, Roland DisplayStudio makes it easy for Roland customers to succeed,” said Greg Collin, product manager for Roland 
DGA Corp.  “The system includes everything sign shops need to design, implement and manage digital signage displays for their customers.  A 
natural complement to wide-format printed graphics, dynamic digital signage is in high demand, and print providers that embrace this business opportunity 
can increase their revenues while better serving their customers.”

Roland DisplayStudio is a turnkey solution featuring all the elements needed to get started in digital signage, including content management software, 
a powerful, compact digital media player, mounting hardware and a choice of high-resolution, commercial-grade LCD displays ranging from 32 to 55 
inches. For end users that already have a monitor, Roland DisplayStudio is also available in a package that includes just the software, media player 
and mounting hardware.

Ideal for point-of-sale displays, event graphics, restaurant menu boards, retail signage, corporate news broadcasts and more, Roland 
DisplayStudio presentations can be produced and managed virtually from any Windows-based or Mac computer.  

The content management software includes a drag-and-drop interface that makes it easy to both produce presentations and organize them into 
playlists.  Several popular file formats are supported, including MOV, WMV, JPEG, PNG, PPT, SWF, PDF and MP4.  To ensure success right out of 
the box, professionally designed presentation templates are included with the software.  These templates allow the user to quickly and easily combine 
images, text and logos into dynamic digital presentations that drive home marketing and branding messages.  High definition (HD) playback maximizes 
image quality.  

The Roland DisplayStudio digital sign system is available through authorized Roland dealers and comes with the company’s Three-Year Trouble-Free 
Warranty.  Through Roland Care, Roland DisplayStudio customers will have access to an extensive library of online educational resources, including 
webinars, video tutorials, product documentation, and tips and tricks articles.

www.rolanddga.com


Roland DGA Corporation - 3/12/2014

Roland DGA Announces imagiNATION™ 2014 End User Conference

Wide-format digital printing leader Roland DGA has announced imagiNATION 2014, a one-day event designed to inspire, educate and empower Roland 
inkjet printer owners and operators.  The inkjet user conference, offering attendees a wealth of information, practical tips and useful resources, will be 
co-located with the industry’s largest North American trade show, the Specialty Graphic Imaging Association (SGIA) Expo, on Oct. 21, 2014 at the Las 
Vegas Convention Center. 

“Our customers love their Roland printers and printer/cutters, and they’ve helped us grow and establish ourselves in the sign market,” said Roland 
DGA President Rick Scrimger. “This conference will not only assist Roland users in getting the most out of their advanced inkjets, it will also supply 
them with expert advice and innovative ideas they can apply in the real world to maximize overall performance, creativity, efficiency and profitability.” 

The imagiNATION 2014 conference will kick off with breakfast and a keynote address presented by NASCAR legend, racing team owner and Roland 
user, Richard Childress.  Following the keynote, attendees have the option of  following one of four workshop tracks (Productivity and Business 
Management Track, New Applications Track, Software and Design Track, or Color Management Track), or creating a custom curriculum.  In all, the 
16 individual sessions will cover a wide variety of subjects, ranging from “100 New Ways to Print and Cut with your Roland” and “Expanding into 
Apparel Decoration” to “Designing for Wide Format” and “Working with Spot Colors.”  Roland’s imagiNATION 2014 event will conclude with a cocktail 
reception and valuable door prizes.

Event Coordinator Dede Sabey notes that imagiNATION 2014 offers something for every Roland inkjet owner, as well as production personnel and 
graphic designers. “It doesn’t matter whether you’re a small print service provider just starting out or a large operation, you’ll walk away from 
imagiNATION with new information and skills that will prove to be invaluable to your business,” Sabey said.

Registered Roland printer owners and users are invited to attend imagiNATION 2014.  The registration fee is $195 per person, with discounts (up to 75 
percent off) available for “early bird” registrants.

www.rolanddga.com


Roland DGA Corporation - 2/18/2014

Roland DGA Announces 2014 Born to Wrap Workshop Schedule

Wide-format printing leader Roland Corp. has announced its schedule of 2014 “Born-to-Wrap” workshops, offering comprehensive, hands-on vehicle 
wrap instruction from some of the top experts in the industry. 

Held at various locations across the country, including Roland DGA headquarters in Irvine, Calif, the Digital EFX Wraps facility in Louisville, Ky., and the 
Richard Childress Racing (RCR) Graphics Center in Welcome, N.C., Roland’s two-day Born-to-Wrap workshops provide extensive vehicle design, 
production and installation training, as well as valuable “real-world” business tips for operating a successful vehicle wrap business. 

According to Matt Richart, co-owner of Digital EFX Wraps and workshop instructor, Born-to-Wrap teaches attendees everything they need to know to 
run a vehicle wrap operation, from getting the most of Roland’s advanced digital printers and RIP software to pricing jobs and dealing with customers. 
“By attending these workshops, participants can learn all the things it took us years to discover, mostly through the school of hard knocks, over the 
course of just a couple of days,” said Richart. “Along with classroom instruction, we simulate a real-world shop environment to let the students put what 
they’ve learned into practice. That includes designing wraps, working on Roland wide-format printer/cutters to produce the prints, and performing actual 
vehicle wrap installations.”

The following is a list of Roland Born to Wrap Workshops scheduled for 2014:

Date                                      Time                                      Location                               Price

Feb. 25-26, 2014                   8:00 a.m.-5:00 p.m.               Irvine, Calif.                          $549.00

June 17-18, 2014                  8:00 a.m.-5:00 p.m.               Louisville, Ky.                       $549.00

Nov. 12-13, 2014                  8:00 a.m.-5:00 p.m.               Welcome, N.C.                      $549.00

www.rolanddga.com


Roland DGA Corporation - 2/13/2014

Roland DGA Announces Free Software Offer with Purchase of Any EGX Series Engraver

Roland DGA has announced a special limited-time promotion offering free software with the purchase any of the company’s advanced, yet user-friendly, 
EGX rotary engraving machines.  Now, through April 30, 2014, customers who purchase any Roland EGX Series engraver will receive 
EngraveLab® Foundation for Roland software (a $499 value) at no charge.

EngraveLab Foundation for Roland is a powerful design and production software package designed to help users optimize their creativity and 
workflow efficiency when using Roland’s state-of-the-art EGX Series engravers. Features include more than 65 import/export filters, a built-in library 
containing 1,100 fonts and more than 5,000 clipart images, WYSIWYG Text Compose with 100 different engraving fonts as well as on-screen 
editing, and flexible node editing tools for vectorized graphics.

Roland’s EGX Series includes a wide range of models from entry level to advanced professional benchtop machines, including the EGX-20, EGX-30A, 
EGX-350, EGX-400 and EGX-600, to suit a variety of applications and user needs. Every EGX engraver is engineered to deliver precision results, 
making it both easy and profitable to personalize everything from awards, gifts and jewelry to rhinestone-decorated apparel.

www.rolanddga.com


Roland DGA Corporation - 2/12/2014

Return of No. 3 Car, New Drivers, Sponsors and Graphics Highlight Richard Childress Racing

The 2014 NASCAR Sprint Cup Series racing season, scheduled to kick off Feb. 15 at Daytona International Speedway, brings with it some major 
new developments for Richard Childress Racing (RCR). Those changes include the return of the iconic RCR No. 3 Chevrolet made famous by the 
legendary Dale Earnhardt, the addition of star driver Ryan Newman, several new sponsors and a host of new eye-catching vehicle wraps. 

To RCR’s new and existing sponsors, all of these developments mean increased interest and excitement, which translates into greater brand exposure to 
more than 75 million die-hard NASCAR fans worldwide. With more Fortune 500 sponsors than any other motor sport, the value and impact of vehicle 
graphics can’t be underestimated.  Attracting the attention of race track fans and TV viewers around the globe is critically important to both sponsors 
and racing teams. 

Where graphics were once painted and sponsor logos added, most NASCAR race cars now feature full printed wraps for a weight advantage and the 
ability to easily replace graphics between races.  Many teams have their own graphics studios staffed by vehicle wrap specialists and equipped with the 
very latest in digital printing equipment. The RCR Graphics Center, powered by Roland, employs a dedicated staff of five, as well as five state of-the-art 
Roland wide-format digital printers.  

“Creating wraps that call out to the fans and effectively represent the brands that support RCR, including new sponsors Dow, Quicken Loans and 
Yuengling Light Lager, is a key factor to our team’s overall success,” said RCR Graphics by Roland Manager Nick Woodward. “All the exciting changes 
taking place this year means there will be even more eyes than usual focused on our cars.”

The return of the No. 3 Chevrolet SS, new sponsors coming aboard and NASCAR veteran Newman replacing Jeff Burton to drive the No. 31 Caterpillar 
car, has generated plenty of work for Woodward and his crew. “We’ve designed, printed and installed all-new wraps for the No.3 Dow/Cheerios car, 
which will be driven by Austin Dillon, Richard Childress’ grandson, and for our Quicken Loans and Yuengling Light Lager cars,” Woodward added. 

This will be the first full season of Sprint Cup Series competition for Dillon, who has enjoyed championship success in both the NASCAR Nationwide Series 
and the NASCAR Camping World Truck Series. Dillon will also be the first NASCAR Sprint Cup Series racer to drive a car with No. 3 on its doors since 
Dale Earnhardt in 2001.  According to Woodward, while Dillon’s car will be bringing back No. 3, the new wrap’s design, fonts and color scheme will be 
different from those used on Earnhardt’s car.

“Millions of fans will be watching the No. 3 car, and all of our race cars, so it’s imperative we get the wraps just right,” Woodward said.  “Everything 
from matching the corporate sponsor colors exactly to reproducing the slightest details of the company’s logo is essential. Our Roland printers and 
printer/cutters deliver the speed, precision and vibrant color we need to achieve all of this and more.”

The RCR Graphics by Roland crew works diligently during the off-season designing wraps that will make their cars stand out from the pack. The team is 
kept busy through the entire season producing and installing the wraps for each of its race cars.  

To keep up with the constant demands, RCR relies on the talents of its graphics professionals, as well as the advanced capabilities and reliable 
performance of its equipment. With the kick-off 2014 Sprint Unlimited race just around the corner, the RCR graphics crew is working 14 to 16 hours 
per day, seven days a week to produce all the prints needed for the wraps and complete the installations.  

“It’s our job to make sure the wraps look good for each race, and with the all the wear and tear, scratches and crashes, that requires constant production 
and a lot of labor,” explains Woodward. “Over the course of a single season, we’ll typically do about 325 full vehicle wraps.  Fortunately, both our skilled 
team and our advanced, durable digital printers are up to the challenge.”

www.rolanddga.com


Roland DGA Corporation - 12/10/2013

Graphics Printed With Roland’s SOLJET XF-640 Backed by Performance Guarantee Up to Seven Years

Digital printing industry leader Roland DGA Corporation has announced that graphics produced with the company’s new SOLJET Pro 4 XF-640 printer and 
Eco-Sol MAX 2 inks are now warranted for up to seven years by the Avery Dennison Integrated Component System (ICS) Performance Guarantee when 
printed on Avery Dennison® MPI 1005 Supercast series media.  Building upon Avery Dennison’s existing warranties for many Roland printer and 
ink combinations, the ICS Performance Guarantee assures end users that they have selected products offering unmatched quality and durability.

Roland large-format printers and Avery Dennison® MP1 1005 Supercast Easy Apply RS™ film are extremely popular with installers of vehicle wraps and 
fleet graphics. For wrap applications, Roland inkjets offer unparalleled print speeds without sacrificing image quality, while Avery Dennison Easy Apply 
RS™ (repositionable and slideable) adhesive technology minimizes wrinkling, reduces air entrapment and provides repositionability and slideability for 
exact positioning. The ICS Performance Guarantee involves extensive durability testing performed by the Avery Dennison Graphics Solutions technical 
team.

“This warranty gives consumers additional peace of mind when using Avery Dennison and Roland products,” said Julie Gederos, Roland DGA’s 
market development manager. “It reinforces the fact that both companies stand strongly behind their products and ensures large-format customers that 
they’re using equipment, inks and media they can trust.”

The Pro 4 XF-640, introduced at ISA 2013 in Las Vegas, is Roland’s fastest large-format printer ever, capable of producing crisp, vibrant prints at speeds 
up to 1,098 sqft./hr.  It’s designed to take full advantage of the Roland’s wide-gamut, GREENGUARD Gold-Certified Eco-Sol MAX 2 inks, specially 
formulated for rich color, exceptional detail and superior scratch resistance.  Digital media products created using the Pro 4 XF-640, Eco-Sol MAX 2 inks 
and Avery Dennison digital media are durable, high-resolution prints offering outdoor and indoor application versatility for vehicle wraps, promotion 
and architectural graphics.

www.rolanddga.com


Roland DGA Corporation - 12/4/2013

Grand Prize Winner of 2013 CorelDRAW International Design Contest Wins Roland VersaStudio

Alexei Oglushevich’s entry, Summer Fantasies, has earned the Russian designer the Grand Prize in the 2013 CorelDRAW® International Design Contest. 
This year’s award includes a Roland VersaStudio BN-20 desktop printer/cutter, Wilcom® EmbroideryStudio with 16 Elements, and $10,000 in cash.

In all, 18 winning entries were selected out of the thousands submitted to Corel for the contest, which recognizes outstanding works in a variety of 
categories, including: Advertising/Specialty Graphics, Vehicle Wraps, Textile/Fashion Designs, General Illustration & Fine Art, Student and Speed 
Drawing Video (Bonus). In addition to winning the 2013 Grand Prize, Olglushevich won a Roland STIKA® SV-15 Vinyl Cutter for taking top honors in 
the contest’s General Illustration and Fine Art category. Also awarded STIKA SV-15 Vinyl Cutters were first-place category winners Misa Mladenovic, 
Serbia (Advertising/Specialty Graphics), Jesus Irvin Herrera Aquino, Mexico (Vehicle Wraps) and Boopalan M., India (Student).

According to Kevin Gavine, Product Manager, CorelDRAW, this year’s competition attracted exceptional work from accomplished graphic designers all over 
the globe. “The contest has become an important event for showcasing the outstanding creative skills and dedication of CorelDRAW users worldwide,” 
Gavine noted. “One of the key reasons behind the continued success of the contest is the support of major sponsors, like Roland DGA, who not only 
supply valuable prizes, but also help inform and educate people about the capabilities and benefits of CorelDRAW Graphics Suite.”

Roland DGA’s president, Rick Scrimger, also values the collaboration between his company and Corel, and looks forward to continuing the mutually 
beneficial relationship. “Being invited by Corel to serve as a Grand Prize sponsor for the third consecutive contest is a real honor,” said Scrimger. “Our 
advanced printers and printer/cutters, such as the BN-20, work hand-in-hand with CorelDRAW software to help bring creative designs to vibrant, 
colorful life, so this partnership is a natural,” he added.

www.rolanddga.com


Roland DGA Corporation - 11/12/2013

New Roland White Paper How UV LED Inkjet Technology is Increasing Profits for Flexographic Printers Now Available

Digital printing leader Roland DGA has published an informative new white paper, “How UV LED Inkjet Technology is Increasing Profits for 
Flexographic Printers,” a comprehensive 12-page report detailing the advantages of these advanced, innovative devices and the ways they are 
revolutionizing the pre-press process. 

Roland’s white paper presents expert analysis and user case studies to explain the specific benefits UV digital printers offer. Until recently, creating 
realistic package prototypes on actual press substrates has been a difficult, time-consuming and expensive process. The availability of cutting-edge 
UV LED printers is changing all that, making the production of prototypes that look just like the final product easier, faster and more-cost-effective 
than ever before.   

According to Hiroshi Ono, Roland DGA’s UV group product manager, this white paper is a “must-read” for flexo printers or any commercial printer 
seeking to dramatically improve and expand their prototyping capabilities. “The paper clearly illustrates how companies can bring UV digital printing 
in-house to produce package prototypes that look just like the finished product quickly and affordably, said Ono. “It also provides real-world examples 
of businesses that have been successful in creating new profit centers and attracting new clients by integrating digital UV printing technology into 
their current workflow.”

www.rolanddga.com


Roland DGA Corporation - 10/17/2013

Roland DGA to Feature Innovative New Products and More at SGIA 2013

Digital printing leader Roland DGA will be unveiling exciting new products and conducting informative demonstrations and presentations in booth 828 at 
the upcoming SGIA Expo, October 23-25, in Orlando, Fla. In addition to introducing advanced devices such as the new VersaUV LEF-20 UV flatbed 
printer and VersaCAMM® VSi Series printer/cutters, Roland will be providing attendees with useful information and instruction on everything from vehicle 
wrap installation and custom apparel creation to maximizing efficiency and production with VersaWorks® software.

“Visitors to our SGIA 2013 booth will be able to experience the Roland magic,” said Roland DGA President Rick Scrimger.  “It’s a great opportunity to see 
all the amazing things our products can do, while also obtaining valuable insights and useful tips and tricks.” 

Making its debut at SGIA 2013, the new Roland VersaUV LEF-20 boasts a larger 20” x 13” x 3.94” print area and can print directly on a vast array of 
substrates and three-dimensional objects.  The LEF-20 is capable of personalizing pens, smart phone covers, signs, giftware, golf balls, promotional 
items, and more.  It’s also designed to take full advantage of Roland’s specially formulated, fast drying ECO-UV inks in CMYK, White and Clear, which 
image beautifully, conform around complex corners and curves, and allow for unique embossing and varnishing effects.

SGIA show attendees will be equally impressed with Roland’s new generation of VersaCAMM printer/cutters – the VSi Series. These state-of-the-art 
wide-format inkjets offer everything users love about VersaCAMM – the best-selling printers in the durable graphics industry worldwide – plus additional 
features and capabilities that raise ease-of-use and performance to an even higher level. 

Roland will also be showcasing the new SOLJET® Pro 4 XF-640 – the company’s fastest printer ever. Visitors to the Roland booth can watch the rocket-
fast XF-640 produce vibrant, detailed prints at speeds up to 1,098 square feet per hour. Other popular Roland inkjets, such as company’s flagship Pro 
4 XR-640 and compact yet powerful VersaStudio® BN-20 printer/cutters, will be on display as well, along with state-of-the-art devices from Roland’s 
vinyl cutter and rotary engraving product lines.

Dedicated to providing ongoing product education and support, Roland has a number of demonstrations and presentations planned for this year’s expo.  
Booth visitors will be able to watch specialists from Louisville, Ky.-based Digital EFX Wraps perform vehicle wrap magic using Roland printers. Attendees 
can also catch any of the in-booth product manager presentations, including: “Introducing the New VersaCAMM VSi,” “T-Shirts & More – Maximize Profit
by Performing Multiple Applications with a Single Design on the BN-20,” and “Adding Value to Prints with Selective Spot Colors in VersaWorks.”  A 
special Roland presentation, “Designing for Grand-and Wide-Format Printing,” will take place as well on Thurs., Oct. 24, 1 p.m.-2:30 p.m. in room 
S220-D of the expo hall.

There will also be opportunities to save on the purchase of selected Roland products. Expo attendees will be able to take advantage of promotions 
offering $10,000 off the purchase of a VersaUV LEJ-640 hybrid flatbed printer or a VersaUV LEC-540 printer/cutter and $7,000 off a VersaUV 
LEC-330 printer/cutter, effective Oct. 21 through Dec. 31, 2013.  Customers purchasing a SOLJET® Pro 4 XR-640 printer/cutter between Oct. 21 and 
Dec. 31, 2013, will receive a third year of extended warranty coverage at no charge, and any EGX engraver purchased now through Dec. 27, 2013 
will come with free EngraveLab Foundation for Roland software (a $499.00 value).

www.rolanddga.com


Roland DGA Corporation - 10/2/2013

Roland Introduces New VersaCAMM VSi Series Wide Format Printer/Cutters

Roland has introduced its latest generation of VersaCAMM wide-format eco-solvent printer/cutters – the VersaCAMM VSi Series. The new VSi offers all of 
the advanced features that have made VersaCAMM the best-selling wide-format inkjet printers worldwide in the durable graphics industry – high quality 
eco-solvent inks, integrated contour cutting, ease of use, versatility and dependability – plus new capabilities and design enhancements that take 
VersaCAMM performance to the next level.

Available in 30-, 54- and 64-inch models, the VSi family printer/cutters all boast a fresh new look. The improvements, however, are much more than skin 
deep. Incorporating a newly designed eight-channel Piezo inkjet print head, variable droplet inkjet printing and the latest in eco-solvent inks, the VSi 
delivers stunning images with exceptional detail at all print speeds. With seven different droplet sizes available, the VSi Series achieves smoother gradations 
and richer density for superior photographic and high-resolution output. The VSi print head also produces smaller droplets than previous print head 
designs, allowing for rich, bold color and deep image saturation on a broader range of media.

Every VSi printer/cutter is equipped to take full advantage of Roland’s faster-drying GREENGUARD Gold certified Eco-Sol® MAX 2 inks in CMYKLcLm, 
high-opacity White, Metallic Silver and Light Black. These wide-gamut, high-density inks allow Roland’s VSi Series printer/cutters to deliver stunning, 
vibrant prints with incredibly smooth gradations and unique metallic effects. Light Black allows for better reproduction of gray color gradients and more 
natural skin tones, while Metallic Silver can be printed as a spot color or combined with CMYK to produce over 500 striking metallic and pearlescent 
colors. Additionally, Eco-Sol MAX 2 inks are extremely scratch resistant and provide outdoor durability for up to three years without lamination.

“It wasn’t easy to improve upon the world’s most popular durable graphics printers, but we managed to do just that,” said Eric Zimmerman, Roland 
DGA’s Product Manager, Color Products Zimmerman. “Listening to our customers allowed us to gain useful insights that we used to build an even 
better VersaCAMM. Our new VSi Series offers it all – speed, image quality, versatility and user-friendliness – at a surprisingly affordable price.” 

The VSi Series printer/cutters also boast a number of design and system innovations that maximize efficiency, increase ease of use and help prevent 
material waste.  An automated ink recirculation system reduces waste of white and metallic ink, lowering running costs while ensuring exceptional image 
quality.  

A new print/cut adjustment feature lets you make accuracy adjustments “on the fly” from the control panel while the printer is cutting.  There’s even a new 
small footprint front-loading ink cartridge system that allows for optimum convenience and easy access at all times.

With print speeds of up to 289 square feet per hour, (VS-640i), the VSi Series models are true production printers. Integrated print/cut capability further 
expedites the production cycle by allowing users to print and contour cut designs in a single seamless workflow, even when the printer is unattended. 
An advanced media handling system helps maximize production speed and efficiency as well, enabling users to feed rolls weighing up to 88 pounds 
(VSi-640).  Upgraded media flanges and seven pinch rollers secure the media in place, ensuring accurate feeding and tracking throughout the 
longest production runs. 

Every VersaCAMM VSi Series printer/cutter comes complete with the latest version of Roland's VersaWorks® advanced RIP software, which 
includes advanced productivity tools for optimizing image quality and workflow, including built-in PANTONE® spot color libraries. This feature allows 
the user to automatically convert a PANTONE spot color in the design file to a CMYK value for accurate reproduction on any VSi printer without 
reopening the source file. VersaWorks can operate up to four Roland devices and also includes a Predictive Ink Calculator that estimates the amount 
of ink needed for each job so users can plan accordingly.

Roland's OnSupport® system facilitates unattended printing with the VSi Series printer/cutters by sending text or e-mail messages to a remote computer or 
smart phone when a print job is completed or ink is running low. OnSupport also allows for quick and easy downloading of firmware updates and 
important product information.

VersaCAMM VSi Series printer/cutters are engineered not only for superior digital printing capability and ease of use, but also for simple maintenance 
and durable, long-lasting performance.  Each model is backed by Roland’s Two-year Trouble-Free Warranty. The VS-640i, VS-540i and VS-300i are list 
priced at $23,995, $19,995 and $16,495, respectively.

www.rolanddga.com


Roland DGA Corporation - 9/24/2013

Roland Expands VersaUV Line with New 20-Inch Benchtop UV Flatbed Printer

Roland DGA Corp. has introduced the VersaUV LEF-20, a new addition to its line of benchtop UV flatbed printers. At 20 inches wide, the LEF-20 
combines award-winning print technology with a new, faster LED curing system and exclusive ink-saving features for outstanding print quality and ease 
of use.  Designed to customize a vast array of products, the LEF-20 prints directly on three-dimensional items such as pens, golf balls, iPhone and 
iPad covers, and even guitar bodies. 

"Since its introduction two years ago, the LEF series has opened up new creative possibilities for providers of signs, promotional items, personalized 
giftware and awards, package prototypes and numerous products, enabling direct printing on an endless variety of substrates and 3D objects," said 
Steven Tu, product manager for Roland DGA Corp.  "Now we have taken this technology to the next level. In addition to expanding the LEF's print 
area, we have introduced a new, more powerful LED curing system which dramatically increases the printer's productivity and overall performance."

Priced at $29,995, the LEF-20 prints directly on objects measuring up to 20 inches in length, 13 inches in width and 3.94 inches in height. A built-in laser 
pointer allows for easy setup, and advanced print head technology ensures photo quality output up to 1440x720 dpi.  In addition to its standard print 
mode, the LEF-20 includes a distance mode designed for flawless printing around the surface of curved objects where the variance in distance is 2 
mm or less.

With the LEF-20, users get all the benefits of long-lasting solid state UV-LED curing technology for an energy-efficient, ozone-free work environment.  
Because this system generates minimal heat, the LEF-20 can print directly onto PET, ABS, polycarbonate, TPU, wood, leathers and other soft materials.  
Twenty automatic presets are available, allowing users to instantly choose the proper settings for their most popular applications.

The LEF-20 features Roland ECO-UV® ink in CMYK, white and clear formulations for exceptional color gamut, bright, saturated white images and text, 
and premium varnishing and embossing effects.  Clear ECO-UV ink simulates varnishing and embossing effects, or can be layered into interesting patterns 
and textures in both gloss and matte finishes.  Roland VersaWorks® RIP software is included as well, featuring 72 ready-to-apply patterns from the 
Roland Texture Library.  

With the LEF-20, Roland has introduced a new LED lamp that cures the ink much faster than the original model, the 12-inch LEF-12, approximately twice 
as fast when printing with CMYK and clear inks.  In addition, this curing system turns on and off instantly, further expediting the production process.

Other performance features include a non-magnetic height sensor bar that allows users to print on magnetic items such as iPad covers.  The LEF-20 
also features a redesigned cartridge station that makes it easier to access and replace ink cartridges when needed.

To ensure the ultimate in reliability, the LEF-20 is backed by the Roland OnSupport® system, which allows remote monitoring of production activities.  
When a job is completed or ink runs low, an e-mail notification is sent to any designated smart phone or computer.  An automated ink circulation system 
prevents pigments in the white ink from settling, minimizing ink waste and the associated costs. A fully enclosed system, the LEF-20 stays clean of 
dust and debris. The LEF-20 is ventilation ready, connecting easily to industry standard air filtration units, including the BOFA system offered by Roland.

Priced at $29,995, the LEF-20 is available immediately through authorized Roland dealers.  The LEF series is part of a complete VersaUV family of 
UV-LED print devices, including the 64-inch LEJ-640 hybrid flatbed printer and LEC series roll-to-roll printer/cutters in 54- and 30-inch widths.

www.rolanddga.com


Roland DGA Corporation - 9/19/2013

Roland DGA to Showcase its Most Advanced Digital Printing Technologies at Annual Outcast Kustoms Fleet Management Event

Next month, the large-format printing experts from Roland DGA Corp. will come together with big rig customization shop Outcast Kustoms in a one-day 
event focused on bringing the latest digital printing technologies to the fleet management industry.  

Scheduled for Oct. 10 at Outcast Kustoms’ Mooresville, N.C. headquarters, the 2013 Fleet Maintenance Council Meeting is expected to draw dozens of 
fleet managers from the nation’s largest trucking companies for an afternoon of education and demonstrations on the art and business of fleet wrapping.

“According to the American Trucking Association, more than 3.1 million professional truck drivers log close to 398 billion miles each year in the U.S. 
alone,” said April Locklear, who co-owns Outcast Kustoms with her husband, Kelvin.  “And while commercial vehicles present a tremendous opportunity 
for companies to advertise their products, the vast majority of these trucks sport very little in the way of design elements, a logo at best.  Our customers 
enjoy a distinct marketing advantage on the road by coming to us and investing in digitally printed fleet graphics.  Every truck, bus or RV we see pulls into 
our shop as a blank canvas and rolls out of here a traveling billboard.”

As owners of one of the nation’s largest fleet customization shops, the Locklears understand first hand the visual impact of a well designed truck wrap.  
Working primarily with trucking industry leaders such as Ryder, Penske, Salem Leasing, Estes, Budget and Freightliner, the couple and their team design, 
print and install graphics on everything from box trucks to 18-wheelers for some of the world’s most popular brands. To accommodate these enormous 
vehicles during the production and installation process, Outcast Kustoms has two facilities totaling more than 66,000 square feet.  The magnitude of 
each project and the artistry involved are so unique and intriguing that the Discovery Channel’s Velocity Network has given them their own reality TV 
show, simply titled “Outcast Kustoms.”

“It really is an unusual business, and we love it,” Locklear said.  “We serve so many different types of companies and each has its own specific 
marketing objectives and design challenges.  For example, for our restaurant and grocery chains, the food has to look both realistic and delicious.  
Skin tones also have to be right on the money.  And images have to be color matched across dozens – and sometimes hundreds – of trucks, to ensure 
branding consistency.  In the end, marketing is all about communication, and what better way to get the message out than with a big, bold and 
beautifully printed image?”

To produce these larger-than-life prints, Outcast Kustoms relies on a digital workflow, including digital printing equipment from Roland.  Recently, the 
Locklears installed one of Roland’s newest and most advanced printers for the vehicle graphics market, a 64-inch SOLJET® Pro 4 XR-640 large format 
color printer/cutter.

“The XR is our most powerful Roland to date and will be the focal point of our event next month,” Locklear said.  “In addition to being a very fast printer, it 
is highly precise and versatile.  It both prints and contour cuts graphics into interesting shapes.  The XR’s secret weapon, though, is its ink.  It features 
Roland’s new Eco-Sol MAX® 2 inks, which are highly durable and available in nine colors.  This is very important in our business as trucks can be 
subjected to extreme weather conditions over long periods of time.  With Roland inks, our graphics look great on the road, months and even years 
after installation.”

According to Andrew Oransky, senior director of marketing and product management for Roland DGA, “Outcast Kustoms is really one of the best shops in 
this business.  Few companies can operate on such a grand scale and deliver the kind of results we see here.  We look forward to meeting members of 
the Fleet Maintenance Council and to showing them all that our digital printing technologies have to offer.”

www.rolanddga.com


Roland DGA Corporation - 9/13/2013

Roland DGA Announces the “Need for Speed” Race Experience

Roland DGA has announced the “Need for Speed” Race Experience Giveaway and Contest, the company’s latest contest and an opportunity for print 
providers to experience both the thrill of professional racing and all the benefits of Roland’s fastest and most advanced high-speed inkjet printer.

Featuring dual mirrored print heads, a reinforced chassis, redesigned take-up and pinch roller systems, and wide-gamut Eco-Sol MAX® 2 inks, the 
SOLJET® Pro 4 XF-640 achieves exceptional image quality at print speeds of up to 1,098 square feet per hour.

Starting this week and extending through Dec. 31, 2013, U.S. residents who purchase an XF-640 and register the machine with Roland will receive a 
$200 credit to the Richard Childress Racing Store, as well as the opportunity to win one of four VIP trips for two to major racing events in 2014.  To 
compete for the trips, eligible XF owners must enter the “Need for Speed” photo contest by snapping a photo of themselves with their new printer 
and submitting it to Roland either by e-mail, or by posting it to Instagram with the hashtag #myxfspeedster.  

Winners, as selected by Roland, will receive two pit passes, access to the Richard Childress Racing hospitality suite and a “meet & greet" with a 
Richard Childress Racing personality for one of these four 2014 Sprint Cup races: Daytona, Charlotte, Las Vegas or Sonoma. Winners will be 
announced before Jan 10, 2014.

“Nothing beats speed,” said Andrew Oransky, senior director of marketing and product management for Roland DGA Corp.  “With an XF-640, you can 
print twice as many jobs in the same amount of time with the same staff.  This kind of horsepower gives you a great competitive edge, allowing you to 
double your profits and slash turn-around times for better overall customer satisfaction.”

www.rolanddga.com


Roland DGA Corporation - 9/5/2013

Roland DGA Now Offers EngraveLab Foundation for Roland

Roland DGA Corp. has expanded its engraving software line with the introduction of EngraveLab Foundation for Roland, a powerful, yet easy-to-use 
software program designed for start-up businesses and others new to engraving technologies and applications.

Priced at $499, EngraveLab Foundation for Roland is fully compatible with all Roland EGX engraving machines, including the EGX-20, EGX-30A, 
EGX-350, EGX-360 and EGX Pro (400/600) series.  Featuring all the tools professionals need to operate a successful engraving business, 
EngraveLab Foundation can be paired with a Roland EGX engraver to produce custom awards, trophies, name tags, badges, jewelry, giftware and 
simple two-dimensional engraved signs, all in a streamlined workflow.  

“EngraveLab Foundation for Roland handles the vast majority of engraving jobs with ease and precision,” said Rachel Hammer, product manager for 
Roland DGA.  “Powerful design tools, an intuitive interface and seamless integration with popular design software packages make it a great addition to 
any engraving shop, and especially to those businesses just getting started in this profitable application.”

With EngraveLab Foundation for Roland, users can take full advantage of industry-leading import filters supporting EPS, AutoCAD® DXF, and 
Adobe® Illustrator® and PDF file formats.  The software includes more than 100 engraving fonts and 5,000 clipart images, making it easy to mix text 
and graphics.  A host of drawing tools allows users to produce a variety of shapes, and several text alignment options make it easy to position 
designs for professional results.

EngraveLab Foundation for Roland joins a full suite of software packages already available from Roland for EGX engraving machines, including both 
free bundled software and optional upgrades such as EngraveLab Expert.  EngraveLab Expert builds on the capabilities of EngraveLab Foundation 
with support for additional applications, including the production of Braille and pictographic signs that meet the requirements of the Americans with 
Disabilities Act (ADA).

www.rolanddga.com


Roland DGA Corporation - 8/22/2013

Roland DGA to Feature its Newest Large-Format Inkjets, Special Presentations

Roland DGA will be demonstrating the impressive capabilities of its newest, most advanced large-format digital printers, including the company’s 
rocket-fast SOLJET® Pro 4 XF-640, at the PRINT 13 show, Sept. 8-12, in Chicago.  In addition to showcasing its innovative printers and printer/cutters 
in booth 4274, Roland will also be featuring special presentations on the expo hall floor, live, in-booth appearances by internationally acclaimed 
photographer and multiple “Benny” award winner, Bob Armstrong, and more. 

Roland’s first PRINT 13 presentation, “Tap into Business with Wide-Format Printing,” will take place Sun., Sept. 8 at 2:30 p.m. in the expo hall theater. In 
this informative session, Eric Zimmerman, Roland Product Manager, Color Products, will provide valuable data and insights for commercial printers 
interested in increasing their business opportunities and profits by expanding into the lucrative digital wide-format market.  On Tues., Sept. 10 at 
3:30 p.m., Hiroshi Ono, Roland DGA’s Group Product Manager, UV, 3D and Engraving Products, will introduce attendees to “New 
Technologies Revolutionizing the Production of Realistic Package Prototypes and Comps,” an enlightening presentation detailing the advantages of 
UV-LED printers and how these state-of-the-art devices are making package proofing and prototyping faster and easier than ever before.

Bob Armstrong, the winner of eight 2013 PIA Benny Awards for his “Body of Work” collection – a “new generation” of artistic photographic imagery, will 
be Roland’s special in-booth guest from 1 p.m. to 3 p.m. on Sun., Sept. 8 and Mon., Sept. 9. Armstrong relies upon Roland’s innovative UV-LED 
printing technology to create flawless one-off prints from his original photographic masterpieces, works of art that sell for $25,000 and up.  

Additionally, Roland will be displaying and demonstrating its fastest wide-format printer ever – the revolutionary Pro-4 XF-640 – at the PRINT 13 “Inkjet 
Candy Store,” located in booth #1631 South Hall. A new PRINT 13 exhibit hall feature, the Inkjet Candy Store brings together the latest introductions 
of the major wide-format manufacturers in one central location, allowing for easy access, review and comparison.  After spending some time in the 
Inkjet Candy Store, attendees can move on to the Roland booth (# 4274)  for a deeper look into the company’s technologies, features, software, 
unique applications, substrates and inks.

www.rolanddga.com


Roland DGA Corporation - 7/17/2013

Roland DGA Introduces New RolyPoly Banner Film

Digital printing leader Roland DGA Corp. has added new RolyPoly Banner Film to its comprehensive line of tested and profiled media. A premium quality, 
10-mil polyester  film with a white backer, RolyPoly is ideal for roll-up banners and other profitable applications, including signs, trade show graphics and 
POP displays.

RolyPoly images beautifully, bringing out the best in Roland’s advanced large-format printers and ECO-UV, Eco-Sol MAX® and Eco-Sol MAX 2 inks.  
Designed for both indoor and outdoor display, RolyPoly delivers crisp, detailed, vibrant prints, and won’t curl or tear like other roll-up banner films. 
With a price point of just $0.74 per square foot (MSRP), it’s also surprisingly affordable.

According to Roland DGA Product Manager Julie Gederos, RolyPoly fills a void in the current marketplace. “Up until now, the roll-up banner materials 
available have either been too expensive or inferior in composition, which makes them prone to scratching and curling,” Gederos said. “RolyPoly 
Banner Film gives print service providers the best of both worlds – superior performance and outstanding durability, without the high price tag.”

Profiled for use with Roland VersaWorks® RIP software, RolyPoly Banner Film comes in 50-foot by 20-inch rolls, as well as 100-foot rolls in 30-, 36- and 
54-inch widths.

www.rolanddga.com


Roland DGA Corporation - 6/20/2013

Commercial Vehicle Wraps Drive Growth for Businesses Nationwide

Attempting to influence drivers with eye-catching visuals and marketing messages is no new concept. After all, roadside signs and billboards have been 
used as promotional tools since the introduction of the automobile. Today, however, more and more businesses are using the bodies of cars, vans and 
trucks as the advertising medium.  Companies all across the nation – from small, independently-owned operations to Fortune 500 corporations – are 
maximizing consumer awareness and interest by covering their vehicles with colorful, attention-grabbing graphics.

Increased popularity and demand has turned vehicle wrapping itself into a sizeable business. The most comprehensive research conducted to date (a study 
by Mountain View, Calif.-based analysis and consulting firm Frost & Sullivan) estimated that the industry generated $220 to $250 million at the retail level. 
The same study also projected 10 percent year-over-year vehicle wrap market growth over the next several years. This kind of growth shows that 
vehicle wrapping is gaining widespread acceptance as a form of advertising. Businesses are recognizing that that people are spending more time in 
their cars than ever before, and that vehicle wraps offer a logical, effective and affordable way to reach large numbers of prospective customers. 

Clearly, wrapping vehicles has become one of the hottest forms of outdoor advertising. Businesses that specialize in wraps are springing up all across 
the country, and a large number of existing automotive aftermarket and sign shops are adding this service to their current offerings. Jobs these operations 
take on range from applying graphics to an individual car to wrapping large commercial fleets of vehicles. The success of a wrap shop like Louisville, Ky.-
based Digital EFX Wraps is indicative of where this industry is heading. Co-owner Matt Richart notes that while the market has become more competitive, 
his business has grown substantially each year since starting up in 2004. “Digital EFX Wraps began as a two-man operation, working out of a 1,800 square-
foot work space,” said Richart. “Now, we have seven employees, and we’ll be moving into a new 6,400 square-foot facility in August. Our annual sales 
have also increased steadily. Since 2010, we’ve experienced year-over-year increases of 13.5 percent and 17.5 percent, respectively, and thus far into 
2013, sales are up more than 19 percent compared to the same time in 2012.” 

Richart is quick to point out that technological advancements have played a major role in his company’s growth and success. “Large-format digital
 printing equipment has made it easier than ever to transform almost anything on four wheels into an effective advertising vehicle – literally,” he explained. 
“We’re not just talking about basic vinyl lettering and phone numbers on the side of a realtor’s car. Vehicle wraps have evolved into a true art form, 
thanks in part to the state-of-the-art large format printers and software now available. Considerable expertise is still required, but these innovations have 
made it relatively simple to create stunning wraps with incredible color, detail and special effects."

The creative designs and unique colors that specialists like Digital EFX use to produce their wraps definitely help turn heads. And, for businesses trying to 
attract more customers, “stop and stare” graphics like that translate into valuable exposure. Data compiled by the OAAA (Outdoor Advertising Assn. of 
America) and Driving Revenues, a Washington D.C.-based advertising firm, indicates that wrapping a vehicle or multiple vehicles to promote a business 
makes a lot of sense from an ROI perspective.  The study shows that one vehicle wrap can generate between 30,000 to 70,000 impressions daily, and 
that fleet vehicle advertising can boost name recognition 15 times greater than any other advertising media.  

“It’s easy to see why commercial vehicle wraps represent the fastest-growing segment of the outdoor advertising industry, noted Richart. “Unlike static signs 
and billboards, a vehicle wrap offers mobility – you can place your vehicle ad anywhere you want it to be, at any time. There are also significant advantages 
over other types of advertising, like TV and radio.  Those types of messages can be turned off, whereas a vehicle wrap ad is out there working for you 
24/7.  Even when a wrapped car is parked or stuck in traffic, it’s capturing attention and sparking interest.”

Richart, who also leads periodic “Born to Wrap” vehicle wrap instructional workshops for digital printing leader Roland DGA Corp., uses several advanced 
54-inch and 64-inch Roland large-format printers and printer/cutters to handle his company’s ever-growing workload. “These machines are nothing short 
of amazing, said Richart. “The image quality is outstanding, they allow for the incorporation of unique Eco-Sol MAX metallic inks into our wraps, and the 
fast print speeds enable us to keep up with customer demand.”

Before this kind of equipment became available, graphics had to be hand-painted onto cars. Today, everything is digital. After a wrap is designed using 
software programs like Illustrator and Photoshop, state-of-the-art large-format inkjet printers output the graphics in vivid color onto vinyl panels, which are 
then laminated and applied to the vehicle to form the wrap. “One of the great things about vehicle wraps is they’re not permanent, noted Richart. “High 
quality laminated wraps are durable – they typically last about 3 to 4 years depending upon conditions – but unlike paint, they can be easily removed at 
any time.” 

While commercial vehicle wraps won’t completely replace other forms of outdoor advertising such as signs and billboards, they can definitely play an 
important part in any company’s integrated marketing strategy. And, judging from the continuous growth in industry revenue year over year, it appears 
that businesses of all types and sizes are discovering the promotional power of wrap.  That means the future looks bright for specialty shops like Digital 
EFX Wraps.

www.rolanddga.com


Roland DGA Corporation - 6/11/2013

Roland Products Receive GREENGUARD Gold Certification

Digital Printing leader Roland DGA Corp. has announced that three of its products – Eco-Sol MAX ink, Eco-Sol MAX 2 ink and WallFlair Removable 
Fabric – have received GREENGUARD Gold UL 2818 certification from UL Environment, a business unit of UL (Underwriters Laboratories).  This 
certification provides assurance that these products meet some of the world’s most rigorous and comprehensive standards for low emissions of 
volatile organic compounds (VOCs) into indoor air.

GREENGUARD Gold Certification includes safety factors to account for sensitive individuals (such as children and the elderly) and ensures that a 
product is acceptable for use in environments like schools and hospitals. This type of certification is becoming a key factor to a growing number of 
architects, designers and facility managers seeking to incorporate third-party certified, healthier, more sustainable products into their buildings.  

“People spend 90 percent of their time indoors, which is why healthier indoor spaces are so critical,” says Sara Greenstein, president of UL 
Environment. “We commend Roland’s GREENGUARD Certification as a demonstration of their commitment to the health of their consumers and 
their consumers’ families.”

Because Roland’s Eco-Sol MAX, Eco-Sol MAX 2 and WallFlair Removable Fabric meet strict chemical emissions limits, they aid in the creation of 
healthier interior environments by reducing indoor air pollution and the risk of chemical exposure.  GREENGUARD Certification supports the efforts 
of companies, such as Roland, that are helping to ensure global environmental health, safety and sustainability, while also enabling consumers to 
identify products they can trust. 

Roland DGA President Rick Scrimger is quick to point out that environmental awareness, and continuous improvement in this area, is a core part of 
Roland’s operating philosophy. “Roland isn’t just committed to exceeding customer expectations when it comes to product quality, service and support, 
we’re also striving to ensure that our offerings are as eco-friendly as possible,” said Scrimger. “This level of UL certification is hard-earned, and proves 
that Roland inks have always been part of an eco-conscious plan to create green products for our customers – and importantly, their customers.”

Roland DGA offers a complete lineup of technologically advanced products and accessories for the digital printing market, including state-of-the-art 
large-format printers and printer/cutters, eco-solvent and UV inks, and a wide variety of certified media.  The company also provides high quality 
products for the dental, engraving and 3-D modeling industries.

www.rolanddga.com


Roland DGA Corporation - 5/13/2013

Roland DGA to Showcase its Package Prototyping Technologies

Digital Printing leader Roland DGA Corp. will be showcasing its latest Package Prototyping and UV technologies at GMG Color’s New Product Showcase 
and Color Management Seminar to be held May 21 in New York City.  The one-day event will feature technological advancements from GMG Color – a 
top developer and supplier of high-end color management software solutions – as well as those from Roland and other GMG partners and associates.

The New Product Showcase and Color Management Seminar will feature groundbreaking products and technology, while also allowing attendees to 
network with color management experts from all across the country. Those attending will also have opportunities to explore emerging workflow trends 
and get personalized recommendations for addressing their toughest color management challenges.

According to Roland DGA Product Manager Steven Tu, Roland will be focusing on the company’s innovative package prototyping and proofing 
technologies at the event. “Attendees will get to see samples that illustrate how our state-of-the-art UV and eco-solvent printers, with their white, 
clear and metallic inks and integrated contour cutting, produce realistic packaging, label and collateral prototypes affordably and in record time,” said Tu.

www.rolanddga.com


Roland DGA Corporation - 4/11/2013

Roland DGA-Sponsored Dynamic Digital Reception Draws Large Crowd at ISA Expo 2013

More than 250 attendees were on hand for the Roland DGA-sponsored Dynamic Digital Reception on Thurs., April 4 at the ISA International Sign Expo in 
Las Vegas. This event followed a full day of educational seminars about dynamic digital signage indicative of the industry’s growing interest in this 
emerging technology. 

Roland DGA President Rick Scrimger kicked off the event by providing insight on the fast-growing digital signage market, as well as Roland DGA’s 
intention to introduce a digital product offering to Roland customers.  

“Roland has helped signmakers with their first vinyl cutter, their first digital printer,” Scrimger said, “so it makes sense for us to help signmakers get 
started with their first digital sign solution.  And there’s no reason why a signmaker can’t sell a window display, a vehicle wrap, and a digital sign to 
help grow his or her business.” 

Scrimger’s introduction was followed by a presentation, which demonstrated how simple it is for sign shops to offer this option to their existing 
customers. Those attending the event were impressed by the professional digital display graphics made possible by Roland’s digital solution, 
which uses a PowerPoint presentation template that’s user-friendly and already widely adopted. 

According to Scrimger, digital signage is an ideal complement to the current spectrum of products and services offered by sign shops.  “The digital 
signage market is projected to grow at a rate of 15 to 30 percent in the coming years,” he said.  “Our goal is to deliver an effective, comprehensive 
solution that not only meets Roland’s high quality standards, but also makes it easy and affordable for any shop to offer digital signage to its customers.”

Roland’s entry into digital signage with its first product offering is expected to be released by the fourth quarter of 2013.  The complete “digital 
sign-in-a-box” package solution is expected to include software, media player, and a variety of basic content templates, along with optional 
displays in a variety of sizes.

www.rolanddga.com


Roland DGA Corporation - 4/2/2013

Roland Introduces its Fastest Large Format Printer Ever

Roland’s new SOLJET XF-640 64-inch printer takes large-format inkjet productivity to the highest level. This state-of-the-art printer incorporates two 
mirrored print heads, newly designed take-up and pinch roller systems, and other advanced features that enable it to deliver vibrant, detailed prints 
at speeds up to 1,098 square feet per hour.  Roland DGA will unveil the XF-640 on April 4 at the ISA International Sign Expo in Las Vegas.

The XF-640 is uniquely engineered and constructed to maximize print speed and output without sacrificing image quality, making this next generation 
printer an ideal choice for high-volume shops. Based on more than 15 years of Roland large-format digital printer innovation, it’s capable of handling a 
wide range of applications, including indoor and outdoor banners, vehicle and fleet wraps, window graphics, posters, POP, trade show graphics, 
backlit displays, and more.  The XF-640’s mirrored print head configuration with dual CMYK allows brilliant, consistent color reproduction across the 
largest prints, even at top speed. Roland Intelligent Pass Control precisely controls dot placement during passes for exceptional images with virtually 
no banding.  Printing performance is further enhanced by Roland’s wide-gamut Eco-Sol MAX 2 eco-solvent inks, specially formulated to produce 
dense, rich color and stunning images on a wide variety of substrates.

Durable construction and specialized mechanical systems contribute to the XF-640’s ability to create high quality prints faster than ever before. The 
strength and rigidity of this printer’s rail and frame ensure smooth, precise print head movement and maximum ink droplet accuracy, while sixteen pinch 
rollers and a new grit roller architecture provide secure, trouble-free media feeding during long, unattended production runs. Roland has also equipped 
the XF-640 with a new take-up system built to expedite production and increase stability. Two end cups, firmly fixed on the take-up’s two main support 
bars, prevent distortion during printing by keeping the media holder in the correct position at all times. The XF-640 boasts a new heating system as well, 
specially designed to dry prints quickly and evenly across the entire media width.

According to Eric Zimmerman, Roland DGA’s color product manager, the XF-640 offers advantages and capabilities that put this printer in a class by itself. 
“With the XF-640, digital printing professionals can have it all – rocket fast speed, superior imaging, unsurpassed reliability, and world-class Roland service 
and support,” he said.  “It’s designed to be the backbone of any busy production environment.”

Roland’s XF-640 has also been designed for ease of use and simple maintenance. Users will appreciate the front-loading ink cartridge slots, as well as 
the conveniently located media loading levers at the front and back of the printer. For easy cleaning, there’s also a new latched maintenance cover that 
opens at the touch of a button.
 
The XF-640 comes complete with Version 4.9 of Roland’s VersaWorks advanced RIP software, which includes advanced productivity tools for optimizing 
image quality and workflow, including built-in PANTONE® spot color libraries. This feature allows the user to automatically convert a PANTONE spot 
color in the design file to a CMYK value for accurate reproduction on the XF-640 without reopening the source file. VersaWorks can operate up to four 
Roland devices and also includes a Predictive Ink Calculator that estimates the amount of ink needed for each job so users can plan accordingly. 

Roland’s OnSupport system facilitates unattended printing with the XF-640 by sending text or email messages to a remote computer or smart phone 
when a print job is completed or ink is running low.  OnSupport also allows for quick and easy downloading of firmware updates and important 
product information.

Roland DGA backs up every XF-640 printer with an unmatched Two-Year Trouble-Free Gold Edition manufacturer’s warranty, which includes two 
years of coverage, plus two free preventative maintenance visits at months 10 and 20 by a Roland authorized dealer.

Roland XF-640 printers are available now for shipment to dealers.

www.rolanddga.com


Roland DGA Corporation - 2/27/2013

New Roland Paparazzi Premium Matte Paper is the Latest Media Sensation

Roland's latest media star, new Paparazzi Premium Matte Paper is an 8-mil, 210 gsm constructed premium paper specially designed for high-resolution, 
full-color printing with Roland Eco-Sol MAX and Eco-Sol MAX 2 inks.

Paparazzi images beautifully, hangs well and has great body, making it ideal for a variety applications, including posters, presentations, trade show 
graphics, POP displays, and more.  It boasts high opacity, outstanding white point characteristics, and a unique barrier coating that maximizes ink 
saturation for a wider color gamut without cockling.  

"Paparazzi's versatility and attributes make it an excellent addition to our existing media lineup," said Julie Gederos, Roland's product manager for 
e-commerce, supplies and accessories "This paper is designed to satisfy any customer's needs. It images and handles well, making finishing a 
breeze, and its ability to accept higher ink volumes allows for vivid, eye-catching prints."

Now available, Paparazzi Premium Matte Paper (ESM-PMP4) is profiled for Roland's VersaWorks RIP software and compatible with Roland's 
VersaCAMM, VersaArt, SOLJET PRO III, and SOLJET Pro 4 XR-640 printers.  It's offered in 30" x 100' and 54" x 100' rolls to suit varying printer 
requirements.  While Roland's Paparazzi is a high quality media that delivers stunning print and graphic results, it's extremely affordable. With an 
MSRP of just $0.30 a square foot, it's priced to fit the budget of any digital printing professional.

www.rolanddga.com


Roland DGA Corporation - 2/12/2013

Millions of Eyes Will Be on NASCAR Star Drivers and Their Vehicle Wraps When 2013 Season Kicks Off

NASCAR fans worldwide are excitedly awaiting the kick off of the 2013 Sprint Cup Series season Feb. 16 at Daytona National Speedway.  But they’re 
not the only ones champing at the bit for the action to begin. Team sponsors, companies with big money investments riding on the performance of their 
star drivers, are also eager to get things rolling.  Once the green flag is waved, their brands – represented on the cars of NASCAR pros in the form of 
colorful wraps and sponsor logos – will attract the attention of millions.

This year marks the 65th anniversary of NASCAR racing, a sport with a following of more than 75 million fans around the globe.  Among U.S. professional 
sports franchises, NASCAR ranks second to only the NFL in television ratings.  It’s also a multi-billion dollar business, with more fortune 500 sponsors 
than any other motor sport.  All of these sponsors are seeking to reach and influence NASCAR’s huge audience, and one of the primary ways they 
accomplish this is through vehicle wraps.  The finely-tuned race cars driven by NASCAR’s top pros have become important advertising vehicles, 
literally, for a host of major companies, including Budweiser, Chevrolet, Rheem, Caterpillar, Bass Pro Shops, and many more.

Of course, these cars don’t wrap themselves.  Virtually every major NASCAR racing team depends on a crew of skilled graphics professionals 
and technologically advanced digital printing equipment to design, produce and install the wraps.  One such team is Richard Childress Racing 
(RCR), which employs a staff of five to wrap the cars of high-profile drivers like Kevin Harvick, Jeff Burton and Paul Menard.  The design and 
production work takes place at RCR’s 2,500 square foot Graphics Center, located on the team’s expansive campus in Welcome, N.C.  After 
creating and outputting the detailed color graphics on their Roland printers, the crew performs the actual wrap installations at three of RCR’s 
15 on-campus body shops.  In addition to wrapping the team’s race cars, RCR also wraps the trucks and trailers that transport these cars to 
and from various race tracks across the country.

According to David Hart, director of corporate communication for Richard Childress Racing, the quality of each vehicle wrap is vital to RCR’s 
overall success.  “Sponsorship is the life blood of our organization, and big, bold, colorful graphics are essential for promoting the companies that 
support us,” said Hart.  “Our wraps directly represent and reflect the brands of our sponsors, so everything has to be perfect.  With the cost of 
sponsorship for a NASCAR Sprint Cup series team at $20 million or more, getting the graphics on the car just right, including color-matched logos, is 
critical.”

For this season, RCR’s graphics professionals worked on redesigns (variations upon existing wraps) for returning sponsors, as well as completely new 
wraps for two new Nationwide Series sponsors joining the team for 2013 – Shore Lodge and White Tail Resort.  Additionally, the crew created a 
special “Honey Nut Cheerios” wrap for the car full-time Nationwide Series driver Austin Dillon will use in his attempt to qualify for his first Daytona 500.

The race car that gets the most attention year after year is Harvick’s No. 29 Budweiser Chevrolet.  “That’s our flagship wrap,” said RCR Graphics 
Manager Nick Woodward.  “The fact that Kevin drives that car has a lot to do with it, but the high quality design and colors of the wrap certainly 
add to the attraction.”

RCR’s graphics team take advantage of the off-season to design and install wraps for its new and repeat sponsors.  They also work diligently during 
the season to make sure the wraps look good for every race.  That isn’t an easy task, considering the wear and tear NASCAR racing puts on these 
vehicles.  “Under normal ‘city street’ conditions, vehicle wraps are durable and long lasting,” said Woodward.  “But NASCAR conditions are far from 
ordinary – it’s a world of scratches, bang-ups and full-on crashes.  We completely re-wrap every one of our cars prior to each race, which means 
we’re installing wraps on an average of seven to nine vehicles per week.”

Woodward points out that new NASCAR “Generation 6” auto body regulations brought about extra challenges, and work, for the RCR graphics 
team as they prepared for the 2013 season.  “NASCAR introduced a new set of body style and tolerance rules for this year, so we needed to create 
new 3-D renderings and design templates for all of our wraps,” he explained.  “The changes were significant, requiring both our graphics crew and 
our digital printers to work overtime.”

To keep pace with these demands, Woodward and his team rely on four Roland eco-solvent large-format printers, including a 64-inch VersaCAMM 
VS-640 metallic inkjet printer/cutter, and three SOLJET models – a 54-inch XC-540 printer/cutter, 64-inch XJ-640 printer, and a 54-inch XC-540MT 
metallic inkjet printer/cutter.  “Just about every graphics team in NASCAR has turned to digital printing technology versus paint,” said Woodward.  
“A lighter vehicle means more speed, and whereas multiple layers of paint added around 14 pounds to one of our cars, a digital wrap adds only 9 
pounds.  Being able to easily remove a digitally created wrap to make body repairs is also a big advantage.  Instead of having to strip off all that 
paint, and then re-paint, a removable digital wrap can be peeled off quickly and easily.”

Woodward also stresses the importance of dependable equipment when it comes to fulfilling RCR’s extensive graphics needs.  “When we’re in 
full swing, prepping for the upcoming season, we don’t have time for problems or delays,” he said.  “There are periods when we’re running our 
Roland large-format printers 14 to 16 hours a day, seven days a week, pumping out the prints needed for our wraps.  These machines are reliable 
workhorses – we couldn’t get the job done without them.”

www.rolanddga.com


Roland DGA Corporation - 2/4/2013

Roland DG Opens Manufacturing Facility in Thailand

Roland DG Corp., parent company of U.S.-based Roland DGA Corp., has announced the opening of a new manufacturing facility based in Bangkok, 
Thailand, for the company’s digital printing equipment.  As the company’s first to be located outside of Japan, the new production center is expected
to greatly strengthen the company’s manufacturing capabilities. 

According to Masahiro Tomioka, president of Roland DG Corp., “We established this production center in Thailand primarily to plan and manufacture 
large-format inkjet printers for developing countries across Asia, but it will also serve Roland globally in the areas of design and development. With 
Thailand’s good infrastructure, plus the availability of skilled labor and strong network of supporting companies, we believe this new production center 
will help us achieve our goals for global expansion.”

In establishing the factory in Thailand, Roland will benefit from better procurement capabilities, lower operating costs, and increased pricing 
competitiveness.  The company will also reduce its exposure to natural events that can occur regionally without warning, such as the 2011 
earthquake and tsunami that impacted so many Japanese companies and their local supply chains. 

The construction of the Thai factory was started in January 2012 and the facility became fully operational in October.  Given the recent floods which 
plagued the region in and around Bangkok, Roland’s new production center was designed with the floor of the factory raised approximately six feet 
above ground level.  Additionally, 300 85-foot-long piles were used to further support the building.  

Production at the new facility is based on Roland’s own revolutionary “Digital Yatai” manufacturing model, a cell-based approach which employs 
digital technologies such as on-screen instructions and automated systems to assist employees in the production of products.  The approach has 
been acclaimed worldwide for its ability to significantly reduce human errors, even for new workers. 

The new facility is part of Roland’s “Global One” initiative, which is underway to strengthen the ties between each subsidiary and partnering company 
in the 133 countries Roland serves.  Through a more unified global approach to business, each Roland organization will be able to tap into broader 
resources and respond faster and more flexibly to the complexities of their respective markets. Though the factory in Thailand will initially be a central 
base for operations in the local region, going forward it will also handle planning and design functions which will enhance operations globally.

“By setting up this manufacturing facility in Thailand, Roland is now able to produce more affordable products that meet the increasing demand for 
wide-format inkjet printers in Asia, as well as the rest of the world,” said Rick Scrimger, president of Roland DGA Corp.  “It is exciting to see the 
company expand its reach in this way.  We look forward to passing on the many benefits of this new global center to our customers, not only 
across Asia and the surrounding regions, but here in the Americas as well.”

www.rolanddga.com


Roland DGA Corporation - 1/29/2013

Roland Academy Announces 2013 Webinar and Workshop Schedule

Roland Academy, Roland DGA’s training program, has announced its 2013 schedule, including dozens of new webinars and three “Born to Wrap” 
vehicle graphics workshops to be held in Irvine, Calif., Louisville, Ky., and Welcome, N.C. (home of Richard Childress Racing).

Roland webinars cover a wide range of topics, including color management, file preparation, advanced software workflows, metallic inkjet printing, 
gift engraving, serialization, apparel decoration, precision dental milling and subtractive rapid prototyping (SRP).  Registered Roland owners receive 
unlimited access to all Roland Academy webinars, as well as on-demand access to a comprehensive archive of previously recorded sessions. 
Webinars are free to Roland registered owners and offered at a nominal cost to others. 

Taught by the experts at Digital EFX Wraps, Roland “Born to Wrap” workshops present critical skills and techniques for designing, producing and 
installing vehicle graphics and wraps.  These courses consistently sell out in advance, so early registration is recommended.

“Roland Academy is an important part of our service and support offering and a great resource for customers at all levels,” said David Hawkes, group 
product manager for Roland DGA Corp.  “Our ‘Born to Wrap’ workshop continues to draw record attendance and our webinar series has really taken 
off.  This year we are bringing in a host of new guest webinar instructors to help Roland owners explore new materials, applications and techniques 
to grow their businesses.” 

The industry’s most comprehensive webinar and workshop offering, Roland Academy offers courses for the company’s entire product line, including 
wide-format inkjet printers and printer/cutters, vinyl cutters, engraving machines and milling machines.  Instruction is provided by both in-house pros 
and guest speakers, including experts from some of the industry’s leading software developers, such as CADlink, SAi, Corel, X-Rite, CGS USA, GMG 
Color and ColorMetrix Technologies, LLC. Many inkjet webinars teach various aspects of VersaWorks workflows for better efficiency and productivity.  
Since its inception in early 2011, the Roland Academy webinar program has attracted more than 5,000 participants.

www.rolanddga.com


Roland DGA Corporation - 12/20/2012

Roland DGA Announces Major Changes to its Executive Management Team

Roland DGA Corp.  today announced major changes to its executive management team, including the naming of a new president and the promotion 
of the company’s current president to an expanded international role with parent company Roland DG of Hamamatsu, Japan.  Effective Jan. 1, 2013, 
Rick Scrimger, formerly vice president of sales and marketing of Roland DGA, will replace current Roland DGA President Dave Goward, who has 
been appointed president of worldwide sales and an executive officer for Roland DG.

The executive management changes within U.S.-based Roland DGA reflect larger organizational changes as Roland DG embarks on a new Global 
One initiative designed to strengthen the corporation’s leadership positions in the markets it serves around the world.  The announcements come as 
Roland DGA, which caters to customers throughout North and South America, celebrates record sales along with its recognition earlier this month as 
a Top Workplace in Orange County, Calif.  The company’s extensive product line provides advanced technologies for creative professionals, 
including wide-format inkjet printers, vinyl cutters, engravers, 3D rapid prototyping equipment, dental mills and impact printers.

Goward will continue with Roland DGA through the remainder of 2013 as chief executive officer, providing strategic guidance.  Scrimger, upon assuming 
his position as president of Roland DGA, will be responsible for the day-to-day management of the company and providing critical market insight to 
Roland DG’s product development team.  

“These are exciting times at Roland and I am honored to serve as president of worldwide sales,” Goward said.  “As the entire Roland DG organization 
embarks on its Global One initiative, we are enthusiastic about the opportunities ahead.” 

Scrimger is also looking forward to his new responsibilities as president of Irvine-based Roland DGA.  “I’m eager to begin building upon the incredible 
track record of growth and success Dave has helped establish,” he said.  “As a leader in so many growing markets, Roland is well positioned for the 
future.”

With more than 30 years of senior-level management experience, including 18 years with Roland DGA, Goward has been instrumental in developing 
the company’s sales, service and distribution organizations, resulting in 600 percent growth.  Scrimger’s background includes 20 years in product 
management, marketing and sales, including 15 with Roland DGA, most recently serving the company as vice president of sales and marketing.  He 
holds a Bachelor of Arts degree in Psychology from Pitzer College and an MBA from the UCI Graduate School of Management.

www.rolanddga.com


Roland DGA Corporation - 12/11/2012

Roland Race Experience Challenge Contest Winner Experiences VIP Treatment NASCAR Style

Not many NASCAR fans get to spend time behind the scenes at a major racing group campus, rub elbows with star drivers like Kevin Harvick and Jeff 
Burton, and watch Sprint Cup Series action from the best seats in the house at Charlotte Motor Speedway.  This, however, is exactly what Mark Caron 
and his wife Tera experienced after winning the Roland Race Experience Challenge, a contest held recently by digital printing leader Roland DGA.

Caron, owner of Payson, Utah-based MHC Sign and Design, won the Roland Race Experience Challenge back in August for his testimonial judged 
“most compelling” of all contest entries submitted at Roland’s Restyling “Born to Wrap” Facebook page. The Grand Prize included an all-expense paid 
trip to North Carolina, tickets to two Sprint Cup events, a VIP tour of the Richard Childress Racing (RCR) team graphics facility, and the opportunity to 
meet some of the legends of the sport. The racing fan’s dream trip became reality for the couple in mid-October, when they boarded a jet bound for 
Charlotte.

“We have always been huge NASCAR fans, but we never thought we’d have a chance to actually attend the races in Charlotte, let alone meet some of 
the world’s top pros,” said Caron. “We also had the privilege of touring the Richard Childress Graphics Center and seeing how the RCR team works 
their vehicle wrap magic. It was all simply incredible.”

Richard Childress Racing, one of the industry’s largest and busiest wrap design and installation facilities, relies on several Roland eco-solvent 
large-format printers – including a 64-inch VersaCAMM VS-640 metallic inkjet printer/cutter and three SOLJET models – to meet the graphics needs 
of nine teams, 10 professional drivers, including Harvick and Burton, and nearly one hundred sponsors.

“Being so close to all the action and meeting Kevin Harvick and other NASCAR stars was an experience we’ll never forget,” said Caron. We want to 
thank Roland for making it all happen.”

www.rolanddga.com


Roland DGA Corporation - 12/5/2012

Roland Academy’s December VersaWorks Webinar Series Focuses on PANTONE Spot Color Management

Roland Academy, the training and education division of Roland DGA Corp., has announced a new two-part Tips & Tricks webinar series to be held 
Dec. 11th and 18th, discussing valuable new features in the company’s VersaWorks RIP software.

The webinar series will take an in-depth look at brand new VersaWorks features, starting with an overview of the software’s new spot color 
replacement feature Dec. 11th, and followed by a discussion of the new built-in PANTONE libraries Dec. 18th.  

With the new spot color replacement feature, users can quickly and easily replace any defined spot color from a design file with another spot color from 
one of VersaWorks’ spot color libraries – all without accessing the source file.  With VersaWorks, users have access to 16 spot color libraries total, 
including six new PANTONE libraries and the Roland Color System, Roland’s own spot color matching solution featuring more than 1,500 traditional 
and metallic hues.  

The new PANTONE libraries allow users to quickly and easily convert any PANTONE color from a design file to a CMYK value that can be reproduced 
on any Roland inkjet device. This simplified workflow significantly reduces the amount of time required for color matching and enables quick output of 
specific colors when working with properly profiled media.
  
“Spot color management features with this level of functionality are typically found only in the industry’s most advanced and expensive RIP 
software,” said Dana Curtis, product manager for Roland DGA Corp.  “We are proud to offer these new tools and other powerful VersaWorks 
features to our digital printing customers free of charge, helping them improve their productivity, explore new design options, and maximize their 
technology investments.”

www.rolanddga.com


Roland DGA Corporation - 11/27/2012

Roland Announces VersaWorks 4.8 RIP Software

Roland DGA Corp. has announced VersaWorks Version 4.8, a full featured easy-to-use RIP software package developed exclusively for the company’s 
wide-format inkjet printers and printer/cutters.

With the new version of VersaWorks, Roland has added a total of six libraries from the PANTONE PLUS and Goe™ product lines, valuable design 
and production tools for high-end graphics and any application where precise color matching is vital.  These libraries allow users to automatically 
convert a specific PANTONE spot color in the design file to a CMYK value that can be reproduced on a Roland inkjet device. This simplified 
workflow significantly reduces the amount of time required for color matching and enables quick output of specific colors when working with 
properly profiled media.

Roland’s latest version of VersaWorks also features a new spot color replacement feature which allows users to automatically replace a defined spot 
color in the design file with another from any VersaWorks library, all without reopening the source file.  With VersaWorks, users have access to 16 spot 
color libraries, including the new PANTONE libraries and the Roland Color System, Roland’s own spot color matching solution featuring more than 
1,500 traditional and metallic hues.  Users can also replace the spot colors in their designs with white and clear ink options supported by several 
Roland inkjets.

“As a leader in the wide-format printing industry, Roland provides versatile production tools for some of the world’s most creative businesses,” said 
Andrew Hatkoff, vice president of technology licensing and business development.  “We are pleased to partner with Roland to bring all the 
advantages of PANTONE spot color matching to these businesses.  As the standard for the design and graphics industry, PANTONE provides 
end users with complete creative flexibility, precision color matching and enhanced imaging across the applications driving their businesses.”
 
“With Version 4.8, we have enhanced VersaWorks with new breakthrough color management features,” said Hiroshi Ono, group product manager for 
Roland DGA Corp.  “We are proud to offer our first built-in PANTONE libraries, making spot color matching even easier and more accurate.  As our 
own bundled RIP software, VersaWorks brings this innovative new capability – and many other advanced VersaWorks features – directly to our 
customers, free of charge, in an easy-to-use, fully integrated solution.”  

The top choice of durable graphics professionals worldwide, Roland digital printing equipment  is ideal for producing signs, banners, vehicle wraps, 
custom apparel, packaging prototypes, labels, decals and POP displays.  Based on the latest Adobe CPSI 3019 engine, VersaWorks 4.8 RIP software 
works seamlessly with all Roland inkjets and is compatible with Windows 8, 7, Vista and XP operating systems.  

In addition to shipping with all new models, VersaWorks 4.8 is available to existing Roland inkjet customers free of charge through an Internet connection 
using the Roland@NET service.

Other valuable VersaWorks features include a range of print options that allow users to meet the demands of each job.  Users can choose from 
high-speed mode for production banner printing, the MAX Impact preset for vivid outdoor graphics and Artistic mode for exceptional indoor 
graphics. VersaWorks also features variable data printing, supports up to four Roland devices simultaneously, and offers support for Roland’s 
GX series cutters.   Embedded ICC profile support, ink level adjustment tools, soft proofing capabilities, and advanced cropping, tiling and nesting 
options are available as well.  For flawless unattended printing, a predictive ink calculator allows users to estimate the amount of ink needed for 
each job.

www.rolanddga.com


Roland DGA Corporation - 10/15/2012

Roland DGA Announces Price Reductions on Popular VersaCAMM VS-540 and VS-640 Wide-Format Printer/Cutters

Roland DGA Corp. has announced significant price reductions on two of its state-of-the-art VersaCAMM Wide-Format Inkjet Printers, making these 
advanced, highly versatile printer/cutters more affordable than ever.  Consumers can now save $4,000 on an advanced Roland VS-540 (previously 
$23,995, now $19,995) and $3,000 on a VS-640 (previously $26,995, now $23,995).

“VersaCAMM wide-format printer/cutters are world-renowned for their quality, precision, reliability and ease of use,” said Rick Scrimger, vice president, 
sales & marketing of Roland DGA Corp. “Our new pricing structure lowers the cost of these two incredibly popular VS models substantially, making 
VersaCAMM performance available at a fantastic value to existing customers looking to upgrade or add a second printer, and to new Roland 
customers.”

Roland’s VersaCAMM VS-540 and VS-640 boast proprietary technology, integrated printing and contour cutting, and a host of innovative user 
features that separate these award-winning wide-format inkjet printers from any others in their class.  Both models combine impressive print speed 
with unsurpassed image quality to deliver stunning results across a wide range of applications, including signs, banners, vehicle graphics and wraps, 
packaging prototypes, labels, decals, POP displays, apparel heat transfers, and more. They are also capable of using Eco-Sol MAX metallic and 
white inks, allowing digital printers to incorporate unique, high-impact graphic effects that elevate any brand message.

www.rolanddga.com


Roland DGA Corporation - 10/10/2012

Roland Introduces New SoftSign Woven Polyester, WallFlair Removable Fabric, and WallFlair Removable Vinyl Media

Roland DGA Corp. has introduced new SoftSign™ Woven Polyester, WallFlair™ Removable Fabric, and WallFlair™ Removable Vinyl to its extensive 
product lineup of certified media, further expanding the range of creative options available to users of its advanced large-format printers.

Roland’s SoftSign Woven Polyester, composed of 100 percent polyester and specially coated for eco-solvent printers, is ideal for a variety of 
applications, including banners, POP, and short-term outdoor signage. This premium fabric is perfect for trade show graphics too, as it’s 
significantly lighter than vinyl banner, allowing for reduced shipping costs. A durable material with a lustrous finish, SoftSign produces 
unsurpassed results when used with Roland’s state-of-the-art digital printing equipment.  Its unique design and composition delivers prints that 
offer great color saturation, but dries fast for maximum productivity and efficiency. SoftSign™ is available in 30” x 100’ or 54” x 100’ rolls. 

Roland has also added new fire-retardant WallFlair Removable Fabric to its family of media offerings. A high quality, affordably-priced, 6.7 mil, 150 x 150 
denier fabric with an adhesive back, WallFlair Removable Fabric is an excellent choice for enhancing indoor walls in office, retail or residential settings 
with colorful, vibrant graphics and effects. “Our new Wall Flair Removable Fabric will be an extremely popular media for the interior décor market,” 
says  Julie Gederos, product manager for Roland DGA Corp. “Not only does it have a great white point, but it also has improved opacity over 
many of the materials in this segment.  It offers print/cut versatility and is easy to install because it’s repositionable.”  Roland offers WallFlair 
Removable Fabric in 20” x 50’, 30” x 100’ and 54” x 100’ rolls.

New WallFlair Removable Vinyl is a 6 mil matte, calendered, fire-retardant vinyl with acrylic, pressure-sensitive, ultra-removable adhesive, specially 
designed for retail locations and home décor wall graphic applications. “This is an outstanding media for adding decorative touches to a store or a 
POP display,” noted Gederos. WallFlair Vinyl can be applied to virtually any non-textured flat or painted wall surface, as well as most types of 
wallpaper and wood paneling. Its proprietary adhesive makes installation and removal a breeze, with no messy residue left behind when you 
take it down. WallFlair ensures high color saturation and fine detail, allowing for the incorporation of stunning design elements.  It’s available in 
20” x 50’, 30” x 100’ and 54” x 100’ rolls. 

All of Roland DGA’s new media products – including SoftSignWoven Polyester, WallFlair Removable Fabric and WallFlair Removable Vinyl – are profiled 
for VersaWorks RIP software and made for use with Roland’s advanced Eco-Sol MAX and Eco-Sol MAX 2 inks.

www.rolanddga.com


Roland DGA Corporation - 9/25/2012

Grand Prize Winner Named in T-ShirtForums.com’s 7th Annual Design Contest

T-ShirtForums.com has announced that KA Grafix of Fredericksburg, Va., was voted the grand prize winner in the forum’s 7th Anniversary Design 
Contest Extravaganza.  As the contest winner, KA Grafix will receive a new Roland VersaStudio BN-20 T-shirt printing press, complete with a supply 
of inks and media.  

With more than 170,000 members, T-ShirtForums.com is the industry’s largest online community of T-shirt designers, printers, manufacturers and 
entrepreneurs.  Each year, the forum sponsors a themed T-shirt design contest on its website at www.t-shirtforums.com.  This year’s contest drew 
89 entries, each designed around the theme, “Social Media.”  

The winning design, ‘Battle of the Giants,’ depicts the two top social media companies battling it out in a comical, yet intriguing image.  The graphic 
artfully features Facebook as an open book, with its pages fanned out to reveal a woman’s face.  While this image clearly dominates the design, it 
appears to be under attack by a storm of blue feathers representing the rise of Twitter.  

“We had a blast brain storming for this theme, and the consensus was ‘less is more,’” said Marina Caminos, business manager for KA Grafix.  “There 
were so many great designs represented in this contest.  It is a real honor to have won, and we’re excited to begin printing with our new VersaStudio 
BN-20. This printer will open up additional areas for us as a company, as we had to outsource specific projects previously. Being a new start-up, 
diversity is paramount in maintaining a presence in the apparel decorating community.  We feel the Versa Studio BN-20 will assist us in meeting 
our company vision. ”

At 20 inches wide, Roland’s VersaStudio BN-20 printer/cutter is the perfect production tool for T-shirt heat transfers, printing and contour cutting designs 
in one seamless workflow. In addition, the BN-20 can be used to print a wide range of graphics, including stickers, decals, posters, window signs, floor 
graphics and banners.  Three eco-solvent ink configurations are available, including CMYK only, CMYK plus metallic silver ink for adding high-end 
metallic colors and effects to graphics, and CMYK plus white ink for printing on clear media. 

Priced at $8,495, including VersaWorks RIP software, the VersaStudio BN-20 is available through authorized Roland dealers, and is supported by 
the company’s industry-leading customer service, support and training.  Roland also offers a selection of profiled media sized to fit the BN-20, 
including its popular HTM2 heat transfer material, available in 20-inch rolls.

www.rolanddga.com


Roland DGA Corporation - 9/12/2012

Roland Introduces its Fastest SOLJET Printer/Cutter to Date

Roland DGA Corp. has introduced the SOLJET Pro 4 XR-640, the industry’s most advanced large-format color printer to combine integrated print/cut 
technology with an innovative new print head design, accelerated print speeds and new, reformulated Eco-Sol MAX 2 inks in nine colors, including 
white, metallic silver and light black. 

The 64-inch Pro 4 is purpose built for production printing with a dual inline and mirrored print head configuration that yields outstanding image 
quality at a maximum print speed of 528 sq. ft./hr.  Print speeds for white and metallic inks are more than 50 percent faster than those of previous 
models.  The new Roland Pro 4 fires droplets of seven different sizes for exceptionally smooth gradations and flawless solid colors.  Integrated 
contour cutting produces graphics of virtually any shape in one seamless workflow. 

“As the industry's first printer/cutter to pack in this much power and versatility, the Pro 4 is truly a ‘Swiss Army knife’ for wide-format printing,” said 
Eric Zimmerman, product manager for Roland DGA Corp.  “New high-density inks include white, metallic silver and light black, allowing shops to 
reach profitable new applications and markets.  And, while the Pro 4 XR-640 is bigger and faster than its predecessor, the XC-540, it actually costs less." 

The Pro 4 XR-640 features Eco-Sol MAX 2, a new generation of Roland’s award-winning eco-solvent ink that offers outstanding long-term outdoor 
durability, scratch and chemical resistance, broad media support and a wide color gamut.  Developed exclusively for the Pro 4’s new print engine, 
Eco-Sol MAX 2 is ideal for popular applications, including banners, signage, decals, vehicle graphics, interior décor, wall graphics and wraps, backlit 
displays, and photographic reproductions.  

Eco-Sol MAX 2 adds value and impact to graphics with three specialty inks. New light black ink ensures a neutral gray for smooth gradations, natural 
skin tones and precision photographic images.  An improved, reformulated white ink offers even greater opacity for exceptionally bright white text, 
graphics and floods.  Metallic silver inkjet ink, also improved for brighter color, can be printed as a pure spot color or combined with CMYK to create 
hundreds of shimmering metallic colors and effects.

As Roland’s most advanced SOLJET, the Pro 4 boasts a range of features that make operation efficient and cost effective, including an automated 
ink circulation system that reduces ink usage and maintenance requirements for white and metallic silver inks.  A powerful, three-stage heater and 
optional dryer unit improve production, and a built-in take-up system handles media rolls up to 88 pounds for long, unattended production runs.  

The Pro 4 comes complete with Version 4.8 of Roland’s VersaWorks RIP software, featuring powerful new features to enhance image quality and 
improve productivity, including a built-in PANTONE® spot color library.  When using this library, the PANTONE spot color in the design file is 
automatically converted to a CMYK value.  

Scheduled for release in November, Roland’s latest version of VersaWorks also includes a new predictive ink calculator that estimates the amount of 
ink needed for each job for flawless unattended printing. Also included are variable data printing, support for multiple devices and the Roland Color 
System for easy, accurate spot color matching of more than 1,000 standard colors and 512 metallic colors. A spot color replacement feature allows 
users to automatically replace a spot color with any option from within Roland Color without reopening the file in graphics editing software.  A metallic 
texture library is included as well, making it easy to add textures and effects to metallic images for premium results.  

The Pro 4 is backed by the Roland OnSupport service, a remote monitoring system that automatically sends email alerts to any designated smart 
phone or computer when a job is completed or ink runs low.  The Pro 4 also comes with the Two-Year Trouble-Free Warranty Gold Edition,* which 
covers all parts and labor, including print head replacement. Along with two years of no-cost service and repair, the Gold Edition warranty includes 
two preventative maintenance visits by an authorized Roland dealer.  These sessions follow Roland’s 20-point checklist of tests and procedures 
designed to enhance printer performance over the long term, including full calibrations, powerful cleanings and mechanical adjustments.

www.rolanddga.com


Roland DGA Corporation - 9/4/2012

Digitally Printed Graphics are a Hot Story at HBO’s The Newsroom

"Television shows take audiences to some exciting places, and one of the best places to be these days is HBO’s “The Newsroom.”  This hot new show 
starring Jeff Daniels was created by screenwriter, producer and playwright Aaron Sorkin, whose Academy and Emmy award-winning work includes 
“The Social Network,” “A Few Good Men,” “The West Wing” and “Moneyball.” 

The show artfully blends reports of real life news events with the fictional lives of its characters.  And while big names dominate the on-screen ensemble, 
behind the scenes some of Hollywood’s top experts have been hard at work setting the stage for that late breaking news. 

Among them is graphic designer Martin T. Charles.   With more than 50 feature films to his name, including recent hits such as “Public Enemies,” “Love and 
Other Drugs,” “Miami Vice,” “Leatherheads” and “Larry Crowne,” Charles has spent his career working with top Hollywood directors, producers, 
production designers and movie stars, from Ron Howard, Tom Hanks and Michael Mann to Julia Roberts and Johnny Depp.  His job?  Creating the 
graphic elements, from props to backdrops and scenery, that together transport the viewer into a world of his making – in this case, an elaborate 
newsroom where most of the show’s story lines unfold.  
 
“Projects such as this require me to work around the clock, using the industry’s best and most reliable equipment,” said Charles, who operates as 64-inch 
Roland VersaCAMM VS inkjet printer/cutter, a sophisticated, high-speed printer designed to produce the bigger-than-life images Hollywood requires. 

“This printer features specialized, durable inks in a variety of colors, including metallic and white, for the quality imaging and unique visual effects 
demanded on the set,” he said.  “Plus it cuts graphics into virtually any organic shape.  It’s quite a machine.”  

Charles was brought on board about six weeks before shooting began to support production designer Richard Hoover.  As the set’s centerpiece, 
Hoover envisioned a dramatic two-story wall mural accented by a modern spiral staircase. 

“The idea was to create a very large, translucent two-story newsroom set, visually designed so that from every room and every angle, you saw large, 
imposing graphics – yet were left with a sense of ease,” Charles said.  “It was a great concept.” 

To reflect this creative vision, Charles used his Roland to print dozens of graphics, covering every glass wall, window and door of the newsroom, many 
featuring metallic designs.  Using etched glass vinyl, he created a dramatic bluish backdrop that became one of the main color palettes for the show.  
In all, the main two-story wall wrap measured 115 feet long by 18 feet high and required more than 2,000 square feet of printed media.  Other graphics 
included hundreds of decorative elements, from wallpaper to signage and other props.   

”It was difficult to produce all the elements needed in the tight time frame provided, but then that’s Hollywood,” said Charles.  “In the end, the results 
were fantastic.  The producers were impressed with all the images and the overall effect, and I can thank my Roland for that.”

www.rolanddga.com


Roland DGA Corporation - 8/23/2012

Roland Technology Helps Animal Planet TV Series Tanked Create Outlandish Fish Tanks for Celebrity Clients

The next time you’re watching the Animal Planet television series “Tanked,” keep an eye out for one of Roland’s advanced wide-format inkjet printers, or 
state-of-the-art rotary engraving machines on the set.  The hosts and graphic design team of the popular Animal Planet series are using Roland equipment 
in the creation of many of their wild and elaborate fish tanks.

“Tanked” follows the antics of two brothers-in-law – Wayde King and Brett Raymer – as they run the nation’s largest aquarium company, Acrylic 
Tank Manufacturing (ATM). King, Raymer and the rest of the “Tanked” crew rely on a Roland VersaCAMM VS-640 wide-format inkjet printer/cutter 
and a Roland EGX-360 Rotary Engraving Machine to add unique design touches to their unconventional, larger-than-life projects.

According to Phillip Dominguez, art director for Acrylic Tank Manufacturing and owner of Identity, Inc, a Las Vegas-based advertising and print studio, 
Roland technology is playing an essential role in the making of ATM’s highly customized fish tanks. “We build tanks for a long list of noteworthy clients, 
including some A-list celebrities, and each one is incredibly personalized for the individual,” said Dominguez. “An important part of that customization 
process is incorporating bold, colorful prints and precision graphics, and that’s exactly what the VersaCAMM VS-640 delivers.”

Dominguez is also impressed by the design elements made possible by the VS-640 printer’s specialty ink capabilities. “Having the ability to incorporate 
white and metallic inks into our graphics is a big advantage, he noted. “Other printers we’ve used in the past simply didn’t have this kind of 
functionality.”

ATM has used its Roland large-format inkjet printer/cutter to build many memorable client aquariums, some of which have been showcased on 
“Tanked.” These projects include a one-of-a-kind “Mob” fish tank for the Tropicana Hotel & Casino in Las Vegas, as well as incredibly inventive 
“New York Phone Booth” and “Pinball Machine” tanks built for private residences, all featuring stunning, vibrant Roland prints.

While ATM relies heavily on its Roland printer/cutter to help bring its tanks to life, the company has found additional uses for this versatile machine as 
well.  “We used our Roland to wrap the ATM truck and trailer,” explained Dominguez.  “It’s an unbeatable promotional vehicle…pardon the pun.  You 
can’t miss our rig as it cruises down the road. Like our tank graphics, the vehicle wraps are bright, colorful and unusual.”

ATM is also using its Roland EGX-360 Rotary Engraver to add special touches to the unusual fish tanks the team builds for restaurants, casinos, banks, 
hotels, churches, corporate offices, mansions, zoos and museums around the globe. “We’re really just getting started with the EGX-360, but from 
what I’ve seen so far, it’s another truly amazing machine, noted Dominguez. “I can think of all kinds of applications for projects we’re planning in the 
second half of the season.  It’s the perfect tool for adding eye-catching 3-D effects to the one-of-a-kind tanks we create.”

www.rolanddga.com


Roland DGA Corporation - 8/14/2012

Roland Race Experience Challenge Winner Named

As grand prize winner of the Roland Race Experience Challenge, Mark Caron of MHC Sign and Design is packing his bags for the motorsports trip of a 
lifetime.  Compliments of Roland, he and a guest will travel from his home in Payson, Utah to Charlotte, N.C. to tour the renowned Richard Childress 
Racing (RCR) Campus and Graphics Center, meet racing industry legends, and experience the best seats in the house at top motorsports events Oct. 
12 and 13.

The VIP trip was awarded to Mark for his Roland Race Experience Challenge entry, a testimonial on Roland digital printing equipment which was 
judged “most compelling” from all other contest entries submitted at the Roland Restyling “Born to Wrap” Facebook page (www.facebook.com/restyling).

He wrote, “Since we bought our Roland printer, our business has tripled. The inks are the most vibrant, durable and longest lasting, and when we 
compare our wrapped vehicles with our competitors’ wraps, there is a drastic difference.  You can tell that Roland inks are far superior! Roland stands 
behind their product with top notch customer service technicians and an excellent warranty. The print/cut feature saves us shop space and allows 
us to focus on our next design while the machine is doing its job flawlessly. Roland . . . the ONLY choice in the wrap industry.”

“From the dozens of enthusiastic entries we received, Mark’s testimonial truly stood out, illustrating the passion Roland customers have for their work 
and our products,” said Rick Scrimger, vice president and general manager of Roland DGA Corp.  “We look forward to sharing all the excitement of 
the sport with him.  Few racing organizations have accomplished what RCR has – more than 200 victories and 14 championships, including six in the 
NASCAR Sprint Cup Series.”

As part of his grand prize trip, Mark will also tour the RCR Graphics Center, one of the industry’s largest and busiest wrap design and installation 
facilities, supporting nine teams, 10 drivers, nearly one hundred sponsors and numerous events each season. 

To keep up with the organization’s demands, the RCR Graphics Center relies on Roland eco-solvent wide-format printers, including one 64-inch 
VersaCAMM VS-640 metallic inkjet printer/cutter, and three SOLJET models – a 54-inch XC-540 printer/cutter, a 64-inch XJ-640 printer and a 54-inch 
XC-540MT metallic inkjet printer/cutter.  Roland VersaUV LED printers are also used on-site to produce a variety of signage and event graphics for 
pit boxes and other high profile areas around the track, as well as for Childress Vineyards. 

“Throughout the racing season, we operate around the clock,” said Nick Woodward, graphics manager for the RCR Graphics Center.  “That’s where 
Roland comes in.  Roland printers are built for the fast pace of professional racing.  Our drivers always hit the track in style.”

www.rolanddga.com


Roland DGA Corporation - 8/8/2012

Roland Introduces New, Heavier Glossy Photobase Paper to its Media Offerings

Roland DGA Corp. has introduced newGlossy Photobase Paperto its comprehensive selection of media offerings for digital printers. With its high gloss 
and excellent contrast characteristics, this premium, heavy-weight(10.5 mil) paper is specially designed to enhance image quality and maximize the 
eye-catching effects ofmetallic graphics.

Glossy Photobase Paper is the perfect receptor for Roland’s Eco-Sol MAX solvent inks, making it an extremely versatile solution for fine art and 
photographic images, including posters, presentation boards, POP displays, trade show graphics, and more. Profiles available within VersaWorks 
RIP Software allow end users to take full advantage of Roland’s Glossy Photobase Paper by optimizing print quality, color and vibrancy.

“This true photobase paper further expands Roland’sapplication offerings for wide-format inkjet users,” said Julie Gedaros, product manager of 
e-commerce, supplies and accessories for Roland DGA Corp. “By enabling unique metallic accents to be added to prints, it opens up new 
markets to print service providers such as wedding photography.”

Roland’s Glossy Photobase Paper (SCM-GPP2) is available in 20” x 100’, 30” x 100’ and 54” x 100’ roll sizes to suit varying printer sizes. To purchase 
the media, contact a Roland authorized dealer, orvisit the Roland DGA Online Store.

www.rolanddga.com


Roland DGA Corporation - 7/24/2012

Roland DGA Announces Cash Back Summer Rebate Program

Roland DGA Corp. has announced the start of its exciting Summer Rebate program, offering manufacturer rebates of up to $4,000 on selected 
wide-format inkjet printers and printer/cutters from the company’s popular VersaCAMM, SOLJET and VersaUV series.

Now through the end of August, you can take advantage of a $1,000 factory rebate on the purchase of a Roland VS-540 or VS-640 Printer/Cutter. 
Even larger rebates of $2,000 and $4,000 are available on Roland’s SOLJET-XC-540 Printer/Cutter and state-of-the-art VersaUV LEJ-640 Hybrid 
Flatbed Printer, respectively. Complete program details are available online at www.rolanddga.com/promo/2012/summer.

“This is a unique opportunity to experience incredible savings on the most technologically advanced, yet user-friendly, wide-format inkjet printers on the 
market today,” said Joe Dawson, Roland DGA’s director of sales. “We’ve built our reputation on providing unparalleled product quality, performance 
and customer support. Our Summer Promotional Rebate program makes Roland ownership more affordable than ever by putting a significant amount 
of cash back in the consumer’s pocket.”

Roland’s VersaCAMM VS-540 and VS-640 Printer/Cutters ($1,000 rebate) set a new standard for digital printing equipment, incorporating superior 
print head technology, integrated print/cut capabilities, outstanding media handling and exceptionally fast print speeds. The most versatile wide-format 
inkjet printers within the VersaCAMM series, both the 54-inch VS-540 and 64-inch VS-640 allow you to use metallic and white inks for additional impact 
and stunning results. Digital printers seeking higher production volume and even greater functionality can opt for the Roland SOLJET XC-540 ($2,000 
rebate) – a 54-inch printer/cutter that’s ideal for large-format banners, signs, vehicle graphics, decals, POP displays and more.  For unsurpassed printing 
of CMYK, white and clear coat on virtually any substrate up to a half-inch thick, there’s the Roland VersaUV LEJ-640 Hybrid Flatbed Printer ($4,000 
rebate).  The LEJ-640 also lets you print white on a variety of clear and colored media for eye-catching text and graphics.

Roland’s Cash Back Summer Rebate program is valid in the U.S. only, ends August 31, 2012 and is limited to stock on hand. To learn more about 
Roland’s complete lineup of high quality wide-format inkjet printers, visit the Roland website at www.rolanddga.com, or call (800) 542-2307.

www.rolanddga.com


Roland DGA Corporation - 7/10/2012

New X-Rite Color Management Tools Available From Roland

Roland DGA Corp. has expanded its line of inkjet printing accessories and supplies with i1Basic Pro 2 and i1Publish Pro 2, two powerful color 
management solutions from X-Rite, the global leader in color science and technology.  Compatible with Roland’s award-winning line of wide-format 
printers and printer/cutters, these proven solutions bring together the industry’s most advanced color management hardware and software tools to 
ensure precision imaging across multiple devices and media.

“We are excited to offer these new advanced color management tools to our customers, which will help them achieve even better print quality across 
production environments both small and large,” said Julie Gederos, product manager for Roland DGA Corp.  “The new solutions extend the color 
management capabilities of our own VersaWorks RIP software by enabling users to simplify their color management workflow.”

Designed for any application where color matching is critical, X-Rite’s i1Basic Pro 2 allows professionals to calibrate their monitors to display accurate 
digital color while linearizing their Roland printers for consistent output.  This solution includes X-Rite’s new i1Pro 2 spectrophotometer,  Pantone® 
Color Manager software and the all-new, more robust i1 accessories package, including an ambient light measurement head, monitor holder, 
scanning ruler, backup board and spot color positioning target.

For a complete color management solution from design to finished print, users can upgrade to i1Publish Pro 2. This expanded solution includes the 
i1Basic Pro 2 package, as well as i1Profiler software, which allows users to develop their own custom media profiles based on the Roland printers in 
their production environment. As an added bonus, ColorChecker is included for users interested in camera calibration.

Priced at $1,199 and $2,098 respectively, i1Basic Pro 2 and i1Publish Pro 2 are available immediately from authorized Roland dealers and online at the 
Roland DGA Store.  Other new Roland accessories for inkjet customers include a new line of anti-static kits from TAKK for users of any Roland 54-, 
64- or 74-inch printer or printer/cutter.  Additionally, a new Benes dryer line is now available for customers who purchase a VersaCAMM VS inkjet 
printer/cutter with a double white ink configuration.

www.rolanddga.com


Roland DGA Corporation - 6/4/2012

Enter the Roland Race Experience Challenge to Win a Free VIP Trip to Top Motorsports Locales and Events

Start your engines! It’s “green flag” time for the Roland Race Experience Challenge, a new contest sponsored by Roland DGA Corp.  

Now through July 31, Roland wrap businesses across the U.S. and Canada can enter to win an incredible grand prize package that includes: an 
all-expense paid trip for two to Charlotte, N.C. to tour the Richard Childress Racing (RCR) Campus and Graphics Center, entry into top motorsports 
events scheduled for Oct. 12 and 13 in Charlotte, access to the RCR hospitality suite throughout the events, an autographed photo with an RCR 
driver and more.  

To enter, interested Roland vehicle graphics customers simply need to visit the Roland Restyling “Born to Wrap” page at www.facebook.com/restyling 
and provide a brief testimonial (150 words or less) on how Roland equipment has helped their wrap business thrive.  
The entrant with the most compelling story, as judged by the experts at Roland and RCR, will win the race experience of a lifetime.  The contest 
winner will be announced August 6 at the Roland DGA website and Facebook page. 

“We are proud to be an official sponsor of Richard Childress Racing and look forward to sharing all the excitement of pro racing with our contest 
winner,” said Rick Scrimger, vice president of sales and marketing for Roland DGA Corp.  “RCR headquarters epitomizes the spirit of the sport, 
bringing together the world’s fastest cars with legendary competitors and cutting-edge technologies, including a host of Roland printers, all in a 
beautiful setting that includes the Richard Childress Racing Museum and Childress Vineyards, an award-winning winery owned by Richard Childress.”

“We are excited to give the winner an exclusive behind-the-scenes look at everything we do to prep for a race,” said Nick Woodward, graphics 
manager for the RCR Graphics Center.  “As fellow wrap professionals, we know just how involved and demanding this business can be. Roland and 
RCR make a great team.”

To keep RCR cars and trucks looking their best, the Richard Childress Racing Graphics Center relies on four Roland eco-solvent wide-format printers, 
including a 64-inch VersaCAMM VS-640 metallic inkjet printer/cutter, and three SOLJET models, a 54-inch XC-540 printer/cutter, a 64-inch XJ-640 
printer and a 54-inch XC-540MT metallic inkjet printer/cutter.  
 
The RCR Graphics Center also produces a variety of signage and event graphics for pit boxes and other high profile areas around the track, as well 
as for Childress Vineyards.  To produce these graphics, the shop operates two Roland VersaUV LED printers, including a 64-inch LEJ-640 hybrid 
roll-to-roll flatbed printer which prints directly onto boards and other thick media, and a 30-inch LEC-330 inkjet printer/cutter.  Both feature ECO-UV 
inks in CMYK, white and clear, for premium results, including custom varnishing and embossing effects.

www.rolanddga.com


Roland DGA Corporation - 4/26/2012

Roland Creative Awards Grand Prize Winner Named at Roland DG’s 30th Anniversary Global Event

Roland DG employees, affiliates, customers and friends from all over the world gathered last week at the company’s headquarters in Hamamatsu, 
Japan to celebrate three decades of Roland innovation and creativity.  

The week-long 30th anniversary event included a day of fun and festivities at the company’s headquarters, followed by tours of Tokyo and Kyoto.  
Throughout the event, all eyes were on the 16 attending regional finalists in the company’s recent Roland Creative Awards international contest, 
whose work was recognized as the world’s most creative and innovative from 1,193 contest entries.  

The highlight of the celebration came Tuesday evening when Roland DG President Masahiro Tomioka awarded the contest’s grand prize to the 
Lu Xun Academy of Fine Arts in North Eastern China.  Accepting the award were Du Haibin and Jiao Hongwei, industrial design professors at the 
university. As the grand prize, Haibin and Hongwei have selected a Roland EGX-360 gift engraver for the university.

“Our entry, a scale model tunneling machine, was part of a transportation-themed project that teaches students how to transform a 2D design into a 
3D prototype,” Haibin said.  “Winning the Roland award is important to our school as it provides visibility to our efforts and assists us in attaining 
funding for future projects.” 

The elaborate winning prototype was produced on a Roland MDX-540 milling machine and is comprised of several sections that were each milled 
separately from a variety of materials.  Along its surface are many intricate contours, textures and details made possible by the precision of Roland 
subtractive rapid prototyping technology.  

The Roland Creative Awards invited Roland businesses from more than 120 countries worldwide to submit their best work as produced on the company’s 
wide-format inkjet printers, vinyl cutters, engravers, 3D milling machines and other production tools. Entries spanned industries and applications, and 
included everything from signage, banners and vehicle wraps to personalized accessories, jewelry designs, decorated apparel and even tattoo art.  
The entire gallery of entries can be viewed online at www.rolandcreativeawards.com. 

More than 75 prizes were awarded throughout the contest, which ran from Sept. 2011 to Jan. 2012.  In addition to being a showcase of creativity, the 
contest illustrated the breadth of Roland’s technological achievements, developed and advanced over the past 30 years.  

“It is a privilege to be part of such a dynamic, accomplished organization and to be here among friends and colleagues for this very special event,” 
Tomioka said.  “When I look back at the company’s origins, it’s hard to imagine how far we have come and how many lives we have touched.  The 
tremendous work of our customers on display through the Roland Creative Awards really says it all.  When you empower creative professionals with 
innovative tools and technologies, the possibilities are endless.  To that end, we will continue to pursue excellence, and we look forward to inspiring 
our customers’ creativity in the future.”

www.rolanddga.com


Roland DGA Corporation - 4/25/2012

Win a Roland VersaStudio BN-20 by Entering T-ShirtForums.com’s 7th Anniversary T-Shirt Design Contest

As the main sponsor of T-ShirtForums.com’s 7th Anniversary Design Contest Extravaganza, Roland DGA Corp. is pleased to provide the competition’s 
grand prize: a VersaStudio BN-20 desktop printer/cutter, complete with a supply of inks and media.

With more than 170,000 members, T-ShirtForums.com is the industry’s largest online community of T-shirt designers, printers, manufacturers and 
entrepreneurs.  Open for entries at www.t-shirtforums.com, the contest invites forum members to highlight their best T-shirt designs to express this 
year’s theme, “Social Media.” Entries will be accepted through June 15, 2012, with winners being determined through an online vote.

“We encourage every T-ShirtForums.com member to enter this contest,” said Dana Curtis, product manager for Roland.  “The BN-20 is tailor made for 
these businesses, and the return on investment is compelling.  In fact, customers of our BN-20 that operate T-shirt shops report that the machine has 
paid for itself within the first month of operation.” 

“The BN-20 has generated a lot of buzz in the industry, and we are excited to offer it as the grand prize,” said Rodney Blackwell, administrator for 
T-ShirtForums.com.  “What other printer allows you to produce high-quality T-shirt graphics with metallic colors, all from your desktop?”

At 20 inches wide, Roland’s VersaStudio BN-20 printer/cutter prints and contour cuts designs in one seamless workflow. In addition to T-shirt heat 
transfers, the BN-20 can be used to print a wide range of graphics, including stickers, decals, posters, window signs, floor graphics and banners.  
Several ink configurations are available, including CMYK plus white ink for printing on clear media, as well as CMYK plus metallic silver ink for adding 
high-end metallic colors and effects to any graphic. The BN-20 is also equipped with an automated ink circulation system that reduces maintenance 
and minimizes ink costs for white and metallic silver models. Roland’s VersaWorks RIP software is included, providing users with an extensive spot 
color library for both traditional and metallic colors. 

Priced at $8,495, the VersaStudio BN-20 is available through authorized Roland dealers, and is supported by the company’s industry-leading customer 
service, support and training.  Roland also offers a selection of profiled media sized to fit the BN-20, including its popular HTM2 heat transfer material, 
available in 20-inch rolls.

www.rolanddga.com


Roland DGA Corporation - 4/23/2012

Roland Announces New VersaArt RE-640 64-Inch Four-Color Printer

Roland DGA Corp. has introduced the 64-inch VersaArt RE-640 four-color printer, upgraded with the company’s newest eight-channel printhead technology 
and other advanced features that make it both a powerful production platform and one of the industry’s best-in-class values.

“The RE-640 takes VersaArt technology to the next level at an even more affordable price point,” said Eric Zimmerman, product manager for Roland DGA 
Corp.  “Equipped with our newest printhead technology and award-winning Eco-Sol MAX ink, the RE-640 fires drops of seven different sizes for 
exceptionally smooth gradations.  As a result, it produces high-fidelity photographs and flawless solid colors for both indoor and outdoor applications.”  

Priced at $16,995, the RE-640 is ideally suited for volume production of signs, posters, vehicle and wall wraps, banners, backlit displays and more.  As 
Roland’s first VersaArt printer to incorporate the company’s gold-plated printhead technology, the RE-640 produces precise details, flawless skin tones 
and the most subtle gradations.  Its double CMYK ink configuration has been mirrored (CMYKKYMC) to prevent banding in bi-directional mode, and 
Roland Intelligent Pass Control further enhances image quality by minimizing any trace of ink bleeding and ensuring precise media feeding between 
passes. 

Designed for production printing, the VersaArt RE-640 produces rich, vivid colors at print speeds up to 248.6 sqft/hr.   Automated maintenance 
features, including a new printhead wiper system, minimize ink, labor and downtime, and an optional take-up system handles media rolls up to 88 
pounds for long unattended production runs.  Roland VersaWorks RIP software is included, featuring variable data printing and advanced color 
management tools, including the Roland Color Library for easy, accurate spot color matching.  The RE-640 is also backed by the Roland OnSupport 
service, a remote monitoring system that automatically sends email alerts to any designated smart phone or computer when a job is completed or ink 
runs low.

www.rolanddga.com


Roland DGA Corporation - 3/23/2012

Roland Partners with Keen Systems

To help customers expand their businesses online, Roland DGA Corp. has partnered with Keen Systems, Inc., to make setting up an online storefront 
easy and affordable for the Roland inkjet community.  

A revolutionary cloud-based e-commerce solution developed for the printing industry, Keen makes it easy for print service providers of virtually any size 
or specialty to get online quickly.  With an online presence, end users can optimize their existing customer relationships and increase exposure to 
new consumers they would never have reached otherwise. An end-to-end solution, Keen automates online sales and marketing processes, from 
online stores and private portals to lead generation, order processing, shipment tracking and more.  Keen’s innovative subscription based model 
removes costly license fees, as well as the setup and maintenance expenses involved in e-commerce, and helps customers quickly establish a 
powerful Web presence.

“We are very excited to partner with Roland and its customers,” said Vitaly M. Golomb, CEO of Keen Systems. “With its built-in catalog of products, the 
Roland edition of Keen’s online service enables providers to get online faster and more conveniently than ever before.  Keen and Roland help providers 
give their customers a whole new level of service.  Existing and new Roland customers will be able to showcase their complete capabilities and take 
advantage of all the benefits e-commerce provides.  We look forward to providing Roland equipment owners the ultimate advantage in this 
competitive business environment.” 

As part of the partnership, Roland inkjet customers that subscribe to the Keen service receive an extended 60-day free trial and personalized setup of 
their account and online stores.  Together with Keen, Roland has simplified the process of developing a customized e-commerce site by  providing 
customers with a standardized template featuring several popular wide-format inkjet applications, including signs, banners, backlit displays, labels, 
posters, vehicle and floor graphics, and decorated apparel, representing  a valuable time-savings for the customer. Available to Roland owners 
only, the customizable template includes pre-populated product images, details and suggested retail prices, allowing the customer to select the 
products they want to offer and add them to their storefront with the click of a button. 

“Keen makes it really easy and inexpensive for any PSP to create an online storefront,” said Rick Scrimger, vice president of sales and marketing for 
Roland DGA Corp.  “In addition to automating processes, Keen gives each website a professional design that will allow PSPs to reach a huge number 
of people they never would have touched.  Prior to the Keen Systems approach, setting up an online storefront was a complex and expensive 
endeavor for most sign businesses and PSPs.  We are excited to lead the industry by bringing all the power and potential of Keen’s innovative 
technology to our inkjet customers.”

www.rolanddga.com


Roland DGA Corporation - 3/22/2012

Roland Adds White Ink Options to Best-Selling Inkjet Printer/Cutters

Roland DGA Corp. has expanded the versatility of its popular inkjet printer/cutters with the addition of new white ink options that open up profitable 
new markets and applications for users.

Priced at just $8,495, the VersaStudio BN-20 desktop printer/cutter is now available in a new CMYK plus white ink configuration, making it the industry’s 
lowest-cost, outdoor-durable white ink printer.  VersaCAMM VS inkjet printer/cutters, already available in a white ink configuration, can now be 
purchased with two channels of white ink for even brighter, more opaque images and faster production speeds.  Both Roland product lines feature 
integrated contour cutting capabilities and are also offered with metallic ink options.

“We are seeing a lot of demand for our white ink printers, particularly as users discover both their versatility and the quality of their output,” said Eric 
Zimmerman, product manager for Roland DGA Corp.  “There are so many profitable applications for white ink, especially when combined with 
contour cutting, including window clings, labels, decals, backlits and packaging comps.  Now there are several Roland white ink platforms to 
choose from, making it easier and more affordable than ever to get into these markets and also to add more advanced capabilities as your 
business grows.”  

Featured in all Roland white ink printer/cutters, White Eco-SOL MAX ink produces exceptional highlights, text and graphics with crisp, defined edges 
and smooth gradations on both clear and reflective media. It also greatly enhances the vividness of four-color printing when applied as an undercoat.  
To minimize production costs, Roland white ink printer/cutters come with an automated ink circulation system that reduces ink usage and 
maintenance requirements.  VersaWorks RIP software, also included, recognizes the unique properties of white ink for outstanding results.

The 20-inch VersaStudio BN-20 is ideal for businesses just getting into the sign market and for those adding capacity to an existing production 
environment.  Available in 30, 54 and 64-inch models, the VersaCAMM VS is among the industry’s most versatile production printers.  The new 
double white configuration requires the addition of a Benes OnlineDryer S unit, also available from Roland.

In addition to VersaCAMM VS and VersaStudio models, White Eco-SOL MAX ink is available as an option for the SOLJET PRO III XC-540 and 
XC-540MT.

www.rolanddga.com


Roland DGA Corporation - 3/15/2012

Roland’s Digital Printing Boot Camp Travels to Baltimore, Md. In April

To help Roland customers develop the skills they need to build their businesses, Roland Academy is offering its popular Digital Printing Boot Camp 
workshop for the first time on the East Coast.  Scheduled for April 10th – 12th in Baltimore, Md., Digital Printing Boot Camp is offered to all Roland 
inkjet customers, with enrollment currently open and spaces filling up quickly.

“Digital Printing Boot Camp is an exciting, intensive training experience for sign industry professionals of all skill levels,” said Dana Curtis, product 
manager for Roland DGA Corp.  “This course has been popular among our users, who gain new levels of technical expertise, up-to-date market 
analysis, and business management strategies they can implement immediately to further their own success.”  

Led by large-format digital printing expert David Goetter, Digital Printing Boot Camp is a three-day, hands-on workshop focused on teaching the 10 
core applications important to every digital print shop, including signage, floor graphics, backlit displays, window graphics, rigid displays, presentation 
boards and more.  In addition, attendees learn to accurately evaluate their cost structure, acquire trouble-shooting techniques, and explore a variety 
of waste reduction strategies to increase efficiency and profits.  Ideal for production managers, printer operators, shop managers and sales 
representatives, the course provides a much needed competitive edge to meet the challenges of today’s fast-paced economy. Past attendees 
have reported that this class more than paid for itself within weeks, if not days.

“We were already doing these applications, but just not correctly,” said Alan Faria of Faria Printing and Graphics, located in Sacramento, Calif..  “The 
class was worth every penny.”

Roland Academy serves as the education division of Roland DGA Corp., providing a wide range of training options for customers across the company’s 
product lines. In addition to hands-on workshops, Roland Academy offers free weekly webinars, online video tutorials and a variety of support documents 
which are easily accessible to customers.  For a complete overview of Roland Academy products and services, visit www.rolanddga.com/training/
workshops.

www.rolanddga.com


Roland DGA Corporation - 2/15/2012

Roland DGA Announces Finalists for Creative Awards Contest

– Roland DGA is pleased to announce its top Regional Award winners of the ROLAND CREATIVE AWARDS international design contest, as well as 
Honorable Mention and January People’s Choice Award recipients for the North American region.  All winning entries receive prizes and recognition, 
with the overall winners in each region going on to Japan to compete for the worldwide grand prize, the Roland machine of their choice.

“The Roland Creative Awards contest pays tribute to our founder’s vision of using digital technology to transform imagination into reality,” said Dave 
Goward, president and CEO of U.S.-based Roland DGA Corp. “We are greatly honored that hundreds of creative professionals from around the world 
shared their work with us, resulting in more than 1,100 entries.  I look forward to congratulating the worldwide grand prize winner during our 30th 
Anniversary Celebration this April.” 
 
Of the participants internationally, 15 Regional Award winners have been named, representing the best entries from more than 120 countries.  Each 
will receive an all-expenses-paid-trip to Japan in April to celebrate Roland’s 30th anniversary and compete for the grand prize:  his or her choice of 
a VersaCAMM VS Metallic Inkjet Printer/Cutter, EGX-360 Engraver, JWX-30 Jewelry Modeler or MDX-40A Milling Machine.  

In addition to these top winners, Honorable Mention and People’s Choice awards have been given in each region.  A gallery of all winning entries 
worldwide can be viewed online at www.rolandcreativeawards.com/winners, including these top North American winners:

Regional Award Winner – Judged by a panel of experts
Gamut Media, Brea, Calif. – “Saladish” 

Honorable Mention Award Winners – Judged by a panel of experts
AC Golden Design, Los Angeles, Calif. – “Bonsey Pendant”
Bennett Bean Studio, Blairstown, N.J. – “Ceramic Sculpture” 

Monthly People’s Choice Award Winner – Voted by website visitors
Loudmouth Printhouse, Ottawa, Ontario – “Devil Inside”

“With such a large group of innovative and talented competitors, it is a great honor to have been chosen as the regional winner for North America,” said 
Phillip Yu, graphics director for Gamut Media.  “Winning this competition encourages us to be more creative and to continue to produce quality, 
imaginative projects for our clients.” 

“The support and recognition we have received for our work with Saladish have been amazing,” added John Kim, Gamut Media’s sales director.  “We 
look forward to competing for the contest grand prize in April.”

Celebrating parent company Roland DG’s 30th anniversary worldwide, the ROLAND CREATIVE AWARDS was launched in September 2011 to bring 
together the Roland community and showcase the best that Roland businesses have to offer.  Open through January 29th, the contest invited users of 
Roland equipment from across the globe to submit their best work as produced on the company’s wide-format inkjet printers, vinyl cutters, engravers, 
3D milling machines and other production tools. Entries spanned industries and applications, and included everything from signage, banners and 
vehicle wraps to personalized accessories, jewelry designs and decorated apparel.  

Final judging for the ROLAND CREATIVE AWARDS will take place during the company’s 30th anniversary celebration, to be held in April at Roland 
DG worldwide headquarters in Hamamatsu, Japan.

www.rolanddga.com


Roland DGA Corporation - 1/13/2012

Roland DGA Announces December’s Monthly People’s Choice Winner For the Roland Creative Awards Contest

Roland DGA Corp. has announced that Carolyn Klages of Klages Kreations in Oviedo, Fla., is the North American December People’s Choice winner in 
the Roland Creative Awards international design contest.  From a field more than 60 entries, Klages’ unique “ski wrap” was voted number one in 
December, winning her a 16 GB Apple iPad2* and Roland headphones.

Her winning entry was designed around a collection of five pairs of skis, lined up and individually wrapped to display the company’s logo. Produced on a 
Roland VersaCAMM VS-420 42-inch metallic inkjet printer/cutter, the wrap includes metallic elements, such as scrollwork and snowflakes, which give 
it a reflective quality and unified look.  Printed on adhesive-backed vinyl using the layered metallic setting in Roland VersaWorks® RIP software, the 
shimmering prints were then laminated, precision cut on the VS, and installed on each ski.  Ski bindings were removed prior to installation and then 
reattached to create the whimsical display.

“I entered December’s contest and was very pleased to hear that we had won,” Klages said.  “But the real prize for me has been taking a look at 
creative projects produced by Roland users from all over the globe.  Looking at all the many ways artists are using Roland equipment has really 
sparked our creativity.  A big ‘thank you’ goes out to Roland for sponsoring such a wonderful contest to encourage creativity in our field, and also 
for making great equipment!”

Founded in 1995, Klages Kreations is a custom embroidery, monogramming and design business that also offers twill and chenille work. The company 
recently expanded its capability by adding a Roland VersaCAMM VS-420, allowing it to now offer printed, full-color heat transfers, banners, decals and 
window clings, as well as custom “ski wraps” produced from original artwork. 

Since its launch in September 2011, the Roland Creative Awards contest has received more than 750 entries from 14 participating regions representing 
123 countries worldwide.  Contest entrants compete for monthly People’s Choice awards, as well as the grand prize trip to Japan and a machine of their 
choice. Entries are being accepted through January 29, 2012.

www.rolanddga.com


Roland DGA Corporation - 1/12/2012

Roland DGA Academy Webinars Achieve New Milestone with More Than 2,300 Attendees in 2011

Roland DGA is pleased to announce that its Roland Academy webinar training courses set a new record in 2011, drawing more than 2,300 
attendees throughout the year.  In 2012, Roland Academy is expanding with several new webinars, in addition to offering its most popular hands-on 
workshops.  Details are available at www.rolanddga.com/academy.

This milestone follows more than a decade of success for the industry’s leading training and education program.  Roland pioneered the concept of 
offering advanced end-user and dealer training to businesses throughout the Americas in 1999, and continues to set new standards for service and 
support with the industry’s most comprehensive webinar and workshop offering.    

“By attending a Roland webinar, I learned a lot that I can use to make a better product for my customers,” said John Hyde of Pine Images, LLC, 
located in Boyerstown, Penn.  “These webinars are part of the excellent support I receive from Roland.  I made the right choice with my equipment 
purchase.”

Roland Academy attendees can choose from a wide range of topics, including everything from color management, file preparation, advanced 
software workflows and metallic inkjet printing to gift engraving, serialization, apparel decoration and subtractive rapid prototyping (SRP). 

Registered Roland owners receive unlimited access to all Roland Academy webinars, as well as on-demand access to a comprehensive archive of 
previously recorded sessions. Webinars are free to Roland registered owners and offered at a nominal cost to others. 

Designed to provide end users with the knowledge and expertise they need to grow their businesses, Roland Academy offers courses for the company’s 
entire product line, including wide-format inkjet printers and printer/cutters, vinyl cutters, engraving machines and milling machines.  Instruction is 
provided by both in-house pros and guest speakers, including experts from some of the industry’s leading software developers, such as CADlink, SAi, 
Corel and X-Rite. Many inkjet webinars teach various aspects of VersaWorks® workflows for better efficiency and productivity.  

“Roland Academy continues to grow, with participation in our webinar series expanding at a tremendous rate,” said Dana Curtis, product manager for 
Roland DGA Corp.  “We believe this is because the courses offer so much value.  Roland Academy helps customers develop new skills, shows them 
how to optimize their equipment, and provides strategies for building profits in this very competitive market.”

“Roland Academy courses are extremely informative.  They really help me get the most out of my machine and software,” said Andy Boyea, Jr. of Li’l 
Dogs, located in Ludlow, Mass.

For a complete overview of upcoming Roland Academy opportunities, including workshops, webinars, videos and support documents, please 
visit www.rolanddga.com/academy.

www.rolanddga.com


Roland DGA Corporation - 12/20/2011

Roland Creative Awards Contest Deadline Extended to January 29th

Roland customers worldwide now have until January 29, 2012, to showcase their best work and compete for thousands in prizes, including a trip to 
Japan and the Roland device of their choice.  The deadline to enter the ROLAND CREATIVE AWARDS has been extended in response to the 
popularity of the contest, which has received more than 570 entries since its launch on September 21, 2011.

“This contest has truly been one of the highlights of the year for us,” said Rick Scrimger, Roland DGA vice president and general manager. “We are 
getting such a wide variety of entries, from wall murals to vehicle wraps and jewelry designs, and each entry is so imaginative.  We invite everyone to 
visit the site and vote for their favorites.”  

Celebrating the company’s worldwide 30th anniversary, the ROLAND CREATIVE AWARDS are open to all users*1 of Roland equipment across the 
globe at www.rolandcreativeawards.com.  Entries will be judged based on Creativity, Innovation and Execution in each of 14 regions representing 
123 countries.  More than 75 prizes are being awarded worldwide, including:

•	Monthly People’s Choice Awards – This award recognizes one top entry per region each month, as voted by site visitors.
•	Honorable Mention Awards – Honorable mention winners will be named in each region with prizes varying by region.  
•	Regional Winner – Regional winners will receive an all-expenses-paid trip to Japan*2 to celebrate 30 years with Roland DG and compete for the 
worldwide grand prize in April 2012.
•	Worldwide Grand Prize – The contest’s top entrant worldwide will win a Roland machine of his or her choice:  a VersaCAMM VS-420 42-inch 
printer/cutter, an EGX-360 gift engraver, a JWX-30 jewelry model maker or an MDX-40A milling machine.

Judging for the worldwide competition will take place during Roland’s 30th Anniversary Celebration, to be held in April 2012 at the company’s 
global headquarters in Hamamatsu, Japan.  To participate in the ROLAND CREATIVE AWARDS, Roland customers must submit entries 
online by January 29, 2012.  For more information, visit www.rolandcreativeawards.com or contact your local Roland DG office.

www.rolanddga.com


Roland DGA Corporation - 12/8/2011

Roland DGA Announces November Monthly People’s Choice Winner For the 2011 Roland Creative Awards Contest

Roland DGA Corp. is excited to announce that Gamut Media of Brea, Calif., is the North American November People’s Choice award winner in the 
2011 Roland Creative Awards. Voted number one by site visitors from more than 95 regional entries, Gamut Media’s nature-inspired wall wrap for 
Saladish has earned the firm’s owners, John Kim and Phillip Yu, a 16 GB Apple iPad2* and Roland headphones.

The winning entry was part of a complete branding campaign for Saladish, a Los Angeles restaurant well known for its famous business partner, 
L.A. Laker Metta World Peace (formerly Ronald William Artest, Jr.). For Saladish, Gamut Media designed and printed logos, menus, window 
graphics and signage, but the element that stood out the most was a floor-to-ceiling mural featuring a bold, illustrated garden scene. 

“We produced the prints on our VersaCAMM SP-540V inkjet printer/cutter and they came out rich and vibrant,” Yu said. “Our Roland equipment really 
came through for us.”

Kim added, “This massive mural is a signature graphic for Saladish that makes it both a memorable brand and a truly awesome place to eat.”

Based in Brea, Calif., Gamut Media specializes in branding and graphic design services, as well as high-quality printing for wide-format graphics, 
including canvas prints, banners, signs, wall murals, window graphics and vehicle wraps.  Gamut Media clients include individuals, corporations 
and small businesses located primarily in the Southern California area.

Since its launch in September 2011, the Roland Creative Awards contest has received more than 570 entries from 14 participating regions representing 
123 countries worldwide.  Contest entrants compete for monthly People’s Choice awards, as well as the grand prize trip to Japan and a machine of their 
choice. Entries are being accepted through December 31, 2011.  

To submit your best work, or to join in the vote for this December’s North American People’s Choice winner, visit the Roland Creative Awards official 
site at www.rolandcreativeawards.com.

www.rolanddga.com


Roland DGA Corporation - 11/9/2011

Roland DGA Announces October Monthly People’s Choice Winner For the 2011 Roland Creative Awards Contest

With 2,352 votes, Matt Fishler of MotoGFX.com in Beaverton, Ore., has been named the October People’s Choice winner of the 2011 Roland Creative 
Awards for North America. MotoGFX’s winning partial truck wrap was voted number one by site visitors from more than 100 regional entries, winning 
Fishler a16 GB Apple iPad2* and Roland headphones.

Produced using a 30-inch Roland VersaCAMM SP-300V inkjet printer/cutter, the MotoGFX wrap combines vibrant hot pink and glossy black lettering to 
make the Hot Pink Taco lunch truck a standout among the local competition in Portland, Ore. 

The Roland Creative Awards global design contest has received more than 370 entries worldwide from 14 participating regions, with entrants 
competing for monthly People’s Choice awards, as well as the grand prize trip to Japan and a machine of their choice. Entries are being accepted 
through December 31, 2011.  

To submit your best work, or to join in the vote for this month’s North American People’s Choice winner, please visit the Roland Creative Awards 
official site at www.rolandcreativeawards.com.

www.rolanddga.com


Roland DGA Corporation - 11/8/2011

Roland Introduces ADA Sign Solutions for EGX Engraver Line

Roland DGA Corp. has introduced ADA Sign Solutions designed exclusively for use with the company’s EGX-350 and EGX-400/600 professional 
engraving machines.  Complete with everything needed to produce tamper-resistant ADA and Raster® Braille signage, Roland is offering two 
complete ADA kits that enable EGX users to meet state and federal mandatory compliance regulations that go into effect on March 15, 2012.

“We have designed an affordable, yet highly precise solution tailored for all types of ADA signage,” said Rick Rivera, product manager for Roland 
DGA Corp.  “With strict enforcement of ADA laws in 2012, we believe the time is right for sign and engraving professionals to get into this growing 
market.”

Beginning in March, mandatory compliance with the Americans with Disabilities Act (ADA) of 2010, and the recently adopted ADA Standards for 
Accessible Design, will be required for all new construction and alterations as directed by The United States Department of Justice. The newly 
enforced regulations affect both the production and implementation of ADA-compliant signage, including the mounting location and height, finish 
and contrast, and raised and Braille characters.

The new ADA regulations apply to any sign that designates permanent rooms and spaces, and where goods and services are made available to the 
public, including resorts, hotels, hospitals and other medical facilities, entertainment and cultural sites, and educational facilities.  

Roland’s new ADA Sign Solutions are designed to help businesses build a profitable ADA signage business.  Each kit builds on a Roland EGX 
engraver with an engraving tool set, Braille and profile cutters, CADlink EngraveLab™ Expert software, Rowmark engravable ADA-compliant materials, 
adhesive sheets, an Accent Signage, Inc. Raster® Pen License Kit, and a self-contained chip removal system.  The EGX-350 ADA Kit comes standard 
with a Manual Raster® Pen, while the EGX-400 and EGX-600 ADA Kits include both the Manual and Auto-Raster Pen that dramatically speeds up 
production time.  

In addition to ADA signage, Roland engraving machines produce custom awards, promotional items, badges, nameplates, key rings and luggage tags. 
They personalize everything from jewelry to treasured mementos, and can even be used for rhinestone apparel decoration. 

Roland ADA Sign Solutions, including an EGX-350 or EGX-400/600 engraving machine and corresponding ADA kit, are available in the United States 
from authorized Roland dealers, with bundled prices starting under $10,000.

www.rolanddga.com


Roland DGA Corporation - 10/26/2011

Roland Partners with iSignStock.com to Offer Free Metallic, Photo and Vector Images

Roland customers can now download metallic, CMYK and vector images from the company's website, free of charge each week, thanks to a 
partnership between Roland and image provider iSignStock.com. 

“iSignStock.com is a valuable resource for professionals, providing quality images that are tailored for sign industry applications,” said Andrew Oransky, 
director of marketing and product management for Roland DGA Corp.  “This offering is unique in that it includes both full-color and metallic images.  
Already, the response from our customers has been tremendous.”

Roland pioneered the development of metallic wide-format eco-solvent inkjet printing and today has six models that incorporate the technology, 
including the new VersaStudio BN-20, SOLJET PRO III XC-540MT, and all four VersaCAMM VS metallic inkjet printer/cutters.  

In addition to metallic images, the Roland website offers CMYK images, high-resolution bitmap images and vector (EPS) files. A new set of three 
iSignStock.com images is posted weekly, customized for applications ranging from signage, banners and vehicle wraps to POP, labels, decals, 
window displays and custom apparel.  Because the images are royalty free, they can be modified according to a job’s requirements. 

Registered Roland owners also receive an additional 20 percent off the purchase price of an iSignStock.com subscription, providing them with 
access to around a million high resolution images and vectors that can be utilized with any printer, printer/cutter, engraving machine or milling 
machine. 

To access the images, please visit www.rolanddga.com and click on the iSignStock.com logo featured at the bottom of the Roland home page.

www.rolanddga.com


Roland DGA Corporation - 10/10/2011

Roland SGIA Exhibit Features a New Generation of UV and Metallic Printers

From wide-format inkjet printers and printer/cutters to engravers, cutters, custom apparel solutions and personalization devices, Roland technologies 
are set to take center stage at the 2011 SGIA Expo, October 19 – 21, 2011, in New Orleans.  Located in Booth #1945, the Roland exhibit will feature 
the company’s most extensive product line-up ever, including new printers designed for the industry’s fastest growing market segments. 

“SGIA is an important event for the industry and we are proud to be there again this year with a really diverse lineup of products and applications,” said 
Rick Scrimger, vice president and general manager for Roland DGA Corp.  “In today’s economy, it is more important than ever for companies to look for 
new applications and technology that will open new doors and markets.  Roland products give graphics industry professionals just that.  Our products 
are the basic tools they need to grow their core customer base, as well as expand into new markets, even in the most demanding of economic 
environments.”

Throughout the show, booth visitors will enjoy educational opportunities, including live demonstrations of vehicle wrapping techniques, workshops 
focused on VersaWorks™ RIP software, and presentations teaching the basics of T-shirt production on a VersaStudio BN-20 and personalization 
workflows for Roland’s VersaUV LEF-12.  At noon daily, artist Jamie Hayes will be signing and giving out his own canvas artwork, printed on a 
Roland inkjet with metallic ink. 

Highlighting the Roland booth are several exciting new print technologies, including the VersaUV LEJ-640, VersaUV LEF-12 and VersaStudio BN-20, 
all of which will be making their first appearance before SGIA Expo crowds. At 64 inches, the VersaUV LEJ-640 is quickly becoming known as one of 
the industry’s most versatile UV-LED hybrid flatbed printers. Featuring CMYK, white and clear inks, the LEJ-640 delivers superior image quality on 
substrates up to a half-inch thick, and finishes graphics with premium varnishing and embossing effects. 

Other booth highlights include the VersaUV LEF-12 benchtop flatbed UV-LED printer.  Printing CMYK, white and clear inks directly on three-dimensional 
objects, the LEF-12 makes it possible to produce highly customized awards, accessories, promotional items and consumer products.  And finally, one of 
the most talked about printers in the Roland line-up is the 20-inch VersaStudio BN-20 metallic inkjet printer/cutter. Ideal for producing professional 
quality labels, decals, signs, POP and apparel heat transfers right from the desktop, the BN-20 is one of the most affordable and versatile metallic 
printers available.   

Other featured Roland products include the DPI award-winning VersaUV LEC and VersaCAMM VS wide-format inkjet printer/cutters, complete with 
VersaWorks RIP software, integrated contour cutting and specialty inks.  VersaArt sublimation printers, GX cutters, EGX engravers, the MPX-90 
impact printer, VersaCUT print trimmers and R-Wear custom apparel solutions will be demonstrated as well.  

Visitors to the booth can also view the latest entries into the company's worldwide 30th anniversary Creative Awards competition.

SGIA Expo is just one of many places to see Roland products this year.  For information on upcoming Roland events in your area, 
visit www.rolanddga.com/company/tradeshows.asp.

www.rolanddga.com


Roland DGA Corporation - 9/21/2011

Roland DG Celebrates 30th Anniversary with the Roland Creative Awards

To celebrate the company’s worldwide 30th anniversary, Roland customers everywhere are invited to enter the company’s first ever global design 
contest.  

The ROLAND CREATIVE AWARDS are open from Sept. 21 through Dec. 31, 2011 to users of Roland equipment across the globe 
at www.rolandcreativeawards.com.  Entries will be judged based on Creativity, Innovation and Execution in each of 14 regions representing 
123 countries.  More than 75 prizes will be awarded worldwide.

“We owe our success to our loyal customers and are excited about the opportunity to share their creative achievements with the world through the 
Roland Creative Awards,” said Dave Goward, president and CEO of Roland DGA Corp., Roland DG’s U.S.-based subsidiary.  “Whether it’s a unique 
application for Roland technology, a beautiful vehicle wrap or eye-catching jewelry design, the contest presents an excellent opportunity for Roland 
customers to showcase their best projects.  Thirty years is a true milestone, and during this time our customers have produced some amazing work.”

Across the Americas, Roland DGA Corp. will host two regional contests, one serving customers in the U.S., Canada and Guam, and the other serving 
Roland DGA customers across Latin America and the Caribbean.  Entrants in Roland DGA regional contests will compete for the following prizes:

•	Monthly People’s Choice Awards – One top entry per region will be selected each month (Oct., Nov. and Dec.) to take home a 16 GB iPad2* — the best 
device for every designer on the go — and sleek over-ear Roland stereo headphones.  
•	Honorable Mention Awards – Two contest finalists will be named in each region and will win a Dell laptop computer, complete with CorelDRAW 
Suite.
•	Regional Awards –Winners receive an all-expenses-paid trip to Japan to celebrate 30 years with Roland and compete for the global grand prize in 
April 2012.
•	Worldwide Grand Prize – The regional winners from around the globe qualify for the grand prize, their choice of a Roland machine -- a VersaCAMM 
VS-420 printer/cutter, an EGX-360 gift engraver, a JWX-30 jewelry model maker or an MDX-40A milling machine.

Judging for the worldwide competition will take place during Roland’s 30th Anniversary Celebration, to be held in April 2012 at the company’s 
global headquarters in Hamamatsu, Japan. For complete information on the Roland Creative Awards or to enter, visit the contest site at www.rolandcreativeawards.com.

www.rolanddga.com


Roland DGA Corporation - 8/25/2011

Roland VersaStudio Is Shipping, Supported by New Certified Media Line

Roland DGA Corp. is pleased to announce that the VersaStudio BN-20 metallic desktop inkjet printer/cutter is now shipping.  To optimize its performance 
across several profitable applications, the company has extended its Eco-SOL MAX certified media line with new VersaStudio products, including matte 
and glossy calendered vinyl, a heat transfer solution, and both adhesive-backed and non-adhesive solvent glossy paper.

“The VersaStudio is compact, affordable and great at short run applications,” said Andrew Oransky, director of marketing and product management for 
Roland DGA Corp.  “Already, we're seeing a lot of interest from businesses that create heat transfers for custom T-shirts and other apparel items.  
Another popular application for the VersaStudio is labeling. The new adhesive-backed solvent glossy paper is a perfect solution for this because it is 
specifically designed to be contour cut.”

At 20-inches wide, the VersaStudio is a complete, feature-rich production solution, including CMYK and metallic silver ink, VersaWorks RIP software, and 
inline contour cutting for finished graphics of virtually any shape.  To support VersaStudio, each new media has been carefully selected for performance 
with Eco-SOL MAX ink and sized to fit the device’s unique dimensions.  VersaStudio media products support both printing and contour cutting and 
offer extended durability for outstanding image quality over the long term. The new line features:

Matte and Glossy Calendered Vinyl - ESM-MCVP and ESM-GCVP 
Backed with a permanent adhesive, these high-quality 3 mil vinyl products support a wide range of indoor and outdoor applications, including signs, 
labels, decals, POP, vehicle and floor graphics, and wraps of all kinds.  MCVP and GCVP image well in a variety of print modes for exceptional 
results.

HeatSoft Transfer Paper and Mask - ESM-HTM2 and PGM-PTM
Roland’s HeatSoft solution includes a 1.7 mil synthetic fabric transfer material and 3 mil polyester transfer mask with a specially formulated heat 
resistant adhesive. Together, these products produce high-resolution full-color heat transfers with excellent opacity and white point characteristics, 
and ensure flawless results through the transfer process. 

Solvent Glossy Paper with Adhesive - ESM-SGPA
The industry’s first adhesive-backed paper designed for both printing and contour cutting, SGPA is ideal for both indoor and outdoor applications.  A 
special coating optimizes this 135 gsm solvent glossy paper for eco-solvent printing, and its permanent, water-based acrylic adhesive is backed with a 
silicone treated release liner for easy handling through the finishing process.  SGPA delivers a superior white point and gloss level and is multicoated for 
water and scratch resistance.

Solvent Glossy Paper – ESM-SGP3
A heavy-weight paper with an advanced inkjet receptive coating, SGP3 is designed for high-resolution full-color printing, offering excellent opacity and 
white point characteristics. The coating is designed to image well while reducing ink consumption. In addition to a gloss finish on the coated side, SGP3 
has a unique, durable glossy base sheet that stabilizes the product throughout production.

www.rolanddga.com


Roland DGA Corporation - 8/24/2011

Roland Expands U.S. Creative Center Gallery

What can’t you make with a Roland device?  That’s the question many visitors will ask when they experience the Roland DGA Creative Center located 
at the company’s headquarters in Irvine, Calif.  This recently updated gallery of innovative applications includes hundreds of exhibits celebrating the 
imagination of Roland professionals from around the world.  

The Roland DGA Creative Center brings together the work of Roland customers focused on a wide range of creative disciplines, including screen printers, 
sign makers, label makers, fabric decorators, interior designers, product designers, fine artists, package designers, engravers, jewelry makers, vehicle 
graphics designers, movie and television set designers and others. 

“The words ‘imagination’ and ‘Roland’ go hand in hand, and today, more than ever, our Creative Center showcases the sheer imagination and 
amazing craftsmanship of Roland customers,” said Dave Goward, president and CEO of Roland DGA Corp.  

Recent additions to the Creative Center include “Roland at the Movies” and “Roland at Work” exhibits.

Roland at the Movies

The new “Roland at the Movies” exhibit features the graphics of Martin T. Charles, owner of SagaBoy Productions and one of Hollywood’s foremost film 
graphic designers.  The exhibit includes a video kiosk where guests can view film clips and images of Martin’s work from popular movies, including 
“Miami Vice,” “Public Enemies,” “Charlie Wilson’s War” and “Leatherheads.” Replicas of the film sets are also featured, including a wrapped art deco 
elevator from the “Leatherheads” set and faux marble walls from the 1930s bank décor featured in “Public Enemies.”  A counter display features 
movie posters produced by Luma Brite™ of Ormond Beach, Fla., combining Roland inkjet prints with Luma Brite’s illumination technology. Additionally, 
AoSA of Huntington Beach, Calif., created sublimated theater drapes designed by Roland’s creative team.

Roland at Work

The new “Roland at Work” exhibit showcases some of Roland’s most advanced inkjet, engraving, vinyl cutting and 3-D technologies, including a floor 
wrap completely printed with Roland metallic silver ink. Featured exhibit items include real-world examples of UV-printed package prototypes created by 
Lava Partners of Irvine, Calif., 3-D milled items and engraved awards, gifts and glassware produced by Roland designers and production experts, and a 
series of personalized watches produced on the MPX impact printer by Montrehologramme of Quebec, Canada. 

As the primary seating area for company guests, the exhibit also features a collection of custom designed faux-leather chairs printed on a Roland VersaUV 
LED inkjet printer/cutter.  Wall graphics and wraps surround the area, designed by local Southern California artists and brought to life by Roland vinyl 
cutting and metallic silver inkjet printing technologies.  A wrapped Greek-inspired column produced by 858 Graphics of San Diego, Calif., adds texture 
and interest.

In addition to these two new exhibits, existing Creative Center exhibits have been expanded with important new graphics including, most notably, an 
authentic Roland drum set that has been colorfully wrapped by Iconography of Los Alamitos, Calif., as well as an official Richard Childress Racing 
NASCAR #29 Budweiser car hood, printed with Metallic Silver Eco-SOL MAX ink.  

All together, the U.S. gallery is divided into five themed sections and includes more than 100 exhibit items. The centerpiece, a 20-foot replica of the 1895 
Otto Lilienthal flying machine, hangs from the ceiling and features full-scale fabric wings printed on a Roland AdvancedJET grand-format inkjet printer.  
The gallery is part of an international network of Roland Creative Centers, with additional venues in Japan, Belgium, Italy, Germany and Australia.

www.rolanddga.com


Roland DGA Corporation - 7/25/2011

Roland Expands Media Line with Industry’s First PVC-Free Adhesive-Backed Solvent Glossy Paper

Roland DGA Corp. has expanded its Eco-SOL MAX certified media line to include Solvent Glossy Paper with Adhesive (ESM-SGPA).   Tested and 
profiled for performance with the company’s eco-solvent printers and printer/cutters, the new media is an alternative to vinyl for decals and mounting.  
It is available for use with Roland’s newly launched VersaStudio BN-20, as well as VersaCAMM, VersaArt and SOLJET models.

“Our newest paper media is a cost-effective and sustainable alternative to PVC-based products for signs, POP, photographic reproductions, trade show 
graphics or any other application where mounting is required,” said Fernando Catania, product manager for Roland DGA Corp.  “In addition to producing 
flawless print-only graphics, it performs well with Roland printer/cutters to create labels, decals and other contour cut images of virtually any shape.”
	
With an exceptional white point and gloss level, Solvent Glossy Paper with Adhesive produces sharp details and bold, saturated colors while minimizing 
ink usage and associated costs. This 8 mil glossy media is multicoated for water resistance and optimum durability, making it ideal for both indoor and 
outdoor displays. Additionally, the permanent water-based acrylic adhesive is backed with a silicone-treated liner for easy release and handling 
throughout the finishing process.  

Competitively priced, Solvent Glossy Media with Adhesive comes in 30- and 54-inch roll widths for VersaCAMM, VersaArt and SOLJET models, with a 
20-inch roll width offered for the VersaStudio BN-20.

www.rolanddga.com


Roland DGA Corporation - 6/2/2011

Roland Introduces ECO-UV S Ink for VersaUV LED Inkjet Printers

Roland DGA Corp. has introduced ECO-UV S, the next generation of the company’s ECO-UV ink formulated to deliver exceptional elasticity and 
flexibility.  Offered in CMYK and White, ECO-UV S is developed specifically for use with four of Roland’s VersaUV UV-LED inkjet printers, including 
the 64-inch LEJ-640 printer, 54-inch LEC-540 printer/cutter, and both the 30-inch LEC-330 and LEC-300A printer/cutters.  

“With ECO-UV S ink, users can create realistic packaging prototypes using shrink films or other packaging materials, enabling them to explore a wide 
range of design options,” said Hiroshi Ono, group product manager for Roland DGA Corp. “ECO-UV S expands up to 220 percent, allowing graphics 
to stretch around uneven shapes, indentations, corners and curved surfaces.”

Greater elasticity allows ECO-UV S prints to mold perfectly to the contours of PET bottles and plastic cups, and ensures flawless results on 
vacuum-formed plastic that is commonly used for items ranging from food service trays to auto parts packaging and consumer electronics 
cases.  Users can also create three-dimensional wide-format graphics, including POP displays, signage and interior décor items.
 
ECO-UV S ink was developed exclusively for the VersaUV, introduced in 2008 as the world’s first UV-LED inkjet printer/cutter line.  Winner of 
prestigious DPI, EDP and Label Industry Global Innovation awards, VersaUV features low-heat UV-LED lamps that cure UV ink instantly across 
a wide range of materials. VersaUV LEC series printer/cutters print, crease, perf-cut and produce embossing effects on flexible and semi-rigid 
media for custom graphics, packaging prototypes, control panels and short-run labels. The 64-inch LEJ-640 hybrid printer prints and produces 
embossing effects on both flexible roll media and rigid substrates up to a half-inch thick for high-impact wide-format signage, displays, window 
graphics, packaging prototypes, POP and interior décor items.  

Priced at $104.99 per 220 ml cartridge, ECO-UV S is offered exclusively for wide-format VersaUV models setup with the CMYK + White + White ink 
configuration.

www.rolanddga.com


Roland DGA Corporation - 5/24/2011

Roland Introduces VersaStudio BN-20 Metallic Desktop Printer/Cutter

Roland DGA Corp. has introduced the VersaStudio BN-20 20-inch metallic desktop eco-solvent printer/cutter.  A complete solution, including 
VersaWorks® professional RIP software, VersaStudio combines all the versatility and advanced features of Roland’s latest inkjet printing 
technologies into a compact, affordable device.  

“Our engineers developed VersaStudio exclusively for small-lot production of custom-designed graphics,” said Andrew Oransky, director of marketing 
and product management for Roland. “VersaStudio sits right on the desktop, allowing professionals to quickly and easily produce full-color prints 
with metallic effects on demand. Integrated print/cut technology allows VersaStudio to contour cut graphics into virtually any shape without additional 
die cutting equipment.”  

VersaStudio is well suited for applications ranging from apparel heat transfers, labels and decals to comps, POP and promotional signage.  With 
VersaStudio, users get all the benefits of award-winning Roland Eco-SOL MAX® ink, including exceptional image quality, fast dry times, three-year 
outdoor durability and support for both coated and uncoated media.  

VersaStudio can be configured with Eco-SOL MAX in either CMYK only or with CMYK + metallic silver for brilliant metallic effects previously only 
possible through screen printing, offset printing or hot stamping technologies. Metallic Silver Eco-SOL MAX allows users to create their own custom 
metallic colors or choose from 512 spot colors offered in the Roland Metallic Color System Library that is part of VersaWorks.  A Metallic Texture 
System Library is also included in VersaWorks, making it easy to add patterns and textures to metallic effects.  For users focused on indoor 
applications, VersaStudio can also be configured with Roland FPG aqueous pigment ink in CMYK only.  

VersaStudio is a complete solution including Roland R-Works design software and VersaWorks RIP software.  R-Works allows users to draw and 
edit circles and curves, add text, and import both stock photos and images taken with a digital camera in jpg and bmp file formats.  It also supports 
12 ready-to-use metallic colors, so users can quickly and easily add metallic effects to posters, labels and decals.  

VersaWorks is Roland’s own easy-to-use print management software, delivering professional results from the very first print. Based on the latest Adobe 
CPSI 3019 engine, VersaWorks features a variety of convenient layout functions, including scaling, cropping, rotating, tiling and more.  With variable 
data printing, users can produce a series of labels, name cards and stickers in which text and graphics change from one print to the next.  To 
accurately monitor production time and costs, VersaWorks estimates the ink usage and print time for each graphic. Support for up to four Roland 
devices makes it easy to expand the production environment as a business grows.  The Roland@NET auto update service comes free of charge, 
allowing users to receive automatic VersaWorks updates whenever a new version becomes available.

Priced at $7,995, VersaStudio is compatible with Windows® 7, Vista and XP, with support for 32 and 64-bit operating systems and popular design 
software, including Adobe® and CorelDRAW®.  Ink configuration must be determined at the time of purchase.

www.rolanddga.com


Roland DGA Corporation - 5/24/2011

Roland Expands VersaUV Line with New Benchtop Flatbed UV Printer

Roland DGA Corp. has announced a new addition to its inkjet printer line, the VersaUV LEF-12 benchtop flatbed UV printer.  The LEF-12 combines 
award-winning print technology, an advanced LED curing system and exclusive ink-saving features to bring outstanding print quality and ease of 
use to providers of custom promotional products, giftware and awards as well as the packaging and prototyping markets for UV printed items.  

“The LEF-12 enters the market as the most affordable, yet versatile printer in its class,” said Andrew Oransky, director of marketing and product 
management for Roland.  “The LEF-12 goes beyond just CMYK and adds white and clear inks for printing directly on a wide range of items from 
thumb drives and pens to cell covers, laptops, wood, acrylics, glass and even metals. Clear ink enhances graphics with both gloss and matte finishes, 
and unique textures for premium results.”

The LEF offers a 12-inch by 11-inch printable area and supports a wide range of materials up to 3.94 inches thick and 11 pounds.  A built-in laser 
pointer allows for easy setup, and advanced print head technology ensures photo quality output up to 1440x720 dpi. 

Exclusive Roland ECO-UV ink provides exceptional color gamut and bright, saturated white images and text.  Graphics can be finished with 
ECO-UV clear ink which produces patterns and textures and simulates varnishing in gloss and matte finishes.  Clear ink can even be built up to 
create raised artwork and logos.  Roland VersaWorks® RIP software is included, featuring 72 ready-to-apply patterns from the Roland Texture 
Library.  

With the LEF-12, users get all the benefits of long-lasting solid state UV LED curing technology for an energy-efficient, ozone-free work environment.  
The LEF-12 LED lamp turns on and off instantly, without requiring warm up time, and generates minimal heat for added safety.  

The LEF-12 is the industry’s only benchtop UV printer that incorporates mist filters to catch residual ink that may mist when printing off the edge or 
curvature of a product. This feature cuts down on overspray and preserves the long-term performance of print heads.  

To ensure the ultimate in reliability, the LEF-12 is backed by the Roland OnSupport system, which allows remote monitoring of production activities.  
When a job is completed or ink runs low, an email notification is sent to any designated smart phone or computer.  An automated ink circulation 
system prevents pigments in the white ink from settling, thereby minimizing ink waste and the associated costs. A fully enclosed system, the 
LEF-12 stays clean of dust and debris.
 
Priced at $29,995, the LEF-12 is available immediately through authorized Roland dealers.  The LEF-12 is part of a complete VersaUV family of 
UV LED print devices including the 64-inch LEJ-640 hybrid flatbed and roll-to-roll printer and LEC series roll-to-roll printer/cutters in 54- and 
30-inch widths.

www.rolanddga.com


Roland DGA Corporation - 4/26/2011

Roland Announces 64-Inch VersaUV Hybrid Roll-to-Roll and Flatbed UV-LED Inkjet Printer

Roland DGA Corp. today introduced the 64-inch VersaUV LEJ-640 UV-LED wide-format hybrid inkjet printer. Based on award-winning VersaUV 
technology, the LEJ-640 prints CMYK, white and clear on virtually any substrate from roll media to half-inch thick board stocks for premium custom 
graphics with unique special effects and finishes. 

“As our newest addition to the VersaUV line, the LEJ-640 takes package prototyping and specialty printing to the next level with support for thick 
media, including corrugated cardboard, foam board  and other rigid substrates,” said Hiroshi Ono, group product manager for Roland DGA Corp. 
“The LEJ-640 also prints and simulates embossing on virtually any flexible packaging media, as well as on a wide variety of materials used for 
press proofs, membrane panels, wide-format signage, POP, window displays and interior décor items.”

For optimum versatility, the LEJ-640 accommodates both roll-fed and flat media substrates and comes equipped with a built-in sensor that ensures proper 
print head positioning. These advanced media handling systems enable flawless results on papers, films, vinyl, PET, leathers, plastics, polycarbonates 
and a wide range of board stocks.  Safe-to-use UV-LED lamps are energy efficient and require no warm up time. The LEJ-640 features a high-quality, 
artistic print mode (1440 x 1440 dpi) for images that rival offset and flexographic print quality.

The LEJ-640 is offered in three ink configurations: the standard CMYK + White + Clear configuration, CMYK + White + White for high-opacity white 
printing on transparent films, and CMYK + Clear + Clear for thick dimensional effects such as embossing. Clear ink can be layered to produce both 
gloss and matte finishes, including 72 ready-to-apply patterns from the Roland Texture Library that is part of  Roland’s VersaWorks RIP software. 

To ensure the ultimate in reliability, the LEJ-640 is backed by the Roland OnSupport system, which allows remote monitoring of production activities.  
When a job is completed or ink runs low, an email notification is sent to any designated smart phone or computer.  Unattended operation and easy 
maintenance are further supported by an Automated Ink Circulation System that prevents pigments in the white ink from settling, thereby minimizing 
waste and ensuring continuous uninterrupted printing. A built-in take-up system is also included, supporting media rolls up to 88 pounds.  

The VersaUV series also includes the 54-inch LEC-540 and 30-inch LEC-330 UV-LED inkjet printer/cutters. VersaUV technology was introduced in 
2008 and has since been recognized with prestigious DPI, EDP and Label Industry Global awards for outstanding innovation.

Priced at $67,995, the LEJ-640 is available through authorized Roland dealers.

www.rolanddga.com


Roland DGA Corporation - 4/6/2011

Roland DGA Expands Popular End-User Workshop and Webinar Series

Roland DGA has expanded the Roland Academy catalog of training courses, adding several specialized webinars to its series of popular hands-on 
workshops.

Designed to provide end-users with the knowledge and expertise they need to grow their business, Roland Academy workshops offer instruction by 
industry experts and are available for each of the company’s product lines. As an added bonus, registered Roland owners are eligible for free and 
unlimited access to the Roland Academy’s complete online webinar series through the end of 2011. Webinars are also available to non-Roland 
owners for a moderate fee. 

“Roland Academy presents an excellent opportunity for our customers to learn the very latest cutting-edge techniques and in-depth knowledge they 
need to effectively achieve professional results,” said Dana Curtis, Roland product manager for Roland Academy. “Whether they attend a workshop or 
webinar, customers are able to take full advantage of Roland’s expertise and resources to further extend their capabilities and gain a competitive 
edge.”
 
Online Webinar Series
Taught by industry experts, Roland Academy online webinars are free to registered users, making professional development convenient and affordable. 
Current course topics include:
•	EGX-350 Gift Engraving Using EngraveStudio
•	Cylindrical Cutting Using the MDX-40A with Rotary Axis Unit
•	Introduction to Variable Data Printing
•	VersaWorks RIP Software Overview
•	EngraveStudio Software Overview
•	Introduction to Color Management

Born to Wrap Workshop
This two-day workshop delivers the skills and expertise needed to expand your capabilities within the world of vehicle graphics and wraps. Taught by 
industry experts at Digital EFX Wraps, Roland specialists provide you with the tools and techniques, and hands-on instruction that enable you to 
produce and install custom graphics.  

Digital Printing Boot Camp 
Led by large-format digital printing expert, David Goetter, this intensive three-day, hands-on workshop focuses on teaching the 10 core applications of 
every digital print shop. Ideal for production managers, printer operators, shop managers and sales representatives, this course is designed to give 
attendees a competitive advantage and solid foundation of knowledge and skills to build their digital printing business. Attendees have reported 
that this class more than paid for itself within weeks, or even days.

For a full listing of workshops and webinars or for date, time and location information, please visit the Roland Academy section of Roland’s 
website at www.rolanddga.com/training/workshops.

www.rolanddga.com


Roland DGA Corporation - 3/21/2011

Roland Adds Blue Back Matte Paper to Eco-Solvent Media Line

Roland DGA Corp. has introduced new Blue Back Matte Paper media for its award-winning wide-format eco-solvent inkjet printers and printer/cutters, 
including popular VersaCAMM, VersaArt and SOLJET models.   

A medium weight, 5-mil media, Roland Blue Back Matte Paper is an affordable solution for creating high quality indoor posters, displays and POP graphics, 
as well as temporary signs and bus shelter inserts. Quick drying, Blue Back Matte Paper includes a matte finish for high-saturation printing.  Its blue 
backing serves as an opaque blocking agent that ensures vibrant colors.  The product has great tensile strength and is treated to lay flat after printing. 

“Blue Back Matte Paper is highly versatile and delivers unparalleled results with Roland ECO-SOL MAX ink,” said Fernando Catania, product manager 
for Roland.  “Perfect for high-speed production, it is the best economy solution we've ever offered.”

Available throughout North and South America (except Brazil), Blue Back Matte Paper is offered in 150-foot roll lengths and 30-inch, 42-inch, 54-inch and 
63-inch widths.  For more information or to purchase, visit the Roland DGA online store at www.rolanddgastore.com/bluebackpaper or contact your 
local authorized Roland dealer.

www.rolanddga.com


Roland DGA Corporation - 2/15/2011

Roland Expands Eco-Solvent Media Line with New Backlit Films

Roland DGA Corp. has introduced two new media products for its award-winning, wide-format eco-solvent inkjet printers and printer/cutters: Glossy Backlit 
Film (ESM-GBF) and Matte Backlit Film (ESM-MBF).

“Glossy and Matte Backlit Films are premium 8-mil products with great dimensional stability,” said Fernando Catania, product manager for Roland. 
“These products are designed to produce vivid, high-density backlit images with a Dmax rating of 2.2.” 

“The majority of our backlit work is for casinos here in Oklahoma, and we really hit the jackpot with Roland’s glossy and matte backlit material,” said Lisa 
Mhoon of Firelake Designs based in Shawnee, Okla.  “It works like a million bucks with our Roland VersaCAMM printers and ECO-SOL MAX inks.  
Thanks, Roland for making us look good to our customers!”

Roland Glossy and Matte Backlit Films are productive solutions that print and dry quickly. To answer today’s demand for capable backlit displays, the 
new Glossy and Matte Backlit Films are effective whether the lightbox is on or off. Like the rest of Roland’s media line, Glossy and Matte Backlit Films 
are part of a complete digital printing solution, tested and profiled for optimum performance.  

Roland backlit films are available throughout North and South America (except Brazil) and can be ordered in 100-foot roll lengths and 54 or 60-inch widths.  
For more information or to purchase, visit the Roland DGA online store at www.rolanddgastore.com/film or contact your local authorized Roland dealer.

www.rolanddga.com


Roland DGA Corporation - 1/25/2011

Roland Partners with Clemson University

Roland DGA Corp. and Clemson University’s Sonoco Institute of Packaging Design and Graphics have teamed up to bring the benefits of Roland’s advanced 
VersaUV UV-LED inkjet technology to the school’s students, faculty, research staff and corporate partners.

“The Sonoco Institute is one of the nation’s leading educational programs focused on packaging science and graphic communications disciplines,” said 
Hiroshi Ono, group product manager for Roland DGA Corp.  “We are honored to work with this renowned organization and to help Sonoco develop exciting 
new concepts for packaging, graphic design and corporate branding.” 

Winner of prestigious DPI and EDP awards and, most recently, the 2010 Label Industry Global Award for New Innovation, Roland VersaUV UV-LED inkjet 
printer/cutters go beyond CMYK and White inks to offer Clear Coat which can be layered into unique textures and patterns for embossing and varnishing 
effects.  VersaUV prints, creases, contour cuts, perforates and embosses designs all on one device, allowing professionals to create packaging prototypes 
and labels in any shape through one seamless workflow.  

VersaUV comes with VersaWorks RIP software including media profiles and advanced features that ensure image quality, minimize maintenance and costs, 
and provide out-of-the-box success for users.  In addition to labels and packaging prototypes, VersaUV can be used to produce press proofs and is 
supported by leading commercial color management and proofing solutions from CGS, EFI and GMG.  VersaUV is Energy Star certified. 

"We are very pleased with the unit,” said Charles Tonkin, director of Sonoco Institute of Packaging Design and Graphics.  “We have only had it a couple of 
weeks and the students have just begun utilizing it and producing phenomenal output. As a creative tool in the design process, it not only allows the ability to 
print on an incredibly wide variety of substrates, but can also create the actual textures and varnishes (matte and gloss) that were simply impossible before. 
It is a great tool and I really look forward to seeing the results this coming semester."

www.rolanddga.com


Roland DGA Corporation - 1/6/2011

Roland’s Best of the Worst Ideas Contest Winner Announced

Roland DGA Corp.  has announced that Brian Mallory of Oliver Signs in Valley City, Ohio, has been named winner of the company’s “How NOT to Build the 
Perfect Printer” website contest.  

Part of a marketing campaign for Roland’s newest VersaCAMM VS metallic inkjet printer/cutters, the contest site asked respondents to enter their best “Bad 
Ideas” for building a printer – ideas which would never make the cut at Roland.  

More than 500 contest entries were received and judged by a panel of marketing experts.  The grand prize, an Apple iPad, was awarded to Mallory for his 
standout entry, “Release The Kittens!”  Runners up included “The Yesterday Button” by Ken W. and “High Five” by David V.  

“Many of the ideas were quite funny and some, such as ‘The Yesterday Button,’ were actually very good ‘Bad Ideas,’” said Roland Creative Director Patrick 
Kersey.  “The purpose of the contest was to share some grins with our inkjet community which the contest and Mallory’s entry certainly accomplished.”
  
To view the entries, go to www.howtobuildtheperfectprinter.com.

www.rolanddga.com


Roland DGA Corporation - 12/7/2010

Roland Metallic Silver ECO-SOL MAX Ink Wins Viscom Best of 2010 Award

Roland DGA Corp. has announced that the company’s Metallic Silver ECO-SOL MAX ink received the Best of 2010 Award at Viscom Frankfurt, held recently 
in Germany.  

The award follows several prestigious industry honors for Metallic Silver ECO-SOL MAX ink including EDP and DPI awards.  It also recognizes the innovative 
technology behind VersaCAMM VS and SOLJET PRO III XC-540MT wide-format inkjet printer/cutters and Roland VersaWorks RIP software which together 
optimize the ink’s performance across a wide range of media and applications.

“All of us at Roland are honored to receive this award,” said Rick Scrimger, vice president and general manager of Roland DGA Corp.  “Metallic Silver ECO-
SOL MAX ink allows Roland customers to differentiate their businesses by adding dramatic effects and premium value to graphics.  Users can print thousands 
of metallic and pearlescent colors for custom signs, banners, photographic reproductions, window graphics, posters, POP, labels, decals, decorated apparel, 
vehicle graphics and wraps of all kinds.” 

Metallic Silver ECO-SOL MAX ink is the industry’s first metallic silver eco-solvent ink and produces metallic graphics previously only possible through screen 
printing, offset printing and hot stamping processes.  To meet a variety of business demands, Roland’s metallic inkjet line includes 64,” 54” and 42” 
VersaCAMM VS models and the 54” SOLJET XC-540MT.  VersaWorks RIP software is included in all models and features the Roland Metallic Color Library 
of 512 metallic spot colors.

www.rolanddga.com


Roland DGA Corporation - 11/30/2010

Roland DGA Announces Partnership with Richard Childress Racing

A whole new look is in store for Richard Childress Racing (RCR) thanks to  wide-format inkjet printing technology from Roland DGA Corp.  A partnership 
between the two companies, announced today, establishes Roland DGA as the exclusive printer manufacturer for RCR,  a legendary performer on the 
NASCAR racing circuit and home to three of the top 2010 Sprint Cup Series Chase finishers, including Kevin Harvick, Jeff Burton and Clint Bowyer. 

“We are honored to partner with Richard Childress Racing,” said Dave Goward, president and CEO of Roland DGA Corp. “Years of prestigious wins have 
made RCR a NASCAR legend and favorite among racing fans everywhere. We look forward to sharing in the excitement of this amazing organization.”

The partnership equips RCR’s new state-of-the-art Graphics Center with Roland’s most advanced wide-format inkjet printers and printer/cutters including 
SOLJET PRO III XC-540MT and VersaCAMM VS inkjet printer/cutters featuring Roland’s award-winning Metallic Silver ECO-SOL MAX ink.  Through the 
partnership, RCR will open its campus-like facility located in Welcome, North Carolina, to Roland for training classes, dealer meetings, product demonstrations 
and other events, and will offer additional support to Roland advertising and marketing campaigns.  

Since opening the RCR graphics studio, Roland printers have been working around the clock to wrap RCR’s extensive inventory of racing cars and trucks, 
show cars and delivery vehicles.  

“Roland printers provide RCR’s in-house graphics department with quality, speed, reliability and the ability to print and cut graphics in one seamless effort,” said
 Richard Childress, president and CEO of Richard Childress Racing. “Roland printers will give our vehicles a new look and feel, as well as allow us the quality 
control and quick turnaround we were looking for.”

www.rolanddga.com


Roland DGA Corporation - 11/18/2010

FLEXcon Produces Custom Label Media for Roland

Roland DGA Corp., and FLEXcon have teamed up to bring users of Roland’s VersaUV LEC series of UV-LED wide-format inkjet printer/cutters a specialized 
pressure-sensitive polypropylene media for labeling applications.

“VersaUV is ideal for short-run label production and now FLEXcon has tailored its popular FLEXmark® polypropylene label media for the VersaUV’s unique 
dimensions and contour cutting capabilities,” said Andrew Oransky, director of product management for Roland DGA Corp.  “Roland inkjet printer/cutters print 
and contour cut designs all on one device, allowing professionals to create labels in any shape through one seamless workflow.”  

Winner of prestigious DPI and EDP awards and, most recently, the 2010 Label Industry Global Award for New Innovation, the Roland VersaUV inkjet 
printer/cutter goes beyond CMYK and White inks to offer Clear Coat which can be layered into unique textures and patterns for embossing and varnishing 
effects.  VersaUV makes it affordable for printing professionals to produce custom short-run labels as well as unique packaging prototypes on a vast array of 
substrates that simulate the final product with unrivaled accuracy.  

“We have taken high quality, pressure-sensitive polypropylene face media and married it to a customized, stay flat release liner that allows users to die cut and 
perforate label designs right on the VersaUV without additional finishing equipment,” said Rick Harris, product manager of the Product Branding Business 
Team for FLEXcon.  “FLEXmark® polypropylene media (PP20CPLEC (2.0 mil clear); PP23WPLEC (2.3 mil white); and MPP20SPLEC (2.0 mil metalized silver) 
is available in 30" wide rolls to fit all three VersaUV models.  FLEXmark® polypropylene images well in a variety of print modes to create labels with beautiful 
effects such as embossing and printing with white inks.” 

Roland’s VersaUV LEC Series inkjet printer in combination with FLEXcon’s FLEXmark® polypropylene will produce durable, high image quality labels for 
product identification and product promotion applications. Sample rolls are available from FLEXcon to qualify these materials for your application.

To see the full range of FLEXcon’s polypropylene films for label applications, visit FLEXcon’s website, www.FLEXcon.com.

Roland inkjet printers and printer/cutters come with VersaWorks RIP software including media profiles and advanced features that ensure superior image 
quality, minimize maintenance and costs, and provide out-of-the-box success for businesses.  In addition to labels and packaging prototypes, VersaUV can 
be used to produce press proofs and is supported by leading commercial color management and proofing solutions from CGS, EFI and GMG.  VersaUV is 
Energy Star certified. 

FLEXmark® polypropylene label media (30" x 150' rolls) is available from FLEXcon immediately — call (508) 885-8370 to speak with a customer service 
representative.

www.rolanddga.com


Roland DGA Corporation - 9/14/2010

Roland University is Now Roland Academy

Roland University has been renamed Roland Academy, a move that reinforces Roland DGA’s strong affiliation with other Roland training and education 
centers worldwide.

“More than ten years ago, Roland DGA pioneered the concept of offering advanced end user and dealer training to businesses throughout the Americas,” 
said Rick Scrimger, vice president and general manager for Roland DGA Corp.  “Following our success, the concept quickly took off internationally and now 
Roland training programs are available to customers around the world.    We are proud to unite our global training efforts under the Roland Academy name and 
look forward to new opportunities to help our customers achieve their business goals.”

Offered in Irvine, Calif., online, and in various cities across the nation, the U.S.-based Roland Academy provides a variety of workshops, webinars and videos 
featuring instruction by industry experts on Roland equipment, software and supplies.  The curriculum teaches workflows and applications to help 
professionals increase their profits and explore new business opportunities. September workshops include Digital Printing Boot Camp in Irvine this week (Sept.
14th – 16th), the Born to Wrap vehicle graphics workshop in Irvine Sept. 21st – 22nd and a Color Management and Productivity workshop Sept. 23rd in 
Damascus, Ore. 

Digital Printing Boot Camp 
For more than 15 years, instructor David Goetter has trained businesses on the fundamentals of large-format digital printing – from production and finishing 
techniques to sales, pricing and service strategies.  Now professionals can leverage his experience in this three-day, hands-on Roland Academy workshop.  

Born to Wrap Workshop

Vehicle graphics and wraps are more popular than ever and can be a great source of new revenues for businesses. Taught by the experts at Digital EFX 
Wraps, this two-day workshop teaches everything professionals need to know to get started.

Color Management and Productivity Workshop

The Color Management and Productivity Workshop is designed for VersaCAMM and SOLJET owners to help them get the most from their Roland inkjets. 
This one-day class covers maintenance, color management, media selection and new business opportunities.

www.rolanddga.com


Roland DGA Corporation - 9/1/2010

Roland Expands VersaCAMM VS Line of Wide-Format Metallic Inkjet Printer/Cutters

Roland DGA Corp. has introduced two VersaCAMM VS eight-color wide-format metallic inkjet printer/cutters: the 54-inch VS-540 and 42-inch VS-420. The new
 VS models join Roland’s best-selling 64-inch VS-640, which was introduced earlier this year as the company’s largest and most advanced VersaCAMM to date. 

“With the VS series, we’ve combined the best elements of more than two decades of Roland innovation into a single digital printing platform that combines 
versatility with affordability,” said Dana Curtis, product manager for Roland DGA Corp. “The new printer/cutters have advanced features, including integrated 
contour cutting, automated maintenance, precision spot color management, intuitive menu functions and unprecedented print quality. Each model offers users a 
choice of either production level print speeds or industry-first metallic silver and white inks.”

VersaCAMM VS printer/cutters come in a choice of three ink configurations: CMYKLcLm + White + Metallic Silver, CMYKLcLm, and double CMYK. Featuring 
CMYKLcLm + White + DPI award-winning Metallic Silver ECO-SOL MAX ink, the VersaCAMM VS creates premium metallic graphics on demand.  The VS series 
produces a metallic color palette previously available only through screen printing, offset printing or hot stamping. ECO-SOL MAX achieves outstanding outdoor 
durability on coated and uncoated media for a broad range of applications.

Equipped with Roland print/cut technology, the VersaCAMM VS prints images and then automatically contour cuts them on one device through one seamless 
workflow. VersaWorks RIP software is shipped with the printer/cutter and features the Roland Metallic Color Library of 512 metallic spot colors that can be 
reproduced easily. VersaWorks also includes the new Roland Metallic Texture System Library which has 26 metallic patterns and textures that can be applied to 
designs for even richer effects.  

VS users can choose from two new metallic print modes, blended or layered. Blended mode prints CMYKLcLm and Metallic Silver ink together for more natural 
metallic colors. Layered mode prints Metallic Silver first, followed by CMYKLcLm in one pass, adding richness to metallic effects. A two-stage heater expedites 
production, and Roland’s Advanced Ink Circulation System prevents the pigment in metallic and white inks from settling.  

VersaCAMM VS features the Roland OnSupport system for remote print management. When a job is completed or ink runs low, notifications are sent to an 
e-mail address which can be accessed by a smart phone or computer. 

VersaCAMM VS printers/cutters are available through authorized Roland dealers and priced at $26,495 for the original VS-640, $22,995 for the new VS-540 
and $18,995 for the new VS-420.

www.rolanddga.com


Roland DGA Corporation - 8/30/2010

Roland Announces Larger, Faster UV-LED Inkjet Printer/Cutter

Roland DGA Corp. today introduced the 54” VersaUV LEC-540 UV-LED wide-format inkjet printer/cutter. Based on award-winning VersaUV technology, the 
LEC-540 prints CMYK + White + Clear and contour cuts virtually any substrate up to 1 mm (0.04”) thick for luxurious, custom graphics with unique special 
effects and finishes.  

“The LEC-540 is based on low-cost VersaUV technology that has revolutionized the packaging prototype and short run label industries,” said Hiroshi Ono, 
product manager for Roland DGA Corp. “With the new LEC-540, professionals can print, contour cut, crease and perforate graphics all on one device.  The 
LEC-540 prints on an unprecedented range of materials including popular large-format media. New built-in front and back tables facilitate the handling of 
rigid substrates for folding cartons and other packaging prototypes.”

The new LEC-540 is the third model in Roland’s VersaUV series. It is faster than previous VersaUV models and offers greater versatility for applications 
ranging from packaging prototypes, short-run labels and membrane panels to interior décor items, point of purchase (POP) displays and large-format 
window graphics.  

The LEC-540 prints on a wide variety of flexible and rigid media, including synthetic paper, polyester film, paper and vinyl banner media, PET, leather, plastic, 
polycarbonates and paper boards.  In high quality mode, the LEC-540 prints 25 percent faster than the 30” LEC-330 due to new larger UV-LED lamps that 
expedite production. LEC-540 lamps automatically reposition themselves for high-speed performance and the highest image quality in all print modes. The LEC-
540 also offers high-quality artistic print mode (1440 x 1440 dpi) for images that rival offset and gravure print quality.

The LEC-540 is offered in three ink configurations: the standard CMYK + White + Clear configuration, CMYK + White + White for high-opacity white printing on 
transparent films, and CMYK + Clear + Clear for thick dimensional effects such as embossing. Clear ink can be layered into both gloss and matte finishes 
including 72 ready-to-apply patterns from the Roland Texture Library included in Roland’s VersaWorks RIP software. 

Users of the LEC-540 can also take advantage of the Roland OnSupport system which allows remote monitoring of production activities.  When a job is 
completed or ink runs low, the printer will automatically send an e-mail notification to a smart phone or computer.  Unattended operation and easy maintenance 
are further ensured by an automated white ink circulation system that prevents pigments in the ink from settling, minimizes waste and ensures continuous 
uninterrupted printing. The LEC-540 is Roland Eco Label and Energy Star certified. 

The LEC-540 is priced at $67,995. The VersaUV series also includes the 30” LEC-330 and 30” LEC-300A. VersaUV was introduced in 2008 as the world’s first 
UV-LED inkjet printer/cutter and has been recognized with prestigious DPI and EDP awards for outstanding innovation.

www.rolanddga.com


Roland DGA Corporation - 7/21/2010

Roland Adds New Static Cling and Updated Banner Material to Award-Winning Inkjet Media Line

Roland DGA Corporation, a leading provider of wide-format inkjet printers and printer/cutters, today introduced 
two innovative products to update the company’s media line.  The new products are compatible with Roland’s 
popular ECO-SOL MAX inks, including White and Metallic Silver.

White and Clear Static Cling Inkjet Media

Roland is expanding its media portfolio with eco-solvent compatible static cling material, an entirely new product 
that offers an easy-to-use alternative to adhesive-backed window displays. Agents within the material allow the 
product to adhere to the inside or outside of windows and other glass surfaces by suctioning to the surface in a 
similar fashion to electrically charged “static cling” products. The non-adhesive nature of the substrate allows for 
quick and easy do-it-yourself application and removal, perfect for promotional advertisements or temporary point-
of-purchase displays.

Static Cling is available in both white and clear and has the unique capability to cling on both the printed and 
unprinted sides without mottling upon application. The white offers an excellent white point for bolder colors and 
striking graphics, while the clear allows light penetration for optically clear displays. Both products offer rich, 
saturated colors and printing and cutting with exceptional definition and precision. 

ESM-LBV2 Light-Weight Banner Vinyl

Roland is also replacing its best-selling light-weight banner vinyl with a newer edition, ESM-LBV2.  The updated 
version offers the same high-quality characteristics at a price that is over 30 percent lower for the end user.  The 
new ESM-LBV2 is flame-retardant certified and delivers a wider color gamut, making it a better product at a lower 
cost.  In addition, ESM-LBV2 offers a brighter white point, a high 1000 x 1000 denier construction, and an ink 
savings of 10 percent compared to the former product. 

The new certified Roland media products are available throughout North and South America (except Brazil) 
through authorized Roland dealers or online at www.rolanddgastore.com. Both products are competitively priced 
at $.40 per sq. ft. for the ESM-LBV2 Light-Weight Banner Vinyl and $.30 per sq. ft. for the White and Clear Static 
Cling.

www.rolanddga.com


Roland DGA Corporation - 6/23/2010

Roland Announces VersaArt Series Sublimation Printers

Roland DGA Corporation, a leading provider of wide-format inkjet printers and printer/cutters, today introduced 
a new sublimation solution for its VersaArt series of four-color CMYK wide-format inkjet printers. 

VersaArt printers are available in two models, the 64” RS-640 and 54” RS-540.  Both deliver rich, saturated colors, 
exceptional print quality and high-speed performance, all at an affordable price. For sublimated graphics, VersaArt 
printers require the addition of Roland’s BU-2 high capacity ink system and SBL2 sublimation inks.  VersaArt 
printers are also available in eco-solvent models featuring Roland ECO-SOL MAX ink.  

“VersaArt sublimation printers are flexible production tools for applications ranging from soft signage and apparel 
to interior décor items,” said Andrew Oransky, director of product management for Roland DGA Corp.  “Equipped 
with Roland’s proven SBL2 sublimation inks in 1 liter bottles, VersaArt printers feature Roland Intelligent Pass 
Control technology for exceptional print quality in every mode.”  

VersaArt sublimation printers produce vivid colors and image well at print speeds up to 342.6 sqft/hr.  Designed 
for unattended production, VersaArt printers can be upgraded with an optional take-up system handling media 
rolls up to 66 lbs.  Automated maintenance minimizes ink, labor and downtime.  VersaArt sublimation printers are 
Energy Star certified and carry Roland’s Eco-Label for environmental compliance.  Roland VersaWorks RIP 
software is included.
  
VersaWorks RIP Software 

Built on the latest Adobe PostScript Engine, Roland VersaWorks RIP software supports Roland Intelligent Pass 
Control technology.  VersaWorks features include advanced cropping, tiling and nesting options, embedded ICC 
profile support and the Roland Color System for precision spot color matching.  

Variable Data Printing makes it easy to personalize athletic apparel and uniforms with individual names and 
numbers.  The VersaWorks estimation tool automatically estimates the ink usage and print time for each graphic 
to accurately monitor time and costs. With VersaWorks, users can control up to four Roland inkjet devices and 
cutters from one personal computer.  The Roland@NET auto update feature ensures ongoing access to the 
latest VersaWorks version and profiles available.  VersaWorks supports Windows® 7, Vista® and 2000/XP, and 
works seamlessly with popular design software including Adobe Illustrator, Photoshop, InDesign and CorelDRAW.

VersaArt printers are available through authorized Roland dealers and priced at $17,895 for the RS-640 and 
$16,295 for the RS-540. The BU-2 ink system is required for sublimation and priced at $1,999.99.  SBL2 inks 
are priced at $129.99 per liter.

www.rolanddga.com


Roland DGA Corporation - 6/18/2010

Roland Introduces the CAMM-1 PRO GX-640 64” Grand Format Vinyl Cutter

Roland, the world’s leading manufacturer of wide-format inkjet printers, printer/cutters and vinyl cutters, has 
introduced the company’s largest, most powerful vinyl cutter to date, the 64” CAMM-1 PRO GX-640.  

Building on 23 years of advanced CAMM-1 technology, the GX-640 sets a new standard for performance and 
precision across a wide range of media. The GX-640 outperforms other cutters on the market today with a new 
generation of hardware and software technology.  

“For the past three decades Roland has combined technology and innovation into reliable, efficient products that 
continue to transform the way creative professionals work,” said Dana Curtis, product manager for Roland.  
“Roland’s most technologically advanced cutter to date, the GX-640 is built to work smarter, not harder, with 
features that simplify the workflow for even the most daunting challenges in contour cutting.”

The GX-640 is ideally suited for restyling applications.  Full integration with Roland VersaWorks RIP software 
allows it to contour cut pre-printed graphics for signage and decorated apparel.  The GX-640 features the 
industry’s most advanced DC servo motor technology for increased mechanical resolution to 3.5 microns. A 
total of ten pinch roll slots accommodate up to six added pinch roll assemblies to support the heaviest materials.  
Other features include the HEAVY MODE setting for large, heavy media such as sand blast mask, the 
OVERLAP function for multiple cuts on thick materials, and EXTEND mode for increased cutting width to 
aid in tracking long cuts.  

Roland CutStudio Software
The GX-640 comes with the latest version of CutStudio, Roland’s powerful, easy-to-use design software. With 
CutStudio, users can draw or edit circles and curves, add text along an arc, and vectorize raster data.  CutStudio 
is compatible with all current versions of Windows, 7/VISTA/XP(32 and 64 bit), and includes plug-in software 
for Adobe® Illustrator® and CorelDRAW® for Windows, and Adobe® Illustrator® for Mac. As a result, users of 
these programs need no additional software.

The CAMM-1 PRO GX-640 is priced at $6,995 and available from authorized Roland dealers.  The CAMM-1 
PRO line also includes 30,” 40” and 50” models.  All models are backed by Roland Care service and support 
and a three-year warranty.

www.rolanddga.com


Roland DGA Corporation - 6/16/2010

Roland Launches Canadian Cartridge Recycling Program

Roland DGA Corp. has introduced a cartridge recycling program for the company’s inkjet customers located in 
Canada.

The new program joins Roland’s U.S. cartridge recycling program and a host of other environmental initiatives 
across the Americas and worldwide.  Recycling of cartridges is now available in the U.S. and Canada for all 
Roland wide-format inkjet printers and printer/cutters including eco-solvent, solvent, sublimation, UV and aqueous 
models.

“Having a dedicated Canadian recycling program further reduces our carbon footprint by allowing customers to 
recycle regionally instead of shipping cartridges to the U.S.,” said Rick Scrimger, vice president and general 
manager for Roland DGA Corp.  “Having three collection points in Canada makes it even more convenient and 
cost effective to participate.  We encourage all our customers to help protect the environment by recycling their 
cartridges.”

To take part in the program, Roland inkjet customers across Canada can ship cartridges to state-of-the-art 
facilities located in Burnaby, BC, Barrie, ON and Ville St-Laurent, QC.  In addition, many Roland Canadian 
dealers are offering a drop off point for their customers.  Complete instructions including packaging guidelines 
and shipping labels can be downloaded from the Roland Web site at www.rolanddga.com/recycle.  

Roland North American Environmental Initiatives

Cartridge recycling is just one aspect of Roland’s environmental policy.  In the U.S., the Roland organization has 
an extensive recycling program for paper, cardboard, pallets, plastics and other recyclables.  The company has 
also installed low-wattage lights throughout its facilities that feature sensors and automatic timers to conserve 
energy.  Roland operates building heating and cooling systems through an automated public utility-managed 
system that regulates the amount of energy these systems use in accordance with government guidelines.  
The company’s U.S. accounting and other departments are paperless.  These and many other initiatives reflect 
the company’s strong commitment to the environment and to sustainable operations.
 
Roland’s Global Environmental Standards 

Globally, the Roland organization has been proactive for over a decade in establishing environmentally sound 
business practices that have both reduced the environmental impact of its products and led to the adoption of 
cleaner, more energy efficient manufacturing practices.  

The company’s unique “Digital Yatai” manufacturing model is a revolutionary cell-based system that is entirely 
paperless and driven in part by solar panels assembled by employees to save energy.  At the design level, 
Roland has procedures in place that introduce life cycle assessment (LCA) and promote the development of 
environmentally-conscious products.  

As a result of these and other policies, every Roland product today is designed and manufactured through 
sustainable processes that meet ISO 14021 standards.  Many of the company’s products are Energy Star 
compliant.  Additionally, Roland products introduced after September 1, 2007 feature the company’s ECO-labels 
which meet ISO 14021 standards for Type II labeling by clearly communicating the environmental attributes of 
every product to consumers.

www.rolanddga.com


Roland DGA Corporation - 6/14/2010

Winners Announced for Roland’s “Why I Use Roland Inks” YouTube Video Contest

Roland DGA Corporation today announced that Steve Coy of Wynalda Litho (Belmont, Michigan) has been 
named the grand prize winner for the “Why I Use Roland Inks” YouTube video contest.  Coy’s video, which 
featured the members of his entire family,  was voted most compelling by Roland’s creative team, earning him 
one year’s supply of Roland inks valued at $5,000.

The first place award for the most viewed video as of May 31st went to Kimberly Korb of Wrap City Graphics 
(Hopkins, Minnesota).  Rich Voss of Sign Pro (Owatonna, Minnesota) won the honorable mention title.  Both 
were awarded $1,000 in Roland media.

The “Why I Use Roland Inks” contest invited Roland customers to create an original YouTube video sharing their 
success with award-winning Roland inks.  All contest entries can be viewed on Roland’s YouTube channel 
(RolandDGA) and on the Roland Web site at www.rolanddga.com/gallery/contests/inkContest.

“Congratulations to our contest winners and to everyone who participated,” said Rick Scrimger, vice president 
and general manager for Roland DGA Corp.  “Each video illustrates the outstanding performance of Roland 
inks and displays the loyalty and passion we find from Roland customers everywhere.”

According to Steve Coy, “We are excited to win the grand prize.  We use our VersaUV to produce prototypes 
and comps on just about any material you can imagine.  The quality of Roland inks is exceptional.  We can 
produce a very opaque white which is important when printing on foils.  The clear coat is a huge plus, too, 
allowing us to show our customers very realistic comps.”

Roland Inks

Over the years, Roland has pioneered many of the industry’s most important advancements in ink technology 
including the introduction of the first 6-color wide-format pigment inkjet printer and the first true eco-solvent 
inkjet printer.  Roland ECO-SOL MAX ink has been recognized industry-wide with numerous awards including 
DPI’s Product of the Year award and remains the best-selling ink worldwide for durable graphics due to its 
reliable performance.  Roland’s Eco-Extreme solvent and ECO-UV inks have set new standards for performance 
as well with lasting durability, rich saturated colors and exceptional print quality.  Roland also developed the 
industry’s first white and metallic eco-solvent inks.

www.rolanddga.com


Roland DGA Corporation - 6/9/2010

Roland DGA Debuts Live Creative Center Web Cam

The Roland DGA Creative Center Gallery can now be viewed live online through the company’s new web 
cam.  

Visitors to Roland DGA’s Web site at www.rolanddga.com can launch the Creative Center web cam for an 
up-close look at Roland’s lobby gallery of innovative applications which reflects the imagination of Roland 
professionals from around the world.  Virtual visitors can view the gallery’s diverse collection of exhibit items 
produced on Roland equipment including digitally printed murals, custom apparel and jewelry, fine art sculptures 
and wraps of every kind.  Viewing hours are from 7 a.m. to 5 p.m., Monday through Friday, PST.  

“The Roland Creative Center web cam is there to inspire the imagination and share outstanding work throughout 
the Roland community,” said Rick Scrimger, vice president and general manager for Roland DGA Corp.  “The 
web cam enables a complete tour of the Creative Center gallery, with the ability to pan across the entire venue 
or zero in on a favorite exhibit item among the hundreds currently featured.”

The Roland DGA Creative Center brings together the work of screen printers, sign makers, label makers, fabric 
decorators, product designers, fine artists, engravers, jewelry makers, gift designers, vehicle graphics designers, 
movie and television set designers and others whose work demonstrates exceptional creativity and craftsmanship.  
The gallery master plan is divided into five themed sections: Roland @ Play, Roland @ Work, Roland @ Home, 
Roland on the Road and a future Roland @ the Movies exhibit.  The gallery joins an international network of 
Roland Creative Centers that includes galleries located in Japan, Belgium, Italy and Germany. 

Exhibits feature unique items such as engraved guitars, digitally printed beer taps, sublimated and rhinestone 
decorated apparel, engraved wooden children’s toys, custom printed window blinds, reproductions from movie 
sets and a even a home décor exhibit complete with a dining area, sublimated tile sink and wrapped refrigerator.  
Taking center stage is a replica of an 1895 Otto Lilienthal flying machine that hangs from the ceiling and spans 
20 feet in width, featuring fabric wing graphics produced on the company’s AdvancedJET grand-format printer.  
Roland’s showcase vehicle is featured as well, sporting a print/cut wrap and fully sublimated interior graphics.

www.rolanddga.com


Roland DGA Corporation - 5/13/2010

Roland and CGS Publishing Technologies International Announce Strategic Technology Partnership

Roland and CGS Publishing Technologies International have entered into a strategic partnership to bring leading 
edge technologies to the graphics industry.

Focused initially on the packaging market, the partnership has produced a new solution that seamlessly integrates 
CGS’ patented ORIS Color Tuner // Web software with Roland’s DPI award-winning VersaUV LED-UV inkjet 
printer/cutter.  The solution allows businesses to generate highly accurate flexible packaging contract halftone 
proofs on virtually any substrate at a fraction of the cost of current laser systems.

“For nearly three decades, Roland has brought innovative technologies to creative professionals,” said Trevor 
Haworth, CEO of CGS Publishing Technologies. “Our new combined solution has already been widely adopted 
in Japan, delivering new levels of productivity, cost efficiency and quality to businesses there.”   

The 30” VersaUV LEC-330 prints on an unprecedented range of substrates  and features Roland’s renowned 
print/cut technology which enables precision printing and contour cutting of graphics all on one device through 
one seamless workflow.  In addition to CMYK and white inks, VersaUV prints clear coat which can be layered 
to create gloss and matte finishes, unique textures and special effects. Roland ECO-UV inks offer an expansive 
color gamut and remain flexible to support the production of packaging samples. 

CGS ORIS Color Tuner // Web software includes a new driver supporting VersaUV’s entire color gamut. The 
ORIS ScreenDot feature directly processes 1-Bit imagesetter-data, producing perfectly accurate color halftone 
proofs. The original screening information allows users to detect screening-related problems such as moirés 
and artifacts at a very early stage, avoiding costly remakes. The ORIS ScreenDot Plus feature allows users 
to produce halftone proofs, even without final 1-Bit data.

“CGS has set the standard for color management across the graphics industry,” said Rick Scrimger, vice 
president and general manager for Roland DGA.  “We are certain that our efforts will lead to new solutions for 
applications such as large format printing and display graphics.  We are working with CGS on integrating the 
ORIS solution with other Roland inkjets including the VersaCAMM VS-640 64” 8-color printer/cutter featuring 
white and metallic silver inks.  We look forward to the opportunities ahead."

www.rolanddga.com


Roland DGA Corporation - 4/29/2010

Roland Builds Certified Inkjet Media Line with New Glossy Banner, Vinyl and Paper

Roland DGA Corp. has expanded its ECO-SOL MAX certified media line with three new products:  ESM-GBV 
Glossy Banner Vinyl, ESM-PCV3 Premium Cast Vinyl 3 and ESM-SGP3 Solvent Glossy Paper 3.  Designed for 
use with Roland eco-solvent wide-format inkjet printers and printer/cutters, this new generation of media 
products is affordably priced while meeting the company’s high standards for quality and performance.  

“Our newest media line-up addresses many of the applications driving Roland businesses today including banners, 
signs, vehicle wraps, decals, point of purchase displays, posters and fine art reproductions,” said Fernando 
Catania, product manager for Roland DGA Corp.  “Each product is part of a complete digital printing solution 
including inkjet, media and VersaWorks RIP software and is value priced to help our customers maximize 
revenues while achieving today’s high quality standards.”

ESM-GBV Glossy Banner Vinyl

A great all-purpose banner product, Roland ESM-GBV is an ideal economy solution for short-term and long-term 
indoor and outdoor signage, point of purchase displays and banners.  Designed to produce brilliant, color-
saturated prints, it also dries fast for increased productivity. ESM-GBV is extremely durable and can be cut to 
edge or hemmed and sewn. ESM-GBV can be finished with grommets and pole pockets. 

ESM-PCV3 Premium Cast Vinyl 3

ESM-PCV3 is a premium-quality 2 mil glossy cast uncoated vinyl with a special permanent removable adhesive 
that is easier to apply and remove than traditional permanent adhesives. Ideal for indoor and outdoor applications 
ranging from signage, labels and decals to vehicle graphics and wraps, ESM-PCV3 is conformable to rivets and 
irregular curves or indentations.  ESM-PCV3 is highly durable and water-resistant.  Lamination is recommended 
for fleet applications or to protect images from abrasion and chemical deterioration.

ESM-SGP3 Solvent Glossy Paper 3

ESM-SGP3 is an 8-mil value priced glossy paper specially coated for ECO-SOL MAX ink.  With an excellent 
white point and gloss level, ESM-SGP3 is well suited for short-term outdoor display and indoor applications 
including photographic reproductions, trade show graphics and point-of-purchase displays where there is a 
need for high detail and vibrant color imaging. ESM-SGP3 is sturdy, water-resistant and highly scratch resistant. 
Lamination is recommended to protect from abrasion.  


Competitively priced, Roland DGA media products are available throughout North and South America (except 
Brazil) at www.rolanddgastore.com and through Roland Authorized Dealers.

www.rolanddga.com


Roland DGA Corporation - 3/25/2010

Roland Launches Cartridge Recycling Program

Roland DGA Corp. has introduced a cartridge recycling program for the company’s inkjet customers.

The new program is Roland’s most comprehensive U.S. environmental initiative to date and allows for recycling 
of cartridges for all Roland wide-format inkjet printers and printer/cutters across the U.S. including eco-solvent, 
solvent, sublimation, UV and aqueous models.

“We are excited to offer our inkjet customers the opportunity to decrease their shop’s environmental footprint 
and reduce waste,” said Rick Scrimger, vice president and general manager for Roland DGA Corp.  “The 
facility we have selected is state of the art and recycles over 99 percent of waste to save landfills.  We 
encourage our customers to help protect our planet by participating in this easy, cost effective new program.”

To take part in the program, Roland inkjet customers simply need to ship used cartridges directly to Roland’s 
headquarters in Irvine, California.  Complete instructions including packaging guidelines and shipping labels 
can be downloaded from the Roland Web site at www.rolanddga.com/recycle.  A similar cartridge recycling 
program for Roland Canadian customers will be announced later this year.

Roland U.S. Environmental Initiatives

The new cartridge recycling program joins a host of initiatives worldwide designed to decrease the 
environmental impact of Roland’s operations.  In the U.S., the Roland organization has an extensive recycling 
program for paper, cardboard, pallets, plastics and other recyclables.  The company has also installed low-
wattage lights throughout its facilities that feature sensors and automatic timers to conserve energy.  Roland 
operates building heating and cooling systems through an automated public utility-managed system that regulates 
the amount of energy these systems use in accordance with government guidelines.  The company’s U.S. 
accounting and other departments are paperless.  These and many other initiatives reflect the company’s strong 
commitment to the environment and to sustainable operations.
 
Roland’s Global Environmental Standards 

Globally, the Roland organization has been proactive for over a decade in establishing environmentally sound 
business practices that have both reduced the environmental impact of its products and led to the adoption of 
cleaner, more energy efficient manufacturing practices. 

The company’s unique “Digital Yatai” manufacturing model is a revolutionary cell-based system that is entirely 
paperless and driven in part by solar panels assembled by employees to save energy.  At the design level, 
Roland has procedures in place that introduce life cycle assessment (LCA) and promote the development of 
environmentally-conscious products.  

As a result of these and other policies, every Roland product today is designed and manufactured through 
sustainable processes that meet ISO 14021 standards.  Many of the company’s products are Energy Star 
compliant.  Additionally, Roland products introduced after September 1, 2007 feature the company’s ECO-
labels which meet ISO 14021 standards for Type II labeling by clearly communicating the environmental 
attributes of every product to consumers.

www.rolanddga.com


Roland DGA Corporation - 3/12/2010

Roland Customers Learn from the Experts at Digital EFX Wraps at Popular “Born to Wrap” Vehicle Graphics Workshop

Roland wide-format inkjet printing and contour cutting technology took center stage at the Roland University 
Born to Wrap vehicle graphics workshop last month in Irvine, California.  

Taught by industry experts Matt Richart and Dallas Fowler of Digital EFX Wraps, the sold-out workshop drew 
attendees from as far away as Canada and Nicaragua.  Throughout the two-day course, Roland customers 
learned valuable design and production techniques and gained experience installing a wide range of vehicle 
graphics on Dodge Calibers.  

"The hands-on wrapping at the workshop was really helpful,” said Ronnie Fagundes of Spy Printwear located 
in Hanford, California. "The instructors also gave us great ideas for scaling and laying out graphics to make 
the process more efficient."

Now in its fifth year, the Born to Wrap workshop teaches professionals everything they need to know to profit 
from the growing vehicle graphics market.  Working side by side with industry experts, students have the 
opportunity to wrap an entire vehicle from bumper to bumper.  The class teaches attendees first-hand how to 
take a job from the estimation stage to finished wrap and also includes an overview of media and lamination 
options.  

"I appreciated learning how to work with the wrap materials at a fast pace," said Mariano Valle of Publigrafix 
located in Managua, Nicaragua.  "Time is money, and the work flow tips provided at the workshop are 
invaluable."

The Born to Wrap workshop is just one of many learning opportunities offered through Roland University. 
Upcoming workshops include Webinars April 19th and 20th featuring instruction on Roland’s MPX impact 
printers and STIKA vinyl cutting devices respectively.  The all-new Digital Printing Boot Camp will be held May 
18th – 20th in Irvine, California featuring renowned training instructor David Goetter whose experience has been 
leveraged by thousands of businesses and top industry organizations including DPI and SGIA.

www.rolanddga.com


Roland DGA Corporation - 3/8/2010

Roland Announces VersaWorks 4.0 RIP Software

Roland DGA Corporation today announced VersaWorks Version 4.0, a full featured easy-to-use RIP software 
package developed exclusively for the company’s line of wide-format inkjet printers and printer/cutters.

Roland inkjet printers and printer/cutters are used by professionals worldwide for applications ranging from signs, 
banners and vehicle wraps to custom apparel, packaging prototypes, labels, decals and POP displays.  Based 
on the latest Adobe CPSI 3019 engine, VersaWorks 4.0 RIP software is included with all Roland inkjets, 
providing users with a powerful, fully integrated digital printing solution.  

Existing Roland inkjet customers can upgrade to Version 4.0 free of charge through an Internet connection 
using the Roland@NET service.

 “VersaWorks is an exceptionally robust, true Adobe PostScript 3 RIP ensuring outstanding production output 
and ease of use,” said Hiroshi Ono, senior product manager for Roland.  “We are pleased to offer VersaWorks 
4.0 to our Roland inkjet customers free of charge, reflecting our ongoing commitment to providing them with the 
most advanced technology available.”

Fully compatible with Windows 7, Vista, XP and 2000, VersaWorks 4.0 offers several new enhancements including 
error diffusion for outstanding print quality and an Advanced Job Log feature that allow users to export job 
information such as printing length and ink consumption into Excel supported file formats.

New Metallic Spot Color Library

With the introduction of Version 4.0, VersaWorks now includes more than 500 metallic colors in the Roland 
Metallic Color Library, part of the Roland Color matching system.  This spot color library supports users of Versa
CAMM VS-640 and SOLJET PRO III XC-540MT inkjets and includes silver, gold, bronze and a range of 
pearlescent colors.  More than 1,000 standard spot colors are also available in the Roland Color System 
supporting all Roland inkjets.

The Roland Color System allows users to print spot color charts and swatch books on any media.  These reference 
tools help customers choose the best spot color to match a corporate logo or team color.  Roland Color System 
spot colors can then be reproduced on the same media with 100 percent accuracy every time.  

For users of Roland’s VersaUV LEC LED-UV inkjet printer/cutters, VersaWorks 4.0 now features more than 
70 textures in the Roland Texture System Library that can be produced using the LEC’s clear coat ink.

Powerful Printing and Cutting Options

Other VersaWorks features include several print options to match the demands of each job.  Users can choose 
from high-speed mode for production banner printing, the MAX Impact preset for vivid outdoor graphics and 
Artistic mode for exceptional indoor graphics. VersaWorks features Variable Data Printing, supports up to four 
Roland devices simultaneously and offers support for Roland’s GX series cutters which allows professionals to 
manage stand-alone cutting operations or pair a Roland cutter with select Roland inkjet printers for print/cut 
applications.   VersaWorks automatically estimates the ink usage and print time for each graphic to accurately 
monitor time and costs. 

VersaWorks also offers embedded ICC profile support, ink level adjustment tools, software proofing capabilities, 
and advanced cropping, tiling and nesting options.  The PerfCut function enables users of Roland printer/
cutters to produce precision perforated cut lines.

www.rolanddga.com


Roland DGA Corporation - 2/24/2010

Roland DGA Introduces New Vise Fixtures for MPX-80/90 Impact Printers and EGX-360 Engravers

Roland DGA Corp. has introduced new vise fixtures for its MPX-80/90 impact printers, EGX-360 gift engraver 
and the ZV-23C center vise. 

The new fixtures optimize Roland impact printers and engravers by expanding the range of items that can be 
engraved.  The vise fixtures consist of a pin jig featuring 10 pins, a pen fixture, and medallion/seal fixtures.  
Each is easy to set up and fits on the existing machine vises.  The fixtures quickly and easily secure objects 
in place for precision results on a multitude of materials.

Roland’s MPX-80/90 desktop impact printers quickly and easily add text, photos, logos and other artwork to 
metal and acrylic items for unique jewelry, dog tags, key chains, pens, serial number plates, ID badges and 
more.  MPX printers produce permanent images and text without leaving any residue from the materials imprinted.

Combining, precision, reliability and ease of use, Roland EGX engravers are perfect for producing high quality 
awards, ADA signage, and engraved items ranging from gifts and photo frames to jewelry and other accessories. 
The EGX-360 rotary gift engraver engraves complex designs onto curved, cylindrical, domed, flat and irregular 
surfaces including glass, acrylics, woods, laminates, metals and many other materials. 

Priced at $299.99, the vise fixtures are available through authorized Roland dealers across North and 
South America (except Brazil).  Starting in April, they can be purchased online at www.rolanddgastore.com 
(U.S. only for online orders).

www.rolanddga.com


Roland DGA Corporation - 2/16/2010

Roland Introduces VersaCAMM VS-640

Roland DGA Corporation today announced the new VersaCAMM VS-640 inkjet printer/cutter featuring DPI 
award-winning Metallic Silver ECO-SOL MAX ink.

At 64" wide, the VS-640 is Roland’s largest, fastest and most versatile VersaCAMM printer/cutter to date,  
designed to produce signs, banners, vehicle graphics and wraps, fine art posters, packaging prototypes, labels, 
decals, POP displays, heat transfers for apparel and more.  The VS-640 combines a new generation of print 
head technology with integrated print/cut capabilities, print speeds up to 248 sqft./hr. in dual CMYK mode and 
advanced media handling for unmatched print quality and unattended production capabilities.  Metallic and 
white inks allow users to add impact to virtually any graphic.  The VS-640 is priced affordably at $26,495 and 
scheduled for availability in March 2010.

“We are proud to introduce this revolutionary printer/cutter at an affordable price point,” said Dana Curtis, 
product manager for Roland.  “The VS-640 brings the last 20 years of innovation and expertise to one device, 
including integrated printing and contour cutting capabilities, next generation print head technology and 
accelerated print speeds all in a 64” platform.  It also produces white text, graphics and floods and hundreds 
of brilliant metallic colors for premium graphics and wraps. It is the industry’s best value and a powerful production 
tool for today’s shops.”  

The VS-640 features Roland Intelligent Pass Control, Roland’s most advanced inkjet technology, and the 
industry’s newest print head technology featuring precision variable droplet capabilities.  The new print head 
design automatically positions droplets of seven different sizes to optimize image quality at resolutions up to 
1440 dpi.  As a result, the VS-640 delivers exceptional quality prints that display smooth gradations and flawless 
solid colors when viewed up close. 

With the VS-640, users can choose from three ink set configurations:  CMYKKYMC for high speed production 
with no trace of chromatic banding; CMYKLcLmCM for enhanced blues and reds, flawless flesh tones and 
improved image quality across lighter colors; or CMYKLcLm+Mt+W for the added versatility of Metallic Silver 
and White ink.  

ECO-SOL MAX ink offers a wide gamut, fast dry time and superior scratch resistance for dense, rich colors on 
a wide range of coated and uncoated media including vinyl, PET film, canvas, paper, transparent film and 
banner.  ECO-SOL MAX delivers outdoor durability of three years for CMYK and Metallic Silver inks and one 
year for White ink. Roland’s patent-pending Advanced Ink Circulation System prevents the pigment in Metallic 
Silver and White ECO-SOL MAX inks from settling in the ink lines, dramatically reducing ink waste.  This fully 
automated system requires no manual intervention.  

As an integrated printer/cutter, the VS-640 prints and then automatically contour cuts images without any steps 
in between for unattended operation.  The print/cut feature also enables the VS-640 to print and cut without 
registration or crop marks, expanding the usable print area. The advanced media handling system further 
ensures accurate media feeding and supports rolls up to 88 lbs.  An optional take-up system is available.

New “Roland OnSupport” Mobile Production Assistance

The VS-640 features “Roland OnSupport,” a new online customer support system allowing users to remotely 
track the status of VS-640 activities.  The system sends e-mail alerts to a remote PC or mobile phone notifying 
users of important information such as when a job is completed and when ink is running low.  With Roland 
OnSupport, users can also quickly download update files by accessing an exclusive website with just one mouse 
click.

Roland VersaWorks® RIP Software 

The VS-640 includes VersaWorks 4.0, the latest version of Roland’s RIP software developed exclusively for 
the company’s inkjet printers and printer/cutters. This true Adobe PostScript 3 RIP ensures exceptional 
production output with unmatched ease of use and incorporates the latest Adobe CPSI 3019 engine. 

VersaWorks supports the Roland Color system which accurately reproduces spot colors from color charts and 
swatch books. The Roland Metallic Color library in VersaWorks features metallic colors that print using 
CMYK+Mt in a single pass. This palette offers users 512 metallic spot colors including gold, silver, bronze 
and a wide range of pearlescent colors that are easy to incorporate into graphics. Users can create their 
own custom metallic colors as well.  

With VersaWorks, users can choose from print options including a high-speed mode for production banner 
printing, the MAX Impact preset for vivid outdoor graphics and Artistic mode for exceptional indoor graphics. 
In addition, VersaWorks features Variable Data Printing, supports up to four Roland devices simultaneously 
and automatically estimates the ink usage and print time for each graphic to accurately monitor time and costs. 
VersaWorks features also include embedded ICC profile support, ink level adjustment tools, software proofing 
capabilities, error diffusion for outstanding print quality and advanced cropping, tiling and nesting options.  The 
PerfCut function enables users to produce precision perforated cut lines.  VersaWorks 4.0 is fully compatible 
with Windows 7, Vista, XP and 2000.  It is scheduled for availability in March 2010.

www.rolanddga.com


Roland DGA Corporation - 1/19/2010

R-Wear Studio Apparel Design Software Included With Select Roland EGX Engravers, a $499 Value

Roland R-Wear Studio software makes it easy to design beautiful custom apparel and gifts – and now  this 
powerful software package is included with select EGX engravers free of charge for customers across North and 
South America.

“R-Wear Studio transforms an EGX rotary engraver into an efficient, easy-to-use production device for premium
rhinestone apparel applications,” said Rick Rivera, product manager for Roland.   “Rhinestones add style, 
sophistication and value to virtually any apparel item or accessory, and Roland’s EGX R-Wear solutions include 
everything needed to create these profitable fashion items.”

Combining precision, reliability and ease of use, Roland EGX engravers support applications ranging from 
engraved ADA signage to custom badges, nameplates, key rings, jewelry, gift items and glassware.  When 
paired with R-Wear Studio, EGX engravers can also be used to create templates for rhinestone apparel and 
gift items.  

For rhinestone apparel applications, R-Wear Studio allows users to create their own designs or import designs 
from a wide range of file formats including bmp, jpg, gif, png, and ai and eps for Adobe Illustrator 7 and 8.  
Within R-Wear Studio, users can generate stroke fonts for customized inscriptions featuring initials, names and 
messages.  The software also features a large library of 500 hot-fix rhinestones that match the different colors, 
sizes and types available on the market. Costs are displayed for each job, making it easy to calculate profits 
and manage rhinestone inventories.

Roland engravers that include R-Wear Studio free of charge include the EGX-350 desktop engraver, the 
EGX PRO series (EGX-400/600) of benchtop engravers and the EGX-360 rotary gift engraver.  Each produces 
crisp text and clear graphics with unmatched power and precision on a wide range of materials. The EGX-360 
rotary gift engraver creates complex designs on curved, cylindrical, domed, flat and irregular surfaces including 
glass, acrylics, woods, laminates and metals. The Roland EGX line also includes the entry level EGX-30A 
engraver which can be upgraded with R-Wear Studio at an additional cost of $499.  

In addition to supporting the EGX line, R-Wear Studio can be purchased separately to support Roland’s GX 
series of vinyl cutters and VersaCAMM inkjet printer line for custom apparel applications including heat transfers, 
vinyl lettering, decals, labels and more.

www.rolanddga.com


Roland DGA Corporation - 10/27/2009

Roland Introduces New SOLJET Printer/Cutter for the World’s First Metallic Silver Eco-Solvent Ink

Roland DGA Corporation today announced new Metallic Silver ECO-SOL MAX ink (ESL3-MT) for the SOLJET 
PRO III XC-540MT 54” inkjet printer/cutter, the industry’s first metallic ink for eco-solvent inkjet printing.  

Awarded 2009 DPI Product of the Year, new Metallic Silver ECO-SOL MAX ink creates vibrant silver text and 
graphics previously impossible with any inkjet printer.  It can also be combined with CMYK to produce an entire 
spectrum of metallic hues including gold, bronze and other pearlescent colors.  This breakthrough silver ink 
technology delivers high density for brilliant effects on vinyl, paper, PET film, banner and canvas.  Applications 
include labels, window decorations, stickers, packaging prototypes, POP displays, signs, posters, banners, 
apparel heat transfers, vehicle graphics and wraps. 

Metallic Silver ECO-SOL MAX ink is available exclusively for the new XC-540MT inkjet printer/cutter, based 
on renowned SOLJET PRO III technology.  The XC-540MT prints six colors including CMYK+Metallic Silver+
White (CMYK+Mt+W) and automatically contour cuts graphics all in one seamless workflow.  A double white 
ink model (CMYK+WW) is also available for the brightest white text, graphics and floods.  

"We are proud to lead the industry as the first major printer manufacturer to introduce metallic silver eco-solvent 
ink," said Andrew Oransky, director of product management for Roland.  "In the past, metallic graphics could 
only be produced using more complex commercial printing processes.  Now, for the first time, professionals can 
create stunning metallic effects with all the efficiency of eco-solvent inkjet technology.  Metallic inks open up a 
whole new color palette, command premium pricing and add sophistication to any graphic or marketing message."  

New SOLJET PRO III XC-540MT

To meet the demands of production shops, the XC-540MT achieves a maximum print speed of 441 sqft./hr. and 
image quality up to 1440x1440 dpi resolution in CMYK mode.  It includes a heavy-duty media handling system, 
automated maintenance and the DU-540 dryer/blower unit required for metallic silver ink applications. Roland 
Intelligent Pass Control expedites production for the XC-540MT and enhances image quality in every print mode.  

The XC-540MT features ECO-SOL MAX inks, providing dense, rich colors, superior scratch resistance, fast 
drying time, wide gamut, uncoated media support and outdoor durability of up to three years for CMYK, one 
year for White, and one-to-three years for the new metallic silver ink.  When dried, Metallic Silver ECO-SOL 
MAX ink produces an exceptionally even surface appearance on a wide range of media.    

To prevent the pigments in metallic silver and white inks from settling, the XC-540MT also includes Roland’s 
unique, patent-pending automated ink circulation system.  The system reduces waste of white and metallic 
silver ink by up to 84% for dramatically lower running costs. The system ensures exceptional image quality 
throughout the longest production runs.

New VersaWorks 3.3 RIP Software Features a Metallic Spot Color Library

Metallic Silver ECO-SOL MAX ink is fully optimized by Roland VersaWorks 3.3 RIP software included with 
every XC-540MT. This true Adobe PostScript 3 RIP is designed by Roland to ensure exceptional production 
output and unmatched ease of use and incorporates the latest Adobe CPSI 3018 engine. 

VersaWorks features the Roland Color System which accurately reproduces spot colors from Roland Color 
charts and swatch books.  A new Roland Metallic Color library in VersaWorks features 12 colors that print 
using CMYK+Mt in a single pass.  This palette includes silver, gold, bronze and nine other metallic colors.  
Users can also easily create and save their own custom metallic spot colors in Roland VersaWorks RIP software.  

Metallic Silver ECO-SOL MAX ink is priced at $229.99 per 220ml cartridge.  The SOLJET PRO III XC-540MT is 
priced at $39,995 including the DU-540 dryer/blower unit.  For more information, contact Roland Customer 
Services at (800) 542-2307 or visit www.rolanddga.com.

www.rolanddga.com


Roland DGA Corporation - 10/6/2009

Roland “Cancels the Recession” with Fall Trade-In Promotion

Up to $10,000 in Savings on Popular Inkjet Printers and Printer/Cutters

Now through November 30th, U.S. customers that purchase a new Roland inkjet printer or printer/cutter 
can save up to $10,000 when they trade in a qualified used wide-format printer.

Roland’s “Cancel the Recession” promotion covers popular AdvancedJET, SOLJET, VersaCAMM and 
VersaArt models.  

“In today’s difficult economy, we are proud to offer customers much needed price relief and all the benefits of 
our award-winning inkjet technology,” said Joe Dawson, director of sales for Roland DGA Corp.  “There has 
simply never been a better time to trade up to the best-selling inkjets in the durable graphics industry.”

Trade-in savings:
- $10,000 off the price of a new AdvancedJET i series grand format solvent inkjet printer, available in 104” 
and 74” models

- $5,000 off the price of any SOLJET PRO III eco-solvent inkjet including DPI award-winning XJ series 
printers in 74,” 64” and 54” widths and Roland’s top-of-the-line XC-540 54” printer/cutter

- $3,000 off the price of the company’s best-selling VersaCAMM VP-540i 54” eco-solvent inkjet printer/cutter 
and VersaArt eco-solvent inkjet printers in 64” and 54”widths

This offer is valid through November 30th in the U.S. only.  For more information including a list of qualifying 
trade-in equipment, visit Roland online at or call Roland Customer Services at (800) 542-2307.

www.rolanddga.com


Roland DGA Corporation - 9/1/2009

Roland Introduces Revolutionary New VersaUV LED-UV Inkjet Printer/ Cutter for Packaging Prototypes and Short-Run Labels

Roland DGA Corp., a leading provider of wide-format inkjet printers and integrated printer/cutters, has introduced 
the VersaUV LEC-330 30” roll-to-roll LED-UV inkjet printer/cutter.  

The DPI-award-winning VersaUV series is the world’s first LED-UV inkjet printer/cutter line and the industry’s 
only production tool to print CMYK + White + Clear Coat and contour cut designs – all in one device through 
one seamless workflow.  The LEC-330 is Roland’s newest VersaUV model, joining the original 30” LEC-300.

The VersaUV LEC-330 prints on an unprecedented range of substrates including metallic surfaces for labels, 
decals, POP displays and posters and semi-rigid sheet stocks such as card stocks for folding cartons and thicker 
polycarbonate sheets for membrane switch applications.  It also prints on offset paper stock, BOPP, PE and PET 
film for highly accurate proofs, prototypes and comps.  The LEC-330 can be used to create original patterns and 
3D domed corporate logos directly onto synthetic and natural leathers.  Other applications include interior décor 
items such as customized window coverings and tapestries. 

The LEC-330 is a versatile pre-press and proofing device that can save commercial printers the many costs 
associated with press downtime.  VersaUV shops can also eliminate outsourcing for short production runs for 
customized graphics and wraps of virtually any shape, size and texture.  
  
“The new LEC-330 is a remarkable innovation that allows professionals to produce truly unique prototypes and 
finished products using the substrate of their choice – and to enhance graphics with an amazing range of effects 
and finishes,” said Rick Scrimger, vice president and general manager for Roland.  “Designed for a host of short-
run production, packaging prototyping and proofing applications, the LEC-330 can significantly lower pre-press 
costs, save time and generate new revenues for commercial printers, packaging designers and others.”

Advanced Features
The LEC-330 has six high precision print heads for a maximum print speed of up to 101 sqft./hr.  An Intelligent Ink 
Circulation System optimizes ink usage and minimizes waste.  The built-in ventilation hood supports third party air 
filtration systems and enables printing on both flexible and semi-rigid sheet stocks. 

ECO-UV ink adheres to a wide range of treated and untreated substrates with exceptional color gamut.  Instant-
drying and flexible, ECO-UV ink produces prints that require no degassing and can be stretched and applied 
around curved surfaces and edges without cracking.

The low heat UV LED lamps allow printing on heat-sensitive media such as shrink wrap, pressure sensitive media 
and paper stocks with no risk of damaging the substrate.  The LEC-330 can create original patterns and 3D 
domed corporate logos directly onto synthetic and natural leathers and can customize window coverings, 
tapestries and other interior décor items as well. 

The VersaUV LEC-330 is backed by Roland’s Two-Year Trouble-Free Warranty.
VersaWorks 3.2 RIP Software
VersaWorks 3.2 RIP software was developed by Roland engineers for the company’s wide-format inkjet devices.  
Based on the latest Abobe CPSI engine (3018), VersaWorks is now faster and more precise than ever before and 
features advanced print server functions allowing users to manage up to four Roland inkjet devices simultaneously.  
The VersaWorks PerfCut function enables users to produce precision perforated cut lines. VersaWorks also 
allows users to select either conventional dual-pass or single-pass print modes for white ink applications.

VersaWorks features include proven productivity tools such as the Roland Color System for easy, precise spot 
color matching, the Max Impact Preset for richer color contrast, and Variable Data Printing. Other VersaWorks 
features include embedded ICC profile support, ink level adjustment tools, software proofing capabilities and 
advanced cropping, tiling and nesting options.  VersaWorks also estimates the ink usage and print time for each 
graphic produced.  VersaWorks supports Windows 2000/XP and Vista. 

The VersaUV LEC-330 is priced at $59,995 U.S. and available through Authorized Roland Dealers.

www.rolanddga.com


Roland DGA Corporation - 9/1/2009

Roland’s All New VersaCAMM SP-i Inkjet Printer/Cutters Offer Unmatched Performance and Value

Roland DGA Corporation today announced the new VersaCAMM SP-i series of inkjet printer/cutters featuring 
innovative Roland print/cut technology which combines precision printing and contour cutting all in one device 
through one seamless workflow.

The new VersaCAMM SP-i series includes the 30” SP-300i and the 54” SP-540i inkjet printer/cutters, engineered 
from the ground up to enhance the productivity of creative professionals everywhere – from marketing departments 
and retailers to sign shops and screen printers.   As integrated printer/cutters, VersaCAMM SP-i inkjets make it 
easier and faster to produce graphics of virtually any size and shape.  Applications include POP displays, labels, 
decals, vehicle and floor graphics, heat transfers for apparel, posters, banners, signs  and more.  

VersaCAMM SP-i printer/cutters feature several enhancements over the previous models including Roland 
Intelligent Pass Control™ for new levels of productivity and higher image quality, a new heavy duty media 
handling system for stable media feeding through long production runs and new VersaWorks 3.2 RIP software.

“With Roland Intelligent Pass Control, the SP-i series now offers even faster production printing and higher image 
quality for greater productivity than ever before,” said Andrew Oransky, director of product management for Roland.  
“These benefits combine with our industry-leading print/cut technology and proven reliability to deliver unparalleled 
performance and value.  No other entry level inkjet device compares.”

Roland Intelligent Pass Control

Roland Intelligent Pass Control optimizes VersaCAMM SP-i image quality by overlapping and feathering 
consecutive passes so they literally become one continuous image.  As a result, SP-i prints reflect smoother 
gradations and dense, flawless solid colors in every print mode.  

Roland Intelligent Pass Control also increases productivity by allowing users to achieve outstanding image 
quality at higher print speeds.  VersaCAMM SP-i inkjets print up to 50 percent faster in Standard print mode 
than the previous models. * 

* Print speeds vary depending on the media and print mode selected.

Innovative Print/Cut Technology

Designed for both novices and experienced graphics professionals, the VersaCAMM SP-i inkjets are designed 
for the production of complex graphics – printing and then automatically contour cutting images without any steps
in between.  As a result, the SP-i series can be operated unattended.  The print/cut feature also enables the 
VersaCAMM to print and cut without registration or crop marks. This both reduces media waste and increases 
usable print area.

Exceptional Media Handling, Automated Maintenance and More

The VersaCAMM SP-i series features a new heavy-duty media handling system that ensures stable media 
feeding through long print runs. With the new system, the SP-300i handles rolls weighing up to 44 pounds 
and the SP-540i accepts up to 66 pounds. 

The VersaCAMM SP-i series also supports an optional automated media feed and take-up system to facilitate 
precision unattended printing. The TU2-30 and TU2-54 include convenient front-mounted take-up rollers and 
advanced tension-controlled take-up units for optimum media feed and tracking.  The SP-i series includes an 
integrated two-stage heater system which dries prints quickly even in high-speed mode for immediate finishing, 
installation or collection by the take-up system. 

In addition, an automated maintenance system ensures trouble-free operation and a new maintenance cover 
provides easy access to print heads for manual cleanings when needed.  With the SP-i series, both 30” and 54” 
models come equipped with Ethernet connections. 

VersaCAMM SP-i inkjets come with Roland’s ECO-SOL MAX eco-solvent ink, offering dense, rich colors, fast 
dry time, wide gamut, uncoated media support and exceptional durability of up to three years outdoors without 
lamination.  

VersaWorks 3.2 RIP Software

The VersaCAMM SP-300i and SP-540i take full advantage of new Roland VersaWorks 3.2 RIP software. This 
true Adobe PostScript 3 RIP is designed by Roland to ensure exceptional production output with unmatched 
ease of use and incorporates the latest Adobe CPSI 3018 engine for faster RIP processing, better color and 
smoother gradations. VersaWorks 3.2 uses Roland Intelligent Pass Control to optimize the output quality on the 
SP-i series and estimates the ink usage and print time for each graphic produced.  VersaWorks can control up 
to four Roland devices including printers, printer/cutters and cutters. It prints cutter crop marks for an automated 
print/laminate/cut workflow.  With Roland@NET, updates are free and easy, automatically uploaded through 
an Internet connection.

VersaCAMM SP-i Series Features 

? 30” and 54” wide-format inkjet printer/cutters

? Integrated print/cut technology prints and contour cuts designs in one seamless workflow

? Roland Intelligent Pass Control for outstanding print quality and increased productivity

? ECO-SOL MAX eco-solvent ink for dense, rich colors, fast dry time, wide gamut, uncoated media support and 
exceptional durability of up to three years outdoors without lamination

? Heavy-duty media handling system supports rolls weighing up to 44 lbs. for the SP-300i and 66 lbs. for the 
SP-540i 

? VersaWorks 3.2 RIP software

? Integrated heater system

? Ethernet connectivity

? Automated maintenance system with  new, redesigned maintenance cover

? Optional take-up system

? One-year standard warranty

New SP-i models are available through Roland Authorized Dealers and priced as follows:

? VersaCAMM SP-300i – $12,495 
? VersaCAMM SP-540i – $17,895

? Optional TU Series Take-Up System – $2,094.75

www.rolanddga.com


Roland DGA Corporation - 5/7/2009

Roland Announces 2009 Dealer Open House Tour

Roland has announced the 2009 Roland Express and La Ruta de los Vientos dealer open house tours, bringing 
the company’s award-winning line of inkjet printers and printer/cutters to professionals across the U.S., Canada 
and Latin America.

Several dealer events have already been scheduled to date - from Panama to Ontario - with more events 
added daily.  Roland Express and La Ruta de los Vientos events are designed to showcase the Roland line 
of wide-format inkjet printers and printer/cutters including VersaCAMM, VersaArt, VersaUV, SOLJET, 
AdvancedJET, Hi-Fi Express and Hi-Fi JET Pro II models. These events also provide the opportunity for 
professionals to work one-on-one with Roland dealers to build successful business strategies.  In addition, 
attendees can take the Roland Pure Print Performance Challenge, comparing the print quality of Roland inkjets 
to other products on the market.  

"Roland open house events provide professionals with the opportunity to partner with our authorized dealers 
and develop solutions that address their specific needs," said Rick Scrimger, vice president and general 
manager for Roland.  "We encourage customers and prospects to take the Pure Print Performance Challenge 
at these events.  We’re confident they’ll see the Roland advantage."

Open House Events Feature Pure Print Performance from Roland

Roland open house events provide professionals with a unique, personalized venue for evaluating Roland Pure 
Print Performance inkjets ranging from 30" to 104" in width including eco-solvent, solvent, sublimation and 
aqueous printers and eco-solvent printer/cutters. 
  
Roland’s newest inkjets feature Roland Intelligent Pass Control, the company’s patent-pending technology that 
virtually eliminates banding by optimizing masking patterns and dot placement at the edge of each pass.  With 
Roland Intelligent Pass Control, Roland customers achieve smoother gradations, unmatched image quality and 
higher productivity.  

In an effort to provide complete, full-featured solutions, Roland bundles each of its inkjet printers and 
printer/cutters with powerful RIP software with advanced productivity tools such as the Roland Color System 
for spot color matching, Variable Data Printing, and the Max Impact preset for richer color contrast. These 
advantages combined with the addition of Roland certified inks and media ensure optimum performance. 
Roland further ensures the performance of its products by backing best-selling inkjets with a standard 
Two-Year Trouble-Free Warranty, the industry’s longest and most extensive bundled service and support 
contract.

www.rolanddga.com


Roland DGA Corporation - 4/7/2009

Roland Announces New VersaCAMM VP-i and AdvancedJET AJ-i Inkjets Featuring Roland Intelligent Pass Control

Roland DGA Corporation today announced new “i” versions of the company’s 
popular VersaCAMM VP series inkjet printer/cutters and AdvancedJET AJ series grand-format inkjet printers.

The new AdvancedJET AJ-i and VersaCAMM VP-i inkjets feature Roland Intelligent Pass Control, the 
company’s patent-pending technology that virtually eliminates banding by optimizing masking patterns 
and dot placement at the edge of each pass.  

With Roland Intelligent Pass Control, consecutive passes are overlapped and feathered so they literally 
become one continuous image.  As a result, finished prints reflect unmatched image quality overall with 
smoother gradations and dense, flawless solid colors in every print mode.

“As a manufacturer of the world’s best-selling inkjets for durable graphics, we are excited to offer customers 
all the benefits of our most advanced inkjet technology,” said Rick Scrimger, vice president and general 
manager for Roland.  “Roland Intelligent Pass Control sets a new standard for print quality and productivity, 
key success factors in today’s competitive market.”

Roland Intelligent Pass Control increases productivity by allowing users to achieve the same image quality at 
higher print speeds.  VersaCAMM VP-i inkjets print up to 80 percent faster on banner and 50 percent faster 
on vinyl in Standard print mode than the previous models while AdvancedJET AJ-i inkjets can print up to 25 
percent faster on banner in Standard print mode.* AdvancedJET AJ-i printers are further enhanced with the 
addition of new print head protection plates and new EcoXtreme i ink.

* Print speeds vary depending on the media and print mode selected.

VersaCAMM VP-i Series
The new VersaCAMM VP-i Series includes the 30” VP-300i and the 54” VP-540i.  VP-i printer/cutters are 
designed from the ground up to enhance the productivity of creative professionals everywhere – from 
marketing departments and retailers to sign shops and screen printers.   VersaCAMM VP-i inkjets make it 
easier and faster than ever to produce durable, professional-quality posters, banners, POP displays, labels, 
decals, vehicle and floor graphics, heat transfers for apparel and more.  Award-winning ECO-SOL MAX ink 
delivers dense, rich colors, fast dry time, wide gamut and exceptional durability of up to 3 years outdoors.  
VersaWorks RIP software is included.  VersaCAMM VP-i printer/cutters are priced at $15,795 for the 
VP-300i and $21,995 for the VP-540i.  

AdvancedJET AJ-i Series
Designed for high-volume printing and rush jobs including billboards, banners, fleet and vehicle graphics, the 
AdvancedJET AJ-i Series includes the 74” AJ-740i and the 104” AJ-1000i.  AJ-i printers deliver brilliant 
six-color CMYK+LcLm graphics at an impressive maximum print speed of 968 sqft/hr for the 104” AJ-1000i. 
Unlike other industrial printers, the AdvancedJET AJ-i Series runs with minimal operator maintenance and 
fine tuning. The AdvancedJET AJ-i also includes powerful Roland VersaWorks RIP software.

To support AJ-i printers, Roland has introduced new EcoXtreme i ink, offering outstanding color density, wide 
gamut and rugged 3-year outdoor durability while dramatically reducing odor.  AJ-i printers also support 
Roland’s EcoXtreme LT ink, a cost-effective alternative for short-term applications.  AdvancedJET AJ-i 
printers are priced at $47,295 for the AJ-740i and $62,995 for the AJ-1000i.  

All “i” series models are available through Roland Authorized Dealers.

www.rolanddga.com


Roland DGA Corporation - 2/5/2009

Roland Announces Free Quality and Productivity Upgrade for VersaCAMM VP and AdvancedJET Inkjet Owners

Roland DGA Corporation today announced the Free Pure Print Performance Upgrade for new and existing 
customers of the company's VersaCAMM VP series printer/cutters and grand-format AdvancedJET AJ series 
printers.  

Roland’s Free Pure Print Performance Upgrade is offered worldwide, benefitting thousands of Roland customers.  
The 30" VersaCAMM VP-300 and 54" VP-540 are among the best selling inkjets in the company’s history.  The 
AdvancedJET series includes the 104" AJ-1000 and 74" AJ-740, grand-format printers designed for high-speed, 
volume production. 

"Once again, Roland is unique in offering a valuable free upgrade to our customers in appreciation for their 
loyalty and support," said Rick Scrimger, vice president and general manager for Roland.  "The Free Pure 
Print Performance Upgrade features revolutionary Roland Intelligent Pass Control technology, first introduced 
in our high-performance SOLJET PRO III series.  Now VersaCAMM and AdvancedJET customers everywhere 
can employ this powerful technology for the exceptional image quality and productivity their businesses require."

Roland Intelligent Pass Control Technology

With the Free Pure Print Performance Upgrade, both existing and new users of AdvancedJET and VersaCAMM
VP inkjets can take advantage of Roland Intelligent Pass Control technology, the company’s patent-pending 
technology that virtually eliminates banding by optimizing masking patterns and dot placement at the edge of 
each pass.  With Roland Intelligent Pass Control, consecutive passes are overlapped and feathered so they 
literally become one continuous image.  As a result, finished prints reflect unmatched image quality overall with 
smoother gradations and dense, flawless solid colors in every print mode.

Roland Intelligent Pass Control also increases productivity by allowing users to achieve the same print quality 
at higher speeds.  Upgraded VersaCAMM VP inkjets print up to 80 percent faster on banner and 50 percent 
faster on vinyl in Standard print mode while the AdvancedJET can print up to 25 percent faster on banner in 
Standard print mode.* Upgraded AdvancedJETs are further enhanced with the addition of new print head 
protection plates.

Upgrading Your Roland

VP-540/VP-300 customers can download their free upgrade kit including Roland VersaWorks 3.1 at 
www.rolanddga.com/upgrade. AJ-1000/AJ-740 users will be contacted by a Roland Authorized Dealer 
regarding their free upgrade kit and installation of the protection plates.  

For more information about the Free Pure Print Performance Upgrade, visit www.rolanddga.com or contact 
Roland Customer Service at (800) 542-2307.

* Print speeds vary depending on the media and print mode selected.

VersaCAMM VP Series

The VersaCAMM VP Series is designed from the ground up to enhance the productivity of creative professionals 
everywhere – from marketing departments and retailers to sign shops and screen printers.   Featuring a new 
compact design and numerous enhanced productivity features, VersaCAMM VP inkjets make it easier and 
faster than ever to produce durable, professional-quality posters, banners, POP displays, labels, decals, 
vehicle and floor graphics, heat transfers for apparel and more.  VersaWorks RIP software is included.

AdvancedJET AJ Series

Designed for high-volume printing and rush jobs including billboards, banners, fleet and vehicle graphics, the 
AdvancedJET delivers brilliant six-color CMYK+LcLm graphics at an impressive maximum print speed of  968 
sqft/hr. Unlike other industrial printers, the AdvancedJET runs with minimal operator maintenance and fine 
tuning. The AdvancedJET also includes powerful Roland VersaWorks RIP software.

www.rolanddga.com


Roland DGA Corporation - 2/3/2009

Roland Lowers Prices on Certified Media Line

Roland DGA Corp. announced a 20 percent price reduction across its entire line of certified and profiled media 
supporting the company’s wide-format inkjet printers and printer/cutters.
 
"It is our goal to provide complete high-performance solutions to our customers including profiled media, inks 
and RIP software," said Rick Scrimger, vice president and general manager for Roland DGA Corp.  "Every 
product in the media line has been selected to meet our high standards for quality and profiled for optimum 
performance with our inkjet printers and printer/cutters.  During this time of economic uncertainty when budgets 
are stretched thin, we are pleased to offer this tremendous value to our customers."

Roland Certified Media 

The Roland certified media line includes more than 50 products that have been strategically selected to meet 
the needs of the company’s customers in the sign, vehicle graphics, fine art and photography industries.  All 
Roland media products are part of a complete digital printing solution and have been tested, certified and 
profiled for performance with the company’s inkjet printers and integrated printer/cutters.  

The Roland media line includes cast and calendered vinyl, banner media, clear films, reflective vinyl, canvas, 
papers, overlaminates and more. Popular new additions to the line include the Roland Restyling Solution 
featuring a combination of premium cast vinyl and cast overlaminate film and Solvent Canvas Media designed 
for the company’s eco-solvent and solvent inkjets.

Award-Winning Product Line

According to recent worldwide market share studies, Roland enjoys a commanding lead in sales among 
manufacturers of wide format inkjet printers in the durable graphics industry.  Ranging in size from 30"
to 104" in width, Roland inkjets have won numerous industry awards including multiple Andre Schellenberg
Awards, and repeated victories at the DIMA Digital Printer Shootout and DPI Product of the Year competitions.  
Other honors for Roland technologies include the Seybold Hot Pick award, PEI Cool2 Award, 3D Design 
Magazine’s Editor’s Choice Award, Digital Output Readers' Choice Awards, and Graphic Design’s Fall Forty.

www.rolanddga.com


Roland DGA Corporation - 2/3/2009

Roland Announces Special Leasing Promotional Offer

Roland DGA Corp. announced a limited-time leasing promotion available through Roland Financial Services, 
the company’s financing program powered by U.S. Bank.

Now through March 31st, qualified customers can lease Roland products for $199 per month for the first year 
of a 5-year lease with no advance payment and a $1 end-of-lease buyout option.  This offer extends to U.S. 
customers for equipment priced at $10,000 or more and is subject to credit approval.  

"With the uncertainty of our current economic environment, the $199 per month lease solution offers Roland 
customers an easy, low cost entry point while preserving their capital," said Joe Dawson, senior director of 
sales for Roland.  

Roland Financial Services

Roland Financial Services offers a range of lease options to meet varying business demands including 
additional financing for media, ink and training through Roland University. The program is offered in partnership 
with U.S. Bank, the 6th largest commercial bank in the United States with assets of $238 billion.  

With Roland Financial Services, Roland customers can preserve their existing bank credit lines and conserve 
cash for the future.  With minimal or no initial fees, Roland Financial Services allows businesses to finance up 
to 125 percent of the equipment purchase price when including supplies and training costs as well.    Financing 
options are also available for equipment upgrades, allowing lease customers to take advantage of new Roland 
technologies as they become available.  

For more information including terms and conditions or to apply for this special leasing offer, visit the Roland 
Web site at www.rolanddga.com/lease or call Roland Customer Services at (800) 542-2307.

www.rolanddga.com


Roland DGA Corporation - 1/13/2009

Roland DG Expands Miyakoda Factory

Roland DG Corporation today announced the completion of its Miyakoda factory expansion.The Miyakoda 
factory is responsible for producing the company’s best-selling, wide-format inkjet printers for the durable 
graphics industry. 

Roland DG broke ground on the factory expansion in March of 2008 and completed the facility on schedule in 
November.The factory expansion became operational on December 1st.

The completion of the Miyakoda factory has allowed Roland DG to consolidate its parts warehouse, packing 
materials warehouse and storage depot for finished products into the company’s primary manufacturing facility. 
As a result, the company now houses all aspects of its manufacturing operations in one location including parts 
procurement, production, product packing and shipping. 

The expanded factory optimizes the capabilities of the company’s “D-shop” technology, the newest generation 
of Roland DG’s Digital Yatai production technology. Digital Yatai technology follows an automated cell-based 
model that enables a single employee to assemble a product from start to finish while preventing human errors 
and controlling inventories to meet evolving market demands. The new factory expansion builds on this highly 
efficient system by eliminating the time and resources involved in transporting parts between external 
warehouses and the Miyakoda factory. 

The new expanded digital factory is designed to further reduce the company’s environmental footprint and to 
protect employees and equipment in the event of an earthquake. To save energy, heat insulated roofing and 
exterior walls were installed along with an energy efficient air conditioning system. These measures, combined 
with the elimination of the transportation service between warehouses, will reduce the company’s carbon dioxide 
emissions by a total of 40 tons (880,000 lbs.) per year. Like the rest of the Miyakoda factory, the new expansion 
was constructed according to strict earthquake safety codes. These efforts are in keeping with Roland DG’s 
corporate values that focus on the safety of employees and environmental conservation.

Roland DG continues to streamline its D-Shop production processes. New technologies have been implemented 
to automate a number of simple assembly operations, allowing employees to focus on more complex assembly 
processes requiring manual work. As a result, the new D-shop technology saves assembly time and space. In 
addition, a separate room was built for the automated assembly area to ensure a clean production environment. 

To support future growth Roland DG will continue to improve manufacturing efficiencies and will increase the 
production capacity of its cutting-edge manufacturing operations.

www.rolanddga.com


Roland DGA Corporation - 11/18/2008

Roland Expands Organization with New Hires and Promotions

Responding to the needs of the company’s growing customer base, Roland DGA Corporation has added senior 
level managers to its management, sales and service teams.  

"We continue to build the organization toward the goal of providing outstanding service and support to our 
valued customers," said Dave Goward, president and CEO for Roland DGA Corp.  "It is a pleasure to recognize 
individuals who demonstrate above and beyond commitment to the Roland organization and to welcome new 
team members as well.  We believe we are well positioned for success going forward."

Rick Scrimger, Vice President and General Manager
Rick Scrimger’s responsibilities have changed to include all inkjet devices, software, supplies, vinyl cutters, 
engravers, and 3D scanning and milling machines.  In this position, Scrimger is responsible for leading the 
company’s sales, marketing, and product management initiatives.   Scrimger’s background includes his 
previous role as vice president and general manager of Roland’s Color Products division as well as senior 
sales and marketing management experience with the Graphic Intelligence Agency/GretagMacbeth/Xrite.  
In addition, he has more than 10 years of sales and product management experience with Roland.  A frequent 
speaker and panelist at industry conferences nationwide, Scrimger holds a Bachelor of Arts degree in 
Psychology from Pitzer College and an MBA from the UCI Graduate School of Management.   

David Nelson, General Counsel
David Nelson has been appointed general counsel for Roland.  As general counsel, Nelson is a member of 
Roland’s senior management team, provides strategic leadership and legal counsel for the company and 
oversees all aspects of the company’s legal affairs.  Prior to joining Roland, Nelson served as the principal 
attorney at the Nelson Law Firm which he founded in 2002.  Nelson’s law practice primarily consisted of 
representing businesses and individuals in the areas of corporate and business law, including the sale and 
acquisition of several companies, key strategic transactions, and occasional litigation.  Nelson holds a 
Bachelor’s degree in Political Science and Philosophy from Azusa Pacific University and a Juris Doctor from 
Pepperdine University School of Law, where he was also a member of the Law Review and the Moot Court 
team.  After graduating from law school, Nelson served as Law Clerk to the Honorable Johnnie B. Rawlinson 
of the U.S. Court of Appeals for the Ninth Circuit.  

Joe Dawson, Senior Director of Sales
Joe Dawson has been promoted to the position of senior director of sales, responsible for key sales functions 
across all Roland inkjet devices, vinyl cutters, engravers and all related supplies and accessories for North 
and South America.  Dawson brings to the position more than 20 years of senior-level sales experience and 
has served in both sales and business development roles for Roland since joining the company in 2005.  He 
holds a Bachelor of Science degree in Political Science from Arizona State University.

Fred Sciuto, National Sales Manager, Color Products
Fred Sciuto has joined Roland as national sales manager for color products, responsible for sales of inkjet 
products, supplies and accessories for the U.S. market.  Sciuto has more than 18 years of successful sales 
and sales management experience in digital printing, commercial printing and packaging with Eastman Kodak, 
Creo, and Agfa.  Most recently, he served as a district sales manager with Eastman Kodak Company in its 
Graphics Communications Group, focusing on the high speed digital printing market. 

Mark McClafferty, Eastern Regional Sales Manager
Mark McClafferty has joined Roland as the eastern regional sales manager based in the Philadelphia area.   
McClafferty has more than 10 years of digital printing experience in pre press, promotional product development 
and sales concentrated in the color and variable data markets.  Most recently McClafferty served as a 
business development manager for Staples, responsible for large format and digital printing sales for the 
eastern region.  McClafferty holds a Bachelor of Arts degree from Kings College in Wilkes Barre, Pennsylvania. 

Michael Nichols, Service Manager
Michael Nichols has been promoted to the position of service manager for Roland.  Nichols brings to the 
position more than 20 years of managerial experience including eight years at Roland where he has served in 
operations management and network administration positions.  He is currently pursuing a Bachelor of Arts 
degree from the University of Phoenix.

www.rolanddga.com


Roland DGA Corporation - 10/23/2008

Roland’s New 30" VersaUV Inkjet Printer/Cutter Wins Prestigious DPI Product of the Year Award

Roland announced that the company’s new VersaUV LEC-300 30" UV inkjet printer/cutter was named 2008 
DPI Product of the Year for the Output Device Poster Category in SGIA’s annual competition.  Roland’s 
VersaWorks 3.0 RIP software earned a DPI Partner Award for the Output Device Poster Category for its role in 
producing the winning print.

Entries for the DPI Product of the Year competition were judged on the Expo show floor at the recent SGIA 
conference in Atlanta by a team of digital imaging professionals. In the Output Device category, entrants were 
required to submit a test print produced from the nominated device. The image, designed by SGIA, was 
intended to challenge the output device’s capabilities. Roland’s VersaUV LEC-300 outperformed all competing 
products to take top honors.

"Each year, the DPI Product of the Year award recognizes products that deliver the highest levels of print 
quality," said Rick Scrimger, vice president and general manager for Roland.  "We are proud to receive this 
prestigious award.  The VersaUV LEC-300 is a groundbreaking new UV inkjet device, combining a new 
generation of LED-curable inks with renowned Roland print/cut technology for unmatched image quality and 
versatility."

DPI Product of the Year: VersaUV LEC-300

The revolutionary new VersaUV LEC-300 is the industry’s first wide-format UV inkjet printer/cutter and uses safe, 
low-heat LED lamps.  The LEC-300 prints CMYK + White + Clear on a wide range of substrates including foils, 
metallic and synthetic papers, BOPP, PE, and PET film for unmatched color, texture and dimension.  

At 30” wide, the LEC-300 is a highly versatile production tool that can be used for both short production runs and 
pre-press applications such as label proofs, packaging comps and prototypes.  Clear coat adds remarkably rich 
special effects ranging from high-gloss finishes for area highlights to custom-textured effects such as faux leather 
and crocodile embossing. 

New Roland ECO-UV inks produce graphics that are easy to handle and can be stretched across both curved 
surfaces and sharp edges without cracking.  Priced at $49,995, the VersaUV comes with VersaWorks 3.0 RIP 
software and Roland’s Two-Year Trouble-Free Warranty.  

DPI Partner Award: Roland VersaWorks 3.0 RIP Software 

Developed for the company’s wide-format inkjet devices, VersaWorks 3.0 combines powerful features with an 
easy-to-use interface for outstanding results print after print.  

Based on the latest Abobe CPSI engine (3018), VersaWorks 3.0 is more robust and precise than ever before 
and features advanced print server functions allowing users to manage up to four Roland devices simultaneously.  
VersaWorks 3.0 also offers support for Roland’s GX series cutters which allows professionals to manage stand-
alone cutting operations or pair a Roland cutter with a Roland VersaArt printer for print/cut applications.  A new 
PerfCut function enables users to produce precision perforated cut lines as well.

In addition, VersaWorks includes proven productivity tools such as the Roland Color System for easy, precise 
spot color matching, the Max Impact Preset for richer color contrast, and Variable Data Printing.  Other 
VersaWorks features include embedded ICC profile support, ink level adjustment tools, software proofing 
capabilities and advanced cropping, tiling and nesting options. VersaWorks supports Windows 2000/XP and
Vista. 

Roland Receives SGIA Magnus Award

In addition to receiving the DPI Product of the Year Award, Roland was honored with the 2008 SGIA Magnus 
Award reflecting the company’s contributions to the SGIA organization and overall industry.  In particular, the 
award recognizes Roland’s 2007 - 2008 association membership campaign, an extensive outreach to Roland 
customers encouraging them to join leading industry organizations including SGIA to further their education 
and training goals.

www.rolanddga.com


Roland DGA Corporation - 9/15/2008

Roland Adds New Roland Restyling Solution to Media Line

Roland DGA Corp., a leading provider of wide-format inkjet printers and integrated printer/cutters, has expanded 
its award-winning media line with the new Roland Restyling Solution.

Featuring premium cast vinyl and cast overlaminate film, the new solution supports Roland’s entire line-up of 
eco-solvent and solvent inkjets including the new VersaArt RS series as well as popular SOLJET, VersaCAMM 
and AdvancedJET models.  

Premium cast vinyl prints beautifully and features Avery Dennison Easy Apply RS™ adhesive technology, an 
advanced repositionable adhesive that simplifies the installation process on even the toughest surfaces.   
Formulated for pliability, it adheres seamlessly to the most intricate curves, contours and rivets.  Overlaminate 
film adds years of durability to finished graphics for superior performance in harsh outdoor climates. 

"We are pleased to bring this innovative new media solution to our customers in the fast-growing vehicle 
graphics market," said Rick Scrimger, vice president and general manager for Roland DGA Corp.  "The new 
Roland Restyling Solution has been tested, certified and profiled for performance with Roland inkjets and meets 
all our high standards for imaging, performance and durability."

Premium Wrap Vinyl

Roland Premium Wrap Vinyl is a high-quality 2-mil high gloss cast vinyl with specialized Avery Dennison Easy 
Apply RS™ adhesive that is durable, but easier to remove than traditional permanent adhesives. The specialized 
adhesive is repositionable which allows the material to slide across vehicle surfaces for exact graphic placement.  
Premium Wrap Vinyl conforms to rivets, curves and indentations and is warranted for up to 60 months outdoors 
when printed with Roland ECO-SOL MAX or EcoXtreme inks and laminated with Roland Premium Matte Cast 
Overlaminate.  

Premium Matte Cast Overlaminate

Roland Premium Matte Cast Overlaminate is a high-quality 2-mil matte overlaminate film with a clear adhesive. It 
offers generous flexibility with a matte finish for a unique look that lowers reflection and ensures sharp detailed 
graphics in any lighting condition. This product is guaranteed for up to 60 months outdoors. A pressure-sensitive 
film, Premium Matte Cast Overlaminate is suitable for laminating all media types for added protection and durability.  

Roland Restyling Solution Features:

- Premium cast 2-mil gloss vinyl and matte overlaminate film
- Developed specifically for vehicle graphics applications
- Profiled and certified for performance with VersaArt, VersaCAMM, SOLJET and AdvancedJET inkjets
- Superior imaging with Roland ECO-SOL MAX and EcoXtreme inks
- Specialized Avery Dennison repositionable adhesive simplifies installation process
- Conforms to curves, indentations and rivets
- Roland exclusive warranty that covers wrap material and ink for 60 months

Competitively priced, the Roland Restyling Solution is available immediately through Roland Authorized Dealers.  

Roland Media and Inks

The Roland Restyling Solution is the newest addition to the Roland media line which includes more than 50 
products that have been strategically selected to meet the needs of the company’s customers in the sign, 
vehicle graphics, sublimation, fine art and photography industries.  All Roland media products are part of a 
complete digital printing solution and have been tested, certified and profiled for performance with the company’s 
VersaCAMM, VersaArt, VersaUV, SOLJET, AdvancedJET, Hi-Fi Express and Hi-Fi JET printers and integrated 
printer/cutters.  

Widely recognized for their performance and durability, Roland inks include industry-acclaimed ECO-SOL MAX 
eco-solvent ink featured in all VersaArt, VersaCAMM and SOLJET inkjets; EcoXtreme solvent ink for the 
AdvancedJET series; Roland aqueous ink, available in both dye and pigment options for Hi-Fi JET printers; 
ECO-UV ink featured in the VersaUV inkjet printer/cutter; and custom HeatWave inks for the Hi-Fi Express 
sublimation printer.

www.rolanddga.com


Roland DGA Corporation - 9/8/2008

Roland Announces VersaArt Series of Wide-Format Inkjet Printers

Roland DGA Corp., a leading provider of wide-format inkjet printers and integrated printer/cutters, has 
introduced the VersaArt RS series, the company’s newest 4-color wide-format eco-solvent inkjet printers 
combining the latest technologies from the company’s SOLJET PRO III and VersaCAMM lines.  

Ideally suited for the production of large indoor and outdoor CMYK graphics, the 64" RS-640 and 54" RS-540 
are the perfect production tools for signs, POP/POS materials, banners, posters, vehicle graphics and wraps. 
VersaArt printers also support soft signage and fabric applications.  

The VersaArt series offers accelerated print speeds and delivers superior image quality thanks to Roland 
Intelligent Pass Control™ technology.  VersaWorks 3.0 RIP software is included offering a host of new features 
and powerful productivity tools including support for Roland cutters which can be combined with VersaArt 
printers to produce print/cut graphics.  As low-maintenance devices, VersaArt printers are Energy Star certified 
and carry Roland’s Eco-Label, an ISO 14021 Type II label certifying compliance with a company’s internal 
environmental standards. 

"The new VersaArt series is compact and easy to use, yet achieves Roland’s high standards for image quality 
and speed," said Rick Scrimger, vice president and general manager for Roland DGA Corp.  "This new printer 
line is aggressively priced while offering many performance features from our SOLJET PRO III series such as 
Roland Intelligent Pass Control."

Roland Intelligent Pass Control

First introduced in SOLJET PRO III models, Roland Intelligent Pass Control technology (patent pending) is a 
3-dimensional system combined with optimized mask patterns designed to control the ink firing at the edge of 
each pass and deliver unprecedented imaging performance in all resolutions. The result is improved print 
quality and throughput while virtually eliminating banding.  With Roland Intelligent Pass Control, VersaArt 
graphics reflect stunning image quality with exceptionally smooth gradations and flawless solid colors.  

High-Speed Printing

Designed for productivity, the 64" VersaArt RS-640 prints at an impressive 136.7 sqft./hr. in standard print mode 
and 230 sqft./hr. in billboard mode. The 54" RS-540 prints at up to 131.3 sqft./hr. in standard print mode and 
221.7 sqft./hr. in billboard mode.

VersaWorks 3.0 RIP Software  

The VersaArt series comes complete with VersaWorks 3.0 RIP software, developed by Roland engineers for 
the company’s wide-format inkjet devices.  VersaWorks 3.0 combines powerful features with an easy-to-use 
interface for outstanding results print after print.  

Based on the latest Abobe CPSI engine (3018), VersaWorks 3.0 is more robust and precise than ever before and 
features advanced print server functions allowing users to manage up to four Roland inkjet devices simultaneously.  
VersaWorks 3.0 also offers support for Roland’s GX series cutters which allows professionals to manage stand-
alone cutting operations or pair a Roland cutter with a Roland inkjet printer such as a VersaArt for print/cut 
applications.  A new PerfCut function enables users to produce precision perforated cut lines as well.

In addition, VersaWorks includes proven productivity tools such as the Roland Color System for easy, precise
spot color matching, the Max Impact Preset for richer color contrast, and Variable Data Printing.  Other 
VersaWorks features include embedded ICC profile support, ink level adjustment tools, software proofing 
capabilities and advanced cropping, tiling and nesting options. VersaWorks supports Windows 2000/XP 
and Vista. 

VersaArt Features:

- 64" and 54" eco-solvent inkjet printers
- Roland Intelligent Pass Control technology
- Maximum print speed of 230 sqft./hr. (RS-640)
- ECO-SOL MAX inks in 4 brilliant colors (CMYK)
- Choice of 440 ml or 220 ml ink cartridges
- Up to 3 years outdoor durability without lamination
- Outstanding image quality up to 1440x720 dpi
- Roland VersaWorks 3.0 RIP software
- Easy-to-Use Graphical User Interface
- Roland Color System
- Variable Data Printing
- Max Impact Preset for richer color contrast
- Advanced media handling system 
- RS-640 supports rolls up to 88 lbs.
- RS-540 supports rolls up to 66 lbs.
- Optional TU2 automated take-up system 
- Energy Star Certified
- Roland Eco-Label
- Two-Year Trouble-Free Warranty

The new VersaArt series is priced at $16,995 for the RS-640 and $15,495 for the RS-540. The optional TU2 take 
system is priced at $1,995 for both RS-640 and RS-540 models.  VersaArt printers are available through 
Authorized Roland Resellers.

www.rolanddga.com


Roland DGA Corporation - 9/8/2008

Roland Introduces World’s First UV Inkjet Printer/Cutter

Roland DGA Corp., a leading provider of wide-format inkjet printers and integrated printer/cutters, has introduced 
the world’s first UV inkjet printer/cutter, the company’s most advanced, versatile digital print production tool to date.

The environmentally friendly 30” VersaUV LEC-300 inkjet printer/cutter comes equipped with the industry’s latest 
generation of UV inks and safe, low-heat LED lamps. It prints CMYK + White + Clear on a wide range of 
substrates including foils, metallic and synthetic papers, BOPP, PE, and PET film for unmatched color, texture 
and dimension.  

Clear coat adds remarkably rich special effects ranging from high-gloss finishes for area highlights to 
custom-textured effects such as faux leather, crocodile skin and even Braille.  VersaUV comes with 
VersaWorks 3.0 RIP software, achieves 1440 dpi image quality and is backed by Roland’s Two-Year 
Trouble-Free Warranty.

"The VersaUV LEC-300 is a groundbreaking digital printing device supporting an endless range of highly 
customized applications," said Rick Scrimger, vice president and general manager for Roland DGA Corp. 
"In addition to short run production of high-end specialty graphics, the LEC-300 is a uniquely capable prepress 
tool for label proofs, packaging comps and one-off prototypes."

A Highly Versatile Production Tool

Across an unprecedented range of substrates, the LEC-300 prints CMYK + White + Clear Coat and contour 
cuts for unmatched versatility.  The LEC-300’s White ECO-UV ink creates crisp, flawless graphics and text 
and can be used as an undercoat to enhance the brightness of four-color prints.  

The VersaUV LEC-300 prints on paper including metallic surfaces for labels, decals, POP displays and posters.  
It also prints on offset paper stock for highly accurate proofs, prototypes and comps.  The LEC-300 can be 
used to create original patterns and 3D domed corporate logos directly onto synthetic and natural leathers.  
Other applications include interior décor items such as customized window coverings and tapestries. 

The LEC-300 is a versatile pre-press and proofing device that can save commercial printers the many costs 
associated with press downtime.  VersaUV shops can also eliminate outsourcing for short production runs for 
unique, customized graphics and wraps of virtually any shape, size and texture.  

Easy Production Workflow

With VersaUV, there are no plates or film to produce.  Users simply design on a personal computer, send the 
file to the printer, and VersaUV automatically prints and digitally die cuts the finished print.  Die cutting is 
achieved through Roland’s renowned integrated print/cut technology that enables printing and cutting in one 
seamless workflow for optimum ease of use.  


 World’s Most Advanced UV Inks

ECO-UV ink was especially formulated for the LEC-300’s curing system for perfect curing at all print speeds, 
delivering high color density and wide gamut.  Instant drying and flexible, ECO-UV inks do not require 
degassing and can be stretched and applied around curved surfaces and sharp edges without cracking.  

The LEC-300 includes two state-of-the-art solid state UV LED lamps arranged in a staggered configuration 
enabling both matte and gloss clear coat finishes.  In addition to a wide range of finishes, ECO-UV clear coat 
improves scratch and chemical resistance for one-year outdoor durability.  Packaged in no-mess 220ml 
cartridges, ECO-UV ink is VOC-free once cured.

State of the Art Curing System

LEC-300 LED lamps generate very little heat and last up to 10,000 hours, as much as ten times longer than
conventional UV lamps.   The LEC-300’s LED lamps can also be turned on and off instantly and are ready to 
use immediately after the printer is turned on.  By contrast, conventional curing systems may take up to ten 
minutes to pre-heat to the targeted level and burn continuously as long as the printer is running.  

Energy Star Certified and Ozone Free

The LEC-300 is the world’s first Energy Star certified wide-format UV inkjet and automatically enters a low 
power mode when it is not used for an extended period of time.  This feature can save thousands of dollars in 
electric bills each year and also lowers the emission of green house gases.  The LEC-300 requires only 320W 
of power - approximately one tenth the power required by conventional UV printers.  Accordingly, the LEC-300 
can be operated on a standard electrical outlet without an additional power supply.  

In addition, the LEC-300 uses a light source that is completely ozone free and emits light in the range called 
Near-UV of the UV spectrum, making it a safe alternative to conventional UV lamps.  The LEC-300 carries 
Roland’s Eco-Label.

VersaUV LEC-300 Features:

- World’s first UV inkjet printer/cutter
- Ideal for proofs, label and packaging prototypes and short production runs
- ECO-UV inks are the industry’s newest generation of UV inks
- Five-colors (CMYK+White) + Clear Coat
- Layered clear coat produces unique textures and finishes
- Supports hundreds of media options including metallic and synthetic papers, foils, BOPP, PE and PET film 
and flexible substrates
- Long lasting, energy efficient LED Lamps
- Outstanding image quality up to 1440 dpi
- Roland VersaWorks RIP software
- Easy-to-Use Graphical User Interface
- Roland Color System
- Variable Data Printing
- Max Impact Preset for richer color contrast
- Roland Eco-Label
- Two-Year Trouble-Free Warranty

 VersaWorks 3.0 RIP Software 
 
The LEC-300 comes complete with VersaWorks 3.0 RIP software, developed by Roland engineers for the 
company’s wide-format inkjet devices.  VersaWorks 3.0 combines powerful features with an easy-to-use 
interface for outstanding results print after print.  

Based on the latest Abobe CPSI engine (3018), VersaWorks 3.0 is more robust and precise than ever before 
and features advanced print server functions allowing users to manage up to four Roland inkjet devices 
simultaneously.  VersaWorks 3.0 also offers support for Roland’s GX series cutters which allows professionals 
to manage stand-alone cutting operations or pair a Roland cutter with a Roland inkjet printer for print/cut 
applications.  A new PerfCut function enables users to produce precision perforated cut lines as well.  
VersaWorks allows users to select either conventional dual-pass or single-pass print modes for white ink 
applications.

In addition, VersaWorks includes proven productivity tools such as the Roland Color System for easy, precise 
spot color matching, the Max Impact Preset for richer color contrast, and Variable Data Printing.  Other 
VersaWorks features include embedded ICC profile support, ink level adjustment tools, software proofing 
capabilities and advanced cropping, tiling and nesting options. VersaWorks supports Windows 2000/XP and Vista. 

The VersaUV LEC-300 is priced at $49,995 U.S. and available through Authorized Roland Resellers.

www.rolanddga.com


Roland DGA Corporation - 9/5/2008

Roland Announces Winners of First-Ever I Love My Roland Contest

Roland announced the winners of the first-ever I Love My Roland Photo Contest.  Entrants were asked to 
submit up to five photos of themselves with their Roland equipment plus up to 25 words on "why they love their 
Roland." Over 100 entries from all over the world competed for the grand prize of a Caribbean cruise or trip to 
SGIA’s Specialty Printing & Imaging Expo to be held in Atlanta October 15th - 18th. 
 
Grant Eneix, owner of Macular Media in Houston, Texas, was selected as the contest’s Grand Prize Winner 
through a random drawing of the top 25 finalists.   Eneix’s photo features Eneix  and Macular Media employee 
Matt Kohn dressed in business attire behind their VersaCAMM VP-540 54" eco-solvent inkjet printer/cutter.  By 
contrast, the VersaCAMM print shows a "vacationing bottom half" for the duo - complete with shorts, sandals and 
a sandy beach in the background.  

According to Einex, since purchasing the VersaCAMM VP-540, Macular Media’s clients won’t leave the shop 
alone.  "The way we see it, it’s all Roland’s fault," he wrote. ". . . ‘gimmie, gimmie, gimmie . . . more, more, 
more.  WE NEED A VACATION."

Also winning his choice of a cruise or trip to SGIA was Roland Choice Award Winner John McColl, owner of 
Sign*A*Rama Natomas in Sacramento, California. In his winning photo, McColl, his wife Rebecca, and 
customers from FUEL Energy Beverage Company are surrounded by a striking backdrop of advertising 
graphics - vehicle wraps, banners and decals all produced on the shop’s SOLJET 54" eco-solvent inkjet 
printer/cutter.  McColl’s winning entry was selected by popular vote by the company’s team of judges.

"Throughout the contest, we were amazed at the creativity of Roland customers and proud of their passion for 
our products," said Rick Scrimger, vice president and general manager of Roland DGA Corp. "This unique
gallery of Roland customers tells a powerful story about our company and products - and about the success 
so many have achieved with Roland technology."

To view the I Love My Roland Contest gallery of winners, visit www.rolanddga.com/love.

www.rolanddga.com


Roland DGA Corporation - 7/30/2008

Roland Expands Organization with New Hires and Promotions

Irvine, CA, July 30, 2008 - In response to continued growth, Roland DGA Corporation has announced the 
addition of new senior level executives across the company’s sales, product management and technical support 
organizations.  

"We continue to experience strong demand for all Roland products and are expanding our organization 
accordingly," said Rick Scrimger, vice president and general manager for Roland.  "We are proud to 
announce the addition of Andrew Oransky and Robert Ozankan to our product management team, the 
expansion of our sales team with Dana Curtis, Troy Lesher, Mike Renna and Yadi Cepeda, and the promotion 
of Jesse Garcia to technical support supervisor.  Each of these professionals will continue to play a critical 
role in Roland’s success, and we look forward to working closely with them to support the needs of our growing 
customer base."

Andrew Oransky, Director of Product Management

As director of product management, Andrew Oransky oversees product marketing, technical documentation, 
channel training, product support and market research for all Roland products. Oransky’s background includes 
more than 10 years of product management and sales experience for major digital printing technology and 
supplies companies including Encad/Kodak.  He holds a bachelor’s degree in imaging and photography 
from the Rochester Institute of Technology with a concentration in marketing.  

Robert Ozankan, Senior Product Manager

Robert Ozankan has been named senior product manager for Roland inkjet products, overseeing new market 
opportunities, evaluation units, product launches and competitive research for the company’s award-winning 
line of inkjet printers and printer/cutters.  Ozankan brings to the position more than 20 years in the imaging and 
digital printing industries with 12 years of experience in product management roles for major technology 
manufacturers including Nikon USA and Epson America.  

Dana Curtis, Channel Sales Manager, Eastern Region

Roland has appointed Dana Curtis to eastern regional channel sales manager for engravers and cutters.  
Curtis joined Roland in May of 2003 and has since held positions in the company’s service, technical support, 
marketing and product management departments. Most recently, he served as application specialist for cutting 
solutions where he played an important role in identifying and developing new markets. Curtis holds a bachelor’s 
degree in fine arts from the University of California, Santa Barbara.

Troy Lesher, Regional Sales Manager, South Central Region

Troy Lesher has been named regional sales manager for the South Central Region.  Lesher brings to the position 
more than 20 years of printing industry experience managing sales teams and channel partners for major 
manufacturers including Lanier, Danka, Heidelberg and Gandinnovations.  For the past seven years, Lesher 
has focused on the grand-format market.  

Mike Renna, Regional Sales Manager, Southwestern Region

Mike Renna has been appointed regional sales manager for the Southwestern Region, serving Roland’s inkjet 
business and channel partners across Southern California, Southern Nevada, Arizona and New Mexico. Renna’s 
background includes more than 10 years of experience with Roland in customer service, technical support, 
supplies and accessories sales, and product management positions.  He holds a degree in electrical engineering.

Yadi Cepeda, Sales Representative, Supplies and Accessories

As sales representative for Roland Supplies and Accessories, Yadi Cepeda is responsible for managing the 
company’s relationships with supplies and accessories customers and channel partners nationwide.  Cepeda 
joined Roland in 1998 as a customer service representative and has served in both customer service and sales 
support roles.  Cepeda holds a bachelor’s degree in business management from California State University, 
Fullerton.

Jesse Garcia, Technical Support Supervisor

Jesse Garcia has been promoted to technical support supervisor for Roland’s 3D products, cutters and 
engravers.  In this role, he oversees the technical support staff and supports the service department with RA 
paperwork processing.  Garcia has more than 13 years of experience in technical support and technical service 
positions with Roland and has additional experience serving as a Latin American sales representative for 
Microtek.  He holds a bachelor’s degree in public relations from California State University, Dominguez Hills.

www.rolanddga.com


Roland DGA Corporation - 7/14/2008

Roland Adds New Solvent Fine Art Canvas To Certified Media Line

Irvine, CA - July 14, 2008 - Roland DGA Corp., a leading provider of wide-format inkjet printers and integrated 
printer/cutters, today announced the addition of two new fine art canvas products to its award-winning media 
lineup: Solvent Satin Canvas and Solvent Gloss Canvas.  

Specially coated for performance with the company’s best-selling ECO-SOL MAX eco-solvent ink, this new 
media offering allows Roland VersaCAMM and SOLJET inkjet printers and printer/cutters to produce 
wide-format photographic and fine art reproductions, art décor and murals with outstanding color gamut and 
image quality.

"Roland Solvent Canvas media optimizes the performance of ECO-SOL MAX ink for the rich, dense colors and 
fine details that fine art reproductions require," said Rick Scrimger, vice president and general manager for 
Roland.  "With this innovative new media line, SOLJET and VersaCAMM shops can easily extend their reach 
into the fast-growing fine art market - without any additional investment in technology or equipment.  We expect 
strong demand for our new Solvent Canvas line."

Roland Solvent Canvas media is tested, profiled and certified for performance with Roland VersaCAMM and 
SOLJET eco-solvent inkjets.  Supporting the heaviest ink loads, Roland Solvent Canvas offers an excellent 
white point for superior color brilliance and image definition, print after print.  Roland Solvent Canvas can be 
stretched without cracking for easy professional finishing.  No lamination, overcoating or other treatment is 
required for lasting durability.  

Solvent Canvas Media Features (Satin and Gloss):

- Canvas is specially formulated for ECO-SOL MAX ink
- Supports indoor and outdoor applications including art décor and fine art reproductions
- Bright white polyester/cotton blend composed of 65% polyester and 35% cotton
- Satin product offers a uniform low glare finish
- Gloss product offers a uniform high sheen finish
- Can be stretched without cracking
- Offers superior color brilliance and excellent image definition
- Surface is abrasion resistant
- Canvas product does not require lamination

Competitively priced, Roland Solvent Satin and Gloss Canvas media products are offered in 30," 54", and 60" 
rolls and available immediately through Roland’s authorized reseller channel.

www.rolanddga.com


Roland DGA Corporation - 6/25/2008

Roland Announces the Roland Express Open House Tour

Irvine, CA, June 25, 2008 - The 2008 Roland Express Dealer Open House Tour is traveling through the U.S. 
and Canada, bringing Roland Pure Print Performance to digital printing professionals across the region.

Several Roland Express dealer events have already been scheduled - from Texas to British Columbia - and 
more events are being added daily.  Roland Express events are designed to showcase the entire Roland 
line of wide-format inkjet printers and printer/cutters including VersaCAMM, SOLJET, AdvancedJET, Hi-Fi 
Express and Hi-Fi JET Pro II models.

"Roland Express events allow industry professionals to discover first hand the versatility, reliability and ease-of-
use that have made Roland wide-format printers and printer/cutters the best-selling inkjets worldwide in the 
durable graphics industry," said Rick Scrimger, vice president and general manager for Roland. "We are 
enthusiastic about the opportunity to meet with customers and prospective customers everywhere, introduce 
them to our innovative product line, and learn more about how we can support their business goals."

Roland Express Events Feature the Entire Inkjet Line-Up

Roland inkjet printers and printer/cutters serve as the backbone to a shop’s production environment and are 
precision engineered to produce high-quality signs, banners, vehicle graphics and wraps, labels, decals, point 
of purchase displays and more.  Roland Express events provide professionals with a unique, personalized 
venue for evaluating Roland inkjets including eco-solvent, solvent, sublimation and aqueous models. Roland 
Express attendees also have the opportunity to view powerful new Roland solutions for specialty applications 
such as fabric and textile printing and apparel decoration. 

Award-Winning Roland Innovation

Roland offers one of the industry’s most extensive lines of wide-format inkjets printers and printer/cutters with 
models ranging from 30" to 104" in width.   Every Roland inkjet is supported by a tightly integrated suite of 
technologies including powerful RIP software to ensure the Pure Print Performance today’s market demands.

Over the years, Roland products have won numerous industry awards including multiple DPI Product of the 
Year awards and repeated victories at the Andre Schellenberg Awards and DIMA Digital Printer Shootout.  
Other honors include the Seybold Hot Pick Award, PEI Cool2 Award, 3D Design Magazine’s Editor’s Choice 
Award, Wide-Format Imaging Readers’ Choice Awards and Graphic Design’s "Fall Forty."

www.rolanddga.com


Roland DGA Corporation - 3/26/2008

Roland Announces First-Ever I Love My Roland Contest

IRVINE, CA March 26, 2008 – Recognizing the pride Roland shops take in the Pure Performance of their 
equipment, Roland has announced the first-ever I Love My Roland Contest – a 2008 search for the most creative, 
outrageous and dedicated Roland enthusiasts.

The contest begins today online at www.rolanddga.com/love where interested Roland customers can upload 
up to five of their favorite shop photos – featuring themselves and their Roland equipment in action.  Entrants 
can improve their chances for free publicity by including a short note on the topic: “Why I Love My Roland.”

“Our top priority at Roland has always been to provide our customers with exceptional products and customer 
support that exceeds their expectations,” said Dave Goward, president and CEO of Roland DGA Corporation.  
“We are gratified to have such loyal and dedicated customers – many of whom have owned their Roland devices 
for many years.  The I Love My Roland Contest is a great opportunity for enthusiastic Roland customers 
everywhere to gain the recognition they deserve.”
  
Win a FREE Trip to SGIA ’08, the Specialty Printing & Imaging Expo
Entries received before July 31st will be featured on the Roland Website at www.rolanddga.com/love and in 
Roland brochures and publications.  Everyone who enters is eligible for these valuable publicity opportunities.  
All entrants from North and South America (except Brazil) will receive Roland stickers and temporary tattoos – and 
the first 100 will also receive a free Roland hat.

On August 29th, I Love My Roland Contest judges will announce the 25 top finalists – entries selected based on
their personality, creativity – and sheer enthusiasm for Roland.  In addition to receiving an awards plaque, every 
finalist will be entered into a drawing for a FREE trip for two to this year’s Specialty Graphic Imaging Association 
2008 conference, SGIA ’08, October 15th – 18th in Atlanta.  The trip winner will be announced no later than 
September 19th.  Only entrants from North and South America (except Brazil) are eligible to become finalists.

The I Love My Roland Contest is open to customers of all Roland equipment currently in use – inkjet printers and 
printer/cutters, vinyl cutters, engravers, photo impact printers, milling machines and 3D scanners.  Entry instructions 
and contest guidelines are available online at www.rolanddga.com/love.

www.rolanddga.com


Roland DGA Corporation - 3/11/2008

Roland DGA Corporation Recognized for Outstanding Business Achievements

Irvine, CA, March 11, 2008 - Roland DGA Corporation was recognized by Microsoft® with a 2008 Microsoft 
Dynamics Customer Excellence Award for excellence in Distribution Industry Leadership and will be honored 
by Microsoft executives at an awards luncheon to be held on Wednesday, March 12th at Convergence 2008, 
the premier Microsoft Dynamics user conference.

The 2008 Customer Excellence Awards, which are presented in 12 categories, recognize and celebrate 
Microsoft Dynamics customers that have achieved notable accomplishments using Microsoft Dynamics solutions. 

Roland DGA Corporation was recognized for its strong commitment to Distribution Industry Leadership by 
achieving its goal to move from multiple paper-based processes to a single, completely automated process for 
warranty claims processing.

Established in 1997, the Customer Excellence Awards, formerly named Pinnacle Awards, are awarded each 
year at the Convergence user conferences in the US and Europe.  Microsoft Dynamics customers, partners 
and team members submit nominations.  Judging teams for each of the categories rated nominees on creativity, 
vision, and business benefits.  Top winners from each category were then reviewed by a panel of six Microsoft 
executive judges for final approval.  As part of that final review all winners were chosen along with the customer 
who deserved the Overall Excellence Award.

Microsoft Dynamics is a line of financial, customer relationship and supply chain management solutions that 
help businesses work more effectively.

www.rolanddga.com


Roland DGA Corporation - 1/23/2008

Roland Offers $1,000 Instant Rebate on DU Dryer for SOLJET XJ Printers

Irvine, CA, January 23, 2008 - Roland customers that purchase a SOLJET PRO III 74" XJ-740 or 64" XJ-640 
inkjet printer now through March 31st will get an instant rebate of $1,000 on a new DU series dryer/blower unit.

Roland’s XJ-740 and XJ-640 are Roland’s fastest SOLJETs to date, offering exceptional print speeds of up to 458 
sqft./hr. for the 74" model and 449.5 sqft./hr. for the 64" model. This high-speed performance combines with 
photorealistic image quality of up to 1440 x 1440 dpi and Roland Intelligent Pass Control technology for stunning 
six-color signs, banners, vehicle graphics and wraps, posters, event graphics, point of purchase displays and more.  

The DU series features an advanced dryer/blower unit that seamlessly integrates with XJ technology for the 
ultimate in Pure Print Performance and ease of use.  With the DU, prints can be collected immediately by the
 XJ’s media take-up system for flawless results through the longest high-speed production runs.

"There has never been a better time to invest in Roland Pure Print Performance technology with a new SOLJET 
PRO III XJ printer," said Rick Scrimger, vice president and general manager for Roland’s Color Products 
Division.  "This free promotion brings even greater value and performance to the XJ by allowing it to operate 
fully unattended at the highest print speeds with the absolute highest ink saturation levels."

Every XJ comes complete with VersaWorks RIP software featuring Variable Data Printing, the Max Impact 
preset for richer color contrast and award-winning ECO-SOL MAX inks in six colors (CMYK+LcLm). The XJ 
series is built for reliability and backed by Roland’s high standards for service and support including the 
company’s Two-Year Trouble-Free Warranty.

www.rolanddga.com


Roland DGA Corporation - 1/23/2008

Roland Offers Up to $5,000 in Instant Rebates for AdvancedJET Printers

Irvine, CA, January 23, 2008 - For a limited time, Roland DGA Corporation is offering instant rebates of up to 
$5,000 for AdvancedJET high-speed industrial printers purchased in the U.S. and Latin America (except Brazil).

Engineered for high-volume production of banners, billboards, signage and other durable graphics, the 
AdvancedJET is the company’s fastest printer line to date.  The promotion offers customers who purchase now 
through March 31st a $5,000 instant rebate on the 104" AdvancedJET AJ-1000 and a $3,000 rebate on the 74" 
AdvancedJET AJ-740.  

"With its exceptionally high print speeds, easy, automated maintenance, and a host of advanced features, the 
AdvancedJET is the fastest and most powerful printer line in its class," said Rick Scrimger, vice president and 
general manager of Roland’s Color Products Division.  "This outstanding rebate offer makes the AdvancedJET 
an even better value."

The AdvancedJET achieves a maximum print speed of 968 sqft./hr. for the 104" AJ-1000 and 872 sqft./hr. for 
the 74" AJ-740.  Featuring six-color EcoXtreme ink in two formulations, the AdvancedJET delivers dense, rich 
colors and a wide gamut that together ensure beautiful, consistent print quality and lasting durability.

To support long production runs and unattended printing, the AdvancedJET comes equipped with high-
capacity 1 liter ink cartridges, an advanced ink delivery system that allows replacement of cartridges without 
pausing, and a heavy-duty media handling system for rolls weighing up to 220 pounds.  The AdvancedJET 
also features an innovative automated intelligent maintenance system which automatically performs routine 
daily maintenance tasks.  As a result, manual cleanings around the print head and capping station are 
required only every two weeks.  

The AdvancedJET can be upgraded with the optional MU series mesh printing unit that supports economical 
unlined mesh media.  

After rebate, the AJ-1000 is priced at $64,995 and the AJ-740 is priced at $51,995.  The AdvancedJET rebate 
promotion expires March 31, 2008.

www.rolanddga.com


Roland DGA Corporation - 12/14/2007

Roland DGA Corp. Names David Goward President and CEO; Bob Curtis Assumes New Role as Chairman

Irvine, CA, December 14, 2007 - David Goward has been named president and CEO of Roland DGA Corp., a 
leading provider of wide-format inkjet printers and other technologies.  Goward succeeds Bob Curtis, who has 
served as president and CEO since 1997 and has been named chairman of Roland DGA’s board of directors.  

The announcement comes as the U.S.-based company, which serves customers in North and South America, 
celebrates a fifth consecutive year of record sales.  

"These are exciting times at Roland and I am honored to serve as president and CEO of this growing, dynamic 
organization," Goward said.  "It is rare to be able to lead such a dedicated team of professionals.  We are 
enthusiastic about the opportunities ahead and look forward to working closely with our many partners in 
business to serve our customers."

"Roland DGA Corp. is stronger than ever," Curtis said.  "We attribute the company’s unprecedented growth to 
both outstanding technology and to our employees whose commitment to quality and service is renowned in 
the marketplace.  I look forward to my new role as chairman."

David Goward, President and CEO

As president and CEO of Roland DGA Corp., Goward is responsible for managing the strategic direction of the 
company which markets and supports an award-winning line of technologies including wide and grand-format 
inkjet printers, vinyl cutters, engravers, 3D scanning and milling devices and photo impact printers.  

Goward brings to the position more than 30 years of senior-level management experience primarily in the 
signage and graphic arts industries including 13 years with Roland DGA Corp.  Most recently, he served the 
company as executive vice president and chief operating officer, responsible for the company’s sales, 
marketing, distribution, service and support organizations.  

In addition, Goward is a member of the Roland DGA Corp. board of directors, serves on the Global Executive 
Committee for parent company Roland DG Corp. of Hamamatsu, Japan, and is also a board member for the 
North American Specialty Printing Manufacturers Association (NASMA).  At Roland, Goward has been 
instrumental in developing the company’s U.S. sales, service and distribution models resulting in 600 percent 
growth during his tenure. 

Bob Curtis, Chairman

In his new role, Curtis will continue to drive Roland strategic initiatives both across the Americas and worldwide, 
serving as chairman of Roland DGA Corp. and reporting to the board of directors of parent company Roland 
DG Corp. as an executive officer.  

Curtis joined Roland in 1987 as vice president and general manager of the U.S.-based organization and was 
named president and CEO of Roland DGA Corp. in 1997.  His background includes more than 35 years of 
senior-level management experience in the technology and electronics industries.  

Under his leadership, Roland DGA Corp. has grown from a start-up provider of computer peripherals into a 
digital printing market leader.  The company distributes its products through a select and highly trained 
network of dealers and enjoys a reputation for unmatched service and support industry-wide.

Curtis also plays a key role in global strategic initiatives for Roland DG Corp. and serves as chairman of the 
company’s Global Executive Committee.  With annual worldwide revenues in excess of $300 million, Roland 
DG Corp. remains at the forefront of its key markets.  The company is best known as the world’s number one 
provider of wide-format durable graphics inkjet printers.

www.rolanddga.com


Roland DGA Corporation - 10/31/2007

Roland’s New 64" SOLJET PRO III Inkjet Printer Wins Prestigious DPI Product of the Year Award

Irvine, CA, October 31, 2007 - Roland announced that the company’s new SOLJET PRO III XJ-640 64" inkjet 
printer was named DPI Product of the Year for the Output Device Poster Category in SGIA’s annual competition.  
Roland’s VersaWorks 2.2 RIP software and SCM-GPPG Glossy Photobase Paper earned DPI Partner Awards 
for the Output Device Poster Category as key components in producing the winning print.

Entries for the DPI Product of the Year competition were judged on the Expo show floor at the recent SGIA 
conference in Orlando by a team of digital imaging professionals. In the Output Device category, entrants were 
required to submit a test print produced from the nominated device. The image, designed by SGIA, was 
intended to challenge the output device’s capabilities. Roland’s SOLJET PRO III XJ-640 outperformed all 
competitive products to take top honors.

"We are honored that Roland products were selected for these prestigious awards," said Brian McLeod, vice 
president of corporate marketing for Roland.  "The SOLJET PRO III XJ series of inkjets is part of our new Pure 
Print Performance product line-up and reflects the newest advancements in Roland digital printing technology.  
It is our goal to offer customers solutions that deliver the highest levels of quality, performance and value."

DPI Product of the Year: SOLJET PRO III XJ-640

Roland’s SOLJET PRO III XJ series printers take productivity and performance to a new level with exceptionally 
high print speeds and stunning image quality in every print mode.  Roland’s XJ-640 delivers print speeds of up 
to 449.5 sqft./hr. and image quality of up to 1440x1440 dpi. Other members of the SOLJET PRO III series 
include the 54" XJ-540 and 74" XJ-740 printers, and the 54" XC-540 printer/cutter.  

The XJ series addresses every need of today’s production shop and excels at high-volume, 6-color printing of 
banners, signs, billboards, vehicle and fleet graphics and wraps, flexible-face signage and more.  Roland's 
Precision Firing Pattern produces vibrant, high-density colors at the highest print speeds. The outstanding 
image quality of the XJ series makes it ideal for indoor graphics as well, including posters, POP displays and 
fine art reproductions. 

The XJ series features Roland’s scratch-resistant ECO-SOL MAX ink, the industry’s best-selling ink for durable 
graphics applications.  For optimum performance, the XJ series offers a host of additional features that both 
automate and expedite the production process.  The XJ series comes bundled with VersaWorks RIP software, 
is supported by Roland’s certified media line-up, and is backed by Roland’s Two-Year Trouble-Free Warranty 
covering two full years of parts and labor.  

DPI Partner Award: Roland VersaWorks 2.2 RIP Software 

VersaWorks RIP software is easy to use and offers advanced features including a new Max Impact color 
management preset, the Roland Color Matching System for spot color matching and variable data printing for
easy, custom prints with variable data.  The Max Impact preset produces deeper, more vivid blues and reds, 
the fundamental colors for outdoor graphics, while preserving the overall color balance required for beautiful, 
photorealistic images.  VersaWorks also includes more than 150 ICC profiles for reliable results every time on 
the widest range of media solutions in the industry.  The Roland@NET automated update feature ensures 
ongoing access to the latest VersaWorks version and profiles available.  Built on an Adobe Postscript engine, 
VersaWorks is compatible with Windows® XP Professional, 2000 and Windows Vista.

DPI Partner Award: SCM-GPPG Glossy Photobase Paper

Roland SCM-GPPG Photobase Paper is a medium weight glossy paper with excellent contrast characteristics. 
Specially treated, SCM-GPPG is the perfect receptor for solvent inks and a versatile solution for a variety of 
indoor graphic applications. 

Award-Winning Roland Innovation

Roland is best known as the world’s number one provider of wide-format inkjet printers for durable graphics.  
The company offers one of the industry’s most extensive lines of wide-format inkjets printers and printer/cutters 
with eco-solvent, solvent, aqueous and sublimation models ranging from 30" to 104" in width.   Every Roland 
inkjet printer is supported by a tightly integrated suite of technologies to ensure optimum print quality and reliability. 

Over the years, Roland products have won numerous industry awards including multiple DPI Product of the 
Year awards and repeated victories at the Andre Schellenberg Awards and DIMA Digital Printer Shootout.  
Other honors include the Seybold Hot Pick Award, PEI Cool2 Award, 3D Design Magazine’s Editor’s Choice 
Award, Wide-Format Imaging Readers’ Choice Awards and Graphic Design’s "Fall Forty."

www.rolanddga.com


Roland DGA Corporation - 10/23/2007

Roland Announces Pure Print Performance Challenge

Irvine, CA, October 23, 2007 - Roland is proud to announce the Pure Print Performance Challenge, inviting 
professionals planning to purchase a wide format inkjet printer to put Roland’s award-winning line of inkjet 
printers and printer/cutters to the test.

The Challenge is on now through Dec. 31, 2007 and covers all Roland AdvancedJET, Hi-Fi JET Pro II, Hi-Fi 
Express, SOLJET and VersaCAMM printers and printer/cutters.  To participate, professionals simply need to 
bring a JPEG, TIFF or Illustrator file, at a maximum print size of 30" x 48" to any Roland Authorized Reseller 
location throughout North and South America (except Brazil) for test printing on a Roland inkjet. 

"We are confident that customers will see the unmatched print performance that has made Roland inkjets the 
world’s best-selling line of wide-format durable graphics printers," said Rick Scrimger, vice president and general 
manager for Roland’s Color Products Division.  "We also understand that for most shops, the printer is just the 
beginning.  At Roland, we are committed to providing complete solutions - everything needed to get great results 
from the very first print through years of reliable service."

Complete details on the Challenge are available from Roland dealers and on the Roland Web site at 
www.rolanddga.com.  

A Host of Advanced Features

Roland engineers understand that the ultimate quality of any print is determined before a single drop of ink has 
been placed.  Accordingly, Roland inkjet printers and printer/cutters are designed and crafted for performance, 
including  high-speed print modes, exceptional media feed and take-up systems and automated maintenance 
systems that eliminate the need for daily manual cleanings while keeping heads, caps and wipers performing 
optimally.  The company’s high standards for product quality and reliability allow Roland printers and printer/cutters 
to continue performing for many years into their lifespan.  

Innovative Roland technology includes a Precision Firing Pattern, which combines advanced variable droplet 
printing with precisely-controlled media movement to deliver richly saturated 4 or 6-color prints with virtually no 
banding at razor-sharp resolutions up to 1440 dpi.  New media guides, a redesigned pinch roller assembly, and 
adjustable head height are just a few of the many new Roland enhancements.  

Unlike other manufacturers, Roland’s commitment to print quality extends well beyond the printer itself.   
Roland digital printing solutions encompass a tightly integrated suite of products, with every element - including 
the printer, inks, media and software - working together in perfect harmony.  Powerful VersaWorks RIP software 
is easy to use and comes bundled with Roland inkjets.  Roland digital printing solutions are also supported by a 
comprehensive line of ink and media options that have been tested, profiled and certified for optimum 
performance with Roland products.  As a result, Roland prints consistently reflect outstanding image quality, 
superior color accuracy and lasting durability.  

To meet the needs of a diverse customer base, the Roland line includes eco-solvent, solvent, aqueous and 
sublimation printers and printer/cutters with models ranging from 30' to 104" in width.  The company’s flagship 
VersaCAMM and SOLJET printer/cutters feature Roland’s renowned print/cut technology that facilitates a 
one-step seamless production cycle for both the high-resolution printing and contour cutting required to 
produce sophisticated sign graphics, labels, decals and vehicle graphics.  New Pure Print Performance 
products, including the 74" AdvancedJET AJ-740 and the SOLJET PRO III XJ series of wide-format printers, 
deliver unparalleled speed, precision and performance for outstanding printed graphics.

Revolutionary Roland Inks

Over the years, Roland has pioneered many of the industry’s most important advancements in ink technology 
including the introduction of the first 6-color wide-format pigment inkjet printer and the first true eco-solvent inkjet
printer.  

Each Roland ink is engineered specifically to produce exceptional results on Roland printers.  Throughout the 
development process, Roland engineers conduct extensive testing to determine optimal droplet size, optical 
density, firing pattern and other critical performance factors.   Roland inks are formulated to prevent corrosion 
of all ink delivery components and to enhance the performance of the print heads over time.  

Roland VersaWorks RIP Software 

VersaWorks RIP software is easy to use and offers advanced features including a new Max Impact color 
management preset, the Roland Color Matching System for spot color matching and variable data printing for 
easy, custom prints with variable data.  The Max Impact preset produces deeper, more vivid blues and reds, the 
fundamental colors for outdoor graphics, while preserving the overall color balance required for beautiful, 
photorealistic images.  VersaWorks also includes more than 150 ICC profiles for reliable results every time on 
the widest range of media solutions in the industry.  The Roland@NET automated update feature ensures 
ongoing access to the latest VersaWorks version and profiles available.  Built on an Adobe Postscript engine, 
VersaWorks is compatible with Windows® XP Professional, 2000 and Windows Vista.

Two-Year Warranty

Roland’s latest printers are all backed by the company’s Two-Year Trouble-Free Warranty covering two full 
years of parts and labor.  The Two-Year Trouble-Free Warranty is the industry’s longest and most reliable bundled 
service and support contract.  

For all products, Roland offers its Passport Customer Care Program which includes extended warranties, 
on-site service, Internet and telephone technical support, electronic newsletters, online user forums and 
training through Roland University workshops.

www.rolanddga.com


Roland DGA Corporation - 10/15/2007

Roland Announces AdvancedJET AJ-1000 Promotion Offering Free Mesh Printing Unit and EcoXtreme Inks

Irvine, CA, October 15, 2007 - Now through December 31st, Roland customers throughout North America 
(except Brazil) that purchase a new 104" AdvancedJET AJ-1000 industrial inkjet printer will receive a free 
mesh printing unit and free set of EcoXtreme inks - a promotional offer valued at $5,095.

An option for the AdvancedJET AJ-1000, the MU-1000 mesh printing unit allows shops to print beautifully on 
unlined mesh media, a cost effective alternative to lined mesh.  The MU-1000 mesh printing unit is easy to 
install and detach and features a built-in drainage system that captures excess ink.  
 
"The AJ-1000 is the fastest and most powerful grand format printer in its class and an excellent investment for 
shops looking to increase their productivity and profitability," said Rick Scrimger, vice president and general 
manager of Roland’s Color Products Division.  "This outstanding promotion allows AJ-1000 customers to realize 
even greater value and maximize their success in the growing mesh printing market."
  
Unmatched Speed, Performance and Ease of Use

With a maximum print speed of 968 sqft./hr. and precision print mode of 484 sqft./hr., the AdvancedJET AJ-1000 
is the company’s fastest inkjet to date.  The AJ-1000 is ideally suited for high-volume and on-demand 
applications including production printing of banners, billboards, signage and other durable graphics.  

The AJ-1000 features six ultra-wide piezo print heads and an advanced precision firing pattern that produce 
brilliant CMYKLcLm graphics on both coated and uncoated media. Durable EcoXtreme ink offers superior 
bonding, and scratch and alcohol resistance for excellent results at even the highest print speeds.   

The AJ-1000 is a complete solution including powerful VersaWorks RIP software, packed with advanced 
features including Variable Data Printing and spot color matching through the Roland Color System.  

Unlike other industrial printers, the AJ-1000 can be kept running around the clock or left unattended for an 
extended period of time with very little maintenance and fine tuning.  Easy setup and operation define the 
ownership experience from the very first print.  Automated maintenance eliminates the need for daily manual 
cleanings while keeping heads, caps and wipers performing optimally.  Users enjoy worry-free unattended 
printing with the AJ-1000’s high capacity ink delivery system and advanced media handling and take-up system 
supporting up to 220 lb. rolls. 

For optimum long-term performance, Roland backs every AdvancedJET AJ-1000 with its two-year warranty, the 
industry’s longest bundled service and support contract.

The AdvancedJET AJ-1000 is list priced at $69,995.  The AdvancedJET line also features the 74" AJ-740, list 
priced at $54,995.

www.rolanddga.com


Roland DGA Corporation - 8/30/2007

Roland Introduces New HeatWave SBL2 Sublimation Ink and High- Capacity Ink System for the Hi-Fi Express FP-740

Irvine, CA, August 30, 2007 - Roland DGA Corporation, a leading provider of wide-format inkjet printers and 
integrated print/cutters, today introduced a new optional high-capacity ink system and low-cost sublimation ink 
for its Hi-Fi Express FP-740 74" sublimation inkjet printer.  

The new HeatWave BU-1 optional high-capacity ink system and SBL2 sublimation ink together support long, 
unattended production runs and deliver exceptional colorfastness to FP-740 sublimated graphics.  The new 
SBL2 ink is the company’s newest and most advanced HeatWave ink formulation to date.  SBL2 images well 
on lightweight, flexible fabrics for vivid color flags, banners and textiles that are easy to handle, inexpensive to 
ship, and safe to install.

"We are pleased to offer this valuable new performance option to our FP-740 customers," said Ron Ball, 
managing director of technical and customer services for Roland.  "Together, the BU-1 system and SBL2 ink 
lower production costs, making sublimated graphics more profitable.  Packaged in 1-liter bottles, SBL2 inks also 
support unattended, high-volume printing for greater overall productivity." 

The new SBL2 ink produces rich, high-density colors and dries quickly.  SBL2’s advanced formulation creates 
a very fine dot pattern for maximum ink transfer to the final fabric.  As a result, sublimated graphics reflect flawless, 
even ink coverage and deep, vivid colors with absolutely no banding.

HeatWave BU-1 and SBL2 Features:

- New high-capacity ink system for 74" Hi-Fi Express FP-740
- Low-cost sublimation ink packaged in 1-liter bottles 
- System supports high-volume, unattended production
- Produces dense, vivid colors for sublimated flags, banners and textiles
- Exceptionally even coverage on fabrics, with no banding 
- SBL2 dries quickly for better ink absorption and denser colors 

Roland Hi-Fi Express FP-740 Sublimation Inkjet Printer
The Hi-Fi Express FP-740 74" high-performance sublimation inkjet printer creates brilliant sublimated graphics 
for a range of applications including flags, banners, textiles and soft signage. Featuring eight advanced piezo 
print heads and a built-in media feed and take-up system, the FP-740 produces precision quality graphics at print 
speeds of up to 548 sqft./hr. The FP-740 maintains image quality even through long production runs for consistent, 
reliable prints every time. Sublimated prints are easily transferred to polyester fabric, preserving the fabric’s natural 
drape and texture.

The new BU-1 optional high-capacity ink system is priced at $3,995 and available to both new and existing FP-740 
customers.  SBL2 ink is priced at $204.99 per 1 liter bottle.  Without the optional upgrade, the Hi-Fi Express 
FP-740 is priced at $39,995.

www.rolanddga.com


Roland DGA Corporation - 8/29/2007

Roland Adds 74" Model to its AdvancedJET Line of High-Speed Industrial Inkjet Printers

Irvine, CA, August 29, 2007 - Roland DGA Corporation, a leading provider of wide-format inkjet printers and 
integrated print/cutters, today introduced a new addition to its AdvancedJET series of industrial inkjet printers, 
the 74"-wide AJ-740.  

The new AJ-740 joins the 104" AdvancedJET AJ-1000, highly regarded as the fastest printer in its class.  
Featuring Roland’s powerful AdvancedJET grand-format engine, the AJ-740 is also built for high-speed 
applications, offering an impressive maximum print speed of 872 sqft./hr. and a precision print mode of 473 
sqft./hr.  These accelerated print speeds make the AJ-740 ideal for volume printing of banners, billboards, 
vehicle and fleet graphics, and other outdoor signage.  

"Across the digital printing industry there is a rising demand for more productive and flexible printers capable of 
handling high-volume and rush jobs, as well as small lot production," said Rick Scrimger, vice president and 
general manager of Roland’s Color Products Division.  "Delivering grand-format performance in a 74" model, 
the AdvancedJET AJ-740 positions shops of all sizes to succeed and profit in this highly lucrative and competitive 
marketplace.  The AJ-740’s compact design makes it easier to implement than a typical grand-format printer."

Featuring six ultra-wide piezo print heads and an advanced precision firing pattern, the AJ-740 produces brilliant 
CMYK+LcLm graphics on both coated and uncoated media with excellent results at even the highest print 
speeds. The optional MU-740 Mesh Printing Unit attaches and detaches quickly for easy direct printing onto 
economical unlined mesh media.   

Unlike other industrial printers, the AJ-740 can be kept running around the clock with very little maintenance 
and fine tuning.  Automated maintenance eliminates the need for daily manual cleanings while keeping heads, 
caps and wipers performing optimally.  To support unattended printing, the AJ-740 features a high capacity ink 
delivery system and advanced media handling and take-up system supporting up to 220 lb. rolls.  

The AdvancedJET AJ-740 is backed by Roland’s Two-Year Trouble-Free Warranty covering two full years of 
parts and labor.  The Two-Year Trouble-Free Warranty is the industry’s longest and most reliable bundled 
service and support contract.  Roland also offers its Passport Customer Care Program which includes extended 
warranties, on-site service, Internet and telephone technical support, electronic newsletters, online user forums 
and training through Roland University workshops.

Roland AdvancedJET AJ-740 Features:

- 74"-wide printer utilizes AJ-1000 grand-format engine for high productivity and profitability
- Produces billboards, banners, backlits, fleet and vehicle graphics, and point of purchase displays at a 
maximum print speed of up to 872 sqft./hr.
- Offers print resolutions of up to 720x720 dpi
- Automated maintenance system requires minimal operator intervention, lowering operational costs
- EcoXtreme ink delivers extended three-year outdoor durability
- Easy to attach and detach optional mesh printing unit available
- Handles media rolls weighing up to 220 lbs. 
- Powerful Roland VersaWorks RIP software included
- New Max Impact preset produces vivid outdoor signs with richer color contrast
- Roland Color system provides color charts and chips for spot color matching and improved communication 
with customers
- Supports a wide selection of media
- Variable data printing for easy, custom prints featuring variable text and graphics
- Backed by Roland’s Two-Year Trouble-Free Warranty

EcoXtreme Ink

Advanced EcoXtreme ink was formulated exclusively for the AdvancedJET series to deliver outstanding color 
density, wider color gamut and rugged durability.  Available in 1 liter cartridges in 6 colors (CMYK+LcLm), 
EcoXtreme ink produces vibrant images even in high-speed production modes.  EcoXtreme is particularly well 
suited for volume banner production, offering exceptional bonding with uncoated banner substrates, enhanced 
scratch resistance and alcohol resistance.   

Powerful Roland VersaWorks RIP Software Included

Exclusively developed for Roland inkjets, Roland VersaWorks RIP offers advanced features including a new 
Max Impact color management preset, the Roland Color Matching System for spot color matching and variable 
data printing for easy, custom prints with variable data.  The Max Impact preset produces deeper, more vivid 
blues and reds, the fundamental colors for outdoor graphics, while preserving the overall color balance required 
for beautiful, photorealistic images.  VersaWorks also includes more than 150 ICC profiles for reliable results 
every time on the widest range of media solutions in the industry.  The Roland@NET automated update feature 
ensures ongoing access to the latest VersaWorks version and profiles available.  Built on an Adobe Postscript 
engine, VersaWorks is compatible with Windows® XP Professional, 2000 and Windows Vista.

The AdvancedJET AJ-740 is priced at $54,995.  The optional MU-740 mesh printing unit is priced at $2,995.  
Roland’s 104" AdvancedJET AJ-1000 is priced at $69,995.  Leasing options are available on all Roland products.

www.rolanddga.com


Roland DGA Corporation - 8/10/2007

Roland Launches Summer Trade-In Promotion

Irvine, CA, August 10, 2007 - Roland DGA Corporation today announced a new summer trade-in promotion 
offering significant discounts on the company’s best-selling VersaCAMM VP and SOLJET XC-540 printer/cutters.  

Now though September 28th, customers across North and South America (except Brazil) can trade in a Roland 
ColorCAMM or any 30" or larger inkjet printer for savings as follows:

- $1,500 discount on 30" VersaCAMM VP-300
- $2,000 discount on 54" VersaCAMM VP-540
- $3,000 discount on 54" SOLJET PRO III XC-540 

Roland integrated printer/cutters are precision engineered to print and contour cut signs, banners, vehicle 
graphics and wraps, decals, labels, point of purchase displays, event graphics and more.  Packaged as 
complete solutions, VersaCAMM and SOLJET printer/cutters feature powerful VersaWorks RIP software and 
award-winning ECO-SOL MAX ink offering rugged scratch resistance, fast drying time, an exceptional color 
gamut and high density, all at a low cost per square foot.  All Roland printer/cutters are backed by the company’s 
new Two-Year Trouble-Free Warranty, the industry’s longest bundled service and support contract.

www.rolanddga.com


Roland DGA Corporation - 7/16/2007

Roland Announces $250 Rebate on TU2 Heavy-Duty Take-Up System

Irvine, CA, July 16, 2007 - Roland DGA Corporation has announced a $250 instant rebate on the TU2 Series 
Take-Up System for the company’s best-selling line of wide-format inkjet printers and printer/cutters.  

The new TU2 handles up to 66 lbs. of roll weight and features Roland’s unique advanced tension-controlled 
take-up technology for optimum media feed and tracking.  The TU2 significantly enhances media handling and 
supports precision unattended printing through even the longest production runs. 

TU2 models are available as options for the 30" and 54" VersaCAMM VP and SP series of eco-solvent inkjet 
printer/cutters, the 64" and 74" SOLJET PRO II V series of eco-solvent inkjet printers and the 54" Hi-Fi JET 
Pro II FJ-540 aqueous inkjet printer.  

All TU2 systems purchased before September 30th are eligible for the $250 instant rebate off the TU2’s $1,995 
list price.

For more information on the TU2 or other Roland Color Products, please call (800) 542-2307 or visit the Web 
site at www.rolanddga.com.

www.rolanddga.com


Roland DGA Corporation - 4/12/2007

Roland Inkjets Now Backed by a Two-Year Trouble-Free Warranty

Irvine, CA, April 12, 2007 - Raising the industry standard for service and support once again, Roland DGA 
Corporation has introduced the Two-Year Trouble-Free Warranty for the company’s line of wide-format inkjet 
printers and printer/cutters, a value of up to $5,995. 

Ideal for banners, signs, vehicle graphics, retail displays and other graphics, Roland inkjets are the world’s #1
best-selling line of wide-format printers for the durable graphics industry. 

The Roland Two-Year Trouble-Free Warranty supports this product line with the industry’s longest and most 
comprehensive bundled service and support contract and is offered to customers throughout North and South 
America with the exception of Brazil.  The Two-Year Trouble-Free Warranty covers parts and labor for all Roland 
products except the VersaCAMM SP series that are registered with the company’s customer service department 
and equipped exclusively with Roland ink sets.  All registered VersaCAMM SP models running ECO-SOL MAX ink 
are backed by the company’s one-year warranty.

"The introduction of the Two-Year Trouble-Free Warranty reflects our high standards for engineering, product 
quality and reliability," said Rick Scrimger, vice president and general manager of Roland’s Color Products 
Division. "While others offer a one-year warranty, and only 6 months on the print heads, we're standing behind 
our products and offering our customers all the benefits of Roland ownership through this unprecedented two-
year warranty."

Roland Passport Customer Care Program

The Two-Year Trouble-Free Warranty is part of Roland’s Passport Customer Care Program, a complete offering 
of Roland support services which includes extended warranties, on-site service, Internet and telephone technical 
support, electronic newsletters, online user forums and training through Roland University workshops.  The 
Passport Customer Care Program is available to all Roland inkjet customers.

Leading Provider of 30" and Larger Wide-Format Inkjet Printers Worldwide
Roland’s line of inkjet printers and integrated printer/cutters range in size from 30" to 104"  in width and are 
acclaimed industry-wide for their superior precision, performance and reliability. Recent market share studies 
recognize Roland as the world’s top-selling provider of wide-format printers for the durable graphics market. 

Over the years, Roland inkjets have won numerous industry awards including multiple André Schellenberg 
Awards, and repeated victories at the DIMA Digital Printer Shootout and DPI Product of the Year competitions. 
Other honors include the Seybold Hot Pick Award, PEI Cool2 Award, 3D Design Magazine’s Editor’s Choice 
Award, Wide-Format Imaging’s Top Products of the Year Awards, Digital Output Readers' Choice Awards, and 
Graphic Design’s Fall Forty Award. 

Roland also offers high-performance vinyl cutters, engravers, a photo impact printer, and a line of 3D scanners 
and milling machines through its Advanced Solutions Division for applications ranging from jewelry design to 
rapid prototyping.

www.rolanddga.com


Roland DGA Corporation - 4/12/2007

Roland Offers $5,500 in Instant Rebates for the AJ-1000 Grand Format Printer

Engineered for high-volume production of banners, billboards, signage and other durable graphics, the AJ-1000 
is the company’s fastest inkjet to date.  The promotion offers AJ-1000 customers who purchase between April 
12th and June 30th a $5,000 instant rebate on the AJ-1000 and an additional $500 instant rebate when they 
purchase an optional MU-1000 mesh printing unit. 

"With its exceptionally high print speeds, easy, automated maintenance, and a host of advanced features, the 
AJ-1000 is the fastest and most powerful grand format printer in its class," said Rick Scrimger, vice president 
and general manager of Roland’s Color Products Division.  "This outstanding rebate offer makes the 
AdvancedJET AJ-1000 an even better value."

AdvancedJET AJ-1000 

The AJ-1000 achieves a maximum print speed of 968 sqft./hr. and delivers precision image quality at 484 sqft./hr.  
Featuring Eco-Xtreme ink in six colors (CMYK+LcLm), the AJ-1000 delivers dense, rich colors and a wide gamut 
that together ensure beautiful, consistent prints every time.  Superior ink bonding and rugged scratch and 
alcohol resistance provide lasting durability for images that maintain their quality outdoors for three years or longer.

To support long production runs and unattended printing, the AJ-1000 comes equipped with high-capacity 1 
liter ink cartridges, an advanced ink delivery system that allows replacement of cartridges without pausing, and 
a heavy-duty media handling system for rolls weighing up to 220 pounds.  

Automated Intelligent Maintenance System

The AJ-1000 also features an innovative automated intelligent maintenance system which automatically performs 
all routine daily maintenance tasks.  As a result, manual cleanings around the print head and capping station 
are required only every two weeks. Due to these and other intelligent features, the AJ-1000 is ready to print as 
needed and can be left unattended over extended periods of time.

MU-1000 Mesh Printing Unit

The AJ-1000 can be upgraded with the MU-1000, an optional mesh printing unit that supports unlined mesh media.  
The MU-1000 detaches easily from the AJ-1000 and features a built-in drainage system for easy removal of excess 
ink.  Support for unlined media makes it highly economical to produce mesh graphics with the AJ-1000.  

VersaWorks 2.2 Advanced RIP Software Features Enhanced Productivity Tools

The AJ-1000 comes complete with VersaWorks, powerful RIP software developed by Roland engineers for the 
company’s inkjet technology. Built upon the genuine Adobe ® PostScript ® CPSI  RIP engine, VersaWorks 
features an efficient graphical user interface that allows users to maximize their Roland inkjet without a lengthy 
learning curve. 

Version 2.2 of VersaWorks features Roland Color, Roland’s new spot color fidelity system. With Roland Color, 
professionals can take advantage of a variety of spot-color matching tools to quickly and easily match logo colors 
and other corporate identity elements.  

In addition to Roland Color, VersaWorks 2.2 features Variable Data Printing, allowing users to merge TXT or 
CSV data fields with a pre-defined design template to output variable text and graphic elements. Ideal for labels, 
name badges, plaques, POP and POS displays, menus and other custom graphics, VersaWorks Variable Data 
Printing allows users to efficiently produce a series of digital prints in which text and/or graphics change from 
one print to the next.  Using Variable Data Printing saves significant production time because it requires processing 
of the pre-defined template just once for the entire production run. 

Other VersaWorks features include a wide variety of convenient layout, edit and print functions such as nesting, 
tiling and auto/manual-layout to optimize media use and reduce waste.  VersaWorks offers the ability to preview 
jobs on screen, reducing ink and media consumption due to mistakes.  Users can use two job queues for handling 
different print conditions and can automatically update VersaWorks through the Internet, ensuring that they 
always have the latest software version and Roland DGA ICC profiles available.  VersaWorks is compatible 
with Windows 2000/XP operating systems.  

AJ-1000 Features 

- 104" industrial inkjet printer for fast, high-volume production printing.
- Prints at up to 968 sqft./hr. and delivers superior image quality at 484 sqft./hr.
- Achieves a maximum print resolution of 720x720 dpi.
- Durable Eco-Xtreme ink produces dense, rich colors in CMYK+LcLm for brilliant outdoor banners and vehicle 
graphics.
- Prints beautifully on unlined mesh media using the optional mesh printing unit.
- Heavy-duty take-up system supports rolls weighing up to 220.5 lb (100kg) for a wide variety of media.  
- High-capacity ink delivery system features 1 liter cartridges for unattended printing.
- Auto maintenance system ensures reliable performance and easy, hassle-free operation.
- Roland VersaWorks RIP software provides easy setup and operation. 
- Integrated tri-heater and blower print-drying system included.
- Features integrated Ethernet 10Base-T/100Base TX.

The AdvancedJET AJ-1000 is list priced at $69,995, and the optional MU-1000 mesh printing unit is priced at 
$3,895.  After rebate, the AJ-1000 is priced at $64,995 and the MU-1000 is priced at $3,395.  The AJ-1000 rebate 
promotion expires June 30, 2007.

www.rolanddga.com


Roland DGA Corporation - 4/2/2007

Roland Announces Faster, More Powerful VersaCAMM, Industry’s #1 Best-Selling Printer

Irvine, CA - April 2, 2007 - Roland DGA Corporation, the world leader in integrated print/cut technology, today 
announced the addition of two new high-performance models to its best-selling VersaCAMM printer/cutter line - 
the 30" VP-300 and 54" VP-540.  

Featuring accelerated print speeds, an optional newly designed media take-up system and new VersaWorks 
2.2 RIP software, the VersaCAMM VP models make it easier than ever to print and contour cut 4-color CMYK 
signs, banners, billboards, POP displays, labels, decals, vehicle and floor graphics, heat transfers for apparel 
and more.  

VersaCAMM VP models also feature numerous hardware upgrades including new belt drives, grit rollers, ink 
dampers and pumps.  New VersaCAMM VP models are backed by Roland’s new Two-Year Trouble-Free 
Warranty, part of the company’s Passport Customer Care Program and the industry’s longest and most extensive 
bundled service and support contract.

"Since its introduction, the VersaCAMM line has offered an unmatched entry-level price point as well as 
versatility, reliability and ease of use," said Rick Scrimger, vice president and general manager of Roland’s 
Color Products Division.  "The new VP models build on this industry-leading technology with a host of advanced 
productivity tools that make the world’s number-one printer/cutter an even better value."

Outstanding Performance 

Featuring four print heads, a new faster network board and several additional internal systems upgrades, the 
new VP series achieves print speeds of up to 166 sqft./hr. for the VP-540 and 124 sqft./hr. for the VP-300.  
New media flanges and additional pinch rollers secure the heaviest media in place for accurate feeding and 
tracking through even the longest production runs.  To better support unattended printing, VersaCAMM VPs 
can be purchased with an optional media take-up system.  This newly designed system features a constant 
tensioning system that aids in improved media handling and facilitates unattended productivity.  It accommodates 
rolls weighing up to 66 lbs. for the VP-540 and up to 44 lbs. for the VP-300.  

Like the rest of the VersaCAMM line, the VP series features award-winning ECO-SOL MAX ink for rich, dense 
colors and outstanding print quality.  ECO-SOL MAX enables fast drying, offer superior scratch resistance and 
ensures durability in even the harshest outdoor environments for up to three years.

Innovative Print/Cut Technology

Designed for both novices and experienced graphics professionals, the VersaCAMM VP series features Roland’s 
innovative print/cut technology which delivers a seamless workflow for the production of complex sign graphics 
printing and then automatically contour cutting on one device without any steps in between.  As a result, the VP 
series can be operated unattended.  The print/cut feature also enables the VersaCAMM VP to print and cut 
without registration or crop marks. This both reduces media waste and increases usable print area.

To further streamline the production process, VersaCAMM VPs include Quadralign, Roland's unique four-point 
optical registration system which allows users to remove prints, laminate and simply reload them for precision 
cutting.  Quadralign automatically realigns the cutting path and compensates for skew and distortion.

Easy Operation and Maintenance

The VersaCAMM VP series was engineered from the ground up for easy operation and maintenance with a new 
compact design tailored for general office and retail environments.  A new redesigned LED panel features 
simplified menu commands for standard operations such as cleaning, test printing, setting origin point and 
implementing user-defined printing conditions. Media presets allow users to select cut depth, heater temperatures 
and bi-directional calibrations for up to eight of their most common applications.

VersaCAMM VPs also feature an automated cleaning system which allows for immediate printing at any time, 
even if the machine has been idle for an extended period of time.  

VersaWorks 2.2 Advanced RIP Software Features Enhanced Productivity Tools

All VersaCAMM models come complete with VersaWorks, powerful RIP software developed by Roland engineers 
for the company’s inkjet technology. Built upon the genuine Adobe ® PostScript ® CPSI - RIP engine, 
VersaWorks features an efficient graphical user interface that allows users to maximize their Roland inkjet 
without a lengthy learning curve. 

The VP series comes bundled with Version 2.2 of VersaWorks featuring Roland Color, Roland’s new spot color 
fidelity system. With Roland Color, professionals can take advantage of a variety of spot-color matching tools 
to quickly and easily match logo colors and other corporate identity elements.  

In addition to Roland Color, VersaWorks 2.2 features Variable Data Printing, allowing users to merge TXT or 
CSV data fields with a pre-defined design template to output variable text and graphic elements. Ideal for labels, 
name badges, plaques, POP and POS displays, menus and other custom graphics, VersaWorks Variable Data 
Printing allows users to efficiently produce a series of digital prints in which text and/or graphics change from 
one print to the next.  Using Variable Data Printing saves significant production time because it requires 
processing of the pre-defined template just once for the entire production run. 

Other VersaWorks features include a wide variety of convenient layout, edit and print functions such as 
nesting, tiling and auto/manual-layout to optimize media use and reduce waste.  VersaWorks offers the ability 
to preview jobs on screen, reducing ink and media consumption due to mistakes.  Users can use two job 
queues for handling different print conditions and can automatically update VersaWorks through the Internet, 
ensuring that they always have the latest software version and Roland DGA ICC profiles available.  VersaWorks 
is compatible with Windows 2000/XP operating systems.  

VersaCAMM VP Series Features
 
- Versatile - the VersaCAMM performs as a printer, printer/cutter or standalone vinyl cutter 
- Includes Roland VersaWorks 2.2, the latest version of Roland’s powerful, user-friendly RIP software featuring 
Roland Color and Variable Data Printing
- Maximum print speed of up to 166 sqft/hr (VP-540) or 124 sqft/hr (VP-300)
- Maximum print resolution of 1440 dpi
- Fast-drying ECO-SOL MAX ink in 4 colors (CMYK) delivers dense, rich colors, outstanding print quality, superior 
scratch resistance and 3-year outdoor durability
- Prints on uncoated PVC media as well as a full range of coated substrates, from paper and canvas to backlit film 
- Numerous hardware upgrades including new media flanges, additional pinch rollers and faster network board 
- Optional media take-up system supporting rolls up to 66 lbs (VP-540) or 44 lbs (VP-300)
- Automated maintenance system for hassle-free operation
- New compact design is tailored for office or retail environments
- Quadralign, Roland's unique optical registration system, ensures precision contour cutting of laminated graphics, 
with adjustments for skew and distortion

Backed by Roland’s new standard two-year warranty, the VersaCAMM VP series is priced at $14,995 for the 
VP-300 and $20,995 for the VP-540.  Entry-level VersaCAMM SP models will continue to be offered under Roland’s 
one-year standard warranty and are now priced at $10,995 for the SP-300V and $16,995 for the SP-540V.  
Leasing options are available on all Roland products.

www.rolanddga.com


Roland DGA Corporation - 2/21/2007

Roland Adds Mesh Printing Capabilities to the AJ-1000 Grand Format Printer

Irvine, CA, February 21, 2007 - Roland DGA Corporation, a leading provider of wide-format inkjet printers and 
integrated print/cutters, has introduced a new optional mesh printing unit for the 104" AdvancedJET AJ-1000, 
an industrial grand-format solvent printer and the company’s fastest inkjet to date.  

Engineered for high-volume production of banners, billboards, signage and other durable graphics, the AJ-1000 
now supports unlined mesh media, ideal for outdoor graphics that may be exposed to excessive wind or any 
application calling for the unique sheer look of mesh.  

The AJ-1000 mesh printing unit attaches and detaches easily from the AJ-1000 and features a built-in drainage 
system for easy removal of excess ink.  Support for unlined media makes it highly economical to produce mesh 
graphics with the AJ-1000.  

"Mesh can add drama, texture and durability to virtually any graphic from banners to building wraps," said Ken 
VanHorn, senior product manager for Roland.  "We are pleased to offer our customers this new unit which 
expands their creative options and allows them to take full advantage of industry-leading AJ-1000 technology."

Mesh Media

Mesh is a lightweight material that is tightly woven and very strong.  Among its many advantages, it eliminates 
the need to cut wind holes.  Mesh media images well with solvent inks, is ideal for exterior graphics, and often 
features flame-retardant and tear-resistant properties. 

AdvancedJET AJ-1000 

As the fastest and most advanced grand-format printer in its class, the AJ-1000 achieves a maximum production 
speed of 968 sqft./hr.  The AJ-1000 features Eco-Xtreme ink for brilliant 6-color CMYK+LcLm graphics.  
Eco-Xtreme delivers dense, rich colors and an exceptional gamut that together ensure beautiful, consistent prints 
every time.  Superior ink bonding and rugged scratch and alcohol resistance provide lasting durability for images 
that maintain their quality outdoors for three years or longer.

To support long production runs and unattended printing, the AJ-1000 comes equipped with high-capacity 1 
liter ink cartridges, an advanced ink delivery system that allows replacement of cartridges without pausing, and 
a heavy-duty media handling system for rolls weighing up to 220 pounds.  The AJ-1000 also features VersaWorks, 
a powerful RIP software developed by Roland engineers to maximize the company’s inkjet technology.  

AJ-1000 Features 

- 104" industrial inkjet printer for fast, high-volume production printing.
- Prints at up to 968 sqft./hr. and delivers superior image quality at 484 sqft./hr.
- Achieves a maximum print resolution of 720x720 dpi.
- Durable Eco-Xtreme ink produces dense, rich colors in CMYK+LcLm for brilliant outdoor banners and vehicle 
graphics.
- Prints beautifully on unlined mesh media using the optional mesh printing unit.
- Heavy-duty take-up system supports rolls weighing up to 220.5 lb (100kg) for a wide variety of media.  
- High-capacity ink delivery system features 1 liter cartridges for unattended printing.
- Auto maintenance system ensures reliable performance and easy, hassle-free operation.
- Roland VersaWorks RIP software provides easy setup and operation. 
- Integrated tri-heater and blower print-drying system included.
- Features integrated Ethernet 10Base-T/100Base TX.

The AdvancedJET AJ-1000 is priced at $69,995, and the optional mesh printing unit is priced at $3,895.

www.rolanddga.com


Roland DGA Corporation - 9/19/2006

Roland Unveils New 74" Sublimation Inkjet Printer

Irvine, CA, September 19, 2006 - Roland DGA Corp. has introduced the new Hi-Fi Express FP-740 74"
high-performance sublimation inkjet printer.  The FP-740 is ideal for producing sublimated graphics for a range 
of wide-format applications including flags, banners and other soft signage.  

Featuring eight advanced piezo print heads, an extended capacity ink delivery system, HeatWave sublimation
 inks and an automated media take-up system, the FP-740 produces precision quality graphics at print speeds 
of up to 548 sqft./hr.  The FP-740 maintains image quality even through long production runs for consistent, 
reliable prints every time.

"It has never been easier to enter the wide-format sublimation market and profit from this lucrative new 
business opportunity," said Brian McLeod, managing director of Roland’s Color Products Division.  
 "The FP-740 is based on Roland’s award-winning inkjet technology and is just as easy to operate and maintain 
as the rest of our printer line.    Sublimated prints are easily transferred to polyester fabric for exceptional flags, 
banners and textiles that preserve the fabric’s natural drape and texture."

Hi-Fi Express FP-740 Features:
- High-volume 74" 4-color sublimation printer 
- Ideal for producing flags, banners and textiles
- HeatWave sublimation inks in 220 ml cartridges
- Maximum print speed of 548 sqft./hr. at 270x360 dpi
- Maximum print resolution of 720x720 dpi
- Eight advanced piezo print heads
- Extended capacity ink delivery system
- Automated intelligent maintenance system
- Automated media take-up system
- Rigid construction for durable performance
- Integrated Ethernet 10Base-T/100Base TX
- Roland VersaWorks RIP software included
- Extended Capacity Ink Delivery System 

The FP-740 comes equipped with a redesigned extended capacity ink delivery system that optimizes ink 
usage and allows replacement of cartridges without the need to pause the printer.  With a total of eight ink 
cartridges feeding 16 intermediate reservoirs, the FP-740 accommodates more than 3520 ml of usable ink for
 increased productivity and unattended production printing. 

Automated Intelligent Maintenance System

The FP-740 features an Automated Intelligent Maintenance System that automatically performs routine 
maintenance, eliminating many time-consuming manual maintenance tasks. This unique system actively 
monitors the printer and adjusts maintenance intervals accordingly. As a result, manual cleaning around the 
head and capping station is recommended just once every two weeks. In addition, the FP-740 can be left 
unattended for extended periods of time without drying ink or clogging print heads.  

Automated Media Take-Up System

The FP-740 includes an automated front-mounted media take-up system to facilitate precision printing even 
when unattended. This sensor-guided take-up system adjusts automatically to eliminate excess slack in the 
media.

Roland VersaWorks RIP Software Included

The FP-740 comes with VersaWorks professional RIP software, developed exclusively by Roland for the 
company’s wide-format inkjet printers and printer/cutters.  VersaWorks is uniquely designed to both maximize 
the FP-740’s performance and meet the demands of exhibit builders, textile decorators and sign making 
professionals.  In addition, VersaWorks features an efficient graphical user interface, advanced color 
management tools and a wide variety of convenient layout, edit and print functions such as nesting, tiling 
and auto/manual-layout. VersaWorks also allows users to easily import files from their favorite design 
application without a lengthy learning curve.

VersaWorks offers the ability to preview jobs on screen, keeping ink and media usage to a minimum. Users 
can take advantage of two job queues for handling different print conditions and can automatically update 
VersaWorks through the Internet for the latest software version and Roland ICC profiles available. 
VersaWorks is built upon the genuine Adobe® PostScript® CPSI RIP engine expressly for Roland inkjet 
technology and is compatible with Windows 2000/XP operating systems. 

Priced at $39,995, the Hi-Fi Express FP-740 is available immediately through Roland’s network of authorized 
resellers.

www.rolanddga.com


Roland DGA Corporation - 9/6/2006

Roland ASD Backs Products with Comprehensive Technical Support Program

Lake Forest, CA. September 6, 2006  Roland Advanced Solutions Division (ASD) today launched a comprehensive 
technical support program for all current and legacy products.

"Roland has always taken pride in offering great technical support," said Gerald Hiller, Roland ASD managing 
director. "This new program gives our customers a formalized level of support they can find nowhere else. When 
you buy a Roland, you know we're going to be there for you."

All Roland ASD customers covered under factory and extended warranties will receive free telephone technical 
support and complementary assistance via the Roland Web site, online user forums and email. Roland authorized 
dealers will provide free support for all current products. Plus, Roland will make every effort to support end-of-life 
products when possible. 

Live Support
From 7:00am to 5:00pm PST on weekdays, Roland product specialists assist customers with all technical support 
issues. Customers can call 888-273-8895 with questions covering everything from machine maintenance to 
technical tips and tricks. After a product's warranty has expired, customers can either purchase an extended 
support contract or telephone technical support for $30 per incident.

Dealer Support

Roland's highly-experienced dealer network is another valuable technical support resource. With years of 
real-world experience using Roland ASD technologies, each dealer is well-prepared to help customers meet 
their unique challenges.

Web-based Support

Roland also offers complimentary technical support on its Web site, which is located at http://www.rolandasd.
com/support. Roland product specialists assist customers by promptly emailing them documents with clear, 
step-by-step instructions. They keep the Web site updated with a full library of FAQs, product manuals, firmware 
updates, and other helpful documents that are customer accessible. Online user forums let customers share 
important product and market information everyday with their peers around the country.

Roland University

Roland product training classes teach customers valuable strategies for starting a successful business. The 
two-day workshops cover tools, materials, machine features, and potential markets. Students also learn how to 
expand their business by producing awards, custom gifts, name badges, signage, milled parts and more.

Roland Advanced Solutions Division

Roland ASD develops advanced solutions for the sign making, engraving, jewelry design and CAD/CAM industries. 
Major products include GX series vinyl cutters, EGX series engravers, MDX series milling machines, LPX series 
3D laser scanners, and the MPX-70 photo impact printer. The strategic business unit is a division of Roland DGA 
Corporation - an industry leader in wide-format printing and integrated print/cut technology. Roland ASD serves 
customers throughout North and South America with cutting-edge technologies and skilled dealers. For more 
information, call (888) 273-8895 or visit the Web site at http://www.rolandasd.com.

www.rolanddga.com


Roland DGA Corporation - 8/1/2006

Roland Announces Vehicle Graphics Contest Winners

Irvine, CA, September 1, 2006 - PJ Brassard of LogosPrint.com in Albany, New York, has won the grand prize 
for the first-ever Roland Wrap Vehicle Graphics Contest, a North American competition for the best Scion xB 
vehicle graphics design. 

Brassard’s winning design, a multi-colored graphic entitled Roland Innovation, was selected from more than 400 e
ntries received by the July 31st contest deadline.  As the grand prize winner, Brassard has been awarded a brand 
new VersaCAMM SP-300V 30" inkjet printer/cutter and expense-paid trip to Las Vegas for the SGIA ‘06 
conference September 26th - 29th.  As an added bonus, Brassard’s design will be featured in the Roland SGIA 
exhibit throughout the show on the company’s official Scion xB. 

"I’m so excited and overwhelmed to be the winner," Brassard said.  "Roland has just made our year.  Our 
SOLJET has been a great production tool, and I can’t wait to begin working with my new VersaCAMM."

Brassard is joined by the following contest finalists: 

1st Runner Up - Awarded $1,000 Roland Racing
Steve Chartrand, Stevo Design, Devon, Alberta, Canada

2nd Runner Up - Awarded $500 ECO-SOL MAX
Dave Dufaux, Mobile Image, Laval, QC, Canada

3rd Runners Up - Awarded $300
War Chief by Gerald Perry Dominguez, Agony Ann Art & Design, San Angelo, Texas
Magnetic Attraction by Geri Seiberling, ETC Graphics, Carlisle, Iowa
Musical Sheets by Florin Gavriluta, Benex, Inc., Toronto, Ontario, Canada

Honorable Mention Awards
ACME by Mr. Bill Decker, Mr. Bill’s Workshop, La Grange, California
Laci’s Ark by John Deaton, Deaton Design, Harlan, Kentucky
Hardware by Troy Seel, Heitz Sign Company, Madison, Indiana

"We are pleased to congratulate all our contest winners on their extraordinary design work," said Brian McLeod, 
managing director for Roland’s Color Products Division.  "We would also like to recognize everyone who 
participated. The response to the contest was overwhelming and the level of skill and creativity among entries 
was outstanding by every measure.  We look forward to SGIA and the opportunity to showcase the winning 
design."

Winners of the Roland Wrap Contest were selected through a rigorous judging process that evaluated entries 
for their creativity, effectiveness and technical quality.  Judging took place August 1st at Roland’s Irvine, 
California headquarters under the direction of an elite panel of Roland managers and top industry professionals.  
Roland Wrap Contest judges included:

- Jim Conquest, Owner, Imagine-It Graphics
- Jay Lansburg, Owner, Automic Designs
- Jamie McMonigle, Owner, McMonigle and Associates
- Molly Sanders, Owner, Molly Designs
- Sheila Swanson, Auto Shows and Special Events Manager, Scion
- Jim Day, Product Manager, Applications and Training, Roland
- Dave Goward, Executive Vice President, Chief Operating Officer, Roland 
- Patrick Kersey, Creative Director, Roland 
- Dede Logemann, Marketing Communications Manager, Roland
- Brian McLeod, Managing Director, Color Products Division, Roland 
- Tony Miller, Product Manager, Technical Services, Roland 
- Ken VanHorn, Senior Product Manager, Roland 

"It was inspiring to see so many beautiful and original designs all in one place," said Scion’s Sheila Swanson.  
"It was difficult to choose a winner.  All the finalists demonstrated both the visual impact of a great design and 
the creative potential of digital printing technology."

To view contest finalists and the entire gallery of entries, visit www.rolanddga.com/wrap.

Award-Winning Roland Technology

Roland’s award-winning line of wide-format inkjet printers and integrated printer/cutters range in size from 30" 
to 104" in width.  Widely recognized as the world’s top-selling wide-format printers for the durable graphics market, 
Roland SOLJET and AdvancedJET inkjet printers and SOLJET and VersaCAMM integrated printer/cutters are 
ideal for a variety of vehicle graphics applications including custom wraps, partial wraps, pinstriping, window film 
and protective bras.  They’re also the perfect production tools for all manner of signs, banners, posters, billboards, 
fleet graphics and apparel decoration.  All Roland inkjets come standard with powerful but easy-to-use VersaWorks 
RIP.  

Roland inkjets have won numerous industry awards including multiple Andre Schellenberg Awards, and repeated 
victories at the DIMA Digital Printer Shootout and DPI Product of the Year competitions.  Other honors include 
the Seybold Hot Pick award, PEI Cool2 Award, 3D Design Magazine’s Editor’s Choice Award, Digital Output 
Readers' Choice Awards, and Graphic Design’s Fall Forty.  

Roland University Vehicle Graphics Workshops

Interested Roland customers can refine their vehicle graphics skills at an upcoming Roland University Wraps 
vehicle decorating class.  The next Roland Wraps Workshop is scheduled for early 2007 with exact dates to be 
announced this fall. For more information on Roland University, visit the Roland Web site at www.rolanddga.com
/training.

www.rolanddga.com


Roland DGA Corporation - 7/26/2006

Roland University Vehicle Graphics Workshop Draws Nationwide Attendance

Graphics professionals from around the nation took part in the first-ever Roland wRAP Session Vehicle Graphics 
Workshop, a comprehensive hands-on training course held July 10th and 11th at the Irvine, CA headquarters 
of Roland DGA Corporation.

Roland wide-format inkjet printing and contour cutting technology took center stage as students led by Roland 
instructors and industry experts designed, printed, contour cut, and installed a wide range of vehicle graphics on 
three Scions xBs provided by Scion’s Los Angeles headquarters. Viewing the hands-on class were three members 
of L.A.-based West Coast Customs, one of the firms that helped popularize the vehicle graphics market via their 
MTV show, "Pimp My Ride."

"The popularity of vehicle graphics is exploding and Roland inkjet printers and integrated printer/cutters are 
ideally suited for not only full and partial wraps, but decals, window film, pin striping, protective bras and even 
wheel wraps," said Brian McLeod, managing director for Roland’s Color Products Division. "The Scion xB is the 
perfect platform for commercial graphics or personalization. Having three xBs on site enabled us to demonstrate 
many of these applications throughout the workshop. In addition, we enjoyed the opportunity to provide a highly 
personalized, hands-on educational experience for everyone. Based on the response from participants, this has 
been one of our most successful workshops to date."

"The variety of topics covered has made this workshop a very valuable educational experience," said Brandon 
Broussard, production manager for Hulco Sign and Decal, LLC of Scott, LA.

"In particular, I enjoyed the hands on instruction," said Robert Wiglesworth of Tucson, AZ-based Renegade 
Graphics. "Attending the workshop has helped me develop new skills and given me the confidence to expand 
my vehicle graphics business."

"It’s great learning from people who love what they do," said Tim Johnson of East Cost Trucking based in 
Portsmouth, VA. "The Roland University presenters bring to the workshop both their expertise and enthusiasm 
for this unique application."

The Roland wRAP Session presented in-depth techniques for taking a vehicle graphics job from design to 
installation. Through seminars and interactive small group demonstrations, attendees learned a variety of proven 
methods for creating and applying digitally printed vehicle graphics. They were also introduced to laminating 
techniques, advanced production workflows and other tips to help them optimize their investment in Roland digital 
printing and print/cut technology.

www.rolanddga.com


Roland DGA Corporation - 6/1/2006

Roland Introduces SOLJET PRO III XC-540 Inkjet Printer/Cutter

Irvine, CA, June 1, 2006 - Celebrating 25 years of innovation, vision and leadership for the sign making industry, 
Roland DGA Corporation today introduced the new SOLJET PRO III XC-540, its fastest, most feature-rich wide-
format integrated inkjet printer/cutter to date.  

Based on award-winning SOLJET print/cut technology, the 54"-wide XC-540 achieves a maximum print resolution 
of 1440x1440 dpi and seamlessly integrates a new generation of hardware and software for even greater all-
around performance.  New features include an increased maximum print speed of 441 sqft./hr., a more robust ink 
system designed for both 220 ml and 440 ml cartridges, a new precision firing pattern, an integrated tri-heater 
system for accelerated drying times, and a built-in media feed and take-up system accepting rolls weighing up 
to 66 lbs.  The XC-540 also includes VersaWorks 2.0 RIP software, packed with upgrades to optimize Roland 
inkjet technology.  In addition, Roland’s new DU-540 optional dryer/blower system expedites the production 
process for high-speed applications.  

"The XC-540 builds on Roland’s superior SOLJET engineering with numerous enhancements that make it the 
sign industry’s most powerful integrated print/cut solution," said Brian McLeod, managing director for Roland’s 
Color Products Division.  "In addition to faster print speeds, the new PRO III offers an enhanced ink system 
that maximizes ink flow, a new precision firing pattern for optimum image quality at high print speeds, upgraded 
RIP software for greater productivity, and a rugged built-in media take-up and feed system to accommodate 
high-volume, unattended production."

Featuring durable ECO-SOL MAX ink in 6 colors (CMYKLcLm), the XC-540 is ideal for banners, signs, vehicle 
and fleet graphics, labels, decals, POP displays and more. 

Innovative Print/Cut Technology

The XC-540 is based on Roland’s innovative print/cut technology, which delivers a seamless workflow for the 
production of complex sign graphics printing and then automatically contour cutting on one device without any 
steps in between.  As a result, the XC-540 can be operated unattended.  To further streamline the production 
process, the XC-540 includes Quadralign®, Roland's unique four-point optical registration system, which allows 
users to remove prints, laminate and simply reload them for precision cutting.  Quadralign automatically realigns 
the cutting path and compensates for skew and distortion.

New Precision Firing Pattern Enhances Image Quality at High Speeds

The XC-540 features a new precision firing pattern, which produces vibrant, high-density colors at the highest 
print speeds.  This advanced firing pattern has been optimized for the XC-540’s piezo print heads for stunning 
images with unparalleled color, gamut, density and quality in any print mode. In addition, Roland’s in-line head 
configuration eliminates the need for lengthy calibration procedures and costly down time.

Roland VersaWorks 2.0 RIP Software 

VersaWorks 2.0 RIP software features an efficient graphical user interface for consistent, professional results 
and includes several new upgrades including a spot color library, and functions for spot color replacement, 
clipping and auto-nesting.  Together these features ensure added convenience, economy and the precision 
color reproduction required by sign shops, service bureaus and other graphics professionals.  

VersaWorks allows users to easily import files from their favorite program without a lengthy learning curve.  
Standard features include the ability to preview jobs on screen, and layout, edit and print functions including 
nesting, tiling and auto/manual-layout.  In addition, users can automatically update VersaWorks through the 
Internet, ensuring that they are equipped with the latest software version and ICC profiles available.  Built upon 
the genuine Adobe® PostScript® CPSI RIP engine, VersaWorks is compatible with Windows 2000/XP 
operating systems. 

SOLJET PRO III XC-540 Features:

- Maximum 1440x1440 dpi resolution and Roland’s integrated print/cut technology combine for outstanding 
image quality and precision contour cutting
- Ideal for a wide variety of applications including banners, signs, labels, decals, POP displays, vehicle graphics
 and more
- New VersaWorks 2.0 RIP software features a spot color library, and functions for spot color replacement, 
clipping and auto-nesting 
- Maximum print speed of 441 sqft./hr. for high-volume production 
- New precision firing pattern increases image quality in high-speed print modes
- Integrated tri-heater system quickly dries a wide variety of media for immediate finishing, installation or 
collection by the take u8p roller not even in the high-speed printing mode
- An optional heater and blower are available for increased productivity
- A new, faster Standard Print mode prints at 150.7sqft./hr. for high-quality indoor banners with optimum droplet 
control and ink density 
-Fully-optimized solution features seamless integration of hardware, software and newly upgraded RIP software, 
plus inks and media profiles 
- Industry-leading ECO-SOL MAX ink in 6 colors (CMYKLcLm) delivers the enhanced scratch resistance, quicker 
drying time, higher ink density and rugged durability required for outdoor applications
- Included take-up roller supports up to 66 lbs. for unattended, high-volume production 
- Quadralign optical registration system automatically aligns contour cutting paths for precision results

Priced at $29,995, the SOLJET PRO III XC-540 is available immediately through Roland’s network of authorized 
resellers.  The optional dryer/blower system is priced at $2,995.

Roland DGA Corporation

Roland DGA Corporation and affiliated companies are pioneers in the development of innovative digital 
technology for creative professionals.  From its inception as part of world-renowned Roland Music, Roland DGA 
Corp. has introduced an award-winning product line that continues to set new standards for precision, reliability 
and performance.  Professionals worldwide rely on Roland equipment and personnel everyday in the sign, 
graphic arts, fine art, photography, engraving and 3D modeling industries.  

Headquartered in Irvine, California, Roland DGA Corp. serves as the U.S.-based marketing, distribution and 
sales arm of Roland DG Corporation of Hamamatsu, Japan.  Affiliated companies include Roland US and 
Roland Audio in Los Angeles, CA; Rodgers Instrument Corporation of Hillsboro, OR; and Edirol Corporation of 
Seattle, WA. Roland DG Corporation is listed on the Tokyo Stock Exchange.

Roland DGA is ISO 9001:2000 certified, and Roland DG is ISO 9001:2000 and 14001 certified. Roland’s Color 
Products strategic business units market and support the company’s advanced inkjet technologies in North and 
South America (except Brazil) through its Authorized Resellers.

www.rolanddga.com


Roland DGA Corporation - 5/8/2006

Roland University To Offer Roland wRAP Session Vehicle Graphics Workshop

Irvine, CA, May 8, 2006 - Roland DGA Corporation, a leading provider of wide-format inkjet printers and integrated 
print/cutters, today announced Roland wRAP Session, an exciting new Roland University course focused on 
the rapidly growing vehicle graphics market.

Scheduled for July 10th - 11th at the Roland University training center in Irvine, California, the Roland wRAP 
Session will teach participants how to take a vehicle graphics job from design to installation.  Attendees will 
learn how to get optimum results from their Roland printer including an overview of media and laminating 
options. Industry professionals will demonstrate the tools and techniques involved and provide hands-on 
instruction in the proper way to apply digitally printed graphics.  

:Roland inkjet printers and integrated printer/cutters are ideally suited for vehicle graphics applications, 
providing the precision, versatility and exceptional print quality required for this market," said Brian McLeod, 
managing director for Roland’s Color Products Division.  "The Roland wRAP Session Workshop is designed 
to teach professionals how to leverage this technology for a successful career in vehicle graphics.  In addition 
to receiving in-depth technical instruction, attendees will participate in hands-on demonstrations on a variety of 
vehicle graphics applications from intricate decals to full wraps."

Innovative Print/Cut Technology

Roland's integrated print/cut technology is the foundation for the company’s 34"and 54"  VersaCAMMs and 
54" SOLJET SC-545EX.  These wide-format printer/cutters feature a one-step operation for the production of 
complex sign and vehicle graphics, printing and then automatically contour cutting images on one device 
without any steps in between.  As a result, they are well suited for long unattended production runs.

Roland print/cut technology enables professionals a wide range of creative choices for personalizing and 
incorporating marketing messages onto a vehicle.  Full wraps, partial wraps, decals, window film, pinstriping, 
protective bras and even wheel wraps are quickly and easily produced.  Both laminated and unlaminated 
graphics can be precision contour cut for custom results.

For larger print-only applications, Roland offers its SOLJET and AdvancedJET inkjet printers ranging in size 
from 54" to 104."  Ideal for large vehicle and fleet wraps, these printers meet the industry’s highest standards 
for speed and performance.  

All Roland inkjets deliver outstanding durability with ink sets designed for scratch, water, and UV resistance 
up to 3 years outdoors.  

Award-Winning Product Line

Roland inkjets are recognized as the world’s top-selling wide-format printers for the durable graphics market and 
are acclaimed industry-wide for their superior precision, image quality and reliability.  

Roland inkjets have won numerous industry awards including multiple Andre Schellenberg Awards, and 
repeated victories at the DIMA Digital Printer Shootout and DPI Product of the Year competitions.  Other 
honors include the Seybold Hot Pick award, PEI Cool2 Award, 3D Design Magazine’s Editor’s Choice Award, 
Digital Output Readers' Choice Awards, Wide-Format Imaging Top Products of 2006 Award, and Graphic 
Design’s Fall Forty.

Roland University Workshops

In addition to the Roland wRAP session, Roland University offers a complete lineup of workshops focused on 
the company’s product line including VersaCAMM and SOLJET trainings for both customers and resellers.  
Equipped with the latest in technology from top manufacturers, Roland University workshops follow an interactive 
format led by the company’s senior technical staff and outside experts.  

The Roland wRAP Session is priced at $549.  An Early Bird discount of $50 will apply to all participants that 
register 30 days in advance of the class.  For more information on the Roland wRAP Session and other Roland 
University workshops, call Roland directly at (800) 542-2307 or visit www.rolanddga.com/training.

www.rolanddga.com


Roland DGA Corporation - 4/4/2006

Roland Lowers Price for its Best-Selling 30-Inch VersaCAMM® to $12,995

IRVINE, CA - April 4,  2006 - In a move to make sign making technology even more accessible to graphics 
professionals everywhere, Roland DGA Corporation has lowered the price of its award-winning 30" VersaCAMM 
SP-300V to $12,995.

The world’s best-selling inkjet printer/cutter and a highly versatile, easy-to-use graphics tool, the VersaCAMM 
SP-300V prints and contour cuts a wide variety of graphics including signs, banners, billboards, POP displays, 
labels, decals, vehicle and floor graphics, heat transfers for apparel, and more.  Packed with features including 
Roland’s own VersaWorks RIP software, a maximum print resolution of 1440 dpi and new, tougher ECO-SOL 
MAX ink, the VersaCAMM is ideally suited for both novice and experienced professionals.

"At $12,995, the VersaCAMM is the industry’s most affordable wide-format print/cut device, delivering 
unmatched precision and versatility to an even broader range of professionals," said Brian McLeod, managing 
director for Roland’s Color Products Division.  "The new pricing strategy reflects Roland’s commitment to 
leading the industry with complete solutions that deliver the ultimate in price/performance."

The Roland Print/Cut Advantage

Based on Roland’s integrated print/cut technology, the VersaCAMM SP-300V delivers a one-step operation for 
the production of complex sign graphics printing and then automatically contour cutting on one device without 
any steps in between.  As a result, the VersaCAMM SP-300V can be operated unattended.  Additionally, it 
performs as a stand-alone vinyl cutter for added versatility.  To further streamline the production process, the 
VersaCAMM SP-300V includes Quadralign®, Roland's unique four-point optical registration system, which 
allows users to remove prints, laminate, and simply reload them for precision cutting.  Quadralign automatically 
realigns the cutting path and compensates for skew and distortion.

VersaWorks

The VersaCAMM SP-300V comes complete with VersaWorks, a powerful RIP software developed by Roland 
engineers for the company’s inkjet technology.  Built upon the genuine Adobe® PostScript® CPSI RIP engine, 
VersaWorks features an efficient graphical user interface that allows users to maximize the VersaCAMM features 
without a lengthy learning curve.  In addition to advanced color management tools, VersaWorks includes a 
wide variety of convenient layout, edit and print functions such as nesting, tiling and auto/manual-layout, among 
others.  VersaWorks offers the ability to preview jobs on screen, reducing ink and media consumption due to 
mistakes.  Users can use two job queues for handling different print conditions and can automatically update 
VersaWorks through the Internet, ensuring that they always have the latest software version and Roland DGA 
ICC profiles available.  VersaWorks is compatible with Windows 2000/XP operating systems.  

VersaCAMM SP-300V Features 

- Roland VersaWorks a powerful, user-friendly RIP software designed exclusively for Roland inkjet devices
- Prints on uncoated PVC media as well as a full range of coated substrates, from paper and canvas to backlit film 
- ECO-SOL MAX ink, featuring higher density, wider color gamut, improved scratch resistance, faster drying time 
and lower cost per square foot
- Produces graphics that are UV, scratch, and water resistant up to 3 years outdoors 
- Performs as a printer, printer/cutter, or standalone vinyl cutter 
- Media counter for tracking of media usage
- Removable media guides for correct media feed and enhanced image quality 
- Quadralign, Roland's unique optical registration system for precision contour cutting of laminated graphics, 
with adjustments for skew and distortion
- Average ink running costs as low as 16¢ per sq. ft.

The VersaCAMM SP-300V is part of a complete line of Roland wide-format printer/cutters.  Other print/cut 
solutions include the 54" VersaCAMM SP-540V and the high-end 54" SOLJET PRO II V SC-545EX.  
VersaCAMM integrated printer/cutters are also available in sublimation models complete with sublimation inks, 
VersaWorks software with sublimation profiles, and transfer paper.

www.rolanddga.com


Roland DGA Corporation - 4/3/2006

Roland Announces Vehicle Graphics Contest

Irvine, CA, April 3, 2006 - Roland DGA Corporation, a leading provider of wide-format inkjet printers and 
integrated print/cutters, today announced the company’s first-ever Roland Wrap Vehicle Graphics Contest.

The Roland Wrap Contest is an industry-wide competition open to sign makers, screen printers and vehicle 
graphics professionals across the U.S. and Canada.  Within these industries, Roland inkjet printers and integrated 
printer/cutters are widely used for a broad range of vehicle graphics applications including custom wraps, partial 
wraps, pinstriping, window film, protective bras and more.

To enter the Roland Wrap Contest, professionals can submit their best Scion xB designs to Roland’s Web 
site at www.rolanddga.com/wrap for judging by a panel of company experts and industry pros.  Designs will 
be evaluated for their creativity, effectiveness and technical quality, with the grand prize, a Roland 
VersaCAMM® 30" integrated printer/cutter, going to the contest winner.  Cash prizes of up to $1,000 will be 
awarded to the top contest finalists.  

"Roland printers and printer/cutters have established a reputation as the best-selling inkjets in the wide-format, 
durable graphics industry and remain the tools of choice for top vehicle graphics professionals everywhere," 
said Brian McLeod, managing director for Roland’s Color Products Division.  "As part of our 25th anniversary 
celebration, the Roland Wrap Contest presents an exciting opportunity for these professionals to showcase 
their best design work and compete for valuable prizes including Roland’s popular VersaCAMM integrated 
printer/cutter.  We look forward to this opportunity to view the industry’s most creative designs and we encourage 
everyone to participate."

In addition to receiving a new VersaCAMM, the grand prize winner will be awarded an expenses-paid trip to the 
SGIA ’06 conference September 26th & 29th in Las Vegas.  At SGIA, Roland will display the designs of contest 
finalists, with the winning design printed and displayed on a Scion xB.

For more information on the 2006 Roland Wrap Vehicle Graphics Contest or to enter, visit the Roland Web site 
at www.rolanddga.com/wrap. Contest details and the required template can be downloaded free of charge.  
Entries must be received by July 31st and contest winners will be announced September 6th.

Roland University To Offer Vehicle Graphics Workshop

Interested Roland customers can refine their vehicle graphics skills at the company’s new Roland Wraps 
vehicle decorating class, a hands-on Roland University workshop scheduled for July 10th & 11th at the 
company’s Irvine headquarters.  For more information, visit the Roland Web site at www.rolanddga.com/training.

Award-Winning Roland Technology

The VersaCAMM is part of Roland’s award-winning line of wide-format inkjet printers and integrated 
printer/cutters ranging in size from 30" to 104" in width.  Roland inkjets are recognized as the world’s top-selling 
wide-format printers for the durable graphics market and have been acclaimed industry-wide for their superior 
precision, performance and reliability.  

Roland inkjets have won numerous industry awards including multiple Andre Schellenberg Awards, and repeated 
victories at the DIMA Digital Printer Shootout and DPI Product of the Year competitions.  Other honors include 
the Seybold Hot Pick award, PEI Cool2 Award, 3D Design Magazine’s Editor’s Choice Award, Digital Output 
Readers' Choice Awards, and Graphic Design’s "Fall Forty."

www.rolanddga.com


Roland DGA Corporation - 3/13/2006

Roland Announces 968-Sqft./Hr. Industrial Strength Grand Format Printer

Irvine, CA, March 31, 2006 - Roland DGA Corporation, a leading provider of wide-format inkjet printers and 
integrated print/cutters, today announced the release of the 104" Advanced JET AJ-1000, an industrial strength, 
grand format printer and the company’s fastest inkjet to date.  

With a maximum production speed of 968 sqft./hr. and a precision print mode of 484 sqft./hr., the Advanced 
JET AJ-1000 is ideal for high-volume applications including banners, billboards, outdoor signage and other 
durable graphics.  The AJ-1000 produces brilliant six-color CMYK+LcLm graphics on both coated and uncoated 
media, offering superior ink bonding, scratch resistance and alcohol resistance for outstanding outdoor durability.  

In addition, the AJ-1000 features high-capacity 1 liter ink cartridges for seamless unattended printing, an 
advanced ink delivery system that allows replacement of cartridges without pausing, and a robust media 
handling system for rolls weighing up to 220 pounds.  An automated intelligent maintenance system keeps print 
heads performing optimally. 

"The Advanced JET AJ-1000 takes Roland inkjet technology to a whole new level of performance, printing at 
nearly twice the speed of our previous inkjet models," said Brian McLeod, managing director of Roland’s color 
products division.  "This exciting new product combines many of the features found in higher-priced industrial 
printers with proven Roland reliability and ease-of-use all at an affordable price point.  It is also upgraded with 
new Xtreme solvent ink for optimum color vibrancy and durability."

New Xtreme Ink

New advanced Xtreme ink was developed exclusively for the AJ-1000 to deliver outstanding color density, 
wider gamut and rugged durability.  Available in 6 colors (CMYK+LcLm), Xtreme ink produces vibrant images 
even in high-speed production modes.  The new ink is particularly well suited for volume banner production, 
offering exceptional bonding with uncoated banner substrates, enhanced scratch resistance and alcohol 
resistance.   

VersaWorks
The AJ-1000 comes complete with VersaWorks, a powerful RIP software developed by Roland engineers for 
the company’s inkjet technology.  Built upon the genuine Adobe® PostScript® CPSI RIP engine, VersaWorks 
features an efficient graphical user interface that allows users to maximize the AJ-1000 features without a lengthy 
learning curve.  In addition to advanced color management tools, VersaWorks includes a wide variety of 
convenient layout, edit and print functions such as nesting, tiling and auto/manual-layout, among others.  
VersaWorks offers the ability to preview jobs on screen, reducing ink and media consumption due to mistakes.  
Users can use two job queues for handling different print conditions and can automatically update VersaWorks 
through the Internet, ensuring that they always have the latest software version and Roland DGA ICC profiles 
available.  VersaWorks is compatible with Windows 2000/XP operating systems.  

AJ-1000 Features 
- 104" industrial inkjet printer for fast, high-volume production printing.
- Prints at up to 968 sqft./hr. and delivers superior image quality at 484 sqft./hr.
- Durable new Xtreme ink produces dense, rich colors in CMYK+LcLm for brilliant outdoor banners and vehicle 
graphics.
- Heavy-duty take-up system supports rolls weighing up to 220.5 lb (100kg) for a wide variety of media.  
- New high-capacity ink delivery system features 1 liter cartridges for unattended printing.
- Auto maintenance system ensures reliable performance and easy, hassle-free operation.
- Roland VersaWorks RIP software provides easy setup and operation. 
- Integrated tri-heater and blower print-drying system included.
- Features integrated Ethernet 10Base-T/100Base TX.

Priced at $64,995, the Advanced JET AJ-1000 is available through Roland’s authorized reseller channel.

www.rolanddga.com


Roland DGA Corporation - 3/8/2006

Roland Opens Newest Digital Factory Featuring Paperless Cell Technology

Hamamatsu, Japan, March 8, 2006 – Roland DG Corporation, a leading provider of technologies for the sign 
making, engraving and 3D modeling industries, today announced the opening of a new factory at the 
company’s corporate headquarters in Hamamatsu, Japan.

Designed to serve the company’s growing customer base, the new digital factory will become a primary 
manufacturing site for product assembly, testing and inspection for the company’s line of inkjet printers 
and printer/cutters, vinyl cutters, engravers, photo impact printers and 3D scanning and milling machines. 
The new 9,803.95m2 facility is 40 percent larger than the company’s current factory, will accommodate up 
to 200 employees, and will significantly increase the company’s production capacity.  

“We are always striving to improve our manufacturing processes, which in turn improves our responsiveness 
to the market and to our customers,” said Masahiro Tomioka, president of Roland DG Corporation.  “It is this 
commitment to advancing our own technology, streamlining our production capabilities and achieving new 
levels of product quality that differentiates us as a company.  This new digital factory will serve us well into 
the future.”

Roland’s “Yatai” Digital Cell Manufacturing Technology
Utilizing advanced information technology developed in-house, Roland’s digital factory features an innovative 
production system that enables a single employee to individually assemble complex products. Since adopting 
this system for all Roland products in July 2002, manufacturing time has been reduced and product design 
improved. 

“Today’s business climate demands efficient, on-demand manufacturing capabilities,” Tomioka said. “Roland 
DG was able to meet the increasing demands from a variety of geographic and business markets thanks to 
innovative production techniques such as Roland DG’s scalable cell production utilizing proprietary 
technology which we call ‘Digital Yatai.’ Yatai is just one result of Roland’s Digital Value Engineering (DVE) 
which combines development, production and marketing into a single integrated process for faster 
concept-to-market time.”

Roland’s unique production method also contributes to the environment by eliminating paper instructions. The 
Digital Yatai system has been recognized for excellence among domestic manufacturers and the news media 
alike.

Award-Winning Product Line
Roland manufacturing technology has been acclaimed worldwide for producing products that meet the highest 
standards for quality, reliability and performance.  In the sign industry, Roland is best known for its integrated 
print/cut technology that delivers one seamless workflow for both the printing and contour cutting required to 
produce complex sign and vehicle graphics.  

The company’s inkjet line features SOLJET™ and VersaCAMM® printers and printer/cutters that range in size 
from 30” to 104” in width and come complete with VersaWorks™  RIP software and new, tougher ECO-SOL™  
MAX ink.  For the fine art and photography, screen printing, proofing and exhibit graphics markets, Roland 
offers its Hi-Fi JET™ Pro II FJ-540, a 54”-wide aqueous inkjet printer.

Roland inkjets have won numerous industry awards including multiple Andre Schellenberg Awards, and 
repeated victories at the DIMA Digital Printer Shootout and DPI Product of the Year competitions.  Other honors
 include the Seybold Hot Pick award, PEI Cool2 Award, 3D Design Magazine’s Editor’s Choice Award, 
Digital Output Readers' Choice Awards, and Graphic Design’s “Fall Forty.”  

In addition, Roland offers a diverse line of products for vinyl cutting, engraving, jewelry design and CAD/CAM 
applications.  This line includes the company’s CAMM-1 and CAMM-1 PRO vinyl cutters, EGX series engravers, 
MDX series milling machines, LPX series 3D laser scanners and MPX series photo impact printers. 

Roland DGA Corporation
Roland DGA Corporation and affiliated companies are pioneers in the development of innovative digital 
technology for creative professionals.  From its inception as part of world-renowned Roland Music, Roland DGA 
Corp. has introduced an award-winning product line that continues to set new standards for precision, reliability 
and performance.  Professionals worldwide rely on Roland equipment and personnel everyday in the sign, 
graphic arts, fine art, photography, engraving and 3D modeling industries.  

Headquartered in Irvine, California, Roland DGA Corp. serves as the U.S.-based marketing, distribution and 
sales arm of Roland DG Corporation of Hamamatsu, Japan.  Affiliated companies include Roland US and Roland 
Audio in Los Angeles, CA; Rodgers Instrument Corporation of Hillsboro, OR; and Edirol Corporation of 
Seattle, WA. Roland DG Corporation is listed on the Tokyo Stock Exchange.

Roland DGA is ISO 9001:2000 certified, and Roland DG is ISO 9001:2000 and 14001 certified. Roland’s Color 
Products strategic business units market and support the company’s advanced inkjet technologies in North 
and South America (except Brazil) through its Authorized Resellers.  

For more information on Roland Color Products, please call (800) 542-2307 or visit the Web site at 
www.rolanddga.com.  For more information on Roland’s Advanced Solutions Division, please call 
(888) 273-8895 or visit the Web site at www.rolandasd.com.

www.rolanddga.com


Roland DGA Corporation - 3/8/2006

Roland Celebrates 25th Anniversary with Number One Ranking in Durable Graphics Market

Hamamatsu, Japan, March 8, 2006 – Roland DG Corporation has announced its 25th anniversary, a milestone 
that marks the company’s rich history of innovation and leadership in the digital printing, engraving and product 
modeling industries.  Founded in 1981 as an affiliate of Roland Music, Roland DG Corporation introduced its 
first A-size pen plotter in 1982 and has since evolved into a $350 million organization with offices worldwide.

“It is gratifying to look back on where we started and see how far we’ve come,” said Masahiro Tomioka, 
president of Roland DG Corp.  “Today’s Roland is stronger than ever with record sales in every area of the 
globe.  And with continued technological innovations on the horizon, we are well positioned for future growth 
and success.”

Leading Provider of 30” and Larger Wide-Format Inkjet Printers Worldwide
According to 2005 worldwide market share studies, Roland enjoys a commanding lead in sales among 
manufacturers of wide format inkjet printers in the durable graphics industry.  Roland’s growth and success is 
further reflected in the company’s financial results, which reflect record revenues and profits for 2005.  
Company officials attribute these achievements to both a strong technology base and a customer-driven focus.

“Today’s business climate demands efficient, on-demand manufacturing capabilities,” Tomioka said. “Roland 
DG was able to meet the increasing demands from a variety of geographic and business markets thanks to 
innovative production techniques such as Roland DG’s scalable cell production utilizing proprietary technology 
which we call ‘Digital Yatai.’  Yatai is just one result of Roland’s Digital Value Engineering (DVE) which 
combines development, production and marketing into a single integrated process for faster concept-to-market 
time.” 

Award-Winning Product Line
Ranging in size from 30” to 104” in width, Roland’s flagship inkjet line includes the SOLJET™ and 
VersaCAMM® printers and printer/cutters.  Equipped with new, tougher ECO-SOL™ MAX ink, their quality and 
precision have been recognized worldwide. Roland inkjets have won numerous industry awards including 
multiple Andre Schellenberg Awards, and repeated victories at the DIMA Digital Printer Shootout and DPI 
Product of the Year competitions.  Other honors include the Seybold Hot Pick award, PEI Cool2 Award, 3D 
Design Magazine’s Editor’s Choice Award, Digital Output Readers' Choice Awards, and Graphic Design’s 
“Fall Forty.”  

In addition, Roland offers high-performance aqueous inkjet printers, precision vinyl cutters, engravers, a photo 
impact printer, and a line of 3D scanners and milling machines for applications ranging from jewelry design to 
rapid prototyping.

Roland DGA Corporation
Roland DGA Corporation and affiliated companies are pioneers in the development of innovative digital 
technology for creative professionals.  From its inception as part of world-renowned Roland Music, Roland 
DGA Corp. has introduced an award-winning product line that continues to set new standards for precision, 
reliability and performance.  Professionals worldwide rely on Roland equipment and personnel everyday in the 
sign, graphic arts, fine art, photography, engraving and 3D modeling industries.  

Headquartered in Irvine, California, Roland DGA Corp. serves as the U.S.-based marketing, distribution and 
sales arm of Roland DG Corporation of Hamamatsu, Japan.  Affiliated companies include Roland US and 
Roland Audio in Los Angeles, CA; Rodgers Instrument Corporation of Hillsboro, OR; and Edirol Corporation 
of Seattle, WA. Roland DG Corporation is listed on the Tokyo Stock Exchange.

Roland DGA is ISO 9001:2000 certified, and Roland DG is ISO 9001:2000 and 14001 certified. Roland’s 
Color Products strategic business units market and support the company’s advanced inkjet technologies in 
North and South America (except Brazil) through its Authorized Resellers.  

For more information on Roland Color Products, please call (800) 542-2307 or visit the Web site at 
www.rolanddga.com.  For more information on Roland’s Advanced Solutions Division, please call 
(888) 273-8895 or visit the Web site at www.rolandasd.com.

www.rolanddga.com


Roland DGA Corporation - 3/2/2006

Roland Wins DIMA 2006 Digital Printer Shoot-Out

ORLANDO, FL, March 2, 2006 - Roland DGA Corporation won the DIMA 2006 Digital Printer Shoot-Out in the 
inkjet, 50-inches-and-wider category this week at the Photo Marketing Association (PMA) 2006 International 
Convention and Trade Show. The victory extends Roland’s long tradition of excellence in inkjet printing that 
includes three previous DIMA Shoot-Out awards and multiple Andre Schellenberg awards.

"Winning the DIMA Shoot-Out is a major testament to Roland’s advanced inkjet technologies," said Brian 
McLeod, Roland Color Products Division managing director. "The Hi-Fi JET Pro II has become the standard 
for producing brilliant output. It’s ideal for everything from signage and photography to fine art and color proofs."

The Hi-Fi JET Pro II 54-inch inkjet printer uses dual sets of Roland’s CMYK+LcLm or OG pigment ink. Its 
advanced Piezo print heads produce micro-precise ink droplets of three different sizes to achieve smooth, 
dot-free tones and true 1440x1440 dpi resolution. The one-inch-wide heads have all 360 nozzles of each 
color precisely aligned in a single array to offer superior dot control and fast production times. Digital servo 
motors and media clamps dramatically improve media movement and print quality.

The ErgoSoft StudioPrint RIP and the FJ-540 together make up the award-winning d'Vinci Fine Art Printing 
System. d'Vinci combines the precision of Roland’s Hi-Fi JET Pro II with the power of ErgoSoft RIP software 
and a uniquely formulated 12-color ink set featuring CMYKOGLcLm and four additional dilutions of black. 
These elements work in concert to deliver stunning photorealistic prints with an exceptionally wide color 
gamut, unmatched levels of detail, and greatly expanded grayscale capabilities and tonal gradations.

For more information on the Hi-Fi JET Pro II FJ-540 and other Roland inkjet printers, contact Roland at 
(800) 542-2307 or visit the company’s Web site at www.rolanddga.com. For more information on ErgoSoft, 
visit www.ergosoftus.com.

DIMA Shoot-Out

The DIMA 2006 Digital Printer Shoot-Out included 95 entries from 30 different companies. Participants entered 
the contest by producing a target print from a file created by GretagMacbeth Global Services. In a 5,000k 
lighting environment, a panel of expert judges selected the winning entries based on the overall quality of the 
digital print and the accuracy of color as compared to the target print. They carefully examined neutral gray 
balance reproduction, saturation, shadow depth and quality, overall tonality, highlights, flesh tones, hue shift 
and text. 

Photo Marketing Association 
For 81 years, PMA® has served as an international trade association for the changing needs of the 
expanding photo imaging industry with more than 20,000 members in 100-plus countries, headquartered in 
Jackson, Mich. In addition to the United States, there are membership offices in the United Kingdom, Germany, 
Canada, Australia, Brazil, Mexico, New Zealand, Italy, France, Czech Republic and Russia.

PMA membership is open to any firm doing a substantial portion of its business in photo imaging retailing, 
scrapbook and custom framing retailing, processing (digital and silver halide) or service work. Cooperating 
memberships are held by firms that manufacture or distribute products or services for the imaging industry. PMA 
provides more than 100 services to its members, and holds the world's largest annual photo imaging trade show, 
typically drawing well over 700 exhibitors and 20,000-plus attendees.

www.rolanddga.com


Roland DGA Corporation - 1/20/2006

Roland Expands Its East Coast Operations with New Facilities for Training and Distribution

IRVINE, CA, January 20, 2006 - In response to record sales growth for its line of wide-format inkjet printers and 
integrated printer/cutters, Roland DGA Corp. has strengthened its East Coast operations with a new product 
demonstration and training facility located in North Kingstown, Rhode Island, and a new supplies and accessories 
distribution center located near the Federal Express headquarters in Memphis, Tennessee.

"We are very pleased to offer our customers the benefits of an expanded East Coast presence, which will 
provide this important region with added sales, training and distribution support," said Dave Goward, senior 
vice president and general manager for Roland DGA Corp.  "This expansion of our operations reflects our 
commitment to providing Roland resellers and customers nationwide with better access to our acclaimed sales 
support and product training programs.  It will also enable us to more efficiently deliver our award-winning media 
line and other supplies to our East Coast customers."

New Demonstration and Training Facility

The 2,600-square-foot Rhode Island facility features a state-of-the-art product demonstration and training center 
modeled after the company’s Roland University training academy located in Irvine, CA.  Since its inception in 
1999, Roland University has provided product training to hundreds of professionals nationwide with classes for 
both customers and resellers.  The new training center will initially offer classes to Roland authorized resellers 
focused on the company’s popular VersaCAMM® and SOLJETinkjets.  In the future, the center will expand its 
course offering to include end-user workshops as well.  For the latest information on Roland University 
workshops nationwide, visit www.rolanddga.com/training. 

New Distribution Center

Through an agreement with Federal Express Logistics Services, Roland has established a new Memphis, 
Tennessee distribution center for its line of inkjet media, inks and supplies.  Scheduled to become operational 
February 13th, this new distribution center will dramatically improve product delivery times and reduce costs to 
Roland customers across the eastern United States.  

The Roland supplies and accessories line includes more than 50 media products that have been strategically 
selected, profiled and certified for performance with the company’s inkjet line.  Widely recognized for their 
performance and durability, Roland inks include the company’s new ECO-SOL MAX ink featured in all 
VersaCAMM and SOLJET inkjets.

www.rolanddga.com


Roland DGA Corporation - 9/9/2005

Roland Announces New Packaging Prototyping System

Chicago, Illinois, September 9, 2005 Combining technologies from across the company’s Color Products and 
Advanced Solutions Divisions, Roland DGA Corp. has introduced the Packaging Prototyping System, an 
efficient in-house solution for producing professional packaging prototypes in less than one day.  

On display at this week’s Print ’05 Conference (Roland exhibit, Booth #7943), the Packaging Prototyping 
System incorporates Roland’s advanced print/cut and 3D scanning and milling technologies into a complete 
solution for creating precision, custom packaging prototypes.  The Packaging Prototyping System is targeted 
for printers, product designers, graphic designers and other professionals involved in the creation of custom 
product packaging.  

"The Packaging Prototyping System sets a new standard for efficiency and cost effectiveness for the product 
packaging industry," said Barry Johnston, color products division manager, Roland DGA Corp.  "As an in-house 
solution, the Packaging Prototyping System allows professionals to generate precision packaging prototypes 
quickly, and to review and refine their designs easily without the expense and added time involved in outsourcing."

The Packaging Prototyping System features the following equipment:

Roland LPX-1200 3D laser scanner 
> 0.0039" scanning resolution 
> Scans objects up to 5" in diameter and 8" high
> Includes powerful reverse engineering software
> Compatible with all 3D CAD software

Roland MDX-40 3D milling machine
> Subtractive rapid prototyping technology
> Mills 12" x 12" x 4.12" work volume 
> Fourth rotary axis for unattended two- and four-sided milling
> Bundled 4-axis CAM software
> High-speed 15,000 rpm spindle 
> Roland SOLJET PRO II V SC-545EX 54"-wide integrated printer/cutter 
> Featuring new ECO-SOL MAX ink
> Precision printing and contour cutting
> Maximum print speed of 315 sqft./hr. at 450 x 360 dpi
> Up to 1440 x 1440 dpi resolution
> Prints on uncoated and coated media
> Variable droplet technology
> No special ventilation or environmental equipment
> Includes VersaWorks RIP software

Standard vacuum forming equipment 

The production process is as follows:

Produce Blister Packaging
Using the LPX-1200 laser scanner with included software, capture the 3D surfaces of the product.  Mill the 
vacuum forming mold using the MDX-40 3D Milling Machine and included easy-to-use CAM software.  Then 
position the mold into the vacuum forming machine for quick production of the vacuum formed blister packaging.

Create Custom Graphics
Design the packaging graphics using standard graphic design software, adding a vector cut line for each contour 
cut required.  Import the file into VersaWorks.  Using VersaWorks, send the file to the SOLJET PRO II V 
SC-545EX integrated printer/cutter.  The SC-545EX quickly and automatically completes both the printing and 
contour cutting processes required for a custom packaging prototype.

Assemble Packaging Prototype
Manually assemble the product into the packaging materials for a finished, professional packaging prototype.

All Roland Packaging Prototyping System components are available through the company’s authorized reseller 
channel.  Standard vacuum forming equipment can be purchased separately.

www.rolanddga.com


Roland DGA Corporation - 8/24/2005

Roland Introduces ECO-SOL MAX Next Generation Eco-Solvent Ink

IRVINE, CA, August 25, 2005 Roland DGA Corporation, a leading provider of wide-format inkjet printers and 
integrated printer/cutters for the sign making, POP, exhibit, labels and vehicle graphics markets, today announced 
new and improved ECO-SOL MAX ink.  ECO-SOL MAX achieves new levels of performance and represents 
a major step forward for ink technology.

In addition to the company’s award-winning line of inkjet printers and integrated printer/cutters, Roland has 
pioneered the development of advanced inks that meet the highest standards for performance, safety and 
durability, including the first pigment ink for wide-format inkjets.  In 2003, Roland broke new ground with the 
introduction of Eco-SOL INK, the industry’s first eco-solvent ink and a safe, cost-effective alternative to hard 
solvent inks.  

ECO-SOL MAX builds on this advanced ink technology with several enhancements including faster drying time, 
higher density, wider color gamut, improved scratch resistance, and expanded uncoated media support.  In 
addition, ECO-SOL MAX is virtually odorless, contains no harmful VOCs, and requires no special ventilation or 
nvironmental equipment.  Best of all, the list price for MAX is 20% less than Eco-SOL INK, which it replaces.

"New ECO-SOL MAX ink is an exciting innovation for the wide-format printing industry and a significant upgrade 
to Roland’s inkjet line," said Barry Johnston, color products division manager, Roland DGA.  "ECO-SOL MAX 
has been refined to deliver unparalleled performance on a broad range of media options.  In addition to 
reducing production costs, these enhancements expand the range of applications available to Roland inkjet 
customers."

Faster Drying Time 
Featuring an improved drying time, ECO-SOL MAX produces graphics that are dry to the touch after printing.  
This advantage increases productivity and allows ECO-SOL MAX ink to perform with take-up roller systems for 
long, unattended production runs, even in high-speed mode.   

Ideal for Outdoor Banner Production and Other Complex Applications 

For even greater durability, ECO-SOL MAX features improved scratch resistance, critical to the production of 
outdoor banners and other graphics that involve complex finishing techniques.  For outdoor banners, ECO-SOL
 MAX maintains image quality throughout the printing and finishing processes including welding, sewing, and 
the attachment of grommets.  With higher ink density and wider color gamut, ECO-SOL MAX graphics reflect 
superb color when viewed at a distance or close up.

ECO-SOL MAX Features
- Quick drying time: For improved production speed
- Improved scratch resistance: Adheres aggressively to a broad range of coated and uncoated media for 
increased durability and easy handling
- Wider color gamut: Delivers vivid, precision printing across the color spectrum with expanded color gamut for 
reds, blues and greens
- Virtually odorless:  Ensures a highly comfortable working environment
- Lower production cost: Cartridges cost 20% less than Eco-SOL INK.  
- Comprehensive media support - ICC profiles are available for Roland’s full line of value-priced media including 
uncoated options  
- High-density color: Produces glossy finish and vivid solid colors
- Durability: Graphics last up to three years outdoors without lamination
- Eco-friendly: Gentle for users, equipment and the environment 
- Versatility: Ideally suited for both indoor and outdoor applications
- Supports Lamination: Great for indoor poster graphics and other applications

ECO-SOL MAX is available immediately from Roland and is compatible with all PRO II V SOLJET and 
VersaCAMM® printers and integrated printer/cutters.  Suggested list price is $59.95 per 220 ml cartridge.

www.rolanddga.com


Roland DGA Corporation - 4/4/2005

Roland To Carry 3M Premium Inkjet Media

IRVINE, CA April 4, 2005 Roland DGA Corporation today announced that it has added a new line of 3M 
premium inkjet media to its media offering.  As the result of a strategic alliance signed recently, Roland has 
been named an OEM reseller for 3M large-format graphic solutions, and will carry several of 3M’s best-selling 
products through its reseller channel nationwide.
 
"These new products represent a significant addition to our current media offering," said Laura Wilson, 
product manager for Roland DGA Corp.  "Roland is committed to providing a complete solution that 
encompasses the printer, RIP, ink and media including printing profiles. With the addition of new 3M premium 
inkjet media, Roland customers can now combine the company’s award-winning inkjet technologies with the 
exceptional durability, ease of use, and imaging capabilities of 3M media."

Roland Premium 3M Inkjet Media
Roland’s offering of 3M inkjet media is designed for high-end applications with a range of performance features 
that allow the products to image well, adhere to complex surfaces and maintain their adhesion and image 
quality even in the harshest outdoor environments.  Select 3M media products feature the company’s patented 
Controltac(TM) Plus, and Controltac(TM) Plus with Comply(TM) Performance technologies that make them 
uniquely easy to apply and adjust during the application process.  The product line also offers products for 
short and long term applications.

Roland is offering the following new 3M inkjet media products:

-ESM-PGCT Premium Glossy Cast Vinyl with 3M Controltac Adhesive and Comply Performance a premium-quality 
2 mil glossy cast vinyl for mild solvent printing featuring an advanced permanent adhesive. 
-ESM-LCT Premium Calendered Vinyl with 3M Controltac Adhesive and Comply Performance; a premium-quality 
4 mil luster calendered vinyl for mild solvent printing featuring an advanced permanent adhesive.
-ESM-TVP Translucent Cast Vinyl, Permanent Adhesive; a high-quality 2 mil translucent adhesive-back vinyl 
featuring a high-quality permanent adhesive. 
-ESM-CRVR Premium Reflective Vinyl with 3M Comply Performance; a premium-quality 7 mil reflective vinyl 
with an advanced removable adhesive. 
-PGM-OLPL Premium Cast Luster Overlaminate Film; a high-gloss, flexible, 2 mil vinyl overlaminate film ideal for 
all types of indoor and outdoor applications.

www.rolanddga.com


Roland DGA Corporation - 3/31/2005

Roland Announces Industry’s First White Eco-SOL INK

Las Vegas, Nevada, March 31, 2005 Roland DGA Corporation, a leading provider of wide-format inkjet printers 
and integrated print/cutters, today announced White Eco-SOL INK, the industry’s first eco-solvent white ink.  

On display at this week’s ISA International Sign Expo (Roland exhibit, Booth #3818), White Eco-SOL INK is 
available as an option for the company’s 54-wide SOLJET SC-545EX integrated printer/cutter.  White Eco-SOL 
INK expands the range of applications for this powerful inkjet by allowing it to print white graphics onto a 
broad range of transparent media substrates.  In addition, White Eco-SOL INK can be printed as an undercoat 
on transparent substrates to increase the opacity and brightness of four-color printing.

"We are very enthusiastic about the introduction of White Eco-SOL INK, which is both an industry first and a 
significant addition to our SOLJET SC-545EX integrated printer/cutter," said Barry Johnston, color products 
division manager.  "White Eco-SOL INK allows professionals, for the first time, to expand into new markets with 
a range of applications involving transparent media.  It is now easier than ever to create white graphics for 
window signs, package comps, labels and decals all with the convenience, safety and durability of Roland 
eco-solvent inks."

Building on Roland’s award-winning line of Eco-SOL INK, the new White Ink has been tested, certified and 
profiled for performance with Roland’s SC-545EX.  It performs with both coated and uncoated transparent 
media substrates including Roland’s SOLJET Certified Media Clear Adhesive Vinyl (Part #SCM-SPVCT) and 
Eco-SOL Media Clear Calendered Vinyl with Permanent Adhesive (Part # ESM-CCVP).  Like other Eco-SOL INKs, 
the new White Ink is safe to use, is virtually odor-free, and requires no additional ventilation or environment 
equipment.  

White Eco-SOL Ink Features:  

-Industry’s First White Eco-Solvent Ink
-Prints Crisp, White Graphics Onto Transparent Substrates
-Safe to Use and Virtually Odor Free
-Requires no Special Environmental or Ventilation Equipment
-Available as an option for SC-545EX Printer/Cutter
-Comes in convenient, no-mess 220 ml cartridges

Roland VersaWorks Software RIP 
The White Ink Option Kit and the SC-545EX were developed in tandem with VersaWorks. This all-new RIP 
was developed by Roland engineers to ensure exceptional production output with unmatched ease of use.  
VersaWorks is built upon the genuine Adobe® PostScript® CPSI 3016 engine. It supports true Adobe® 
PostScript® 3 and can be used on Windows XP and 2000 operating systems.  

VersaWorks recognizes the unique properties of files created for white ink and optimizes those files for output
 to the SC-545EX. In addition, VersaWorks advanced profiles help ensure quality output when using the high 
density required for white ink applications.  

SC-545EX Delivers Print/Cut Advantage
The SC-545EX features Roland’s integrated print/cut technology, which delivers a one-step operation for the 
production of complex sign graphics printing and then automatically contour cutting on one device without any 
steps in between.  As a result, the SC-545EX can be operated unattended and boasts an expanded range of 
applications including signs, banners, POP displays, labels, fleet and vehicle graphics, decals, and heat 
transfers for apparel, among others.  To further streamline the production process, the SC-545EX includes 
Quadralign®, Roland's unique four-point optical registration system, which allows users to remove prints, 
laminate, and simply reload them for precision cutting.  Quadralign automatically realigns the cutting path and 
compensates for skew and distortion.

White Eco-SOL INK will be offered as an option for the PRO II V SOLJET SC-545EX and is scheduled for 
availability in June 2005.

www.rolanddga.com


Roland DGA Corporation - 3/1/2005

Roland Bundles CADLink EngraveLab Software with High-Speed Engravers

LAKE FOREST, CA   March 1, 2005   Roland Advanced Solutions Division (ASD) today announced that it has 
teamed up with CADLink Technology Corporation to include EngraveLab Expert with Braille software free of 
charge with its EGX PRO Series of high-speed engravers. This software bundle has a retail value over $1,500 
and is available for a limited time.

"Bundling EngraveLab with our EGX PRO Series of high-speed engravers gives our customers a tremendous 
value," said Gerald Hiller, Roland ASD general manager. "Our PRO Series engravers have always been fast 
but with EngraveLab’s efficient and precise tool paths, our engravers run even better!"

"We are delighted that Roland selected EngraveLab Expert as a bundled solution," said Jim Ramsden, 
CADLink president and CEO. "EngraveLab is the number one software package in the industry, and it’s a 
perfect companion for Roland’s advanced high-speed engraving technology."

Developed for professional engravers, EngraveLab Expert is a comprehensive design and production software 
package for engraving trophies, awards and signs. It comes with 65 import filters, 1100 fonts with WYSIWIG 
text composition, a 5000-piece clipart library, and a variety of automatic fill routines. It also includes a Braille 
tool that allows users to convert text into Grade 2 Braille with a single mouse click. 

The Roland EGX PRO Series possesses the industry’s most advanced high-speed engraving technologies. 
The EGX-400 and EGX-600 both use Feed Forward Processing (FFP) and digital AC Servo (DAC) brushless 
motors for maximum precision, speed, reliability and energy efficiency. They have a maximum engraving 
speed of 100 mm/second and a maximum spindle speed of 30,000 RPM. 

This technology lets EGX PRO engravers perform the work of two and sometimes three standard engravers. 
They can engrave a wide variety of materials, including wood, urethane foam, plastic, acrylic, and light metals 
such as brass and aluminum. Maximum work area for the EGX-600 is 24" x 16" and 16"x 12" for the EGX-400. 
Both have a Z axis height of 1.57". Applications include nametags, awards and trophies, luggage tags, 
medallions, 3D lettering, ADA signage, control panels and serial number plates.

www.rolanddga.com


Roland DGA Corporation - 2/16/2005

Roland Announces Faster, Easier-To-Use Version of its Best-Selling 30-Inch VersaCAMM

IRVINE, CA February 16, 2005 Roland DGA Corporation, the industry leader in integrated print/cut technology, 
today introduced the VersaCAMM SP-300V, a faster, easier-to-use version of the company’s best selling 
30-inch VersaCAMM 4-color Eco-SOL INK printer/cutter.

Engineered for versatility, reliability and ease of use, the VersaCAMM is ideally suited for both novice and 
experienced graphics professionals.  The SP-300V builds on VersaCAMM technology with new software and 
hardware upgrades that enhance its operation, making it faster and easier to produce a wide range of 
professional graphics including signs, banners, billboards, POP displays, labels, decals, vehicle and floor 
graphics, heat transfers for apparel, and more.  

New SP-300V features include VersaWorks, Roland’s new powerful RIP software. In addition to being 
extremely easy to use, VersaWorks significantly increases the SP-300V print speeds in high quality modes.  
The SP-300V is also upgraded with a new media counter that allows users to accurately track their media usage. 

"The VersaCAMM is widely recognized for its ease of use and incredible versatility, and the introduction of the 
SP-300V has brought this technology to a new level of performance," said Barry Johnston, color products 
division manager, Roland DGA.  "The foundation for these enhancements is Roland’s VersaWorks, a powerful 
new RIP software developed by Roland to optimize the company’s latest inkjet technology.  With VersaWorks, 
users can simply drag and drop files and click on intuitive icons to take full advantage of a wide variety of layout, 
edit and print functions."

VersaWorks
Built upon the genuine Adobe® PostScript® CPSI RIP engine, VersaWorks features an efficient graphic user 
interface that allows users to maximize the SP-300V’s features without a lengthy learning curve.  In addition to 
advanced color management tools, VersaWorks includes a wide variety of convenient layout, edit and print 
functions such as nesting, tiling and auto/manual-layout, among others.  In addition, VersaWorks offers the 
ability to preview jobs on screen, reducing ink and media consumption due to mistakes.  Users can use two 
job queues for handling different print conditions and can automatically update VersaWorks through the Internet, 
ensuring that they always have the latest software version and Roland DGA ICC profiles available.  VersaWorks 
is compatible with Windows 2000/XP operating systems.  

The Roland Print/Cut Advantage
Based on Roland’s integrated print/cut technology, the SP-300V delivers a one-step operation for the 
production of complex sign graphics – printing and then automatically contour cutting on one device without 
any steps in between.  As a result, the SP-300V can be operated unattended.  Additionally, it performs as a 
stand-alone vinyl cutter for added versatility.  To further streamline the production process, the SP-300V includes 
Quadralign®, Roland's unique four-point optical registration system, which allows users to remove prints, 
laminate, and simply reload them for precision cutting.  Quadralign automatically realigns the cutting path 
and compensates for skew and distortion.

SP-300V Features 
* Roland VersaWorks: a powerful, user-friendly RIP software designed exclusively for Roland inkjet devices
* Prints on uncoated PVC media as well as a full range of coated substrates, from paper and canvas to backlit 
   film 
* Eco-SOL INK: formulated to be gentle for both users and the environment, requiring no expensive ventilation 
   equipment 
* Produces graphics that are UV, scratch, and water resistant up to 3 years outdoors 1) 
* Performs as a printer, printer/cutter, or standalone vinyl cutter 
*bMedia counter: for tracking of media usage
* Removable media guides: for correct media feed and enhanced image quality 
* Quadralign, Roland's unique optical registration system for precision contour cutting of laminated graphics, with 
  adjustments for skew and distortion
* Average ink running costs as low as 21¢ per sq. ft.
* Meets ENERGY STAR® guidelines 2) 

The SP-300V is part of a complete line of Roland wide-format printer/cutters.  Other print/cut solutions include 
the 54-inch VersaCAMM SP-540V and the high-end 54-inch SOLJET PRO II V SC-545EX.  VersaCAMM 
integrated printer/cutters are also available in sublimation models complete with sublimation inks, VersaWorks 
software with sublimation profiles, and transfer paper.  

The SP-300V is priced at $14,995.  Leasing options are available on all Roland products.

www.rolanddga.com


Roland DGA Corporation - 2/2/2005

Roland Drops Price on Desktop Vinyl Cutter

LAKE FOREST, CA   February 2, 2005   Roland ASD today announced that it has lowered the price of its 
CX-24 desktop vinyl cutter by $400. Renowned for its reliability and precision, the CX-24 now has a list price 
of $1,895.

"Roland vinyl cutters are the work horses of the sign making industry, and with this new price on the CX-24, 
we made it possible for more sign makers to buy one," said Gerald Hiller, Roland ASD general manager. "You 
can count on these machines to keep your business up and running year after year."

In the past 15 years, Roland has sold more than 60,000 vinyl cutters worldwide. Most of them are still in 
production today. Modern Image of Huntington Beach, CA still uses a Roland vinyl cutter that it purchased 
more than a decade ago. "It runs all day, everyday and has never needed a single repair," said Robert Wilson, 
Modern Image president. "Today, we have seven Roland’s lined up and cranking out awesome vehicle graphics."

The Roland CX-24 offers high-speed, accurate vinyl cutting. Its advanced curve-smoothing technology allows 
precise cutting at speeds up to 15.75 inches per second. The CX-24 will cut a wide variety of industry-standard 
materials up to 24 inches wide, including vinyl, paint mask, reflective vinyls and sandblast.

Roland vinyl cutters also include the CX PRO Series. Powered by a digitally controlled servomotor, these wide 
format cutters produce exceptional graphics with speed and precision. They are available in three models the 
30-inch CX-300, the 40-inch CX-400, the 50-inch CX-500. Roland STIKA Series vinyl cutters offer an affordable, 
out-of-the-box solution for producing vinyl graphics. They come in 8-, 12- and 15-inch models.

www.rolanddga.com


Roland DGA Corporation - 11/19/2003

Roland Introduces Eco-SOL Media

Irvine, CA.   November 19, 2003    Roland DGA Corporation today announced the availability of Eco SOL 
Media - a new lineup of cost-effective, uncoated media. Roland specially developed Eco-SOL Media to yield 
excellent print results with VersaCAMM and SOLJET EX Series inkjets.

"Eco-SOL Media ensures that our customers get quality print results on uncoated media," said Laura Wilson, 
Roland product manager. "We specially selected each substrate to yield the best possible results with Roland 
Eco-SOL INK. Nobody wants to waste time and money on bad prints."

Eco-SOL Media includes a wide selection of competitively priced, uncoated adhesive backed vinyls along with 
other popular substrates. The lineup currently consists of glossy calendared vinyl with permanent adhesive, 
matte calendared vinyl with permanent adhesive, premium cast vinyl with permanent adhesive, premium 
reflective vinyl with permanent adhesive, clear calendared vinyl with permanent adhesive, view-through vinyl 
with removable adhesive, calendared wrap vinyl with removable adhesive, translucent calendared vinyl with 
removable adhesive, flame retardant scrim banner, and blockout scrim banner.

These media are competitively priced. The clear calendered vinyl with permanent adhesive, for example, has 
a list price of  $105.95 for a 54" x75' roll. It costs 31 cents per square foot. In the near future, Roland will 
expand the Eco-SOL Media lineup with more low-cost products, such as paper and film. These products will 
continue to optimize performance of Eco-SOL INK and Roland inkjet printers.

VersaCAMM

The VersaCAMM is ideal for producing signs, banners and posters. The 30-inch inkjet printer/cutter uses an 
integrated media heating system and advanced Eco-SOL INK to print a wide range of durable, full-color graphics 
without any need for ventilation. Eco-Sol INK is both safe to use and virtually odor free.

The VersaCAMM can automatically contour cut printed graphics without reloading or repositioning them and 
also functions as a stand-alone vinyl cutter. This combination of printing and cutting in a single device significantly 
improves production speed and ease of use.

EX Series

EX Series inkjets can print up to 1440 x 1440 dpi with huge color gamut for fine art reproduction and 
photography. The wide format inkjets can also print up to 300 sqft/hr at 450 dpi to produce POP displays, 
signs, banners, and exhibits. Roland achieves this remarkable combination of speed and resolution with multiple 
high-speed CPUs, a built-in multitasking operating system and bundled state-of-the-art RIP software.

SOLJET EX printers and printer/cutters use Eco-SOL ink to print water-, scratch-, and UV-resistant outdoor 
graphics. Print/cut models can automatically contour cut printed graphics without reloading or repositioning 
them and also function as a stand-alone vinyl cutter.

www.rolanddga.com


Roland DGA Corporation - 11/7/2003

Roland Introduces New Bundled RIP Software

Irvine, CA. November 7, 2003   Roland DGA Corporation today introduced Roland COLORIP 2.0 - the latest 
and most powerful version of its RIP software bundled with VersaCAMM, EX and Pro II Series inkjets.

"Roland COLORIP 2.0 will boost inkjet productivity for both expert printmakers and beginners," said Patrick 
Chen, Roland product manager. "Right out of the box, it makes printing fast and easy with enhanced production 
features and color controls."

In a single dialog box, Roland COLORIP 2.0 now integrates complex output settings such as device selection, 
ink type, connection, media and print mode. A Master Queue window displays RIP and Print jobs for all four print 
configurations, making it easier to track the status of multiple jobs. 

For Roland customers who demand complete color control, Roland COLORIP 2.0 features a Color Transforms 
window that integrates all color controls. The new graphical feature makes it easy to edit all pertinent ICC Profiles, 
linearizations and ink limits. Roland COLORIP 2.0 also offers RIP & Print capability, enhanced color management, 
contour cutting and several unique layout options. In addition to Postscript jobs, the RIP lets graphics professionals 
print directly from TIFF, JPEG, EPS, PS, PDF 1.4 and DCS 2.0 files.

COLORIP 2.0 Features 

·       Easy-to-use interface 
·       Print directly from TIFF, JPEG, EPS, PS, PDF 1.4 and DCS 2.0 files. 
·       ICC profiles for Roland coated and uncoated medias 
·       Full Adobe® Postscript® 3(tm) compatibility 
·       CMYK plus LcLm and OrGr printing support 
·       Simultaneous RIP-and-Print capability 
·       Supports precision contour cutting 
·       Automatic or manual cropping, nesting and tiling 
·       Robust color management features 
·       Spot color replacement to fine tune custom colors 
·       Unlimited color databases to organize custom colors 
·       Built-in out-of-gamut alert 
  
COLORIP 2.0 Availability 

COLORIP 2.0 is currently shipping will all VersaCAMM, EX and Pro II Series inkjets. Beginning in December, 
current owners will be able to upgrade to the new bundled software free of charge.

VersaCAMM 

The VersaCAMM is ideal for producing signs, banners and posters. The 30-inch inkjet printer/cutter uses an 
integrated media heating system and advanced Eco-SOL INK to print a wide range of outdoor durable, full-color 
graphics without any need for ventilation. Eco-Sol INK is both safe to use and virtually odor free. 

The VersaCAMM can automatically contour cut printed graphics without reloading or repositioning them and 
also functions as a stand-alone vinyl cutter. This combination of printing and cutting in a single device significantly 
improves production speed and ease of use. 

EX and Pro II Series 

EX and Pro II Series inkjets can print up to 1440 x 1440 dpi with huge color gamut for fine art reproduction and 
photography. The wide format inkjets can also print up to 300 sqft/hr at 450 dpi to produce POP displays, signs, 
banners, and exhibits. Roland achieves this remarkable combination of speed and resolution with multiple high-
speed CPUs, a built-in multitasking operating system and bundled state-of-the-art RIP software. 

SOLJET EX printers and printer/cutters use Eco-SOL ink to print water-, scratch-, and UV-resistant outdoor 
graphics. Like the VersaCAMM, print/cut models automatically contour cut printed graphics without reloading 
or repositioning them and also function as a stand-alone vinyl cutter. The lineup also includes Hi-Fi JET Pro II 
printers, which use pigment or dye inks to produce everything from signs and banners to fine art giclées.

www.rolanddga.com


Roland DGA Corporation - 11/1/2001

www.rolanddga.com


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