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Graphic Arts Show Company - 4/9/2014

GASC and ISA Team Up to Present Inkjet Print Theater at ISA International Sign Expo 2014 and Graph Expo 2014

The Graphic Arts Show Company (GASC), producer of the annual GRAPH EXPO and global PRINT exhibitions, has partnered with the International 
Sign Association to present a new INKJet Print Theater at ISA International Sign Expo 2014 coming April 24-26 to the Orange County Convention 
Center, South Building in Orlando, FL. This hands-on solutions center will enable attendees to see inkjet printers in action. They will also be able to 
attend a wide variety of free educational sessions on various inkjet-related topics. The INKJet Print Theater will also serve as a preview of the very 
latest equipment, applications and technologies that will be on display at GRAPH EXPO 14 and co-located CPP EXPO to be held September 28 - 
October 1, 2014 in Chicago's McCormick Place.

Educational sessions in the INKJet Print Theater have been customized based on a recent survey that reported what topics attendees most wanted to 
learn more about.  Sessions will cover such areas as: direct to garment printing; managing color; on demand personalization; UV LED printer technology; 
wide-format UV inkjet applications; HP latex technology, moving into textiles, and more. 

Moderating the daily roundtable discussions on inkjet-related hot topics of interest to attendees will be Chris Price, Vice President of the Graphic Arts 
Show Company (GASC), producer of the annual GRAPH EXPO and global PRINT expositions. All of the INKJet Print Theater sessions are tailored to 
solve the daily issues printers face and enable them to actually see the solutions to these problems.

www.gasc.org


Graphic Arts Show Company - 8/8/2013

The Inkjet Candy Store Offers One-Stop Shopping for Latest Wide Format Devices

PRINT 13, the year's global industry event has announced a brand new exhibit floor feature, the "Inkjet Candy Store." Prompted by the overwhelming 
interest in wide format by pre-registered buyer-attendees for PRINT 13 and co-located CPP EXPO, the new expo hall feature will let buyer-attendees 
see demonstrations of the newest wide format inkjet printers from the hottest manufacturers--all together in one featured space--throughout the event 
which runs September 8-12 in Chicago's McCormick Place.  

"As in past years, at PRINT 13 and CPP EXPO attendees will be able to see the year's newest equipment, including wide format inkjet, throughout the 
show floor," said GASC President Ralph Nappi. "Now they also can walk in this consolidated "Inkjet Candy Store" feature to see the newest inkjet 
equipment in action to compare and make decisions on which printer is best for them."

After touring the Inkjet Candy Store attendees can move on to the manufacturers' booths for a deeper dive into the technologies, features, software, 
unique applications, substrates and inks. A maximum of eight to 10 spaces for new equipment have been provided in the Inkjet Candy Store with 
exhibitors each limited to one new inkjet wide format printer. This new feature has been specially created to meet the inkjet wide format interests of 
Display & Sign Shops, Commercial Printers, In-plants, Quick Printers, Newspaper Production Pros, Fulfillment Pros, Package Printers, and other attendees.

Among the exhibitors that attendees will find showcasing their newest wide format inkjet printers in the Inkjet Candy Store are: Epson, HP, Mutoh and 
Roland DGA.

www.gasc.org


Graphic Arts Show Company - 8/14/2006

GASC® Announces Free Seminars In Mailing & Fulfillment, Wide Format Showcase Areas

Visitors to this October’s GRAPH EXPO® and CONVERTING EXPO® in Chicago can take advantage of an 
extensive program of free educational sessions designed to help them assess market opportunities and new 
technologies for mailing, fulfillment, and wide format digital output.

The free sessions will take place right on the show floor, in the two distinctive showcase areas Graphic Arts 
Show Company (GASC®) is devoting to these vital specialties.  The Mailing & Fulfillment Center will bring 
together more than 50 companies filling more than 30,000 square feet of displays, while the Wide Format 
Pavilion will cover nearly 25,000 square feet and showcase products and services from more than 30 firms.

Each pavilion includes a 60-seat theater in which presentations will be staged throughout the four days of the 
show’s run.

"Our goal in each of these pavilions is to offer, side by side, the latest technologies and the knowledge attendees 
need to make use of those technologies," says GASC President Ralph Nappi.

The Mailing & Fulfillment Center Theater will offer sessions on these topics:
- Trends in Mail Processing, Peter Jones, Vertical Market Director, BÖWE BELL + HOWELL
- What You Need To Know About Cameras and Matching Systems!, Glenn Toole, Vice President of Sales and 
Marketing, MCS, Inc.
- Offering Mailing Services, David R. Currie, National Sales Manager Addressing Systems, Hasler, Inc.
- How to Make Read and Print and Disguised Mail Applications More Secure, John Harvey, Managing Director, 
Formscan, Inc.
- Lightweight Parcel Fulfillment for Less: How to Profit from Discounted Bulk Mail Postage Rates and Track 
Every Package, J. Jeffery Peoples, President, Window Book, Inc.
- How to Make Your Business More Profitable, Michael Maselli, Director, Business Management, BOWE 
BELL + HOWELL
- Ways to Save on Postage in a Time of Rate Increases, Ted D. Seward, Vice President of Marketing, BCC 
Software Inc.
- Generating Profits From Mailing Centers, Nick von der Wense, Vice President, Rena Systems, Inc.
- Mailing Services: A Natural Addition for Printers!, Ted D. Seward, Vice President of Marketing, BCC Software 
Inc.
- Building A Solid Address Quality Foundation, Christopher Lien, Director of Commercial Mail Marketing, Business 
Objects
- Total Personalization: The Envelope Please: Take Your Mailing Applications to the Next level of Personalization, 
Ross Eberlin, Business Solutions Manager, BÖWE BELL + HOWELL 
- Protecting Your Critical Data, Todd Joslyn, Vice President - US Sales, Videk, Inc. 
- Managing Profitable Mailing Operations: How to Decrease Costs & Increase Accountability, J. Jeffery Peoples, 
President, Window Book, Inc.
- A Common Sense Approach to Building an ADF, Nick Khatri, World Wide Marketing Manager and Chris
Walker, Channel Sales Manager, Emtex Software, Inc. (A Pitney Bowes Company)

In the Wide Format Pavilion, visitors will find an Innovation Gallery showing creative and distinctive applications 
of digital inkjet technologies.  In addition, the Wide Format Theater will offer educational sessions addressing:
- Using Digital Die Cutting to Finish Irregular Shaped Short Run Graphics, Steve Aranoff, Business Development 
Director, Mikkelsen Graphic Engineering
- Optimizing your RIP to Optimize Business Efficiencies, Walter Noot, President and CEO, ONYX Graphics 
- Digital Tools for Delivering Quality Prints, Kimberly Brown-Azzarello, Large Format Application Specialist, HP, 
Large-Format Printing-Commercial Print Applications for Solvent Printing and Packaging Proofing Using UV Inkjet, 
Steve Urmano, Marketing Manager, Mimaki
- Finding the Right RIP for Your Wide Format Printer and Workflow, Kent J. Villarreal, Director, Workflow and 
Wide Format Analysis, Bertl
- Printing on Wood, Stone, Metal, Tiles and Other 3-D Surfaces, Dr. Nicholas Hellmuth, FLAAR, Director, Large 
Format Digital Imaging Division, Center for Applied Technology, Bowling Green State University
- Profitable Color Relationships:Creating a Collaborative Work Environment using the World-Wide Web, Mark 
Blundell, CEO, SA International
- New Markets and Specialty Applications for Digital Printing, Laura Wilson, Product Manager, Roland DGA
- Understanding Digital Textiles, Dwight Bessette and David Conrad Product Managers, Neschen Americas
- Color Management for the Real World of Large Format Printing, Tony Miller, Product Manager, Roland DGA
- Superwide Format Digital Printing; a Big Opportunity for Print Providers, Michael Wozny, Product Marketing 
Manager, EFI-VUTEk 
- Wide Format Inkjet Printing for the Offset Commercial Printer, Heather Willovit, Wide Format Graphics Technical 
Manager, Pitman

The 45-minute sessions are geared toward commercial printers exploring or expanding their expertise in the 
mailing, fulfillment or wide format business sectors, and offer a wealth of practical, specific take home information 
that goes beyond the hype and gets to the issues that affect everyday operations in these areas. Attendees 
can then meet with the speaker in their nearby booth to ask specific questions regarding product, supply or 
process references presented in the sessions, and see the equipment first hand conveniently.

GRAPH EXPO and CONVERTING EXPO takes place October 15-18 at McCormick Place.  It is expected to fill 
more than 400,000 net square feet of exhibit space, the largest national exhibition in the U.S. since 2000.

Complete information and online registration for both the exhibition and paid seminars are available at 
www.graphexpo.com.

www.gasc.org


Graphic Arts Show Company - 4/25/2006

16th Annual VUE/POINT® Conference Focuses On Challenges For Opportunities Of Evolving Print Business

A printing industry under unprecedented global pressure, yet still providing exciting opportunities for innovation 
and growth, was the focus of the 16th annual VUE/POINT® Conference at the Hilton in the Walt Disney 
World Resort, Orlando, FL during mid-April.  

At the opening general session, Larry Letteney of Blue Ocean Advisory Group outlined A Vision for Today’s Printer 
that included more global business opportunities as well as global competition, and important new challenges 
brought about by "a major change in the distribution of our business over the next five years."

"Anything that can be done anywhere is going to move around the world to the place where it can be done 
most effectively," Letteney said.  He noted that for every dollar American corporations spend on printing, they 
spent another six dollars on related functions like fulfillment, warehousing, administrative tasks and creative 
development. As a result, total print-related spending is under unprecedented scrutiny.

Printers have several success strategies from which to choose, Letteney said.  They can "climb the chain," 
by reaching out to higher management levels in their client organizations and delivering more critical services; 
"expand the base" by bringing new customers into print markets; or segment vertically by focusing on niches 
they can serve better than their competitors.

Luncheon speaker Professor Emeritus Frank Romano of Rochester Institute of Technology agreed that 
"geography doesn’t matter any more.  Now your competition can be in another state or another country."

Romano stressed that "the opportunities today are in augmenting and not replacing print.  It is no longer a case 
of print versus electronic.  It’s print and electronic, and if we don’t get that straight, we’re dead."

Romano encouraged attendees to create stronger client relationships by adding such services as fulfillment to 
their offerings.  "If you have both print and fulfillment, you have a customer who isn’t going to go away quickly or 
re-bid the job every year," he said.

Fulfillment and other value-added services were also a major theme of the first-day panel "Walking the Walk: 
A Look at Those who Have Become More than Just Printers."

"Print and fulfillment go hand in hand," noted Al Kennickell, president of Kennickell Print and Global Marketing 
Services in Savannah, GA. "I would not want to be in the print business if I didn’t also have the fulfillment."

Panels of printers sharing specific experiences made up the chief content of the VUE/POINT program, which 
was developed with the support of an industry advisory panel. Panel topics ranged from Workflow Standardization 
and Digital Asset Management to Solution Selling and Building a Business from One-to-One Marketing.

Giving prominence to actual technology users as panelists has always been a distinguishing feature of 
VUE/POINT.  Once again in 2006, attendees found great value in the practical advice and interactivity of the 
panel sessions.

"What attracted me at first was the fact that there wasn’t an exhibit floor," said Randy Fox, Market Development 
Manager, Jet, Downers Grove, IL.  "The concept of putting industry professionals on the stage, with no preaching, 
no PowerPoints, was very attractive.  Here, people are giving away ideas that lead to strategic thinking. Speakers 
have been very open.  I’m very happy I attended."

Ian Basset, Operations Director at Creda Communications in Cape Town, traveled to VUE/POINT all the way 
from South Africa and declared the trip well worth his while.  "Being in South Africa, we’re quite far away from 
user groups and the like, and this is a very good opportunity to interact and network with people using the 
same products," he said. "The panels are very informative.  It’s great having users on the panels.  There’s no 
vaporware, no promises.  The informal networking is also very valuable.  This conference is worthwhile without 
a shadow of a doubt.  Over the years, we’ve always gotten so much out of it."

The practical content of the sessions also got high marks from Michael Stella, President of Corner Lot Marketing, 
Mansfield, MA.  "Here, everyone is very open to speak to," Stella said.  "The real world experience you get 
here is very valuable, and the topics are current.  The variable data printing and lists sessions I found very interesting."

Doug Klemz of Home Mountain Printing, Valparaiso, IN, commented that "Some of the Information Technology 
sessions have been phenomenal, covering how to streamline operations, continue automation, and use 
technology as a force multiplier.  It’s good to listen to the panelists because they have used the products and 
they are more free to talk about them than the sales person is."

www.gasc.org


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