Color-Logic Streamlines Prototyping of Metallic Packages and Labels
In today’s fast paced world of product marketing,brand managers face constant pressure to test packaging concepts and bring products to market
quickly. Color-Logic takes the guesswork out of dealing with metallics, enabling brands to take advantage of metallics in their packaging and labels.
In the marketplace, metallics connote product value and integrity.
The metallic designs often used on packaging and labels for high margin products have historically slowed testing and product rollout. Color-Logic not
only dramatically streamlines and shortens the process, but enables metallics to be used on lower margin products as well. The Color-Logic technology
lets package and label designers use their usual design software to create metallic designs. Then, the metallic designs can be reliably and consistently
executed using inkjet printers to quickly produce prototypes,and digital presses to produce test market samples.
The Color-Logic Process Metallic Color System provides designers with the tools and training to utilize metallic inks or metallic substrates with white ink.
The Color-Logic system not only speeds up the design of decorative effects, but enables designers to visualize those effects on their monitor prior to
going to press. Package design and prototyping companies can produce their own swatchbooks using their own printing devices, so designers can
choose colors with confidence they will print correctly. The Color-Logic Design Suite enables designers to add or alter decorative effects in seconds,
rather than the hours or days it might take a designer using conventional methods.
Color-Logic—developer of the Process Metallic Color System™—will show an entirely new feature of their popular software at drupa. The new feature,
Security-FX, utilizes either silver ink or metallic substrate to produce security effects when printing with metallic inks. Print security expert Richard
Warner, commenting on the introduction of Color-Logic Security-FX, said: “Brand owners and consumer product goods companies have long been
aware of how metallic printing can help them differentiate their products on store shelves. But they have been reluctant to use metallic colors
because of added cost and manufacturing difficulties. Color-Logic software not only solves these issues, but it enables brand managers to add
an entire new security element, thus further deterring counterfeiters.”
Commenting on the introduction at drupa, Color-Logic Director of Sales and Marketing Mark Geeves said: “Security-FX is the latest in an ever-expanding
portfolio of Color-Logic decorative and security effects. All these features—Dimensional-FX, Watermark-FX, Image-FX, Security-FX, and our full range of
250 metallic colors—create the superb metallic looks that enable brands to stand out on store shelves.”
Color-Logic Announces Version 2.0 of Process Metallic Color System
Color-Logic—developer of the Process Metallic Color System™—has announced the immediate availability of Version 2.0 of its popular Process Metallic Color
System Design Suite. Discussing the new software, Color-Logic Director of Sales and Marketing Mark Geeves commented: “Color-Logic has
significantly expanded the capability of our Design Suite. New features available to graphic designers include the ability to output separation files
specifically tailored for printing on offset, flexographic, digital (HP Indigo, Xeikon, and EFI Jetrion), and certain wide format presses. Graphic
designers can now prepare cross-media metallic separations for execution using any process desired by their clients. Version 2.0 of the Process
Metallic Color System Design Suite is available directly from Color-Logic at www.color-logic.com or from a licensed Color-Logic printer.”
The Color-Logic Process Metallic Color System enables printers to produce dramatic metallic special effects on their presses. Printers are encouraged
to produce their own proprietary metallic swatchbooks on the substrates their customers most often utilize. These swatchbooks dramatically
demonstrate the 250 metallic hues available using only five colors on press. With the Color-Logic system, printers can reliably and consistently
achieve metallic effects without expensive postpress finishing.
Color-Logic™ develops color communication systems and software tool sets for a variety of special effect printing applications. Color-Logic provides
brand owners, product managers, corporations, and their advertising agencies the ability to differentiate themselves and their clients with a simple
print production process that yields dramatic results. Color-Logic special effects utilize the existing workflows of printers and designers, yielding
dynamic results without the use of special equipment. Color-Logic supports the value of print and works with designers and printers to enhance
their printed media. For more information, visit www.color-logic.com or call 513-258-0047.