Innovative Floor Graphics Print Medium Enhances New Las Vegas
Sports Attraction
In December 2012, SCORE! Las Vegas, a 10,000 square-foot interactive sports exhibit containing more than 200 prized pieces throughout eight
galleries, opened inside the Luxor Hotel in Las Vegas. The museum display pieces are valued in the millions of dollars and are part of a never-been-
done-before combination of sports history, memorabilia, interactive fun, and retail store. SCORE! is set in a stadium-style environment that is high
energy, fun, and appealing to all ages.
At SCORE! you can do everything from testing your hockey maneuvering skills, baseball pitching, soccer kicks, vertical jumps and more. You can
even see how fast you can change an actual tire at a NASCAR-designed pit stop. As much fun as SCORE! is, its display area is exceptional with
the museum aspect showing authentic pieces that belonged to famous athletes. For this reason the exhibits had to have "Smithsonian-quality
presentations."
To achieve this look, the designers of SCORE had special requirements for the flooring, particularly in the display areas -
1. It was very important that the floor convey quality, creativity, and the fun, sporting atmosphere like the rest of the display. So the ability to
add custom graphics to match the topic of different display areas was vital.
2. The graphics had to “pop” both in color and detail.
3. And to flow seamlessly from area to area.
4. At the same time the floor and the graphics had to be extremely durable, handling at times more than 15,000 visitors a month.
5. Needless to say, the flooring also had to be easy to clean in spite of how much traffic it saw in any given day.
6. Finally, the cost of the flooring had to stay within budget, including installation labor.
Although the designers had several flooring options, only one alternative gave them the ability to include high quality, durable custom graphics to match
the theme of different display areas. This was G-Floor Graphic from Better Life Technology. G-Floor Graphic is an imaged vinyl floor with a clear vinyl
top surface to protect the graphics and a white backing to create a crisp, detailed image in color or black and white. G-Floor Graphic comes in widths
up to 10’ and in lengths up to 48’. Each roll is precision cut to seam together exactly, making them suitable for any size display, including one as large
and varied as SCORE!.
After discovering G-Floor at a trade show, SCORE!’s designers worked with BLT to develop custom graphics for the exhibit floors. Their collaboration
resulted in BLT delivering 18 rolls of 75 ml flooring custom printed and installed to fit each room. This encompassed 5500 square feet out of 10,000.
“We were challenged to develop a custom flooring system for our Sports Exhibit in Las Vegas”, said Jim Beckman, CEO of SCORE! “Bill and the artists
at Better Life Technology not only developed custom renderings for each exhibit, they were helpful and timely with all of our shipping and installation
needs. We could not be happier with their product as well as their service and professionalism”.
Installation of the G-Floor was done by Master Craft Carpet from Las Vegas. They had not worked with G-Floor before but were very impressed by the
ease and speed of installation. “The speed of install compared to composite or panel flooring was very noticeable”, says Garrett, company owner. “We
were so impressed that we have included the flooring on some major jobs we are quoting.” Garrett is not the only one who was impressed. Indications
are that when SCORE opens a second location, G-Floor will be used for the entire floor.
G-Floor Graphic Launches Three Innovative New Products
G-FLOOR Graphic, print media division of Better Life Technology will introduce three innovative and useful products at SGIA this month. These
products are:
Absolute White Print Media – A first surface print product for those without white capabilities. Suitable for solvent and UV inks, it is a 75 mil base
product with 100% through color. Suitable for all display applications, including wet environments such as fountains and pools. In 5’X10’ and
10’X61’ rolls.
Dura-Mat Durable Finishing Mat - A flexible PVC, reusable mat that allows printers to reduce inventory and increase capability at the same time.
Dura-Mat is a reusable mat used as a base for interchangeable graphics to change your look. It is used in conjunction with G-Floor Graphic’s
Standard 75 ml material and Ultra print media backed with adhesive. In 8”X10” and 24”X36” mats.
Build-A-Mat Rounded Corner Graphic Mat – A kit containing all the necessary components needed to create a rounded corner graphic mat with
either an anti-fatigue foam anti-slip back. In 24”X36” and 32”X47” mats.
These new items, as well as numerous examples of innovative and unique applications of G-Floor Graphic’s Hi-Traffic Graphic Print Media and
G-Floor Graphic’s lighter weight Graphic Ultra Print Media are on display in booth 2621. Come on by and see what is happening with the
industry’s hottest new print media.
Better Life Technology Launches New Floor Graphic Media
Better Life Technology, LLC introduces G-Floor Graphic, an exciting new clear vinyl media for Custom Floor Graphics. Featuring the thickest wear layer in the
industry, G-Floor Graphic is designed for Second Surface Printing and offers greater durability and versatility than traditional Vinyl Floor Graphics.
With standard material thickness offerings of .055, .075, .085, G-Floor Graphic easily handles light, intermediate, or heavy traffic, providing performance and
durability previously unavailable for heavily used floors. Manufactured in both Flexible and Semi-Rigid materials, G-Floor Graphic is reusable / recyclable and is
offered in Roll and Sheet formats in various sizes and in different textures, including ribbed, diamond plate, coin, ceramic, Levant, and wood grain. With both
smooth and diffused textures the new media will satisfy most every desired look, and creates an ideal floor covering for: shows/events, garages, sports rooms,
basements, large trailers/toy haulers, break areas, shops, schools, tailgating, car dealerships, etc.
For customers with unique or extremely demanding requirements, BLT’s in house Graphics Department has a unique imaging process that can incorporate
images directly into the product during the manufacturing process. This actually makes the imaged product durable enough for long term, high use
applications including Vehicle Traffic. G-Floor is also complimented by a wide range of support products, including Pressure Sensitive and Liquid adhesives,
Seam Tapes, Edging and Textured Clears; all designed to make sure that just about any application can be achieved. “This is truly a unique product; nothing
like it exists on the market until today” says Bill Rothe, BLT’s National Sales Manager. “This is truly something new to bring to your customers”.
For ASI customers, BLT manufactures Finished Mat sizes for quick and easy imaging. Corporate identity, Safety applications, Marketing programs, and most
any idea can be brought to life. BLT offers custom cut sizes to fit your needs as well. BLT’s future plans include Regional Distribution, additional Patterns
and Textures, and a full line of care products.
Better Life Technology Launches New Floor Graphic Media
Better Life Technology, L.L.C. introduces G-Floor Graphic, an exciting new media for Custom Floor Graphics.
The thickest wear layer in the industry; G-Floor Graphic is designed for Second Surface Printing and offers an
alternative to traditional Vinyl Floor Graphics. A reusable/recyclable product, G-Floor Graphic has the performance
and durability previously unavailable. Manufactured in both Flexible and Semi-Rigid materials, G-Floor is offered
in Roll and Sheet formats in various sizes. With 3 standard material base thicknesses .055, .075, .085; BLT
provides maximum performance for short term, intermediate or maximum durability requirements. BLT’s in house
Graphics Department can also assist customers with a unique imaging process during manufacturing. BLT can
incorporate images directly into the product. This process is only possible during manufacturing and makes the
imaged product durable enough for long term applications including Vehicle Traffic.
BLT’s 12 year history manufacturing G-Floor; the new Clear product fits in to a full line of Standard Colors and is
available in Ribbed, Diamond Plate, Coin, Ceramic, Levant and Wood Grain patterns. With both smooth and
diffused textures it fits most every desired look. G-Floor is complimented by a wide range of support products.
Pressure Sensitive and Liquid adhesives, Seam Tapes, Edging and Textured Clears; most any application can
be achieved. “This is truly a unique product; nothing like it exists on the market until today” says Bill Rothe,
BLT’s National Sales Manager. “This is truly something new to bring to your customers”.
For ASI customers, BLT manufactures finished Mat sizes for quick and easy imaging. Corporate identity, Safety
applications and most any ideas can come to life. BLT offers custom cut sizes to fit your needs as well. BLT’s
future plans include Regional Distribution and additional Patterns and Textures and a full line of care products.
