Fujifilm - 3/22/2007
Fujifilm Helps Industry Executives
Valhalla, N.Y. (March 22, 2007) - Each year, nearly 300 graphic communications professionals gather for the
annual NAPL Top Management Conference to learn how to tackle the latest issues and trends facing their
industry. While they all come from a variety of backgrounds and from all over the country, they all have the same
goal: remain competitive and stay on top.
An important part of the conference is the opportunity for executives and senior managers to meet and network
with their peers. But, after the conference is over, how do they keep their new network "working"?
NAPL enlisted FUJIFILM Graphic Systems U.S.A., Inc. and Xerox to create a conference directory in an effort to
help attendees maintain their new business relationships. The directory includes each attendee's photo and
contact information, as well as candid photos from the sessions, seminars and other events during the five-day
"Our partnership with Fujifilm has afforded NAPL the opportunity to provide our meeting attendees with an
excellent networking tool in the form of a conference directory," says Joan Kasper, vice president, Association
Partnership & Board Relations, NAPL. "This directory has proven to be such a useful tool that our attendees
now look forward to it each year."
This is the fifth year that Fujifilm and Xerox have produced the directory for NAPL's Top Management Conference,
held last week in Santa Barbara, Calif.
Tracey Pezen, associate manager of marketing communications with Fujifilm, takes digital photos throughout
the conference and then designs the book and prepares the files for printing. Xerox arranges for the directories
to be printed digitally nearby and then they're delivered to attendees before at mid-conference.
Fujifilm and Xerox also sponsored the PIA/GATF Photo Directory for their attendees at their 2007 Presidents
Conference, held March 4-8 in Arizona, for the second time. "Working with Fujifilm and Xerox to sponsor the
photo directory is an added bonus for this program," says Mary L. Garnett, PIA/GATF executive vice president.
"We were so pleased that Tracey was again able to capture the excitement and enthusiasm of the participants.
The directory serves as a great networking tool and helps continue the spirit of the conference long afterwards."
"We're pleased to be able to help provide the directories for attendees at these NAPL and PIA/GATF
conferences," says Larry Warter, Fujifilm's director of new business development. "Each of these events
encourages attendees to look to their peers for advice and to share their experiences and we are pleased to
help strengthen those relationships."