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EFI - 2/26/2007

EFI Premium Proofing Media Earns IDEAlliance's SWOP and GRACoL Certifications

Grand Rapids, MI and Foster City, CA - Feb. 26, 2007 - Chromaticity,  Inc., the recognized leader in distribution 
and deployment of color  management and inkjet technologies, and EFI (Nasdaq: EFII), the world leader in color 
digital print servers, superwide format printers and print  management solutions, today announced that standards 
organization IDEAlliance has awarded SWOP® and GRACoL® certifications to EFIT Validation 250 Premium 
Satin ink jet proofing media for the graphic arts and design markets. Chromaticity is the authorized distributor of 
EFI Validation proofing media in North America.

Validation 250 Premium Satin from EFI is a 250 gram/square meter premium grade proofing media designed for 
use with Epson UltraChrome K3T and similar ink sets. This media features a white point and gamut capacity that 
meets the requirements of high-end commercial proofing as defined by GRACoL(General Requirements and 
Applications for Commercial Offset Lithograph) 7 (G7T), the latest guidelines for quality color printing. Currently 
being applied to many types of printing, including commercial, publication, newsprint and flexo, G7 is the new 
IDEAlliance proof-to-print process based on principles of digital imaging, spectrophotometry, and computer-to-plate 
(CTP) technologies

"Gone are the days of the $400 roll of 24" media," says Bruce Bayne, president of G7-certified color management 
training and solutions consultancy Alder Technology. "With EFI Validation media, my customers hit G7 specs on 
proofs easily and consistently - especially with the EFI ColorproofT XF ink jet client/server-based proofing solution. 
This represents a quantum leap in cost savings and quality."

IDEAlliance SWOP (Specifications for Web Offset Publications) certification of EFI Validation proofing media 
assures graphics, publishing and production professionals that their color output represents consistent and 
accurate color to match the appearance of certified press proofs used in publication production.

Chromaticity is the authorized distributor of EFI Validation proofing media, including the Validation 250 Premium 
Satin media as well as the Validation 155 offset media, in North America. EFI Validation 155 Offset Premium 
Proofing Media is a competitively-priced, 155 gram premium offset proofing media for use with both pigmented 
and dye-based inksets. This media offers the look and feel of an actual offset press stock while demonstrating 
sufficient gamut to accurately proof commercial and publication print. EFI Validation proofing media provides 
users with simplified installation, improved productivity, increased profitability and ease of use - all with the 
consistency and reliability sealed by SWOP and GRACoL certification and the support of EFI and Chromaticity.

All grades of EFI Validation media offer customers an unprecedented price/performance combination. While 
being priced competitively with stock  media, EFI Validation meets the industry's most stringent quality and 
consistency requirements.

"Reliable and consistent color remains a critical issue and, despite rapid changes in our industry, we're committed 
to providing our customers with products of the highest standards," said Ian Mackenzie, Chromaticity's vice 
president of marketing and business development. "SWOP and GRACoL certifications are the gold standards 
in our business and we're proud to offer EFI Validation proofing media to our dealers, partners and customers."

"Our customers greatly benefit from interoperability among the solutions they use, so EFI is a driving force for 
industry standards adoption," said Stefan Spiegel, general manager, Graphic Arts Solutions, EFI. "EFI Validation 
proofing media earning SWOP and GRACoL certifications affirms its high caliber and underscores the fact that 
EFI consistently delivers state of the art solutions."

Validation joins several EFI products Chromaticity distributes to the North American graphic arts reseller channel, 
including EFI's industry-leading, color management software Color Profiler Suite, pre-press workflow solutions 
and the scalable and versatile client/server-based ink jet proofing solution driven by Bestcolor® Technology, 
EFI Colorproof XF.

www.efi.com


 
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