EFI - 2/26/2007
EFI Premium Proofing Media Earns IDEAlliance's SWOP and GRACoL
Grand Rapids, MI and Foster City, CA - Feb. 26, 2007 - Chromaticity, Inc., the recognized leader in distribution
and deployment of color management and inkjet technologies, and EFI (Nasdaq: EFII), the world leader in color
digital print servers, superwide format printers and print management solutions, today announced that standards
organization IDEAlliance has awarded SWOP® and GRACoL® certifications to EFIT Validation 250 Premium
Satin ink jet proofing media for the graphic arts and design markets. Chromaticity is the authorized distributor of
EFI Validation proofing media in North America.
Validation 250 Premium Satin from EFI is a 250 gram/square meter premium grade proofing media designed for
use with Epson UltraChrome K3T and similar ink sets. This media features a white point and gamut capacity that
meets the requirements of high-end commercial proofing as defined by GRACoL(General Requirements and
Applications for Commercial Offset Lithograph) 7 (G7T), the latest guidelines for quality color printing. Currently
being applied to many types of printing, including commercial, publication, newsprint and flexo, G7 is the new
IDEAlliance proof-to-print process based on principles of digital imaging, spectrophotometry, and computer-to-plate
"Gone are the days of the $400 roll of 24" media," says Bruce Bayne, president of G7-certified color management
training and solutions consultancy Alder Technology. "With EFI Validation media, my customers hit G7 specs on
proofs easily and consistently - especially with the EFI ColorproofT XF ink jet client/server-based proofing solution.
This represents a quantum leap in cost savings and quality."
IDEAlliance SWOP (Specifications for Web Offset Publications) certification of EFI Validation proofing media
assures graphics, publishing and production professionals that their color output represents consistent and
accurate color to match the appearance of certified press proofs used in publication production.
Chromaticity is the authorized distributor of EFI Validation proofing media, including the Validation 250 Premium
Satin media as well as the Validation 155 offset media, in North America. EFI Validation 155 Offset Premium
Proofing Media is a competitively-priced, 155 gram premium offset proofing media for use with both pigmented
and dye-based inksets. This media offers the look and feel of an actual offset press stock while demonstrating
sufficient gamut to accurately proof commercial and publication print. EFI Validation proofing media provides
users with simplified installation, improved productivity, increased profitability and ease of use - all with the
consistency and reliability sealed by SWOP and GRACoL certification and the support of EFI and Chromaticity.
All grades of EFI Validation media offer customers an unprecedented price/performance combination. While
being priced competitively with stock media, EFI Validation meets the industry's most stringent quality and
"Reliable and consistent color remains a critical issue and, despite rapid changes in our industry, we're committed
to providing our customers with products of the highest standards," said Ian Mackenzie, Chromaticity's vice
president of marketing and business development. "SWOP and GRACoL certifications are the gold standards
in our business and we're proud to offer EFI Validation proofing media to our dealers, partners and customers."
"Our customers greatly benefit from interoperability among the solutions they use, so EFI is a driving force for
industry standards adoption," said Stefan Spiegel, general manager, Graphic Arts Solutions, EFI. "EFI Validation
proofing media earning SWOP and GRACoL certifications affirms its high caliber and underscores the fact that
EFI consistently delivers state of the art solutions."
Validation joins several EFI products Chromaticity distributes to the North American graphic arts reseller channel,
including EFI's industry-leading, color management software Color Profiler Suite, pre-press workflow solutions
and the scalable and versatile client/server-based ink jet proofing solution driven by Bestcolor® Technology,
EFI Colorproof XF.