SGIA - 12/18/2006
Plastics & Vinyls Top List of Popular Substrates
Fairfax, Virginia -- Nearly 45 percent of specialty imagers print on plastics and/or vinyls, according to results of
the "Substrates & Specialties" survey conducted by SGIA.org's Surveys & Statistics site.
"The full report, only available to SGIA members, specifies substrates in much narrower categories," said Alaina
Harris, Business Information Associate. "For example, of the respondents who print on plastics and vinyl, 15
percent said they print on pressure-sensitive vinyl."
The survey asked participants to identify the substrates they use with screen printing, digital imaging and
"other processes." Paper and board substrates accounted for 38 percent of responses and garments/textiles
were chosen 22 percent of the time.
These types of results, said Kerry Gillespie, Gillespie Graphics (Wilsonville, Oregon), provide insight into current
and emerging industry trends.
"I participated so I could get feedback and see what else is going on in the marketplace. The results can tell
me how much is being consumed for projects similar to what my company does. It's information that will feed
later decisions," Gillespie said.
For Selecto-Flash (West Orange, New Jersey) President Joe Shondel, survey results are planning tools: "We
are a mid-sized company, but very focused on our day-to-day sales. Our visibility into the direction of the
economy is limited. Information such as plans to purchase new equipment, salary ranges by company size or
regional demographics help helps us in our decision-making process. The substrate survey results will give us
a feel for where our industry and competition may be heading."
Results for specific substrate-process pairings are included in the full survey report, "Substrates & Specialties,"
available to SGIA members at the SGIA.org Surveys & Statistics site. A summary report posted alongside the
full report is accessible to any visitor. Next up on Surveys & Statistics: "Financial Outlook Survey."