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Hewlett Packard Company - 9/13/2006

HP Improves Digital Production of Labels and Packaging With Esko Reseller Agreement

New digital front end solutions designed for HP Indigo presses streamline
color management and production workflow

Ghent (Belgium), September 13, 2006 - HP today announced an agreement with
Esko to become a provider of Esko digital front end products as part of an
end-to-end digital printing solution for the label, flexible packaging and
shrink sleeve industries.

Announced at Labelexpo Americas, HP will now be a value added reseller for
two HP Indigo-optimized digital front-end solutions from Esko: the Esko
Optimize Pack and the Scope Pack. Both dramatically decrease print
preparation and color management times, enhancing the overall workflow
productivity of HP Indigo presses.

During the show, these Esko solutions will be driving live jobs on the new
 HP Indigo press ws4500 and the HP Indigo press ws4050 in the HP booth,
 #3223.

"Our successful integration with Esko is a major win for the label
industry as HP continues to expand its digital end to end workflow solutions for
 industrial printing," said Alon Bar-Shany, vice president and general
 manager, Indigo division, HP. "We are supporting hybrid environments where
 analog and digital printing co-exist, enabling converters to choose the
 right technology for each job. HP will maintain market leadership by
 offering new products and innovative solutions that enable a smooth
 transformation to digital."

 "Today's label and packaging production workflow demands more powerful
 solutions that dramatically shorten lead time and reduce cost. Our intense
 cooperation with HP has provided clear evidence of Esko's unique ability
to bring tangible benefits to label and packaging converters," said Carsten
 Knudsen, chief executive officer of Esko.

 A faster color matching solution for digital labels
 The two digital front end solutions, now available for users of HP Indigo
 press models ws4000, ws4050 and the new ws4500, reduce color matching time
 by as much as 50% (1). Included in these packages are additional products
 that boost digital printing productivity.

The Esko Optimize Pack enables seamless output to HP Indigo presses and
digital proofing systems, even on jobs originally designed for flexography.

It also features ICC-compliant multi-color profiling and includes Esko
FlexRIP, Esko Kaleidoscope color management, and pre-written profiles of
users' specific HP Indigo press model.

The Esko Scope Pack for HP Indigo has the features and capabilities of the
Optimize Pack with the addition of features from Esko's powerful Scope
Pre-Production Workflow Software. With the Scope Pack, users gain
automation capabilities and imposition and barcoding tools provided by the Esko
BackStage workflow server and Esko DeskPack packaging software, while the
Esko's DeskPack plug-ins for Adobe(r) Illustrator(r) provide production
tools on the platform of choice in labels and packaging design.

 A history of product integration with real benefits for the future
Today's announcement builds on a successful relationship between HP and
Esko that began at the Drupa 2004 trade show, when Esko first announced
solutions designed to drive HP Indigo label and packaging presses. Since that time,
customers using HP Indigo presses in tandem with Esko technologies have
had the opportunity to gain efficiencies and productivities that enhance the
value of digital converting operations.

The new Esko Optimize Pack and Esko Scope Pack are the natural next steps
in expanding the successful collaboration between HP and Esko. The companies'
joint efforts will continue to offer benefits to customers with technologies that are 
currently in development. One such future product planned in the HP
and Esko collaborative relationship is a variable-data label printing
application being shown as a technology demonstration during Labelexpo
Americas.

The Esko Optimize Pack for HP Indigo and Esko Scope Pack for HP Indigo are
available from HP as of September 10, 2006, and include a unique driver that ensures
 ready-to-print files for HP Indigo presses.

www.hp.com


 
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