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Breathing Color - 7/26/2006

Breathing Color Allure Rag 285gsm

Breathing Color Inc. has released Allure Rag 285gsm fine art inkjet paper. The Allure Rag is a 100 percent 
cotton premium grade fine art paper with a semi-gloss surface, and is specially designed for high-end giclée 
reproductions that require exceptional color gamut and archivability. Allure Rag uniquely allows digital printmakers 
to reproduce fine art and photography on a heavyweight fine art paper that is manufactured with a pre-applied 
semi-gloss coating.

Allure Rag achieves great detail and depth and should be used to print both black and white images as well as 
color images. Allure Rag allows for extraordinarily dense blacks with a measured Dmax of over 2.0. The Allure 
Rag is designed for pigment inks such as the Epson UltraChrome, and the new K3 inks, but will also work well 
with dye based inks such as those currently used by Hewlett-Packard. It is available in all roll sizes from 13 inches 
to 60 inches in width as well as cut sheets.

The current semi-gloss, 100 percent cotton fine art papers on the market are costly to manufacture and are 
therefore traditionally priced over $2 per square foot. Through its direct distribution model, Breathing Color offers 
Allure Rag at competitive prices as low as $1.30 USD per square foot depending on roll sizes and quantity 
purchased. Allure Rag therefore provides a new opportunity for digital printmakers who before could not justify 
using this new category of products due to its abnormally high cost.

Nick Friend, Breathing Color’s President further explained, "the Allure Rag and its semi-gloss inkjet receptive 
coating delivers a dmax value that has never before been accomplished on a traditional 100 percent cotton fine 
art paper. Allure Rag’s performance once again represents our ongoing commitment to deliver cutting edge 
products at market leading prices."

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