Breathing Color - 7/26/2006
Breathing Color Allure Rag 285gsm
Breathing Color Inc. has released Allure Rag 285gsm fine art inkjet paper. The Allure Rag is a 100 percent
cotton premium grade fine art paper with a semi-gloss surface, and is specially designed for high-end giclée
reproductions that require exceptional color gamut and archivability. Allure Rag uniquely allows digital printmakers
to reproduce fine art and photography on a heavyweight fine art paper that is manufactured with a pre-applied
Allure Rag achieves great detail and depth and should be used to print both black and white images as well as
color images. Allure Rag allows for extraordinarily dense blacks with a measured Dmax of over 2.0. The Allure
Rag is designed for pigment inks such as the Epson UltraChrome, and the new K3 inks, but will also work well
with dye based inks such as those currently used by Hewlett-Packard. It is available in all roll sizes from 13 inches
to 60 inches in width as well as cut sheets.
The current semi-gloss, 100 percent cotton fine art papers on the market are costly to manufacture and are
therefore traditionally priced over $2 per square foot. Through its direct distribution model, Breathing Color offers
Allure Rag at competitive prices as low as $1.30 USD per square foot depending on roll sizes and quantity
purchased. Allure Rag therefore provides a new opportunity for digital printmakers who before could not justify
using this new category of products due to its abnormally high cost.
Nick Friend, Breathing Color’s President further explained, "the Allure Rag and its semi-gloss inkjet receptive
coating delivers a dmax value that has never before been accomplished on a traditional 100 percent cotton fine
art paper. Allure Rag’s performance once again represents our ongoing commitment to deliver cutting edge
products at market leading prices."