LexJet - 7/26/2006
LexJet Launches New Website
LexJet’s revamped website allows users to find everything quickly and easily. At LexJet’s homepage, users
can shop by brand, product category, general business category (large-format, digital photography and digital
proofing), and by utilizing the site’s Compatibility Tool.
"The Compatibility Tool allows users to find compatible media for their printer model and ink type immediately. It’s
a 1-2-3 drop-down process that highlights the emphasis on help and support at the updated website," says
Camillia Mankovich, LexJet’s marketing director. "The point is to make the search for products, information, and
education simpler, faster and geared toward individual needs and goals."
Site visitors also have access to LexJet’s e-newsletter archives, educational opportunities in their industry, free
ICC profiles, and LexJet support contact information.
In addition to the ability to narrow or broaden the product search from the home page, or from any other page
on the website, the enhanced My Account feature allows customers to better track their order history, call up
which specific products they’ve purchased in the past, find compatible products, and more.
"We’ve developed the LexJet site to meet customer needs by streamlining processes, answering questions,
finding the right product for the right application, and stoking ideas," says Chris Cudzilo, LexJet’s vice president.
"This is an intelligent site, with a Google-driven search engine, and top-notch, personalized account features,
which reflect LexJet’s philosophy of personal, one-to-one service."