Roland DGA Corporation - 7/26/2006
Roland University Vehicle Graphics Workshop Draws Nationwide
Graphics professionals from around the nation took part in the first-ever Roland wRAP Session Vehicle Graphics
Workshop, a comprehensive hands-on training course held July 10th and 11th at the Irvine, CA headquarters
of Roland DGA Corporation.
Roland wide-format inkjet printing and contour cutting technology took center stage as students led by Roland
instructors and industry experts designed, printed, contour cut, and installed a wide range of vehicle graphics on
three Scions xBs provided by Scion’s Los Angeles headquarters. Viewing the hands-on class were three members
of L.A.-based West Coast Customs, one of the firms that helped popularize the vehicle graphics market via their
MTV show, "Pimp My Ride."
"The popularity of vehicle graphics is exploding and Roland inkjet printers and integrated printer/cutters are
ideally suited for not only full and partial wraps, but decals, window film, pin striping, protective bras and even
wheel wraps," said Brian McLeod, managing director for Roland’s Color Products Division. "The Scion xB is the
perfect platform for commercial graphics or personalization. Having three xBs on site enabled us to demonstrate
many of these applications throughout the workshop. In addition, we enjoyed the opportunity to provide a highly
personalized, hands-on educational experience for everyone. Based on the response from participants, this has
been one of our most successful workshops to date."
"The variety of topics covered has made this workshop a very valuable educational experience," said Brandon
Broussard, production manager for Hulco Sign and Decal, LLC of Scott, LA.
"In particular, I enjoyed the hands on instruction," said Robert Wiglesworth of Tucson, AZ-based Renegade
Graphics. "Attending the workshop has helped me develop new skills and given me the confidence to expand
my vehicle graphics business."
"It’s great learning from people who love what they do," said Tim Johnson of East Cost Trucking based in
Portsmouth, VA. "The Roland University presenters bring to the workshop both their expertise and enthusiasm
for this unique application."
The Roland wRAP Session presented in-depth techniques for taking a vehicle graphics job from design to
installation. Through seminars and interactive small group demonstrations, attendees learned a variety of proven
methods for creating and applying digitally printed vehicle graphics. They were also introduced to laminating
techniques, advanced production workflows and other tips to help them optimize their investment in Roland digital
printing and print/cut technology.