Breathing Color - 7/18/2006
Breathing Color Announces Allure Rag 285GSM 100% Cotton Semi-
Gloss Fine Art Paper
Breathing Color, Inc. is proud to announce the release of the Allure Rag 285gsm fine art inkjet paper. The Allure
Rag is a 100% cotton premium grade fine art paper with a semi-gloss surface, and is specially designed for high-
end giclée reproductions that require exceptional color gamut and archivability. Allure Rag uniquely allows digital
printmakers to reproduce fine art and photography on a heavyweight fine art paper that is manufactured with a
pre-applied semi-gloss coating.
Allure Rag achieves great detail and depth and should be used to print both black and white images as well as
color images. Allure Rag allows for extraordinarily dense blacks with a measured Dmax of over 2.0. The Allure
Rag is designed for pigment inks such as the Epson UltraChrome, and the new K3 inks, but will also work well
with dye based inks such as those currently used by Hewlett-Packard. It is available in all roll sizes from 13" to
60" in width as well as cut sheets.
The current semi-gloss, 100% cotton fine art papers on the market are costly to manufacture and are therefore
traditionally priced over $2 per square foot. Through its direct distribution model, Breathing Color offers Allure
Rag at competitive prices as low as $1.30 USD per square foot depending on roll sizes and quantity purchased.
Allure Rag therefore provides a new opportunity for digital printmakers who before could not justify using this
new category of products due to its abnormally high cost.
Nick Friend, Breathing Color's President further explained, "the Allure Rag and its semi-gloss inkjet receptive
coating delivers a dmax value that has never before been accomplished on a traditional 100% cotton fine art
paper. Allure Rag's performance once again represents our ongoing commitment to deliver cutting edge products
at market leading prices."