Xerox - 7/6/2006
CRW Graphics Uses Xerox iGen3 Digital Press to Grow Color Business,
Develop More Effective Communication Campaigns
Pennsauken, N.J., and Rochester, N.Y., July 06, 2006 -- CRW Graphics, one of the largest commercial printers
in the Delaware Valley, has installed a Xerox Corporation (NYSE: XRX) iGen3 110 Digital Production Press to
expand its digital color printing business and meet growing customer demand for personalized, short-run, full-color
"The iGen3 press will become the centerpiece of our digital business and a key differentiator to increase revenue,"
said Harriet Weiss, CEO, CRW Graphics. "It will allow us to substantially increase our digital printing volume over
the next year, develop more effective communication campaigns for our customers, and increase their return on
CRW Graphics has offered digital printing for more than four years, and according to Weiss, it is one of the
fastest growing and most profitable business segments for the company. Weiss said the 110-page-per-minute
Xerox iGen3 digital press allows the company to provide a wider range of one-to-one marketing campaigns and
print-on-demand applications for its customers - such as direct mail, postcards and newsletters - with quicker
turnaround times. CRW Graphics produces jobs for businesses including retail, educational, advertising,
manufacturing and healthcare segments.
The company offered a seminar last month to educate customers on digital and variable information printing.
To help with the seminar, CRW Graphics used an open house binder and personalized the Prepress for Digital
Print book, both among the 40 tools, programs and services in Xerox's ProfitAccelerator™ Digital Business
After much research, CRW Graphics chose the Xerox iGen3 110 for its industry-leading technology, superior
speed, print quality and larger paper size. The company is one of only two print companies in the Delaware
Valley that can print digitally on paper up to 14.33" x 22.5". The iGen3 press with a Creo Spire color server,
coupled with CRW Graphics' own Web-to-print capabilities, will allow the company to better serve its customers
from job creation and ordering to fulfillment and delivery.