Avery Dennison Graphics Division North America - 5/18/2006
New! Avery Graphics Easy ApplyT Technology Films Now Available
PAINESVILLE, Ohio - Avery Graphics has begun sales and distribution of its newly constructed versions of its
popular Easy ApplyT family of digital film products. The new vinyl films, which were on display at the International
Sign Association Trade Show in Orlando the first week in April, began shipping April 24th and are available for
The new product has the same smooth, paint-like finish and similar repositionability and performance features
of the Easy ApplyT vinyl Avery Graphics customers have grown to depend. The primary difference is an increase
in initial tack which creates better hold during application to complex curves and deep creases.
Supply of Avery Graphics' Easy ApplyT films was interrupted on March 17, 2006, by an order from a Federal
District Court for the District of Minnesota. The judge's injunction against further sales came in response to an
earlier jury verdict in a patent infringement lawsuit brought by 3M. That patent is now under review by the United
States Patent and Trademark Office, which cited substantial new questions of patentability when agreeing to
reexamine the 3M patent, known as "930 patent."
Avery Dennison is committed to continued investment and expansion of the Easy ApplyT technology family
and to bringing our customers outstanding performance and value-added solutions to their graphic needs.
With offices in Painesville and Hamilton, Ohio, Avery Dennison Graphics Division North America features a
broad range of products for super-wide and wide-format digital printing, traditional printing technologies and cut
signage applications. Its products are used in applications ranging from short-term promotional graphics such
as signage, banners, labels, exhibits, displays and bus-wrap markings to long-term durable graphic applications
as fleet markings, backlit signs, vehicle striping and graphics. The Graphics Division is a division of Avery
Dennison Corporation, based in Pasadena, California with revenues of $5.5 billion in 2005.